Symbiosis Centre for Management Studies, Pune · PDF file[2015-16] SCMS - P Annexure A...

[2015-16] SCMS - P

Annexure A

Symbiosis Centre for Management Studies, Pune

Semester I

Temp. Course

Internal External Total

Course Course Title Credits

Code Marks Marks Marks

Code

T2233 020621101 Introduction to

4 40 60 100

Business Studies

T2111 020621102 Business

4 40 60 100

Accounting

T6156 020621103 Principles of

4 40 60 100

Microeconomics

T2495 020621104 Business

2 20 30 50

Communication

T2202 020621105 Business

2 20 30 50

Mathematics

T2340 020621106 Business

4 40 60 100

Entrepreneurship

T3219 020621107 Elements ofIT 4 40 60 100

T2263 020621108 Organizational Behavior

4 40 60 100

Total 28 280 420 700

T4005 020621109 IntegratedDisaster

- - - Letter

Management Grade

Note:

Students will berequired to doSkill Development component– Basic/Level I courses

(offloatingcredits) duringthis semester the marks of which willbereflectedin Semester IV.

[Batch 2015-18 FYBBA]

[2015-16] SCMS - P

Semester II

Temp. Course

Internal External Total

Course Course Title Credits

Code Marks Marks Marks

Code

Management 4 40 60 100

Accounting

Macroeconomic 4 40 60 100

T6157 020621201 Theory

T2496 Corporate

2 20 30 50

020621203 Governance and

Ethics

T2264 020621204 Human Resource

4 40 60 100

Management

T2205 020621205 Business Statistics 4 40 60 100

T2465 020621206 Fundamentals of

4 40 60 100

Marketing

T2484 020621207 Core Environmental

4 40 60 100

Studies

Total 26 260 390 650

Note:

Students will be required to doSkill Development component– Advanced /Level II courses

(offloatingcredits) duringthis semester the marks of which willbereflectedin Semester IV.


[2015-16] SCMS - P

Semester III

Temp. Course

C/ Internal External

Total

Course

Course Title E/ Credits

Code Marks Marks

Marks

Code F

*

A. Core Courses

T2207 020621301 Operations Research C 4 40 60 100

T1133 020621302 Business Laws C 4 40 60 100

B. Stream wise Elective Courses

Human Resources Management

Management E

T2267 020621303 Competencies and 3 30 4 75

CareerDevelopment 5

T2270

020621304 Industrial Relations E

3 30 4

75

5

MarketingManagement

T2463

020621305 Basics of E

3 30 4

75

Consumer Behavior

5

T2470

020621306 Fundamentals of E 3 30 4

75

Services Marketing

5

InternationalBusiness

T6160

020621307 Post Liberalization E

3 30 4

75

IndianEconomy

5

T2096 020621308 Banking E 3 30 4

75

5

Accounting andFinance

T2090

020621309 Corporate E

3 30 4

75

Accounting

5

T2101

020621310 Financial Management E

3 30 4

75

5

EnvironmentManagement

Global E 3 30 4

75

T2494

020621311 Environmental

5

Challenges

Introduction to E 3 30 4

75

T2488

020621312 Sustainable

5

Development

Entrepreneurship

T2343

020621313 MSME andFamily E

3 30 4

75

Managed Business

5

Creativity and E


[2015-16] SCMS - P

T2341 020621314 Innovation 3 30 4 75

5

C. Stream wise compulsory specialization courses


T2268 020621315 Training and E 3 30 4

75

Development

5

MarketingManagement

T2464

020621316 Fundamentals of E

3 30 4

75

Market Research

5


T2380

020621317 ExportImport E

3 30 4

75

Management

5


T2103 020621318 Indirect Tax E 3 30 4

75

5

Environment Management

Business and E 3 30 4

75

T2491


5

Management

Entrepreneurship

T2342

020621320 Entrepreneurial E

3 30 4

75

Process

5

Total 26 260 390 650

* C/E/F indicates Core/Elective/Foundation

Notes:

1. During this semester astudentdesirousofbeingawardeda general BBAshouldhavecompletedall core courses and 6 electives across specializations.

2. The studenthas to complete 1 compulsory specializatio n course in the chosen area, 1

elective course from thesamespecializationand 4 elective courses acrossspecializations, in

addition to the core courses forsinglespecialization.

3. For Dual specialization the student has to complete 1 compulsory

specializationcoursefromeachofthechosenspecializationsandtheother 4 electives should

necessarily be from the chosen specializations, in addition tothecorecourses.

4. Students will be doingIICT component - Part A (Basic/Level I courses) offloatingcredits duringthis semester the marks of which will be reflectedin Semester IV.


[2015-16] SCMS - P

Semester IV

Temp. Course

C/E Internal External

Total

Course

Course Title /F/ Credits

Code Marks Marks

Marks

Code FC

*

A. Core Courses

Fundamentals of C 4 40 60 100

T2231

020621401 Business

Environment

B. Stream wise Elective Courses - None



T2265

020621402 HumanResource E

3 30 4

75

Planning

5

MarketingManagement

T2467

020621403 Fundamentals of E

3 30 4

75

BrandManagement

5


International E 3 30 4

75

T6158 020621404 Economics : Theory

5

andPractice


T1134 020621405 CompanyLaw E 3 30 4

75

5


T2489

020621406 Renewable Energy E

3 30 4

75

Sources

5

Entrepreneurship

Marketing E 3 30 4

75

T2344

020621407 Strategies for

5

Entrepreneurs

D. Compulsory Courses-12 Credits from SL, Liberal Arts andIICT

T8000 020621408 Service Learning FC 4 100 - 100

Inter Institute Credit Transfer (IICT)#

Part A(Choose any one)

T6184 020621409 Basic GermanI FC 2 50 - 50

T6186 020621410 Basic FrenchI FC 2 50 - 50

T6188 020621411 Basic SpanishI FC 2 50 - 50

T6190 020621412 Basic Chinese I FC 2 50 - 50


[2015-16] SCMS - P

Basics of Sketching and 2 50 - 50

Drawing

Introduction to Socio 2 50 - 50

Cultural Studies

Textile Appreciation 2 50 - 50

Indian Craft and 2 50 - 50

Tradition

Part B(Choose any one)

T6185 Basic German II FC 2 50 - 50

T6187 Basic French II FC 2 50 - 50

T6189 Basic Spanish II FC 2 50 - 50

Basic Chinese II FC 2 50 - 50

More courses to be added

Liberal Arts #

Part A – Basic/Level I courses (Choose any one)

Communication Skills - FC 2 50

-

50

Basic

Self-Management Skills FC 2

– I 5 - 50

0

Negotiation Skills - FC 2 50

-

50

Basic

Part B – Advanced/Level II courses (Choose any one)

Communication Skills - FC 2 -

50

Advanced 50

Self-Management Skills FC 2 50

-

50

– II

Negotiation Skills – FC 2 50

-

50

Advanced

020621430

GlobalImmersion GIP 12 -

30

300

Program

0

Total 22 400 1 550

5

0

* C/E/F/FC indicates Core/Elective/Foundation/Floating Credits

# for every Advanced/Level II course of Liberal arts and IICT, Basic/Level I course is a pre-requisite. For e.g. Communication skills - Basic is a pre-requisite for Communication Skills – Advanced.

Notes:


[2015-16] SCMS - P

1. Studenthastocomplete2compulsoryspecializationcoursesfromany specialization for generalBBA in addition tothecore course.

2. Forasinglespecialization,thestudenthastocompletetwocompulsory

specializationcourses,oneofwhichshoulddefinitelybe fromtheirchosen specialization area. 3. For Dual specialization, the student has to complete 1 compulsory specialization

coursefromeach of thechosenspecializations. 4. StudentgoingforGlobalImmersionProgramme(GIP)willgetthebenefit of credit transfer

towards the 12floatingcredits. 5. Students not going for GIP will need to complete SLC and Liberal Arts component -

Part B (Advanced/Level II courses) offloatingcredits duringthis semester. [Batch 2015-18 FYBBA]

[2015-16] SCMS - P

Semester V

Temp. Course


Total

Course

Course Title

/F * Credits

Code

Marks Marks Marks

Code

A. Core Courses

T2158

020621501 Fundamentals of C

4 40 60

100

QualityManagement

T2208 020621502 ResearchMethodology C 4 40 60 100



T2276 020621503 Cross Cultural E

Management 3 30 4 75

5

T2273

020621504 Emotional Intelligence E

3 30 4

75

for Personal Growth

5

MarketingManagement

T2468

020621505 Fundamentals ofRural E

3 30 4

75

Marketing

5

T2466

020621506 Fundamentals E

3 30 4

75

ofB2B Marketing

5


T6163 020621507 India‘s ForeignTrade E 3 30 4

75

5

T1076

020621508 International E

3 30 4

75

CommercialLaws

5


T2093

020621509 SpecialTopicsin E

3 30 4

75

Accounts

5

T2105 020621510 Mergers & E 3 30 4

75

Acquisitions

5


T2603 020621511 Field Project E 3 30 4

75

5


75

T2487


5

Pollution

Entrepreneurship

Corporate E 3 30 4

75

Entrepreneurship

5

T2348

020621514 EntrepreneurialProject E

3 30 4

75

Management


[2015-16] SCMS - P

5



T2271 020621515 IndustrialLaws E 3 30 4

75

5

MarketingManagement

Fundamentals ofSales E 3 30 4

75

T2469

020621516 andDistribution

5

Management


T2384

020621517 Introduction to E

3 30 4

75


5


T2089

020621518 Auditing E

3 30 4

75

5


T2492

020621519 EnvironmentImpact E

3 30 4

75

Assessment

5

Entrepreneurship

Group E 3 30 4

75

T2345

020621520 Entrepreneurship&

5

SelfHelp Groups

D. Internship

T2920 020621521 Corporate Internship C 2 50 - 50

Total 25 280 345 625


Note:

A studenthastocomplete5electivecoursesfromanyspecializationin addition to the corecourses, for GeneralBBA.

