SYNERGY SCHOOL OF BUSINESS (Approved by AICTE) SYNERGY SCHOOL OF BUSINESS (Approved by AICTE) AICTE Approved 2year full time PGDM PROGRAM www.ssb.edu.in We bring Global Intelligence to you Pharma Management Marketing Finance Telecom Media HR International Business Health Care Pharma Management Pharma Management Visit : www.ssb.edu.in Mail: [email protected]l Marketing Finance HR Banking Retail Agri. Business Digital Media Mgt. Pharma & Health Care Healthcare Mgt. B. Pharma B.Sc. Nursing Life Sciences / Biotech / Microbiology Operations & Supply Chain Mgt. Construction & Infrastructure Mgt. Electronics & Communications Engg. Mechanical Engg. Civil Engg. Telecom Mgt. IT Mgt. CSC / IT B.A. / B.Com / B.Sc. B.Sc (Ag) Journalism / Animation CAREER PATH AICTE Approved 2year full time PGDM PROGRAM Campus : Muraharipally (V), ICICI Knowledge Park Medchal (M), Near Shameerpet, Hyderabad-500 078. Hyderabad City Office Address: nd Flat # C-3, 2 Floor, Dillu Apartments SD Road, Hyderabad House building , Begampet , Hyderabad Secunderabad Office: Plot #189, Srinivasa Nagar Colony Temple Alwal, Secunderabad Ph. 9390145057 / 78.
Transcript
SYNERGYSCHOOL OF BUSINESS
(Approved by AICTE)
SYNERGYSCHOOL OF BUSINESS
(Approved by AICTE)
AICTE Approved 2year full time PGDM PROGRAM www.ssb.edu.in
Synergy School of Business (SSB) is an autonomous business school approved by All India Council for Technical Education (AICTE), Ministry of HRD, Government of India, New Delhi. Synergy is founded by Dr. NRK REDDY in association with few professionals representing from the field of teaching in Engineering, Management and IT.
OUR VISION
To make synergy a world-class learning centre breeding global leaders to empower India in tune with changing times, paving the way for new school of management thought, through fostering innovation and technology.
OUR MISSION
Enabling young minds by articulating sustainable systems imparting need-based management education through Teaching, Research and Consulting, enabling every individual to explore the fullest potential to create a new breed of entrepreneurs by fostering high quality and productivity through technology and innovation.
SYNERGY – A Truly Global Education Provider
Synergy offers a truly global business education by inviting professors
from world renowned universities across the globe. In addition to this
professors from international universities are on the academic advisory
board to guide us in curriculum design, and bring innovation on par with
international standards. Synergy draws its faculty from Singapore, Canada,
Philippines, UK and Indonesia to teach full length courses. Synergy has
collaborations with many international universities and institutions such
as West International Business Institute, Singapore, Adams International
University, Texas A & M university, USA, Miramar university, USA, George
Washington university, USA etc. making synergy truly a global school.
Academic Advisory Board
Prof. Arun K. TiwariSecretary & DirectorCARE Foundation, CARE Hospitals, Hyderabad
G. Nagi ReddyDiretor - OperationsNitish Seeds Pvt. Ltd.Hyderabad
Mr. Ravikanth ReddyVice President (HR)Nagarjuna Constructions Limited,Hyderabad.
Mr. Renny Joseph MampillyVice President, DM-South,HSBC Bank, Hyderabad.
Dr. NRK ReddyProfessor & Founder DirectorSynergy School of Business, Hyderabad.
Dr. Raj Kumar, Ph.DCEO, HR Foot Prints, Hyderabad.
Mr. K. Chandrasekharan Former V P - MarketingDr. Reddy Labs
Dr. Ranga Reddy BurriDirector, Sanmed Healthcare,Hyderabad.
Dr. Rama Chandra Prasad
Chief Economist,
Electricity Regulatory Commission,
Janpath, New Delhi.
Dr. Samantha RK, Ph.D.
Former Vice Chancellor,
Bidan Chandra Krishi Viswa Vidyalaya,
West Bengal.
Dr. V. Venkaiah, Ph.D.
