LEGAL SYMPOSIUM IFA’s 45th Annual
FINDING THE RIGHT CREDIT PARTNER AND CREATING YOUR OWN FINANCING
Lane Fisher, Esquire FisherZucker, LLC Ron Feldman Franchise America Finance
Kenneth Switzer Marco’s Franchising, LLC Daniel Waddell Papa John’s International, Inc.
LEGAL SYMPOSIUM IFA’s 45th Annual
FINDING THE RIGHT CREDIT PARTNER AND CREATING YOUR OWN FINANCING
• Direct Financing • Facilitation • Equity Investments • Public Funding
LEGAL SYMPOSIUM IFA’s 45th Annual
The Franchise Lending Opportunity
•Over 3,300 franchise brands
•Over 200,000 small businesses
•Over 500,000 units
If franchising was an industry it would be BIG
REQUIRING ALMOST $12 BILLION OF LOANS IN 2012
LEGAL SYMPOSIUM IFA’s 45th Annual
4-10 YR: Farewell To Cheap Capital?
• Challenges for the dollar as the world’s currency
• S&P warning to downgrade U.S. government debt
• Developing countries are hungry for capital
• Some countries that bought our debt will need more of that capital for growth at home
LEGAL SYMPOSIUM IFA’s 45th Annual
Elements of Brand Credit Risk Analysis
Franchisor
System
Unit
TODAY’S SOPHISTICATED FRANCHISE CREDIT ANALYSIS BUILT ON
LEGAL SYMPOSIUM IFA’s 45th Annual
Franchise Brand Credit Risk
BCRs℠ analyze a brand’s unit, system and franchisor performance; then compare to peers
• THE RESULT -- PREDICTABILITY
Category Measure UNIT Same store sales growth 2.5% Average Op profit before owner comp $69,398 Break-even # months since start of operations 11.3 mos 80% variance around break-even # months 3.5 mos SYSTEM
Average 3 year unit expansion 27 units Continuity rate 94.5% Adverse closed unit rate 2.1% FRANCHISOR Management team franchise experience 8 years Under-performing unit program Yes Lender support in work-out Remkg agt
BCRs DELIVER PREDICTABILITY
LEGAL SYMPOSIUM IFA’s 45th Annual
3-5 YR: Increasing Info/Data Transparency
• You’re showing brands how to benchmark • Franchisors have important system performance info/data • BCRs analyze unit operational info/data across systems • The Franchise Registry allows information/data flow to lenders • Better info – more $
Unit Operational Data Across
Systems
System Wide Unit
Operational Data
Franchisee Unit Operational Data
Unit Operational
Data
Unit Operational Info Across
Systems System Wide
Unit Operational
Info
Franchisee Unit Operational Info
Unit Operational
Info
LEGAL SYMPOSIUM IFA’s 45th Annual
4-10 YR: Demographics — Age
• Older age groups increased their numbers the fastest
• “Retirees” not just getting older; also healthy longer working longer buying longer
• Over 82 million (27%) are under 20 and leaders of mass customization
LEGAL SYMPOSIUM IFA’s 45th Annual
Know What League You Are In…
Investment Size: Under $150K $150K - $1MM Over $1MM
System Size: 1-50 Units 50-100 Units Over 100 Units
LEGAL SYMPOSIUM IFA’s 45th Annual
Transactional Lenders vs. Program Lenders
Transactional Lenders
Community, Credit Unions & Local Banks
Regional and National Banks at the Branch Level
Program & Franchise Lenders
Bank
Non-Bank
Consultants Boefly, FAF ROBS Providers
Borrower Initiated Franchisor Initiated
LEGAL SYMPOSIUM IFA’s 45th Annual
Franchisor Loan Enhancements
• First Loss Guarantees – On Balance Sheet – Off Balance Sheet
• Limited Guarantees – % of Loan – Step Down Provisions
• Remarketing Agreements – Franchisor keeps debt current/not
LEGAL SYMPOSIUM IFA’s 45th Annual
Franchisor Loan Enhancements
• Equipment Repurchases – Guaranteed Values – Lien Purchase Positions
• Operating Agreements – Works when Franchisor Operates Stores
• Franchisor Operates Units while remarketing – Pays current debt service during remarketing period
LEGAL SYMPOSIUM IFA’s 45th Annual
Being the Bank
• Franchisor direct lending • Franchise Fees/ “Soft Costs” • Captive Finance Programs • Vehicles/Equipment (remarket able assets) • Usually in lower investment size concepts • Rates/Terms tend to be higher than the
market
LEGAL SYMPOSIUM IFA’s 45th Annual
Franchise Financing Vehicles
• Captive Lender
• Equity Investment
• Loan Loss Guarantee Program
LEGAL SYMPOSIUM IFA’s 45th Annual
Franchise Financing Vehicles
• Captive Lender – Pros
• Flexibility • Knowledge of business • Capture revenue stream
– Cons • Risk not diversified • “Two Hats” • Non-core business/overhead
LEGAL SYMPOSIUM IFA’s 45th Annual
Franchise Financing Vehicles
• Equity Investment – Pros
• Strategic synergies/opportunities • Knowledge of business
– Cons
• Control/ROI • “Two Hats”
LEGAL SYMPOSIUM IFA’s 45th Annual
Franchise Financing Vehicles
• Loan Loss Guarantee Program
– Lender agrees to make p to $5 million in financing available to Papa John’s franchisees.