Astudent has tocomplete 1compulsory specialization course in one particular

specialization, 2elective courses fromthesamespecialization and2elective coursesacross

any specialization; in addition tothecore coursesfor single specialization.

For Dual specialization the student has to complete 1 compulsory

specializationcoursefromeach ofthechosen specializations,1 elective from eachof

thechosen specializationsand1electivecourse from eitherof the twochosen

specializations; in addition to the core courses.


[2015-16] SCMS - P

Semester VI

Temp. Course


Total

Course

Course Title

/F * Credits

Code

Marks Marks Marks

Code

A. Core Courses

Basics of C 4 40 60 100

Management

T3218 020621601

Information

Systems

Introduction to C 4 40 60 100

T2235

020621602 Contemporary

Business Practices



T2275

020621603 Compensation E

Management

3 30 4

75

5

HRD Instruments E 3 30 4

75

T2277

020621604

5

MarketingManagement

Promotions and E 3 30 4

75

T2472

020621605 Marketing

5

Communication

T2147

020621606 Elementary Retail E

3 30 4

75

Marketing

5


Basics of E 3 30 4

75

T2461

020621607 International

5

Marketing

T6159

020621608 Public Finance : E

3 30 4

75

Theoryand Practice

5


T2094

020621609 Advancedtopicsin E

3 30 4

75

Accounts

5

T2099 020621610 Direct taxation E 3 30 4

75

5


WildLife E 3 30 4

75

T2490

020621611 Conservation and

5

Management


75

T2485

020621612 CoastalZone

5

Management


[2015-16] SCMS - P

Entrepreneurship

T2351

020621613 Technological E

3 30 4

75

Entrepreneurship

5

Social Entrepreneurship E 3 30 4

75

5



T2274

020621615 Performance E

3 30 4

75

Management System

5

MarketingManagement

T2471

020621616 Introduction to E

3 30 4

75

DigitalMarketing

5


International E 3 30 4

75

T2383

020621617 Relations and

5

Strategy


T2091

020621618 FinancialReporting E

3 30 4

75

andStandards

5


T2483

020621619 EnvironmentalRisk E

3 30 4

75

Management

5

Entrepreneurship

T2349

020621620 Funding for E

3 30 4

75

Entrepreneurs

5

Total 23 230 345 575


Note:

Astudenthastocomplete5electivecoursesfromanyspecializationin addition to the corecourses,for GeneralBBA.

Astudent has tocomplete1compulsory specialization course in one particular

specialization,2elective courses fromthesamespecialization and2elective courses across

anyspecialization; in addition tothecore courses for single specialization.

For Dual specialization the student has to complete 1 compulsory

specializationcoursefromeach of the chosen specializations,1 elective from eachof

thechosen specializationsand1electivecoursefrom eitherof thetwochosen

specializations; in addition tothecore courses.


[2015-16] SCMS - P

Summary of credit bifurcation and marks allocation

Semester InternalCredits ExternalCredits TotalCredits TotalMarks

SemesterI - 2 28 700

SemesterII - 2 26 650

SemesterIII 2 26 650

SemesterIV 12 1 22 550

Semester V 02 2 25 625

Semester VI - 2 23 575

Total 14 136 150 3750

Note - Completion of ‗IntegratedDisaster Management Program‘ is mandatory for the award of degree.

Guidelines

1. A student is required to complete 150 credits to qualify for a Bachelor‘s degree.

2. All Core Courses are compulsory whereas the student has to choose Elective Courses

from Semester III.

3. An Elective Course will be offered subject to enrollment of a minimum of 20 students.

4. At the end of the third year, the student would have gained 150 credits, viz.,

82credits from23core courses

2creditsfromInternshipsintheCorporateSector[whichthestudents wouldbedoingduringtheirsummervacationsafterSemesterIVandearn the creditsinSemester V]

54credits from18Elective

Coursesand 12floating credits

5. The 12 floating credits which would be earned from IICT, Service Learning and Skill Development component spread across Semester I to Semester IV will be reflected in Semester IV.

6. A studentwouldbeawardedaBBAdegreeinaparticular‗Specialization‘ifhehasgained at least 27creditsinasinglespecialization. (i.e.9 of the18elective coursesmustbeofoneparticular specialization.Four coursesoutof9ofthese would be compulsoryspecialization coursesfromSemesterIII toSemester VI).

7. TobeeligibleforDualSpecializationastudentwouldberequiredtohave9ElectiveCourses eachfrom thetwochosenspecializations(whichwillmakeit18 Elective Courses to be opted fromtwo chosen specializations).


[2015-16] SCMS - P

8. Astudentmaychooseto‗specialize‘inanyparticularareaandmaygain credits randoml yacross sp e ci al i z at i ons . In sucha caseshe/she would be awarded a General BBA degree (without anyspecialization).

9. In addition to the above,a student would be required to completetwocompulsorycourses, namely Constitution of India and IntegratedDisaster ManagementProgram, failing which he/she would not be awarded BBA degree.


[2015-16] SCMS - P

100% internal courses basket *

T. Codes Course Title Nature Credits Internal

for of the Marks

courses as course

found in

the

catalog

T2231 Fundamentals of Business Environment Core 4 100

T2235 Introduction to Contemporary Business Practices Core 4 100

T2104 International Financial Management Core 4 100

T2264 Human Resource Management Core 4 100

T2101 Financial Management Elective 3 75

T2463 Basics of Consumer Behavior Elective 3 75

T2470 Fundamentals of Services Marketing Elective 3 75

T2464 Fundamentals of Market Research Elective 3 75

T2467 Fundamentals of Brand Management Elective 3 75

T2468 Fundamentals of Rural Marketing Elective 3 75

T2466 Fundamentals of B2B Marketing Elective 3 75

T2469 Fundamentals of Sales & Distribution Elective 3 75

Management

T2472 Promotions and Marketing Communication Elective 3 75

T2460 Advertising and Public Relations Elective 3 75

T2471 Introduction to Digital Marketing Elective 3 75

T2494 Global Environmental Challenges Elective 3 75

T6158 International Economics : Theory and Practice Elective 3 75

T1076 International Commercial Laws Elective 3 75

T2384 Introduction to International Business Elective 3 75

T2461 Basics of International Marketing Elective 3 75

T2383 International Relations and Strategy Elective 3 75

* Notes: 1. The 100% internal courses basket is only for the students who visit SCMS Pune for a Semester

Exchange/Summer School Program, who need to return early and hence may not be able to take up the regular course of external examination.

2. Students coming in for Semester Exchange/Summer School Program will be able to take up the

entire evaluation through internal components, only for the above courses and hence must choose their courses judiciously.

3. Students who are admitted to a regular BBA Program at SCMS, Pune; and awarded their BBA

degree under the SIU banner; irrespective of nationality, will have to take up end-semester exams as scheduled and intimated from time to time. They cannot take any benefits from the above basket of internal courses.


[2015-16] SCMS - P

SEMESTER - I [Batch 2015-18 FYBBA]

[2015-16] SCMS - P

Sub Committee for Curriculum Development General Management Stream

Format to submit syllabus

Course Name: Introduction to Business Studies UG Course Code: GM – U - 5 Number of Credits: 4 Level: 2 Learning Objective(s): At the end of this course, students will be able to :

1. Understand the role of business in the economy and its social obligation to the community. 2. Understand the Activities related to trade and commerce. 3. Acquire knowledge, understanding and skill in business and management. 4. Understand and comprehend trade and auxiliaries to trade and various kinds of

services offered by each.