Vice Chancellor, Krishna University, A.P
Dr. V. Viswanadham, Ph.D.
Professor (Rtd.), Osmania University, Hyderabad.
Mr. Sriram Reddy
Associate Vice President –Admin,
Aurobindo Pharma Limited, Hyderabad.
Mr. AJ. Reddy
V P, Mylan Labs, Hyderabad.
Dr. Pola,
WIBI. Indonesia
Dr Yusra
Director, WIBI, Singapore.
Mr P.V.Rao
V P HR, Vimta Labs, Hyderabad.
Let me extend a warm welcome to the leaders of tomorrow! The rise of knowledge revolution and knowledge
capitalism brought in enormous change in education across the globe. India is not an exception. There is a clear shift
from tangible wealth to intangible wealth bringing new dynamics into play. This brought in a managerial revolution,
integrating organizations and knowledge houses which promote education.
In the light of this change management degree has become an imperative to enter into the managerial league. It is in
this context synergy school of business strives to create and nurture a new breed of leaders, with sound Technical
skills leading to Techno managerial league befitting the needs of the global business and industry. I assure you the best
quality teaching and the processes to bring out the best quality output.
Campus placements of earlier batches in TOP MNCs are the testimony of our relentless effort. We look forward for a
rewarding journey for the mutual benefit.
From the bottom of my heart I once again welcome you into synergy family.
Dr. NRK REDDY
From the Director's Desk
Synergy School of Business is established to promote and deliver high
quality management education and shall lend itself perfectly to being a centre of
excellence for management Teaching, Training, Research and Consulting.
SSB OFFERS TWO YEAR FULL TIME PGDM
PROGRAM:
l
l
PGDM – TRIPLE SPECIALISATION
ELIGIBILITY: Any Graduate with 50 % and must qualify in CMAT / CAT / MAT / XAT / ATMA / ICET
PGDM – PHARMA and HEALTH CARE SPECIALISATION. ELIGIBILITY: Graduate in Pharmacy / Life sciences / Nursing / Medicine with 50 % and must qualify in CMAT / CAT / MAT / XAT / ATMA / ICET / GPAT
THE PROGRAM:
APPROVALS:
THE SPOT LIGHT
SPECIALISATIONS
The programme is approved by AICTE, Ministry of Human Resource Development, Govt of India, New Delhi.
Synergy offers dynamic and new economy related Specialisation such as PHARMA and HEALTH CARE MANAGEMENT (PHC) which has immense potential. “The global pharma industry is undergoing major restructuring. PHC program is designed to nurture global leaders of tomorrow to lead Pharma and health care sector in the midst of dynamic changes “.
In addition to this, SSB offers 14 Specialisations. Every student is given triple specialization. Two from core areas like Marketing, Finance HR, IT & Logistics and supply Chain, Pharma Management, Health Care & third specialization from the Ancillary areas, leading to triple specialization advantage.
THE PEDAGOGY
The pedagogy presents students with unique opportunities to think, critique, question existing paradigms in order to help them develop a comprehensive personality.
The predominantly case method of teaching provides them with the opportunity to prepare themselves for the rapid rate of change in today's business world.
Key learning happens from interaction with qualified, experienced instructors besides frequent visitors from reputed universities and business organizations around the world.
The programme offers exciting and challenging learning experiences and oppor tunit ies for personal development through a host of curricular, co-curricular and extra-curricular activities.
LITTLE MBA
The little MBA programme will enable the students to choose a micro
organization or SME to implement their ideas and conceptual
learning happened in the class. In the process students acquire
practical exposure and both students and firms benefit mutually.
LEARNING GROUPS
Synergy focuses more on group learning than individual centric
learning. A group of four or five students form as a learning group to
reap the benefits of collaborative learning for the mutual benefit.
INDUSTRY VISITS
To strengthen the industry institution interaction, students at least
visit one industry every semester to gain practical experience. In
addition to Local Industrial visits Students also go for Interstate
Industrial Tour
PROFESSIONAL BODIES
Synergy encourages the students to take the membership with the
professional bodies such as Hyderabad Management Association
(HMA), HRD network, AIMS etc.
