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Synacor, Inc. Investor Presentation

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Page 2: Synacor, Inc. Investor Presentation

SAFE HARBOR statement

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements concerning Synacor’s expected financial performance as well as Synacor’s strategic and operational plans. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements the company makes.

The risks and uncertainties referred to herein include – but are not limited to - risks associated with: execution of our plans and strategies; the loss of a significant customer; expectations regarding consumer taste and user adoption of applications and solutions; general economic conditions; expectations regarding the company's ability to timely expand the breadth of services and products or introduction of new services and products; consolidation within the cable and telecommunications industries; changes in the competitive dynamics in the market for online search and display advertising; the risk that security measures could be breached and unauthorized access to subscriber data could be obtained; potential third party intellectual property infringement claims; and the price volatility of our common stock.

Further information on these and other factors that could affect the company's financial results is included in filings it makes with the Securities and Exchange Commission from time to time, including the section entitled "Risk Factors" in the company's most recent Form 10-Q filed with the SEC on May 15, 2012. These documents are available on the SEC Filings section of the Investor Information section of the company's website at http://investor.synacor.com/.

SYNC

Page 3: Synacor, Inc. Investor Presentation

3

Page 4: Synacor, Inc. Investor Presentation

TAKING DIGITAL MEDIA & CABLE "TO THE CLOUD"

PROFITABLE BUSINESS MODEL

UNIQUE

PLATFORM SCALABLE

LARGE & ENGAGED

CONSUMER BASE

EXCELLENT CUSTOMER RETENTION

RAPID ANNUAL

REVENUE GROWTH

Page 5: Synacor, Inc. Investor Presentation

CONTENT & SERVICE PARTNERS (SAMPLE)

INDUSTRY STARTPAGES CONSUMERS

(Q2 2012, as measured by comScore)

CABLE SATELLITE

CUSTOMERS

CONSUMER ELECTRONICS

TELECOM

INTEGRATE ENGAGE AUTHENTICATE

INTEGRATIONS COMPLETED FOR OUR CUSTOMERS (SAMPLE)

5

20M AVG MONTHLY UNIQUE VISITORS

Page 6: Synacor, Inc. Investor Presentation

56% 27% DISPLAY

17%

SUBSCRIBER-BASED

MONETIZING THE CONNECTED CONSUMER

NOTE: Q2 2012 % OF TOTAL REVENUE

SEARCH & DISPLAY ADVERTISING

ONE-TIME

DIRECT AD SALES

SEARCH

OTHER VAS

EMAIL TVE

Page 7: Synacor, Inc. Investor Presentation

DIGITAL SCALE

20M UNIQUE VISITORS

(MONTHLY AVERAGE FOR QUARTER)

(as measured by comScore)

NOTE: Q2 2012 RESULTS

238M SEARCH QUERIES

(QUARTERLY )

(as measured by Google AdSense)

10B ADVERTISING IMPRESSIONS

(QUARTERLY )

(as measured by DoubleClick & Other Partners)

7

Page 8: Synacor, Inc. Investor Presentation

Market Opportunity

SOURCE: US AND WESTERN EUROPE - GARTNER “FORECAST: CONSUMER FIXED VOICE, INTERNET AND BROADBAND SERVICES, WORLDWIDE, 2009-2016, 1Q12 UPDATE” AND LATIN AMERICA - SNL KAGAN “GLOBAL MULTICHANNEL BROADBAND HOUSEHOLDS, 2011”

HIGH SPEED INTERNET HOUSEHOLDS

46M AMERICA LATIN

91M US

~25% 122M EUROPE

WESTERN

8

Page 9: Synacor, Inc. Investor Presentation

Market Opportunity

SOURCE: 2011 WORLDWIDE SALES; PC’S - GARTNER “SWOT: TOSHIBA, CONSUMER PC BUSINESS, WORLDWIDE” APRIL 2012” AND TABLETS - GARTNER “QUARTERLY STATISTICS: PERSONAL COMPUTERS BY MAJOR MARKET, WORLDWIDE, 2007-2011, FEBRUARY 2012”

CONSUMER ELECTRONICS MANUFACTURED DEVICES

210M PCs 69M

TABLETS

9

Page 10: Synacor, Inc. Investor Presentation

Market Opportunity

SOURCE: PRICEWATERHOUSECOOPERS, “INTERNET ADVERTISING: WIRED AND MOBILE” 2011. NOTE: INTERNATIONAL SEARCH AND DISPLAY ADVERTISING INCLUDES CLASSIFIED, RICH MEDIA, VIDEO, MOBILE, AND OTHER INTERNET ADVERTISING.