Pedagogy:

Theory teaching through interactive classes, Presentations etc.

Case studies not recommended.

Pre-learning: Nil


[2015-16] SCMS - P

Course Outline

S. NO Hours Topic

I Nature and Purpose of Business 8

Meaning and Characteristics of Business

Business, profession and employment – distinctive features

Objectives of Business – economic and social objectives

Business risks

Role of profit in business

II Forms of Commercial Organizations

Meaning, features, merits and limitations of the following forms: 9

Sole Proprietorship

Joint Hindu Family Business

Partnership – Partnership Deed (Main Clauses), Types of

Partners, Registration, & effects of non-registration

Co-operative Societies

Private and Public Sector

Changing Role of Public Sector

Multinational Enterprises: Meaning and Features

Classification of Business Activities: Industry and Commerce

Industry – Types: Primary, Secondary and Tertiary 9

III Commerce: -

Trade:

Internal:

Wholesale: - Meaning, Functions, Importance, Limitations.

Retail: - Meaning, Functions, Importance and Limitations,

Meaning of Itinerant and Non- Itinerant traders,

Types of Non- Itinerant traders

Multiple shops, Departmental stores, Mail order business, consumer co

Operatives

Franchise: Their Distinctive features and suitability to different types of

businesses.

External - Importance, Export – Import Procedures

(Documentation not required)

IV Management

Management as an activity, process, discipline 6

Nature of management, as a science, as an art, and as aprofession

Levels of management- top, middle, supervisory

Principles of Management (Historical Perspective)

Fayol‘s principles of management, Scientific Management –

Principles and Techniques


[2015-16] SCMS - P

V Planning

Meaning, features, importance, Planning process, Limitations 6

of planning,Types of Planning

Strategy – Corporate level, Business level, Functional level.

Strategic Planning Process

VI Organizing

Meaning and importance 6

Structure of organization – Functional, divisional and

Administrative

Formal and informal organization, Matrix organization

Delegation: Meaning Elements of delegation

VII Directing

Meaning and Importance 6

Elements of Direction:

Supervision – meaning and importance

Motivation – meaning and importance of motivation.

Leadership – meaning, importance, qualities of a good leader

and Managerial Grid, Management v/s Leadership

Communication –formal and informal communication and

barriers to effective communication.

VIII Staffing

Meaning, need and importance of staffing 6

Steps in staffing process

Recruitment – meaning and sources.

Selection – meaning and process.

Training and Development – meaning, need and distinction, Methods

IX Controlling

Meaning and importance 4

Relation between planning and controlling

Steps in the process of control

Books Recommended 1. A new Course in Organization of Commerce – Sheth Publications – A. N. Rangaparia and

Others 2. Organization of Commerce – Narendra Prakashan, Pune by Dr. P. C. Shejwalkar, Prof. A.

G. Gosavi & Others 3. Modern Business Organization and Management: - Himalaya Publishing House by S. A.

Sherlekar and V. S. Sherlekar 4. Modern Business Organization and Management: - Galgotia Publishing Co. by Moshal,

Mahajan & Gujral


[2015-16] SCMS - P

5. Administration of Public Enterprises in India: Himalaya Publishing House by Jagdish

Prakash, Rao & Shukla. 6. Principles and Practices of Management: Tata McGraw Hill Publication by Burton

& Thakur. 7. Principles and Practices of Management: Oxford and IBH by Shyamal Banerjee

8. Principles of Management – Tata McGraw Hill Publication by Tripathi and Reddy

9. Management Theory and Practice – Gargotia Publishing Co. by Moshil

10. Management Concept and Practices – Himalaya Publishing House by Manmohan Prasad


[2015-16] SCMS - P

Sub Committee for Curriculum

Development Banking & Finance

Specialization Under-Graduate Course Title: Business Accounting Course Code: FU24 Level: 1 Credits: 4 Objective:

1. To understand the basic concepts of accounting; 2. To ensure that the students are able to prepare and understand the financial statements like

Profit and loss account, Balance Sheet;

Methodology:

The teaching method in the classroom would comprise of lecturing, explaining, questioning as

well as collaborating. The teacher will lecture in each preplanned session of an hour‘s duration on

the subtopic of the syllabus assigned for the day according to the teaching plan. He or She can

demonstrate the phenomenon with real life examples. As supportive aids the teacher can use

various audio visual tools like power point presentation, white board etc. As recapitulating

exercises questioning can be a part of the session. The teacher will also play the role of the

facilitator of learning by collaborating amongst the students in team work such as project

assignments, group discussions etc. Course Outline [Batch 2015-18 FYBBA]

[2015-16] SCMS - P

S.No. Topic Hours

Introduction of Book-Keeping and Accountancy: Introduction,

1 meaning and definitions of Book-Keeping, Objectives, Importance and

Utility, Difference between Book-keeping & Accountancy, Exercises. 2

Basic Terminologies, Accounting Principles, Concepts and

Conventions: Cash transactions, Goods, Profit/Loss, Assets,

Liabilities,Net-worth,ContingentLiability,Capital&Drawings,Capital

expenditure, Revenue expenditure and Deferred Revenue expenditure,

2 Cash discount and trade discount, Solvent and Insolvent, Accounting

year,Trading concerns &Non-Profit Concerns. Exercises. Meaning and

8

Importance of Principles, Entity concept, Money Measurement concept,

Cost concept, Consistency/ Continuity, Conservatism, Going concern

concept, Realisation concept, Accrual concept, Dual aspect concept,

Disclosure Convention, Materiality Convention.

Double entry book keeping: Study of double entry Book-keeping,

3 Advantages of double entry system, Double entry Book-Keeping and 4

conventional accounting system.

4 Journal: Meaning, importance and utility of journal. Specimen of

Journal, How to journalize the transactions, Exercises.

6

5 Ledger: Ledger: Meaning and utility, the form of an account, Posting,

5

Balance and Balancing of Accounts, Exercises.

Subsidiary books: Meaning, need and specimen, Simple cash book,

6 Cash book with cash and Discount columns, Cash book with three

10

columns i.e. discount, Bank and cash, Petty cash book, Purchase book,

Sales book, Bank book Journal proper.

Bank Reconciliation Statement: Meaning, Need/ Importance,

7 Reasons for different balances, Preparation of Bank reconciliation in

8

actual practice, Specimen of Bank Reconciliation Statement.

Trial Balance and Final Accounts of a sole trading business:

8 Trading account Profit & Loss A/c, Balance Sheet. 16

Introduction to IFRS

9 1

Total 60


[2015-16] SCMS - P

References:

1. Mr.M.C.Shukla&T.S.Grewal -Fundamentals of Accounting

2. Principles & Practice of Accounting - Mr.Ghosh, Banerjee and Bansal.

3. Book keeping and Accountancy by L.N. Chopade and D.H. Choudhary

4. Book-keeping & Accountancy by M.G Patkar 5. Book-keeping and Accountancy by

Dr.Mahajan,Dr.Kulkarni,Dr.MrsVenkataRamaniDr.MrsChadda 6. A textbook of Book-keeping and Accountancy by Dr S. S. Alurkar, V. S. Nargund,Dr SP Nadgauda and S. Y. Patankar


[2015-16] SCMS - P

Sub Committee for Curriculum Development Economics

Name of the Institute: Symbiosis Centre for Management Studies, Pune /Noida Course Name: Principles of Micro Economics (UG/PG): UG

Number of Credits:

4 Level: 3

Learning Objective(s): 1. The students should be able to illustrate the different market conditions through the concepts of Economics 2. The student should be able to interpret the different market conditions from the practical point of view. 3The student should also be able to analyze the forecasting of demand of different products.

Pedagogy: Every topic will be briefly introduced in class by the instructor; main points of study will be

highlighted with the help of PowerPoint presentations followed by discussions on the material

provided in class or through email. Relevant articles/ case studies will be circulated wherein there

will be group discussions and debates in class. Method of Instruction:

1. Lecture 2. Class Discussions/ Debates 3. Case Studies 4. Videos 5. Articles/ Research Papers

Learning Outcomes:

1. The students will be able to learn the basics of Micro Economics.

2. They interpret the different market conditions from the practical point of view.

3. They forecast demand for some commodities


[2015-16] SCMS - P

Course Outline

Unit Contents Hours

I Micro Economics – understanding basic concepts 10

Nature and Scope of Economics

Definition of Economics

Utility meaning and types, Law of diminishing marginal utility, Indifference

Curve Analysis and Budget line Consumer‘s equilibrium. Firm and its

goals.

II Demand and Supply Analysis 15

Meaning of demand, Demand equation, Factors affecting demand, market

demand, Law of Demand, Exceptions to Law of Demand, Changes in

Demand, Elasticity of demand-price, income and cross. Income Effect,

Substitution Effect and Price Effect.