PROJECTS AND SUMMER INTERNSHIP
Students have to undergo 8 - 10 weeks of rigorous internship in the
industry to understand the shop floor activities and gain practical
experience. At the end of the project students submit a dissertation
to the school for valuation of the report.
FINISHING SCHOOL
The final placement is determined by his knowledge and skill.
Most important skill is soft skill. Synergy focuses on nurturing
communication skills, thinking skills, cognitive skills, negotiation
skills, Accent neutralization and reducing Mother Tongue Influence
(MTI), team work, leadership skills etc. All these activities refine the
individual into a full fledged finished product.
STUDENTS CLUBS
All students become the members of various clubs managed by
students such as Finance Club, Marketing, IT, Pharma Club etc.
BOOK REVIEW AND INDUSTRY COMPETITIVENESS (BRICS)
Students are expected to read and review a management related book every semester and make a
presentation to the students of the class.
MAGAZINE AND JOURNAL REVIEW SESSIONS (MAJORS)
Review of magazines and journals compels the students to acquire current knowledge and
disseminate the knowledge build competency
INFRASTRUCTURE
Learning environment at Synergy is conducive, meeting all the requirements of a modern day
teaching-learning phenomenon. The school provides a variety of facilities, comprising large lecture
theatres, syndicate room besides extensive space where students can study and circulate. The lecture
theatres are equipped with modern audio-visual facilities, enabling delivery of high quality
presentations and lectures. The school is fully WiFi-enabled and Students are provided with free
Laptops, to take full advantage of the wireless facilities. The Learning Resource Centre (Library)
contains a vast collection of books on management and general topics, besides specialist and
professional journals and daily newspapers.
SYNERGY POLICY RESEARCH INITIATIVES FOR NEW GOVERNANCE (SPRING)
This wing promotes policy and social research. All the students and faculty will join hands with the SPRING to undertake qualitative research in the form of publications in journals of repute and help in policy making of the government and non government agencies.
SYNERGY KNOWLEDGE INITIATIVES FOR LEADERSHIP AND LEARNING (SKILL).
The objective of SKILL is to promote corporate training. Executive development programs (EDPS) and short term certificate courses in specialized areas will be undertaken by the SKILL.
EXPERIENCE AND EXPERTISE, BOTH TOGETHER.
A mix of expertise, experience and knowledge makes the teaching faculty of the Synergy School of Business.
The top level of the faculty owes its knowledge resource and experience to the many years they have spent in guiding, leading and building reputed organizations, both Indian and international.
CAMPUS LIFE
Life at SSB provides a welcoming environment where students are encouraged to live and learn from each other in a nationally diverse setting.
STUDENT ACTIVITIES AND PROGRAMMES
As a student of SSB, you are offered numerous opportunities to engage in a wide variety of curricular, co-curricular and extra -curricular activities.
SOCIAL LIFE
At SSb, we understand the importance of integrating students into campus life and into the city of Hyderabad. Students can plan and organize cultural and social activities.
TEACHING & BEYOND
Dr. Agna
Dr. Agna did her doctoral program from XLRI, Jemshedpur. She specialized in HR and behavioral sciences area. She has acquired her masters in Commerce from Bharathidasan University and bachelors from , Trichy.
She has over 20 years of experience in Teaching, Research, Training and consulting in various organizations of repute. She conducted many training programs at Dr Reddy's labs, Hyderabad. Currently Dr Agna is a an adjunct professor at synergy.
Holy Cross
FACULTY
Dr. Sri Hari Krishna, Ph.D.
Dr. Hari acquired his Masters in Finance and Accounting and
Ph.D. from Osmania University. Dr. Hari specializes in
Financial Markets. He has over 15 years of experience both in
industry and teaching. He worked with GE Money, Siva
Sivani , ICFAI, etc.
Mr. Jagan Mohan TM, B.Tech., PGDM, IIM(A)
Mr. Jagan acquired his Masters from IIM(A) in 1977. Later,
he joined IDPL Ltd. Subsequently joined Novopan India Pvt.