SEARCH & DISPLAY ADVERTISING REVENUE

70.6

20.6

28.4 25.9 23.3

$31.0B

50.0 75.1 66.7 58.0 $83.6B

81.3 92.6 103.5

$114.6B

INTERNATIONAL CAGR 2011-2015 13%

US CAGR 2011-2015 11%

US$ (billions)

2011 2012

2013

2014

2015

10

Page 11: Synacor, Inc. Investor Presentation

Market Opportunity

SOURCE: ‘CISCO VISUAL NETWORKING INDEX: FORECAST & METHODOLOGY, 2010-2015’, 2011.

INTERNET VIDEO WORLDWIDE CONSUMPTION

2011 2012

2013

2014

2015

8,079 24,357 17,583 12,146 33,620 CAGR 2011-2015 33% PETABYTE/MONTH

PB/MONTH

11

Page 12: Synacor, Inc. Investor Presentation

customers’ CHALLENGES

SATELLITE CABLE CONSUMER ELECTRONICS

TELECOM

CORD CUTTING CHURN

DUMB PIPE

OVER THE TOP (HULU, NETFLIX, AMAZON PRIME)

RELATIONSHIP BEYOND THE SALE

DISINTERMEDIATION

DEVICE PROLIFERATION

PARTNERS ARE COMPETITORS

12

Page 13: Synacor, Inc. Investor Presentation

SOLUTIONS

TV EVERYWHERE

BRAND OWNERSHIP

COMPETITORS NOW PARTNERS

INCREASED VALUE & ENGAGEMENT

INCREASED MONETIZATION

CONTENT MANAGEMENT

AUTHENTICATION

INNOVATIVE PRODUCT

13

Page 14: Synacor, Inc. Investor Presentation

IMAP

REST

XML

SAML

SOAP

LDAP

OAuth

SOCKET

POP

REST

XML

SOAP

LDAP

HTML

File of Consumer Data

Query Consumer Entitlement Data

Consumer Email Data Based on Authentication

SAML

Consumer Profile Data

Consumer Subscription Data

Goo

d Ta

rget

Dat

a

Consumer Account Data

Synacor E-mail Platform

Synacor TVE and Video Platform

Synacor Search & Display Ad Platform

Synacor VAS & App Platform

Synacor Entitlements

Service

Synacor Batch Processing

Service

Synacor Message Oriented

Middleware 3rd Party Value Added Services

Content Providers

Programmer Sites

Customer Billing System

Customer Provisioning

System

Customer Database

Customer Identify Management

System

Customer Email

Platform

Customer Batch File

Customer Backend Systems

Synacor Consumer Profile Manager

PLATFORM – BEHIND THE SCENES

integrate engage authenticate

14

Page 15: Synacor, Inc. Investor Presentation

PRODUCTS AND SERVICES

TV EVERYWHERE

ENTERTAINMENT

SEARCH ADVERTISING

DISPLAY ADVERTISING

COMMUNICATIONS & SOCIAL MEDIA

VALUE ADDED SERVICES

15

STARTPAGE

Page 16: Synacor, Inc. Investor Presentation

PRODUCTS AND SERVICES

16

Page 17: Synacor, Inc. Investor Presentation

TV EVERYWHERE

PRODUCTS AND SERVICES

AUTHENTICATION

INTEGRATION ENGAGEMENT

PRESENTATION 17

Page 18: Synacor, Inc. Investor Presentation

PRODUCTS AND SERVICES

BRANDING, promotion, publishing, integrated search, user settings

INTEGRATED HTML5 apps that work across all devices

CARBYN

18

Page 19: Synacor, Inc. Investor Presentation

PRODUCTS AND SERVICES

the cross-device, everywhere experience

CARBYN

19

Page 20: Synacor, Inc. Investor Presentation

CUSTOMER ACQUISITION

<500k 500k - 2M

> 2M CE MANUFACTURER