Demand forecasting- meaning, need, objective.

Meaning, factors affecting supply, Law of Supply, Exceptions to Law of

supply, Elasticity of Supply.

III Production function , Costs, and Revenue concepts 15

Factors of Production-meaning & characteristics, Production function- Law

of variable proportions, returns to scale. Total, average and marginal costs,

short run cost output relationship (With examples), Long run cost curves-

Envelope curve

Revenue concept- total, average and marginal revenue. Revenue curves of

perfect and imperfect markets.

IV Market categories 20

Firm, plant industry- meaning equilibrium of firm, Perfect competition -

Features, Assumptions, Short run Equilibrium, Long run Equilibrium,

Monopoly- Features, Short run Equilibrium, Long- run Equilibrium,

Monopolistic competition. Oligopoly - Features, Kinked demand curve.

Total 60

Books Recommended

1. Koutsoyiannis, A. (1979), Modern Microeconomics, 2nd edition Macmillan Press, London.

2. Layard, P.R.G. and A.W. Walters (1978) Microeconomic Theory, McGraw Hill, New Yark.

3. Ahuja H.L. (2003) Advanced Economic theory : Microeconomic Analysis, 13th

Edition, S.Chand and Co. Ltd. New Delhi.


[2015-16] SCMS - P

4. Sen, A (1999) Microeconomics: theory and Applications, Oxford University Press,

New Delhi.

5. Chaturvedi, Gupta and Pal (2002) Business Economics: Text and Cases Galgotia Publishing Company, New Delhi.

6. Samuelson, P.A. and W.O. Nordhaus (1998), Economics, 16th Edition, Tata McGraw

Hill,New Delhi. 7. Verian H. (2000) Microeconomic Analysis, W.W Norton New Yark. 8. Michale Perkin (1996) Economics, 3rd Edition, Addison Westey Publishing company,

Inc.U.S.A. 9. Baumol W.J.(1982) Economic Theory and operations Analysis, Prentice Hall of India,

New Delhi. 10. Green H.A.G.(1971) Consumer theory, P 11. Keat, Paul G/Young, Philip K.Y/Sreejata Banerjee, Managerial Economics, Pearson

Publications. 12. MC Guigan/Moyer/Harris, Managerial Economics Applications, Strategy and Tactics,

Cengage Publications


[2015-16] SCMS - P


Course Name: Business Communication (UG/PG): UG Course Code: GM –U -8 Number of Credits: 2 Level: 3

Learning Objective(s): At the end of this course, students will be able to:

1. Understand the meaning and importance of communication in current globalized scenario. 2. Communicate effectively in a professional environment.

3. Overcome communication barriers by using tools and methods of effective

communication. 4. Effectively use latest communication technologies.

Pedagogy: 1. Class room lectures

2. Interactive Discussions

3. Case lets

4. Practice Group Discussions, Presentations, etc

5. Games and Activities

6. Audio and Video Sessions

Pre-learning: Basic comprehension of English language.


[2015-16] SCMS - P

Course Outline

S.No. Topic Hours

1 Introduction - Meaning, process, types, modes, channels and importance 2

2 Barriers of Communication and its consequences 2

3 Body Language 2

4 Presentation Skills and use of audio-visual tools 3

Technology in communication - video conferences, telephonic

5 conversations, skype, etc. 2

6 Public Speaking 3

7 3 C's of Communication - Clear, concise and correct 1

8 Interpersonal Communication 2

9 Meetings & Discussions 2

10 Effective Listening Skills 1

11 Efficient Email and Letter writing 2

12 Report Writing 2

13 Essay Writing 2

14 Proposal Writing 1

15 Getting Feedback and asking questions 1

16 Cross Cultural Sensitivity and Diversity Communication 2

Books Recommended Business Communication by Shirley Taylor

Basic Business Communication by Lesikar Flatley Body Language by Julius Fast

Basic Business Communication by Scott Ober

How to Speak Without Fear by Natalie Rogers


[2015-16] SCMS - P

Sub Committee for Curriculum Development QS &A Specialization

Course Name: Business Mathematics (UG/PG): UG Number of Credits: 2 Course No. QS&A U 1 Level: 3

Learning Objective(s): To comprehend basic concepts in mathematics To comprehend the application of mathematics in business To capitalize on the power of computers in executing mathematical operations

Pedagogy: Classroom lectures and laboratory sessions. [Batch 2015-18 FYBBA]

[2015-16] SCMS - P

Course Outline

S. No Topic Hours

Ratio, Proportion and Variation

Ratio-Continued Ratio, Inverse Ratio, Proportion-Continued

1

Proportion, Direct Proportion, Basic concepts of Variation – Inverse 4

Variation, Joint Variation, Simple problems related to the applications

of Ratio and Proportion to Business, Percentage – Computation of

Percentages

Profit, Loss, Commission and Brokerage

Terms and Formulae, Trade discount, Cash Discount, Problems

2 involving cost price, selling price, marked price, cash discount, trade 7

discount, Introduction to Commission and Brokerage, Problems on

Commission and Brokerage

Sets, Functions and Matrices

Functions- Definition, Functions specific to Business and Economics

(Cost function, Profit function, Revenue function, Demand function,

3

Average Cost function, Average Revenue function) 8

Introduction to Matrices, Types of Matrices, Matrix Algebra,

Determinants, Inverse of a matrix using Adjoint Method and

Elementary Row Operations, Solving Homogeneous System of Linear

Equations using Matrices, Applications of Matrices to Business

Permutations and Combinations

Fundamental Principle of counting. Introduction to Permutations and

4

Combinations. 3

Permutation of ‗n‘ dissimilar objects taken ‗r‘ at a time (with or without

repetition), Restricted permutations and circular permutations.

Combination of ‗r‘ objects taken from ‗n‘ objects, Applications.

Differentiation and Integration

Differentiation-Differentiation of simple algebraic functions,

Applications of Differentiation to Business and Economics,

Maximization of Profit functions, Minimization of Cost functions,

5

Calculation of Marginal Revenue and Marginal Cost, Use of Partial 8

Differentiation for calculating Price and Demand Elasticity,

Integration-Integration of simple algebraic functions, Applications of

Integration to Business and Economics Problems, Calculation of

Consumer surplus and Producer surplus by using Definite Integration

Books Recommended:

o Business Mathematics: Qazi Zameeruddin, Vijay K Khanna, S K Bhambri, Vikas Publication


[2015-16] SCMS - P

o Business Mathematics: S P Rajgopalan, R Sattanathan, TMH

o Thukral.J.K (2006) Mathematics, 4th Edition, TAXMANN‘S, New Delhi.

o Dikshit .A and Jain. J.K (2005) Business Mathematics, 1st

Edition, Himalaya Publishing House, Mumbai.

o Rayarikar A.V. and Dixit P.G (2006), Business Mathematics and Statistics, 4th

Edition, Nirali Prakashan, Pune.

o S.C. Gupta (2004), Fundamentals of Statistics, 6th

Edition, Himalaya Publishing House, Mumbai.


[2015-16] SCMS - P

Sub Committee for Curriculum Development EntrepreneurshipSpecialization

Course Name: Business Entrepreneurship Course No. ENTRE U 2 (UG/PG): UG Number of Credits: 4 Level: 2

Learning Objective(s): After finishing the course, the students will be able

To have an insight about the lives of different entrepreneurs

To outline qualities and comprehend the concept of entrepreneurship To describe various support system in the country.

To discuss various processes involved in entrepreneurial venture

Pedagogy: 1. Lectures( AV )

2. Case Studies, Workshops

3. Industry Interactions and visits

Pre-learning: NA


[2015-16] SCMS - P

Course Outline Unit Contents Hours

I Introduction to Entrepreneurship 15 Entrepreneurs. Entrepreneurship, Intrapreneur

Entrepreneurial Attributes and Characteristics

Types of entrepreneurs

Concept of evolution of Entrepreneurship

Leadership and Management

Effective Communication

Entrepreneurial Culture

Entrepreneurship Development Programmes- its impact.

II Small Scale Industries ( SSI ) 15 Definitions & Classifications

Procedures to start a SSI – Licensing- Registration- Financing

Industrial Estates- Concept & Infrastructure for small business

units

Compliances – Government Procedures

Entrepreneurship Development Agencies (EDA)

Government: Incentives, Subsidies, Grants, EOU, Fiscal and Tax

Concessions.

District Industries Centre(DIC), National Small Industries

Corporation, Small Industries Development Organization(SIDO),

Small Industries Service Institutes(SISI), Entrepreneurship

Development Institute Of India(EDII), National Institute of

Entrepreneurship and Small Business Development (NIESBUD),

National Entrepreneurship Development Board(NEBD).