Ltd., and Sanghi Industries as Executive Director. Jagan is a
student-friendly teacher and his sessions are fully packed
with live examples.
Jagan brings 30 years of his experience to the classroom,
coupled with 10 years of teaching experience in renowned
B-Schools across the country. Jagan specializes in
Marketing and Strategy. Currently, Jagan is an adjunct
Professor at SSB.
Dr. VVK Mohan, Ph.D.
Dr. Mohan acquired his Masters from Indian Institute of Rural
Management, Anand (IRMA) a reputed Business School.
He earned his Ph.D. in Business from Osmania University.
Dr.Mohan specialized in Marketing, Research, Self-analysis
and Personal Effectiveness. His psychometric tools help
students understand and analyze themselves so as to
initiate corrective mechanisms. Dr. Mohan carries 30 years'
experience to the classroom.
Prof. Vrajesh Kumar
Prof vrajesh kumar earns his masters in industrial
management from New Jersey University, USA. He has
over 25 years of experience in teaching, training, in both
academics and industry. He specialized in the areas of
HR and operations management.
Prof. P. Ravi Kumar
Prof P. Ravi kumar holds a masters degree in commerce
and has over 15 years of experience in academics and
industry. He specialized in the areas of accounting and
finance. His unique pedagogy makes his classes very
interesting to the students.
Prof. T. Ravi
Prof T. Ravi holds a masters degree in commerce.
He has over 15 years of experience in teaching and
corporates. He completed his Ph.D from osmania
university, Hyderabad. Prof Ravi specialized in finance,
accounting and quantitative techniques. Ravi is known
for his unique teaching style with practical approach.
Prof. B.KISHORE BABU
Acquired B.Pharma Degree from Bangalore University
and Masters Degree from Andhra University. He acquired
M.Phil. Degree from Alagappa University and submitted
his Ph.D. thesis in mangement to Dravidain University.
He has over 10 years of Pharma market experince
and Five years of Teaching experience. He worked with
NATCO Pharma, Cadila Pharma, Green Star Pharma,
ICFAI, ASBM etc.
SYNERGYDr. NRK Reddy Ph.D.
Dr.Reddy holds Masters in Economics with a specialization in Econometrics from Osmania University. He earned his M.Phil. and Ph.D. degrees from the same university.
He taught at Loyola Academy, Hyderabad and later worked for 12 years at Siva Sivani Institute of Management. He served as a director at Siva Sivani for many years. Dr. Reddy taught at James Cook University, Singapore., Later, he became the Director, Business Studies at Singapore institute of Commerce, Singapore.
Dr. Reddy has taught business programmes of some of the reputed universities in the world. To name a few, Victoria University, New Castle Business School, Flinders' University, apart from the prestigious London School of Economics programs. After his return from Singapore, he joined Aurora's Business School as a Director.
Academics:
Evaluation
Synergy School of Business has a unique method of evaluation and testing mechanism designed to ensure effective learning.
