Date post: | 10-Aug-2014 |
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Automotive |
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THE CONNECTED CAR (R)EVOLUTION
Dr. Peter Decker Symphony Teleca
CeBIT 2014
Smart Transportation Seminar
March 14
Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 2
Agenda
• Mobile Services – Beyond Smartphones
• The Connected Car (R)evolution
• The Value of Big Data
• An Ecosystem of Winners
• Realizing the Connected Car
• A Future Perspective
Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 3
Symphony Teleca is a global innovation and development partner
• Over 600 clients globally
• $300M in revenue and growing quickly
• 6,000 employees in 35 offices
• Industry recognized leader
• State of the art development centers in Europe, India, China, Russia, the U.S. and more
Awards
Who we are
Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 4
Mobile Services – Beyond Smartphones
• Mobile services access through Smartphones is a commodity
• Increasing user expectations – “All services on all screens”
• The next “big” mobile services screen is in the vehicle
• Huge value in location and user preference based services
• Enables smarter, personalized transportation
Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 5
The Connected Car (R)evolution
The value is not in
the connectivity,
but what it enables
3G/LTE WIFI Bluetooth GPS Driver
assist
Head unit
Rear seat Displays DVD
Player
ECU fuel
Eng Man
User Man Navi Seat
Mirror Camera
Cam
era
Cam
era
Amplifier Vehicle
Relationship
Management
• Consumers expect a Smartphone like mobile services experience in their car
• Car Manufacturers want to learn more about their products and how it is used
Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 6
The Value of Big Data
Assume that all data
is useful…
… connecting the dots
can give you better
Insight in your customers and products with huge value for many stakeholders in the value chain
Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 7
Tremendous Market Potential
• Industry forecasts show 700M Connected Cars and 1.1B aftermarket devices by 2022
• Machina Research predicts that 90% of all cars will be connected by 2020
• Revenues will explode to $422B in 2022 from just $22B in 2012
Source: Machina Research, 2013
Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 8
Status and Usage
Service Indicators
Software Updates
An Ecosystem of Winners
Car Manufacturers
- Reduced recall costs - Better products
- Improved service
Vehicle Users
- Richer services access
- Preference based content and ads
- Smartphone like software updates
Insurance Companies
- Better risk modelling
- Tailored insurance offerings
- Enhanced data access
Content Providers
- New revenue channel
- Storefront solutions
- Location and user preference based ads
Governments
- Usage based taxes
- Enhanced data for infrastructure planning
- Evidence data for crime investigations
Data
Telematics
Diagnostics
Data Cloud Performance
Areas of potential benefits
Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 9
Realizing the Connected Car – The Ingredients for Successful VRM
• Structured Analytics • Federation and Brokering
Embedded Update Client
• FOTA / SOTA / App updates • Telematics Upload • Optimised Synchronization • Device Provisioning
• Software Management • Analysis of device usage • Rules based updates • Version Control
Monetization & Store Front
• Application Catalogue • User Profile • Billing integration • Security Service
User & Device Management
• Big Data Repository • Hosted Cloud Service Big Smart Data
Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 10
Realizing the Connected Car – A High Level Architecture
Update client
Event Reporting
Vehicle Software System
Vehicle Data Model
Management/Admin Console
Analytics
Standards Compliant
Sync Protocol
Mediation/ Bridge
Big Data Storage
SW Updates
Delta Package Creation
Rules Engine
Notification
Peripheral ECUs
Hosted Cloud Platform
Update tool
Connected Car
Secu
rity
Bearer Aware Communications
Bearer Networks
Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 11
Vehicle software will always be up-to-date
Users recognize the value and pay for in-car content and services
The Internet of Vehicles (IoV) The Future
THANK YOU
Dr. Peter Decker www.symphonyteleca.com