– Approved franchisees may borrow up to 80% of new unit build-out costs, up to a maximum loan of
$200,000 per unit.
– Franchisee and loan must be approved by both lender and Papa John’s.
– Papa John’s guarantees the first $250,000 in losses in the loan pool, and 20% of losses in excess of
$250,000, up to a maximum of $1 million.
– Loan rates are indexed, but generally comparable or favorable to market.
LEGAL SYMPOSIUM IFA’s 45th Annual
Franchise Financing Vehicles
• Loan Loss Guarantee Program – Pros
• Frees up capital by reducing lender’s risk • Favorable terms • Cash free
– Cons
• Risk without direct return
LEGAL SYMPOSIUM IFA’s 45th Annual
Marco’s Pizza
• 33 Year old Pizza Carry Out/Delivery concept • 21 states plus Bahamas • Branded as “Authentic Italian” • Phenomenal focus on product quality • 30% of new stores opened by customers
LEGAL SYMPOSIUM IFA’s 45th Annual
Marco’s Pizza
• $250,000 to $300,000 to build a store • Same Store Sales up 8.5% in 2011 • 280 stores. • 61 new stores in 2011, 33 in 2010 • Expect to open 75-90 stores in 2012
LEGAL SYMPOSIUM IFA’s 45th Annual
Captive Insurance Models • Domestic true insurance captives • Foreign true insurance captives • Pseudo insurance captives
LEGAL SYMPOSIUM IFA’s 45th Annual
Domestic Captives
• File 1120-PC (c-corp) return • Accrual basis accounting • Potential significant tax benefits • Max. $1.2MM premium annual limit • 80% of S&P 500 companies utilize
LEGAL SYMPOSIUM IFA’s 45th Annual
Foreign Captives
• Typically “Off-shore” (Bermuda, etc.) • Considered domestic for tax benefits • Generally well accepted by IRS • High degree of expertise needed to start
LEGAL SYMPOSIUM IFA’s 45th Annual
Pseudo Captives
• NOT a true insurance company • Simple to start (relatively) • No special tax benefits • Marco’s Assurance is example
LEGAL SYMPOSIUM IFA’s 45th Annual
Marco’s Assurance, LLC
• Key element in Risk Mitigation Strategy • Reduces lenders risk • Reduces franchisor risk • Reduces perceived risk of business model to
franchisees
LEGAL SYMPOSIUM IFA’s 45th Annual
Marco’s Assurance, LLC
• Guarantees $50,000 new store financing • Guarantees must be requested/approved • Audited entity • Funding also made available to relocate weak
locations
LEGAL SYMPOSIUM IFA’s 45th Annual
MA Guarantees
• Unconditional • First dollar loss after collateral liquidation • Guarantee resembles an insurance policy
LEGAL SYMPOSIUM IFA’s 45th Annual
MA Funding
• Portion of franchise fee and royalties • Escrow (not yet income or expense) • Actuarially sound • No funding from franchisees (state law issues
in most states)
LEGAL SYMPOSIUM IFA’s 45th Annual
MA performance
• 2 years old • No losses to date • Resulted in unknown number of additional
franchise sales • Resulted in 20% plus more loans granted
LEGAL SYMPOSIUM IFA’s 45th Annual
MA benefits
• More loans • Reduced risk profile • $50,000 not a “game changer” to banks • “What this means is that you stand behind
your franchisees”. (loan officer quote)
LEGAL SYMPOSIUM IFA’s 45th Annual
MA future
• Potential conversion to domestic captive • Potential increase in guarantee amount • Potential tie into Personal Guarantee
Insurance
LEGAL SYMPOSIUM IFA’s 45th Annual
PGI as Alternative
• (PGI) Personal Guaranty Insurance • Guarantees 70% of net loss after collateral
liquidation • Premiums: 1.5- 3% of loan, paid annually • Potentially a replacement to SBA • Brand and applicant must be approved • Huntington Insurance 419-720-7965
LEGAL SYMPOSIUM IFA’s 45th Annual
Captive loan loss entities
• Reduces Risk to Franchisor/Franchisee • Improves perception by lenders • May help in growth strategy • PGI is alternative • Analyze needs and numbers carefully