1. Continuous Evaluation -50% weightage
2. End-semester Evaluation – 50% weightage
CODE SEMESTER 1 Credits
111 Principles of Management 8
112 Economic Analysis – I 8
113 Quantitative Techniques 8
114 Business Accounting 8
115 Principles of Marketing 8
116 Business Law & Ethics 8
117 IT for Management 8
118 Business Communication 8
Soft Skills - I (NC)
Industry Visit (NC)
CODE SEMESTER 3 Credits
231 Strategic Management 8
232 Major Specialization – I 8
233 Major Specialization – II 8
234 Major Specialization – III 8
235 Minor Specialization – I 8
236 Minor Specialization – II 8
237 Sectoral Specialization – l 8
238 Entrepreneurship 8Development
100 Soft Skills III (NC)
105 Industry Visit (NC)
CODE SEMESTER 4 Credits
241 Introduction to ERP 8
242 Major Specialization - IV 8
243 Major Specialization – V 8
244 Minor Specialization – III 8
245 Sectoral Specialization – II 8
246 Specialization Project
100 Soft Skills IV (NC)
105 Industry Visit (NC)
CODE SEMESTER 2 Credits
121 Organizational Behavior 8122 International Business 8
Management 123 Operations Research 8124 Financial Management 8125 Marketing Research 8126 Operations and 8
Supply Chain Mgt 127 Management Information 8
Systems 128 Services Management 8129 Summer Internship Program100 Soft Skills II (NC)105 Industry Visit (NC)
Functional Specialization Options
MARKETING
FINANCE
HUMAN RESOURCE MANAGEMENT
Semester – 3 Credits
1. International Marketing 82. Sales and Distribution Management 83. Strategic Marketing Management 84. Rural and Industrial Marketing 8 5. Social Media
Semester – 4 Credits
1. Consumer Behavior 82. Integrated Marketing Communications 83. Product and Brand Management 84. Customer Relationship Management 85. Direct Marketing and Key 8
Account Management
Semester – 3 Credits
1. Financial System and Services 82. Project Finance 83. Security Analysis and 8
1. Financial Engineering 82. International Financial Management 83. (A) Mergers and Acquisitions 8 (b) Wealth Management 84. Financial Modeling using Excel 8
SEMESTER – 3
1. Performance Management System 82. Talent Management 83. Human Resource Management 84. Compensation management 8
Credits
Semester – 4 Credits
1. Conflict Management & Negotiation 8
2. Diversity management 8
3. Training and development 8
4. Strategic HR Management 4
5. Psychometrics 4
6. International Human Resource Management 8
Semester -3 Credits
1. System analysis & Design 8
2. Project Management in IT 8
3. Software Engineering 8
4. GIS & Applications
Semester- 4 Credits
1. Data ware housing & 8
Data mining for business applications
2. E-Business application Development 8
3. Mobile and Wireless computing 8
4. Business Data Communication and Networks 8
Semester -3 Credits
1. Integrated Supply chain management 8
2. Global supply chain management 8
3. Strategic partnerships and relation ship 8
management
4. Inland freight management 8
Semester-4 Credits
1. Quantitative models in SCM 8
2. Purchasing and Procurement 8
3. Wraehousing and inventory management 8
IT & SYSTEMS
SUPPLY CHAIN MANAGEMENT
111 PRINCIPLES OF MANAGEMENT 8
112 ECONOMIC ANALYSIS - 1 8
113 QUANTITATIVE TECHNIQUES 8
114 BUSINESS ACCOUNTING 8
115 PRINCIPLES OF MARKETING 8
116 BUSINESS LAW AND ETHICS 8
117 IT FOR MANAGEMENT 8
118 BUSINESS COMMUNICATION 8
100 SOFT SKILLS – I (NC)
105 INDUSTRY VISIT (NC)
231 STRATEGIC MANAGEMENT 8232 MAJOR SPECILISATION – 1 8233 MAJOR SPECILISATION – II 8234 MAJOR SPECILISATION – III 8235 MINOR SPECILISATION – I 8236 MINOR SPECILISATION – II 8237 ENTREPRENUERSHIP DEVELOPMENT 8100 SOFT SKILLS – III (NC)
105 INDUSTRY VISIT (NC)
241 INTRODUCTION TO SAS 8
242 MAJOR SPECILISATION - IV 8
243 MAJOR SPECILISATION – V 8
244 MINOR SPECILISATION – III 8
245 SPECILISATION PROJECT 8
100 SOFT SKILLS – IV(NC)
105 INDUSTRY VISIT (NC)
121 ORGANIZATIONAL BEHAVIOR 8122 INTERNATIONAL BUSINESS 8 ENVIRONMENT123 OPERATIONS RESEARCH 8124 FINANCIAL MANAGEMENT 8125 MARKETING RESEARCH 8126 OPERATIONS AND SUPPLY 8 CHAIN MANAGEMENT127 MANAGEMENT INFORMATION SYSTEMS 8128 SERVICES MANAGEMENT 8129 SUMMER INTERNSHIP PROGRAM (SIP)100 SOFT SKILLS - II (NC) 105 INDUSTRY VISITS (NC)