III Entrepreneurial Ventures: Project Management 15 Business Planning Process

Idea Generation—Techniques and Classifications

Identification of Business Opportunity

Research, Environmental Scanning and SWOT Analysis

Business Plan-Technical Plan, Marketing Plan, HR Plan,

Operational Plan, and Financial Plan.

Technical, Marketing, HR, Management and Financial Feasibility

Appraisal.

Capital—Fixed, Working


[2015-16] SCMS - P

a. Sources of Funds

1. Commercial Banks and Financial Institutions,

IDBI,ICICI,SIDBI,SFC

2. Angels and Venture Capital Funding

b. Incorporation and Incubation

c. Business Cycles, Valuations, Investments,Growth and

Maturity.

Entrepreneurial Venture : 15

IV Challenges, Successes , Failures & Turnarounds

Case Studies on – Specific to rural, Social

Women , Regional entrepreneurs

`

Books Recommended: a. Entrepreneurship -Theory and Practice by Raj Shankar

b. Entrepreneurial Development and Small Business Enterprises-by Poornima

i. Charantimath

c. Desai .Vasant (2008) ‗Dynamics of Entrepreneurship Development and

Management‘ Himalaya publishing house

d. Khanka.S (2007) ‗Entrepreneurial Development‘ S. Chand & Company Ltd.


[2015-16] SCMS - P

Sub Committee for Curriculum Development IT Business Management Specialization

Course Name: Elements of IT (UG/PG): UG Number of Credits: 04 Level: 2

Learning Objective(s): Overall basic knowledge in computer fundamentals.

Basic knowledge in database and networks

Pedagogy: Presentation slides

Lab Sessions

Pre-learning: Not applicable


[2015-16] SCMS - P

Course Outline

S.No. Topic Hours

Introduction to computer concepts- Anatomy of a computer,

1 advanced computer configurations, different types of electronic 08

devices.hardware and software concepts.

Basics of Networking:

Introduction computer network- Client and server – IP address - types

2

of network – Network devices: Repeater, Bridge, Hub, Switch, Router, 08

Gateways – Basic Network commands - network topologies – client

server 3 tier architecture.ISO-OSI Reference Model.

3

Operating Systems- Concepts, types and functions of operating 08

systems, Classification of software.

Data Representation-

4 Number systems, conversions, Binary Arithmetic and 1‘s & 2‘s 11

compliment, Character representation.

Introduction to Database Management System

Definition – Data and Information – DBMS structures,transaction -

5 Functions of DBMS – Concepts: Relation, attribute, tuple, domain, 13

primary and foreign key – Normalization – Introduction to distributed

DBMS,Object Oriented Databases,Querying databases.

Advanced Computer concepts-

Introduction and history of computer Language, 1GL,2GL,3GL

6 4GL,Machine level, Assembly level and high level language – 12

Language processors, compilers,interpreters,assemblers - The structure

of a typical program – Introduction to OOP‘s.

Books Recommended 1. Henry F. Korth and Abraham Silberschatz, S. Sudarshan, Database System Concepts,

3rd

edition, McGraw-Hill, 1997. Fundamentals of Computers- V. Rajaraman, Prentice hall India

Introduction to Computers: Peter Norton (latest edition)


[2015-16] SCMS - P

Sub Committee for Curriculum Development Human Resource Management Specialization

Course Name:_ Organizational Behaviour HR U1 (UG/PG): U.G Number of Credits:___4 Level:3

Learning Objective(s):

1. To describe how behavior affects the organizational performance and effectiveness. 2. To identifythe factors affecting individual behavior at work place. 3. To demonstrate the importance of team dynamics in organizations. 4. To appreciate the differences in organizational cultural values. 5. To distinguish between the characteristics of managers and leaders. 6. To understand and apply the knowledge of individual differences at workplace.

Pedagogy: 1. Lecture 2. Discussion

3. Case let

4. Experiential exercises

Pre-learning: Nil


[2015-16] SCMS - P

Course Outline

S.No. Topic Hours

I Introduction to Organizational Behavior 05

The Meaning, Goals of Organizational Behavior, Fundamental

concepts in Organizational Behavior ,

Historical background of Organizational Behavior

Models of Organizational Behavior (Autocratic, Custodial, Collegial,

Supportive, Systems)

II Individual differences at work place 15

Biographical Characteristics

Age, Gender, Marital Status, Tenure

Ability- Intellectual Ability, Physical Ability,

The Ability- Job Fit

Attitudes

Definitions, Types, Cognitive Dissonance Theory,

Values- Definition, Types, Values across Culture-Hofstede and Globe

value survey

Personality- Meaning, The Big Five Personality Traits, Major

Personality attributes influencing OB,

Achieving Personality –job Fit

III Foundations of Group Behaviour

Group Dynamics and teams in modern workplace

Defining and classifying groups, The dynamics of groups in

organizations –group role, norms, structure and cohesiveness, Theories

of group development-five stage model and punctuated equilibrium

model, The nature and types of teams

Creating effective teams

Dysfunctions of groups and teams

Motivating teams 15

Definition, Early Theories of Motivation (Maslow‘s Hierarchy of

needs, Theory X, Y, Herzberg‘s Two Factor theory)

Contemporary Theories- Equity, Vroom‘s Expectancy Model , Porter

and Lawler Expectancy theory

Motivation: Application of the concepts in Organizations

-Management by Objectives

-Employee Recognition Programs

-Variable Pay Programs,-Skill-Based Pay Plans,Flexible Benefits

IV Organizational culture and role of Leadership 20

Definition, types, layers , functions of organizational behavior

How culture is embedded in organizations

The organization socialization process- three phase model

Leading people

Definition, difference between leaders and managers, leadership styles

Theories of leadership-Trait theories, Behavioural theories, Hershey


[2015-16] SCMS - P

Blanchard‘s Situational leadership theory, Fiedler‘s contingency

approach, path goal theory

Modern concepts of leadership- charismatic leadership, Transactional

vs transformational leadership, level five leadership

Team Assignment 05

Books Recommended 1. Aswathappa.K (2012) Organizational behavior: Text, Cases and Games.10

thed Himalaya

Publishing House 2. Parikh.M and Gupta.R(2010) Organizational Behaviour. New Delhi: Tata McGraw Hill 3. Robbins, S.(1991) OrganisationalBehaviour: Concepts, Controversies and Applications.

13th ed. New Jersey: Prentice Hall 4. Robbins, S. P., & Judge, T. A. (2008). Essentials of organizational behavior (9th ed.).

Upper Saddle River, NJ: Pearson Prentice Hall. 5. Kinicki, A. & Kreitner, R. (2006) Organizational Behavior: key concepts, skills, & best

practices. 2nd

edition. McGraw Hill. 6. Luthans, F. (2005) OrganizationalBehaviour. 10thed. McGraw Hill 7. Newstrom, J. & Davis, K.(1989) Organizational behavior: readings and exercises. 8th ed.

New York: McGraw Hill. 8. Udai Pareek, (2004)―Understanding Organisational Behaviour‖, 1

sted, Oxford University

Press


[2015-16] SCMS - P

SEMESTER – II [Batch 2015-18 FYBBA]

[2015-16] SCMS - P

Sub Committee for Curriculum Development Economics

Name of the Institute: Symbiosis Centre for Management Studies, Pune /Noida Course Name: Macroeconomic Theory. (UG/PG): UG

Number of Credits:

4 Level: 3

Learning Objective(s): Students should be able to define and apply the concepts of national income and money and

also interpret how and why the value of money changes over time. Students should be able to relate the reasons behind the different growth rates of the different

countries and why some countries are rich and why some countries are poor. Students should be able to write the occurrence of the trends of business cycles and its

importance for the country

Pedagogy: Every topic will be briefly introduced in class by the instructor; main points of study will be

highlighted with the help of PowerPoint presentations followed by discussions on the material

provided in class or through email. Relevant articles/ case studies will be circulated wherein there

will be group discussions and debates in class. Method of Instruction:

1. Lecture 2. Class Discussions/ Debates 3. Case Studies 4. Videos 5. Articles/ Research Papers

Learning Outcomes:

Students can calculate National Income and related problems.

The students relate to the reasons behind the different growth rates of the different countries and why some countries are rich and why some countries are poor.

Students can understand the occurrence of the trends of business cycles and its importance for the country


[2015-16] SCMS - P Course Outline

Unit Contents Hours

I Objectives of Macroeconomic policies, National Income 10 Accounting- concept of GDP, NNP, methods to calculate GDP,

Or national income, shortcomings in calculation of GDP,

Practical significance of measuring GDP.

II Money- Functions of money, Importance & significance of 10 money, Fisher‘s and Cambridge‘s quantity theory of money.

Keynes demand for money, Keynes liquidity preference,

Liquidity trap, Measures of money supply, Credit creation by

banks.

