A Case Study of Effective GlobalBranding in the MedTech Market

Syneron

& Candela

Branding by

Synergy

SynergyCreating

in the Medical AestheticDevice Market

Creating the

global leader

The

Starting

Point

Syneron

SyneronSyneron

Syneron

Syneron

Syneron

Syneron

Syneron

Syneron

Syneron Syneron previews material

Corporate Syneron had no brand

so our distributorshad no definition

SyneronCorporate Syneron had no brand so our distributors had no definition

French Rollups

Russian Promotions:VelaShape with the “old” elos imageTriniti with our non medical image

Hungarian advertisements

SyneronCorporate Syneron had no brand so our distributors had no definition

French Rollups

Russian Promotions:VelaShape with the “old” elos imageTriniti with our non medical image

Hungarian advertisements

SyneronCorporate Syneron had no brand so our distributors had no definition

French Rollups

Russian Promotions:VelaShape with the “old” elos imageTriniti with our non medical image

Hungarian advertisements

SyneronCorporate Syneron had no brand so our distributors had no definition

French Rollups

Russian Promotions:VelaShape with the “old” elos imageTriniti with our non medical image

Hungarian advertisements

SyneronCorporate Syneron had no brand so our distributors had no definition

French Rollups

Russian Promotions:VelaShape with the “old” elos imageTriniti with our non medical image

Hungarian advertisements

French Rollups

Hungarianadvertisements

Russian Promotions:VelaShape with

the “old” elos image Triniti with our non

medical image

Syneron? Lumins?Lumins? Syneron?

Candelapreviews material

The

Competitive

Arena

Lumenis Alma LasersSolta Medical

Solta Medical

Brand

The

Evolution

Leading Values

Cutting edgeproducts

and solutions

Advanced technologies,

methodically tested and proven

Over 40 yearsof combined

experience in theaesthetic market

The global leaderin the medical

aesthetic market

Leadership Innovative Credible Trust

Brand Personality

A heritage

of science

A pioneer

explore a

new direction

Luxury – high end

TrustworthyReautySophistication

Considerations

The

color scheme‘The Merger’

How

do we

ourselves from the

competition?

Globalization

Imagery

Science & Beauty

If Syneron = Science

and Candela = Trust

and if Science ensures Resultsand Results create Trust

18

Science. Results. Trust.

The

Visual

Language

Orchids

Known for

their delicate

beauty

and exotic

character

The meanings

of orchids include

beauty, love, luxury

and strength

The world’s most Well accepted

in all cultures

Presenter

Dancers

bringing an artistic and sensuous element combined with state of the art

photography

AaTypogra

phy

Over 25,000leading physiciansworldwide working with

our products

Over 700

papers published

The

Tools

Global Implementation

Science. Results.Trust.

FULL LINE BROCHURE

The Syneron & Candela Portfolio

Newest and most exciting innovation in energy-based facial rejuvenation Get more with less - High intensity dermal impact with less epidermal ablation provides the highest possible dermal response without increasing the downtime of non-ablativefractional treatments Treat skin texture, laxity scarring without skin color limitations

Dedicated elo_s platform with laser and radio frequency technology Treat the widest range of hair colors and skin types, choose from 6 applicatorsFaster and safer than any

diode hair removal system

Aesthetic therapies for both the face and body based on our revolutionary elo

_s™ technology. Modular and easily upgradable.

eMatrix -sublative rejuvenation

Multi-application platform featuring the full range of elo_s technology capabilities Versatile, customizable and upgradable to suit your practice needs with 11 different applicators Includes triniti™, a total nonablativefacial rejuvenation approach featuring 3 treatments in one treatment session for color correction, skin laxity and wrinkles

eMax -Maximize your options

eLaser - The laser system with a big difference

Revolutionary cellulite reduction and body contouring system

Synergistic use of elo_s technology combined with vacuum and massageConsistent, reproducible and

visible results Leading non-invasive, effective and safe procedure with no downtime

Affordable and versatile productfeaturing elo_s light and radio frequency technology Customizable and upgradable- six applicators allow you to expand your aesthetic offerings at your pace Meet patient demand; fast, easy to use and effective color correction and skin tightening

eLight—Beyond pulsed light VelaShape II-The leading non-invasive body contouring system

PRODUCT BROCHURE

ePrime™

Energy-Based

Dermal Volumizer™

Science. Results.Trust.

eLight

Complete

Facial

Aesthetic

SolutionScience. Results.Trust.

BUNNERS

ExhibitionsExhibitionsAAD 2011 – New Orleans, US

EADV 2010 - Gothenburg, Sweden IMCAS 2011 - Paris, France

EXIBITION

ThankYou!

Branding by