SEMESTER - I CREDITSCODE SEMESTER - ll CREDITSCODE
1. The business of telecommunication Indian perspective
2. Telecommunication industry :
Structure and environment
3. Telecom solutions selling :
Key account management
HOSPITALITY MANAGEMENT
1. Introduction to hospitality industry
2. Sales and marketing in hospitality industry
3. Operations in hospitality industry
MEDIA MANAGEMENT
1. Managing operations in print and electronic media
2. Media marketing
3. Financial journalism
4. Managing public relations
INFRASTRUCTURE MANAGEMENT
1. Real estate planning
2. Regulatory and financial institutions in
infrastructure management
3. Infrastructure management
BANKING AND INSURANCE MANAGEMENT
1. Insurance management
2. Managing bank operations
3. Risk management and personal financial planning
SECTORAL SPECIALIZATIONS
PHARMA AND HEALTH CARE MANAGEMENT
PHARMA (5 SUBJECTS TO BE CHOOSEN )
1) PHARMA COLOGY & MICRO-BIOLOGY2) INTELECTUAL PROPERTY RIGHTS &
REGULATORY AFFAIRS(IPR)3) DRUG RETAIL4) INTRODUCTION TO PHARMACO EPIDEMIOLOGY.5) CLINICAL RESEARCH.6) HEALTHCARE INDUSTRY & ROLE OF PHARMA INDUSTRY7) PHARMA PRODUCT & BRAND MANAGEMENT8) PHARMA SALES AND DISTRIBUTION MANAGEMENT.9) OTC MARKETING & INTEGRATED MARKETING
COMMUNICATIONS.
HEALTHCARE
(5 SUBJECTS TO BE CHOOSEN )
1) HEALTH INSURANCE AND MANAGED CARE
2) MARKETING OF HEALTHCARE SERVICES
3) PATIENT CARE MANAGEMENT.
4) FACILITY AND EQUIPMENT MANAGEMENT.
5) MANAGEMENT OF CLINICAL SUPPORT SERVICES.
6) APPLIED DEMOGRAPHY & POPULATION DYNAMICS.
7) APPLIED EPIDEMOLOGY.
8) DISASTER MANAGEMENT
9) INTERNATIONAL HEALTH
PlacementPlacement division is strong in Synergy and successfully completes placement much before course completion. Students get multiple offer letters during the 3rd semester boosting the morale of the students & paving the way for Excellent career path. Summer internship program ensures every student a practical exposure to the shop floor activities. Almost every student who got internship for 8-10 weeks was also given stipend making synergy placement very rewarding & enriching following is the list of companies associated with synergy for both final placement and summer internship program.
Some of our esteemed recruiters:
Foreign Collaborations
ADMISSION PROCESS
APPLICATION
GROUP DISCUSSION & PERSONAL INTERVIEW
FINAL SELECTION AND ADMISSION
ADMISSION OFFICE/ CAMPUS VISITS
Please contact us for an appointment with our Admissions Team :
Admission to the SSB PGDM program is expected to be competitive, and enrollment is limited. Applicants must have a bachelor’s degree from a recognized university from India or abroad. Consideration is based on an individual application, admission test scores, group discussion, and a personal interview. Criteria for selection include the applicant’s potential for success at senior management levels and the ability and motivation to participate in a rigorous and intensive course of study while employed.
The candidates have to apply for admission through a prescribed application. The application can be downloaded from www.ssb.edu.in. The filled in application has to be sent to the city office along with an application fee of Rs. 1000 in the form of DD-drawn in fovor of Synergy School of business payable at Hyderabad.Alternatively, it can be submitted in the city office along with DD/Cash.
Upon receipt, the applicants will be invited for a group discussion and personal interview.
Candidates will be informed of their selection position within a week from the date of GD & PI. They will be required to remit the admission and first semester fee within 10 days of such information confirming their admission.
We welcome visitors to our city office/campus. A personal visit will give you the opportunity to discuss your application in person, meet the councilor and view our facilities. You will be able to discuss your career goals and needs on a one-to-one basis.