III Classical theory of Employment, assumptions, Says Law of Market, 30 wage price flexibility, full employment, Keynes criticismKeynesian

theory of Employment- aggregate demand function, aggregate

supply function, effective demand, concept of full employment,

equilibrium of the economy, equilibrium at less than full

employment level,Consumption Function- Meaning, propensity to

consume, Psychological Law of consumption,Determinants of the

Consumption function, Importance of consumption function.

Investment function- Meaning, induced investment,

Autonomous investment, Marginal efficiency of capital

Concept of investment multiplier, leakages in the multiplier,

importance of multiplier

IV Business cycles-meaning, types and phases. 10 Inflation-meaning, causes, degrees, types- Demand pull, Cost

push, Interaction of demand & Cost push, Phillips Curve –Short

run & long run, Natural rate of unemployment, Supply Side

economics.

Total 60

Books Recommended

1. Mankiw G. (2011) Macro Economics, 6th Edition, Worth Publisher, New York. 2. R. Dornbusch, Fisher, Startz(2004), Macro Economics,9

th Edition, Tata McGraw-Hill.

New Delhi. 3. D. M. Mithani (2010), Macro Economics, 1

st Edition, Himalaya Publishing House, Pune.

4. H. L. Ahuja,(2005), Macro Economics-Theory and Policy –9th

Edition,S. Chand & Co. Ltd. , New Delhi.

5. Dr.Vasudha Garde and Dr. Sunayani Parchure (2006), Business Economics (Macro), 1st Edition, Narendra Prakashan, Pune.

6. G.S.Gupta (2008), Macro Economics -Theory and Applications, 3ed Edition, Tata McGraw-Hill, New Delhi.


[2015-16] SCMS - P



Course Name: Corporate Governance and Ethics (UG/PG): UG Course Code: GM -U - 9 Number of Credits: 2 Level: 3 Learning Objective(s):

1. To introduce students to the larger theoretical and empirical aspects of corporate governance.

2. To equip managers of today‘s world with emerging opportunities and challenges in the

domain of governance within corporate context by linking the micro context (corporate governance) to that of macro context in a state and global context.

Expected Outcomes:

1. At the end of the course students will have a broad understanding of governance and ethics related aspects within a corporate atmosphere.

Pedagogy: 1. Lecture.

2. Case Study.

3. Projects/field visits.

4. Workshops.

Pre-learning: NIL [Batch 2015-18 FYBBA]

[2015-16] SCMS - P

Course Outline

S. No. Topic Hours

Corporate Governance

1. Introduction to Governance

a. Governance in General and Governance of an enterprise;

models of corporate governance-western vs. Indian.

1. b. History of Corporate Governance 6

c. Emergence of Institutions: State, Legal frameworks-courts,

law of conduct, and Regulation of behavior

d. Linking Governance to performance of an enterprise;

accountability, and transparency.

Theoretical Approaches:

a. Institutional Economics and Economic Sociology approaches

b. Transactional economics

c. Agency theory

2.

d. Stewardship theory 6

e. Stakeholder theory

f. Shareholder theory

g. Resource Based Approach

h. Dynamic Capability Approach

Practices and Elements of Corporate Governance

a. Selection, compensation, succession, and removal in the context

of organizational life cycle

(a) Board of Directors and independent directors: Past and

present

3. (b) Chief Executive Officer 4

(c) Executives

(d) Gender specific issues

b. Governance in differently controlled businesses (promoter

organization, public and private organizations).

c. Overarching Institutions:

(a) Corporate governance and socio-cultural environment: an

overview

(b) Role and responsibilities of financial institutions

(Creditors and credit rating agencies).

4.

(c) Institutional Investor: scenario in India and world 6

(d) Corporate communication (Company reporting, statutory

disclosures); and Company Audit.

(e) Good and Bad Corporate Governance: Whistle blower

policy, insider‘s trade, corporate takeovers (mergers and

acquisitions).

]

[2015-16] SCMS - P

a. Theory and practice of ethics b. Ethical and moral dilemmas. c. Emergence of Ethics within corporate governance (utilitarianism vs. universalism). d. Institutional framework in ethics; role of state, corporate associations and Media, Intellectual property rights, Consumer protections, and Environmental protection. e. Social Justice and Corporate Governance f. Welfare as a base for ethical practices: Stakeholder perspective g. Ethical practices at various functionaries; marketing, human resources, operations, and finance.

Books Recommended

1. Harvard Business Review on Corporate Governance. (2000), Harvard Business School

Press. 2. Adrian Davies. 1999. A Strategic Approach to Corporate Governance. Gower Publishing

Limited. 3. Anthony Williams. 2007. Corporate Governance: Who will Guard the Guardians? Jaico

Publishing House. 4. Darryl Reed and Sanjoy Mukherjee. 2004. Corporate Governance, economic Reforms,

and Development: The Indian Experience. Oxford University Press 5. N Gopalsamy. 1998. Corporate Governance: The New paradigm. Wheeler Publication. 6. Ram Charan. 2005. Boards that Deliver: Advancing Corporate Governance from

Compliance to Competitive Advantage‖. Jossey-Bass. 7. SM Dewan, 2006. Corporate Governance in Public Sector Enterprises. Pearson

Longman. 8. Vasudha Joshi. 2004. Corporate Governance: The Indian Scenario. Foundation Books

Pvt. Ltd. 9. Larcker, D. & Tayan, B. Corporate Governance Matters. Upper Saddle River, NJ:

Pearson, 2011. 10. Baker, H.K. & Anderson, R., eds. Corporate Governance: A Synthesis of Theory,

Research, and Practice. Hoboken, NJ: Wiley & Sons, 2010. 11. Clarke, T. & Branson, D. The SAGE Handbook of Corporate Governance. Thousand

Oaks, CA: Sage, 2012. 12. Leblanc, Richard & Gillies, James, Inside the Boardroom: How Boards Really Work and

the Coming Revolution in Corporate Governance. Toronto: Wiley, 2005. 13. Monks, R.A.G. & Minow, N. Corporate Governance, 5th ed. Boston: Wiley & Sons, 2011. 14. Vinnicombe, A., et al., eds. Women on Corporate Boards of Directors: International

Research and Practice. Cheltenham, UK: Edward Elgar, 2008.

Additional Core Readings: 1. Oliver Williamson. 1985. The Economic Institutions of Capitalism. New York: Free Press.

2. Jan Sammeck. 2012. A New Institutional Economics Perspective on Industry Self-

Regulation. Springer Publication. 3. T. N. Satheesh Kumar, 2010. Corporate Governance. Oxford University Press.


[2015-16] SCMS - P

4. Jayati Sarkar, Subrata Sarkar. 2012. Corporate Governance In India. SAGE Publications

India Pvt Ltd 5. Claude Ménard, Mary M. Shirley. 2008. Handbook of New Institutional Economics.

Springer Publication. 6. David Levi-Faur. 2012. The Oxford Handbook of Governance. Oxford university press. 7. Aris Soloman Jill Soloman. 2010. Corporate Governance And Accountability. Wiley India

Pvt. Ltd 8. Ghosh B.N. 2011. Business ethics & corporate governance. McGraw-Hill. 9. Andrew Crane, Dirk Matten. 2010. Business Ethics: Managing Corporate Citizenship and

Sustainability in the Age of Globalization. Oxford University Press, USA 10. S. Rao Vallabhaneni. 2008. Corporate Management, Governance, and Ethics Best

Practices. John Wiley & Son. 11. Robert A. G. Monks, Nell Minow. 2011. Corporate Governance. Wiley publishers.

12. Jill Solomon. 2010. Corporate Governance and Accountability. Wiley publishers. 13. Wim Dubbink, Luc van Liedekerke, Henk van Luijk. 2011. European Business Ethics

Casebook: The Morality of Corporate Decision Making. Springer Publisher. 14. Norman E. Bowie, Meg Schnieder. 2011. Business Ethics For Dummies. Wiley publisher. 15. Antonio Tencati, Francesco Perrini. 2011. Business Ethics and Corporate Sustainability.

Edward Elgar Publishing ltd. 16. Alexander Brink. 2011. Corporate Governance and Business Ethics. Springer Publisher. 17. Marianne M. Jennings. 2012. Business Ethics: Case Studies and Selected Readings.

CENGAGE Learning publication. 18. SAGE Publications. 2012. SAGE Brief Guide to Business Ethics. Sage Publication.

