Date post: | 10-Feb-2017 |
Category: |
Marketing |
Upload: | mobile-marketing-magazine |
View: | 282 times |
Download: | 2 times |
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Engaging and Protecting Mobile-First Customers
Fatema Hamdani Vice President of Mobile Engagement and Protection Strategy, Syniverse
The third party names, marks, and logos used in this presentation are owned by the various, respective parties.
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Video: Engaging Connected Customers in their Mobile Moment
https://vimeo.com/150673835
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Future Banking: Personal and Integrated
Enga
gem
ent
Personal trust
ecosystem
Evolved physical and cross-device
Physical brand and basic digital
Transactional Personalized Fully Integrated
Customizable offers, content,
and loyalty
2-way “concierge” communications
Financial advisor
Access and payment facilitator
Value aggregator
Basic banking and generic offers
Apps and bill pay
Cash-back or rewards
Now Tomorrow Future
Accelerate personal experiences and improve digital interactions to form deeper customer relationships
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Engage Your Customer in the Mobile Moment
Mobile Offer
Update
Geo-Fencing Based Offer
Loyalty Balance Update
Fraud Protection
Notification
Card Use Update
Welcome Message
Large Purchase
Notice
Account Notification
Satisfaction Survey
Post-Trip Offer
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The Cost of Bad Data Inaccurate data has a direct impact on the
bottom line of 88% of companies The average company loses 12% of its
revenue due to bad data 38% of companies continue to carry out
regular manual checks on Excel spreadsheets
42% say inaccurate contact data is the biggest barrier to multi-channel marketing
*eConsultancy, 2014
Improve Data Accuracy, Reach Right Audience
Case Study
Challenges Inaccurate mobile number data for
customer communications Opt-out rate above 3%
Solution Syniverse Number Identity
Results Opt-out stabilized at 2% Redemption rate rose to above 7%
↑ Data
Accuracy
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App Engagement Expanding the Number of Channels to Communicate with Customers
Determine device type and bring the user to the specific app in the app store. Also, create and deliver in-app push notifications to your customers to highlight new products and offers.
New transaction has posted to your account. Visit the app for more details.
Status Bank
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Download our app to track all of your transactions and set spending limits. http://bit.ly/app
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Enter the 456 Thursday giveaway
Status Bank
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Loyalty Engagement Virtualizing Loyalty Programs
Thank you for being a loyalty member! View your CashBack rewards now – http://bit.ly/loyalty
Text loyalty sign-up page link to increase membership and dynamically update customer loyalty points via Mobile Wallet
CashBack Rewards
$110.58
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Card Member Services Enhancing Customer Experiences
Secure 2-way messaging for customer service through the bank’s app
Improve Customer Service
Increase App Engagement
Enhance Customer Loyalty
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Reduce False Positives Cross-Border Travel Alerts
Your Status Bank card is active and ready for international use.
Status Bank
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Social Engagement Driving Customers to Social Media Pages
Increase engagement through social media channels by communicating
the value to your customers via text message, e-mail or in-app push
notifications
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From: Status Bank To: Janice Smith
Important Links
It’s Voting Day!
Poll Locations and Hours
Follow us on social!
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Survey Engagement Digitizing Customer Surveys to Increase Response Rates
Create and deliver relevant surveys to gain customer feedback via text
message link
Thank you for opting in. Reply ‘YES’ to take a quick survey about your customer service experience
YES
Thank you! How would you rate your overall experience? Reply: 1 Excellent 2 Good 3 Fair 4 Poor
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Video Engagement Keeping Customers Informed of New Offerings and Services
Send links to rich media content to pique customer interest
Introducing StatusRewards by Status Bank. Click the link below to learn more! http://bit.ly/earn