subscribers PRE-2008 2012

20

Page 21: Synacor, Inc. Investor Presentation

Industry Evolution

SYNACOR LAUNCHES FULL PRODUCT SUITE

WITH EMBARQ

EARTHLINK PREVIOUS STARTPAGE PROVIDER

2007

SYNACOR LAUNCHES FULL PRODUCT SUITE

WITH QWEST

MICROSOFT PREVIOUS STARTPAGE PROVIDER

2010

CENTURYLINK ACQUIRES QWEST

2011

STARTPAGE

CENTURYTEL ACQUIRES EMBARQ, BECOMES

CENTURYLINK, & ADOPTS SYNACOR

ASK.COM PREVIOUS STARTPAGE PROVIDER

2009

Industry Consolidation… Adding More Customers… Generating More Revenue

21

Page 22: Synacor, Inc. Investor Presentation

Expanding Market Opportunity

TOSHIBA INTERNET STARTPAGE LAUNCHED

SEP 2010

GOOGLE REFERRED TOSHIBA TO

SYNACOR

2010

MASTER SERVICES AGREEMENT SIGNED

JUL 2010

TOSHIBA’S TABLET INTERNET STARTPAGE

LAUNCHED

AUG 2011

VALUE-ADDED SERVICES LAUNCHED (GAMES, SPORTS, VARIETY)

OCT 2011

Customer challenge

“Relationship Beyond the Sale”

Solution

Synacor Startpage, VAS, Multi-Device Experience

22

Page 23: Synacor, Inc. Investor Presentation

COMPETITIVE LANDSCAPE

PORTAL POINT SOLUTIONS

TIME TO MARKET RAPID N/A LONG

COMPLEXITY TO CUSTOMER LOW MEDIUM VERY HIGH

MONETIZATION

END-TO-END SOLUTION

BRAND FRIENDLY PORTAL (sample)

POINT SOLUTIONS (sample)

N/A

23

Page 24: Synacor, Inc. Investor Presentation

CONSUMER ELECTRONICS

TV EVERYWHERE CLOUD/ APPS/ MOBILE

INTERNATIONAL

FUTURE GROWTH OPPORTUNITIES

SELLING INTO NEW & EXISTING

CUSTOMERS

Page 25: Synacor, Inc. Investor Presentation

FINANCIAL OVERVIEW

UNIQUE VISITORS

SEARCH QUERIES

ADVERTISING IMPRESSIONS

QUARTERLY REVENUE

ANNUAL REVENUE

ADJUSTED EBITDA

Page 26: Synacor, Inc. Investor Presentation

OPERATING METRICS & FINANCIALS

UNIQUE VISITORS

Q2-11 20M

Q2-12 14M

Q2-10 9M

(monthly average for quarter)

SOURCE: COMSCORE 26

Page 27: Synacor, Inc. Investor Presentation

OPERATING METRICS & FINANCIALS

SEARCH QUERIES

Q2-11 154M

Q2-10 104M

238M Q2-12

SOURCE: GOOGLE ADSENSE 27

Page 28: Synacor, Inc. Investor Presentation

OPERATING METRICS & FINANCIALS

ADVERTISING IMPRESSIONS

Q2-11 6B

Q2-10 4B 10B

Q2-12

SOURCE: DOUBLECLICK AND OTHER PARTNERS 28

Page 29: Synacor, Inc. Investor Presentation

OPERATING METRICS & FINANCIALS

QUARTERLY REVENUE

Q2-11 19.5M

Q2-10 15.9M $30.8M

Q2-12

29

Page 30: Synacor, Inc. Investor Presentation

OPERATING METRICS & FINANCIALS

ANNUAL REVENUE

2008 2009

2010

2011

$91.1M 66.2M 52.6M 60.8M

30

Page 31: Synacor, Inc. Investor Presentation

OPERATING METRICS & FINANCIALS

ADJUSTED EBITDA

0.0M 3.4M

$7.6M 3.4M

2008 2009

2010

2011

31

Page 32: Synacor, Inc. Investor Presentation

TAKING DIGITAL MEDIA & CABLE "TO THE CLOUD"

PROFITABLE BUSINESS MODEL

UNIQUE

PLATFORM SCALABLE

LARGE & ENGAGED

CONSUMER BASE

EXCELLENT CUSTOMER RETENTION

RAPID ANNUAL

REVENUE GROWTH


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