Articles:

1. Aguilera, R.V. ―Corporate governance and director accountability: An institutional

comparative perspective.‖ British Journal of Management, 16(s1), 2005: S39-S53. 2. Basel Committee on Banking Supervision, ―Principles for Enhancing Corporate

Governance.‖ Bank for International Settlements Communications, October 2010. 3. Bonn, I., & Pettigrew, A. ―Towards a dynamic theory of boards: An organisational life

cycle approach.‖ Journal of Management and Organization, 15(1), 2009: 2. 4. Carter, D. A., D‘Souza, F., Simkins, Betty J. and Simpson, W. Gary, ―The Gender and

Ethnic Diversity of US Boards and Board Committees and Firm Financial Performance.‖ Corporate Governance: An International Review, 18(5), 2010, 396-441.

5. Dalton, D.R., & Dalton, C.M. In press. ―Board of directors: A collision of theories and collapsing applications,‖ in R. Fredrick and J. R. Boatright, eds., A Companion to business ethics. Hoboken, NJ: Wiley.

6. Erakovic, L. & Overall, J. ―Opening the ‗black box‘: Challenging traditional governance theorems.‖ Journal of Management and Organization, 16(2), 2010: 250.

List of Journals focused more in Governance

1. Decision Sciences. Decision Science Institute, Atlanta, USA.


[2015-16] SCMS - P

2. Family Business Review. Sage Publication.

3. Industrial and Corporate Change. Oxford Journals.

4. International Journal of Corporate Governance. InderScience Publishers.

5. International journal of Disclosure and Governance. Palgrave Macmillan publication.

6. Journal of Business Ethics. Springer publication.

7. Journal of Corporate Governance: An International Review. Wiley publications.

8. Journal of Management & Governance. Springer Publication.

Journal in Indian Context Indian Journal of Corporate Governance. Published by Institute of public Enterprise, Hyderabad.

Video 1. Barbarian at the gate

2. The corporation

3. Corporate Governance Matters – Ira Millstein

4. Corporate Failures

Benchmark 1. Harvard University

http://archive.summer.harvard.edu/courses/syllabi/32881/mgmt_s_5018_2012.pdf 2. Georgia Tech University

http://ile.gatech.edu/files/Courses/Mgt4803_Corporate_Governance_spring2013.pdf 3. CIMA http://www.cimaglobal.com/Documents/Student%20docs/cert-

level/C05_guide_v3.pdf 4. LSE

http://www.lse.ac.uk/study/summerSchools/summerSchool/courseoutlines/law/LL135- 2013.docx


http://archive.summer.harvard.edu/courses/syllabi/32881/mgmt_s_5018_2012.pdf



http://ile.gatech.edu/files/Courses/Mgt4803_Corporate_Governance_spring2013.pdf



http://www.cimaglobal.com/Documents/Student%20docs/cert-level/C05_guide_v3.pdf

http://www.cimaglobal.com/Documents/Student%20docs/cert-level/C05_guide_v3.pdf

http://www.lse.ac.uk/study/summerSchools/summerSchool/courseoutlines/law/LL135-2013.docx






[2015-16] SCMS - P

Sub Committee for Curriculum Development

Human Resource Management Specialization

Course Name: Human Resource Management HR U2

(UG/PG): UG

Number of Credits: 4

Level: 3

Learning Objective(s): 1. To define the objectives, scope and functions of HRM

2. To differentiate between HRM and Personnel Management

3. To enumerate the qualities of HR managers

4. To list steps in the recruitment and selection process 5. To name and describe the main sources of internal and external sources of recruitment

6. To apply the knowledge of job analysis process

7. To assess the training needs

8. To distinguish between the evaluations of employee training programmes

9. To reconcile the pros and cons of using different performance appraisal tools

10. To explain and illustrate the problems to avoid in appraising performance

11. To describe the role of HRM in various Quality assurance techniques

Pedagogy:

1. Lectures

2. Caselet

3. Presentations

4. Role Play

Pre-learning:

Nil. [Batch 2015-18 FYBBA]

[2015-16] SCMS - P

Course Outline

S.No. Topic Hours

10 Introduction

Importance for HRM

1 Evolution of HRM

Difference between Personnel Management and HRM

Role of HR manager

Duties and responsibilities of HR manager Manpower Planning 12

Objectives

2 Estimating Manpower requirements

Recruitment and selection

Retention of manpower

Succession Planning

Job Analysis, Job evaluation & Job Design

Job Description 12

Job Specification

Job Evaluation

3 Meaning

Methods

Job Design

Job Enlargement

Job Enrichment

Job Rotation

Training and Development

Meaning and Objectives 12

4 Training Needs Analysis

Methods of Training

Training Evaluation

Performance Appraisal

5 Definition and Importance 08

Methods of Performance Appraisal

Barriers to effective performance appraisal

Role of HRM in Quality assurance in organization

Introduction to Quality Circle

6 Kaizen

06

Total Quality Management (TQM)

Six Sigma

Just in Time (JIT)


[2015-16] SCMS - P Books Recommended

1. Human Resource Management: Gary Dessler

2. Human Resource Management: Mirza and Saiyadin

3. Managing Human Resources : ArunMonappa

4. Human Resource Management : Anjali Ghanekar

5. Human Resource Management- Text and Cases: VSP Rao

6. A hand book of HRM practice- Michel Armstrong

7. Human Resource Management- Ivanceivich, John M., Tata McGraw Hill, New Delhi. 8. Managing Human Resources- Gomez. Megia, Luis, David Balkin, and

RobertyCardy, Pearson Education. 9. Human Resource Management: Mathi, Robert, and John Jackson, Thomson Learning Inc. 10. Human Resource Management: Shell, Scott and George Bohlander, Thomson Learning

Inc.


[2015-16] SCMS - P

Sub Committee for Curriculum Development QS &A Specialization

Course Name: Business Statistics (UG/PG): UG

Number of Credits: 4

Course No. QS&A U

4 Level: 3 Learning Objective(s):

1. To enable a student to present data in graphical and tabular form

2. To enable a student to summarize data sets using different statistical measures

3. To enable a student to analyze data using statistical concepts and tools

4. To enable a student to use Microsoft Excel for statistical applications

Pedagogy:

1. Classroom lectures

2. Laboratory sessions

Course Outline


[2015-16] SCMS - P

Sr. No. Topic Hours

Introduction to Business statistics:

Types of data: Primary and Secondary data, Methods of collecting

primary data, Sources of secondary data, Data classification, Frequency

1 distributions-Discrete and Continuous frequency distributions, Data 6

Representation- Tabular and Graphical Representations, Line diagram,

Bar diagram, Histogram, Ogive Curve, Pie Chart, Lorenz Curve. Use of

Excel in graphical representation of data

Descriptive Statistics (Central tendency, Dispersion, Correlation)

Measures of central tendency - Mean, Median, Mode, Harmonic Mean,

Geometric Mean

Partition values - Quartiles, Deciles, Percentiles

2

Measures of dispersion - Range, Mean Deviation, Standard Deviation, 8

Quartile Deviation, Coefficient of Variation, Skewness and Kurtosis

Scatter diagram, Karl Pearson‘s coefficient of correlation, Spearman‘s

Rank coefficient of correlation, Use of Excel in drawing scatter

diagram and calculating coefficient of correlation

Use of Excel in calculating the above statistical measures

Regression: Regression coefficients, Linear Regression equations of X

3 on Y and Y on X, Use of Excel in calculating slope and intercept of 8

linear regression equation

Introduction to Probability theory

Random experiment, types of events, definition of probability, addition

theorem, multiplication theorem, problems based on permutations and

4 combinations, independent and dependent events. 6

Random variable, probability distribution of a discrete random variable,

probability distribution of a continuous random variable, mathematical

expectation and variance

Probability Distributions

5 Binomial distribution, mean and variance of Binomial distribution, 8

Poisson distribution, mean and variance of Poisson distribution.

[Batch 2015-18 FYBBA] Page 60

[2015-16] SCMS - P

Normal distribution, equation of normal probability curve, standard

normal distribution, area under standard normal probability curve,

importance of normal distribution

Sampling and Sampling Distributions

6 Need for sampling, Different techniques of Sampling, Sampling

8

distribution, Standard error of an estimator

7 Estimation-Point and Interval estimation 8

Hypothesis Testing-parametric tests

8 Null Hypothesis, Alternative Hypothesis, types of errors in testing of 8

hypothesis, level of significance, critical region, procedure for testing

of hypothesis, different tests and their application

Books Recommended

o Statistics for Management: T N Srivastava and Shailaja Rao o Statistical Tools for Managers using MS Excel: D.P. Apte o Fundamentals of Statistics, Gupta S.C. (2004), Himalaya Publishing House, Mumbai.


[2015-16] SCMS - P

Sub Committee for Curriculum Development Marketing Specialization

Course Name: Fundamentals of Marketing Number of Credits: 4 Course Code – MM U 001 Course Range – 100 - 499 Level - Level 3

Learning Objective(s): 1. The objective of this paper is to identify the basic concepts of marketing. 2. To give the students an understanding of the marketing elements and marketing process.

Pedagogy: Case Studies. Industry / Field Visits. Assignments. Projects. Workshops.

Pre-learning: None.


[2015-16] SCMS - P

Course Outline

S.No Topic Hours

1 Introduction 2

Nature, Scope and Importance of Marketing

Basic Concepts of Marketing and Marketing Environment

2 Types of Marketing 4

Features & importance of Tele Marketing, E-Marketing, Service

Marketing, Rural Marketing

Suggestions for Improvement of Rural Marketing

3 Analyzing Consumer Markets; Cultural, Social, Personal factors; 8

Psychological processes: Motivation, Perception, Learning and

Memory; Five Stage Buying Decision Process Model; decision making

based on level of involvement and brand differentiation; Methods of

profiling buying decision process

Analyzing Business Markets; Organisational buying, business buying

process, stages in buying process, B to B customer relations

4 Market Segmentation & Marketing Research 8

Meaning and Different Ways to Segmentation

Essential of Effective Market Segmentation

Difference between Differential Marketing & Concentrated Marketing

Meaning & Scope of Marketing Research Procedure

Types & Techniques of Marketing Research.

5 Product decisions: 6

Product Lifecycle and Product Mix

Product Development

Product Strategy

Product Innovation and Diffusion

6 Price 5

Meaning, Importance and Objective

Factors Affecting Pricing, Pricing Policies

7 Place 8

Marketing Channels: Retailing, Wholesaling, Warehousing and Physical

Distribution.

Conceptual Introduction to Supply Chain Management & Customer

Relationship Marketing

8 Promotion Mix 8

Personal Selling, Advertising, Sales Promotion, (push versus pull


[2015-16] SCMS - P

strategy)

Publicity and Direct marketing

Recent Trends in Promotion and Advertising

9 Introduction to IMC. 4

10 Sales Management 4

Recruiting, training, compensating, motivating, compensating sales

force

Structuring sales force

11 Contemporary trends in marketing 3

Books Recommended

1. Kotler / Koshy / Keller / Jha [ 2009 ] – Marketing Management – A South Asian Perspective,

13th

Ed. – Pearson Education ( Reference Book) 2. Kotler Philip, Marketing Management Analysis, Planning, Implementation and Control,

Prentice Hall, New Delhi (2008) 3. Kotler Philip / Armstrong Gray [ 2006 ] – Principles of Marketing - 11

th Ed. – Pearson

Education . 4. CZINKOTA/Kotabe/Mercer [1997] – Marketing management Blackwell Busines.

5. Boyd/Walker/Larreche [1995] – Marketing management -2nd

Ed.- Irwin Pub.

6. Etzel/Walker/Stanton [2004] – Marketing – 13th

Ed.-TMH 7. Fundamentals of Marketing (Mc Graw Hill) , Stanton William J

8. Marketing Management: Planning, implementation and Control, Ramaswamy V.S. and

Namakumari S

9. Gary Armstrong, Michael Harker, Philip Kotler and Ross Brennan, Marketing: An Introduction, Financial Times Prentice Hall (2009)

10. Greg W. Marshall, Mark Johnson, Marketing Management, McGraw-Hill Higher

Education (2009) 11. Majumdar, Ramanuj, Product Management in India, Prentice Hall, New Delhi (2009)

12. P. K. Saxena, Principles of management: A Modern Approach, Global India

Publications(2009)

13. Philip Kotler and Kevin Keller, Marketing Management, Pearson Education, 14th

Edition(2012)

14. Ramaswamy, V.S. and Namakumari S.,Marketing Management, Macmillan India, New

Delhi(2010)

15. Srinivasan, R, Case Studies in Marketing : The Indian Context, Prentice Hall, New Delhi,

4th

Ed. (2008) 16. V. S. Bagad, Principles of Management, Technical Publications (2009)


[2015-16] SCMS - P

Sub Committee for Curriculum Development Sustainability Studies & Infrastructure Management


Course Name: Core Environmental Studies (UG/PG): UG Number of Credits: 04 Level: 02

Learning Objective(s):

1. This course will reinforce and expand on student knowledge of both physical and life science by applying them to environmental concepts.

2. It will provide another option for students interested in studying science. 3. It also helps to create environmental awareness among the students by protecting and

conserving the environment. 4. This can make a student a globally responsible citizen.

Pedagogy: 1. Class room teaching 2. PPT presentations , Documentaries and Videos 3. Field Visit and study of local issues.

Pre-learning:

12th

with Environment Science as one of the subject


[2015-16] SCMS - P

Course Outline

S.No. Topic Hours

The Multidisciplinary Nature of Environmental Studies

Definition, scope and importance

Need for public awareness

Natural Resources

Renewable and non-renewable resources

Natural Resources and associated problems

Forest Resources: Use and over-exploitation, deforestation,

case studies, Timber extraction, mining, dams and their effects

on forests and tribal people.

Water resources: Use and over utilization of surface and

ground water, floods, drought, conflicts over water, dams-

1

benefits and problems. 15

Mineral resources: Use and exploitation, environmental effects

of extracting and using mineral resources, case studies.

Food resources: World food problems, changes caused by

agriculture and overgrazing, effects of modern agriculture

fertilizer-pesticide problems, water logging, salinity, case

studies.

Energy resources: Growing energy needs, renewable and non

renewable energy sources, use of alternate energy sources,

case studies.

Land resources: Land as a resource, land degradation, man

induced landslides, soil erosion and desertification

Role of an individual in conservation of natural resources

Equitable use of resources for sustainable lifestyles

Ecosystems

Concept of an ecosystem

Structure and function of an eco-system

Producers, consumers and de-composers

Energy flow in the ecosystem

Ecological succession

Food chains, food webs, and ecological pyramids

2

Introduction, types, characteristic features, structure and 15

function of the following ecosystem:-

Forest ecosystem

Grassland ecosystem

Desert ecosystem

Aquatic ecosystem (Ponds, streams, lakes, rivers, oceans,

estuaries)


[2015-16] SCMS - P

Bio-diversity and its conservation

Introduction – Genetic, species and eco-system diversity

Biographical classification of India

Value of biodiversity: consumptive use, productive use, social,

ethical, aesthetic and option values.

Bio-diversity at global, national and local levels

India as a mega-diversity nation

Hot-spots of bio-diversity

Threats to bio-diversity: Habitat loss, poaching of wildlife,

man-wildlife conflicts.

Endangered and endemic species of India

Conservation of bio-diversity: In situ and Ex-situ conservation of

bio-diversity.

Environmental Pollution

Définition, Causes, effects and control measures of: -

Air Pollution, Water Pollution, Soil Pollution, Marine Pollution,

Noise Pollution

Thermal Pollution

Nuclear Hazards

Solid Waste Management: Causes, effects and control

measures of urban and industrial wastes.

Role of an individual in preventive of pollution

Pollution case studies

Disaster management: Floods, earthquake, cyclone and

landslides

Social Issues and the Environment

From unsustainable to sustainable development

Urban problems related to energy

3

Water conservation, rain water harvesting, watershed 15

management

Resettlement and rehabilitation of people, its problems and

concerns – Case studies

Environmental Ethics: Issues and possible solutions

Climate change, global warming, acid rain, ozone layer

depletion

Nuclear accidents and holocaust

Case Studies

Wasteland reclamation

Consumerism and waste products

Environment Protection Act

Air (Prevention & Control of Pollution) Act

Water (Prevention & Control of Pollution) Act

Wildlife Protection Act

Forest Conservation Act

Issues involved in enforcement of environmental legislation

Public awareness


[2015-16] SCMS - P

Human Population and the Environment

Population growth, variation among Nations

Population explosion – Family Welfare program

Environment and human health

Human Rights

Value Education

HIV/AIDS

Women & Child Welfare

4 Role of Information Technology in Environment and Human 15 health

Case Studies

Field Work

Visit to a local area to document environmental assets-

river/forest/grassland/hill/mountain

Visit to a local polluted site –

Urban/Rural/Industrial/Agricultural

Study of common plants, insects, birds

Study of simple eco-systems – ponds, river, hill slopes, etc

Books Recommended 1. Perspectives in Environmental Studies by Kaushik and Kaushik (2011) New Age

International, Publications, New Delhi 2. A Text Book of Environmental Science by Arwin Kumar (2010) APH Publishing

Corporation, New Delhi 3. Environmental Studies Basic Concepts by V K Ahuwalia (2013) Published by TERI

(The Energy & Resources Institute) Darbari Seth Block Habitate Place Lodhi Road, New

Delhi- 11 0003, India.

Students are also requested to refer and go through following Monthly and Fortnightly

Terra Green by TERI, National Geographic, Down to Earth by Centre for Science and

Environment.


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