SYSTEM-OF-SYSTEMS THAT ACT

LOCALLY FOR OPTIMIZING

GLOBALLY

EU FP7 - SMALL/MEDIUM-SCALE FOCUSED RESEARCH PROJECT (STREP) FP7-ICT-2013.3.4: ADVANCED COMPUTING, EMBEDDED AND CONTROL SYSTEMS

D) FROM ANALYZING TO CONTROLLING BEHAVIOUR OF SYSTEM OF SYSTEMS (SOS)

Consortium Meeting WP7.2: Standardization, Business Model & Exploitation Itziar Alonso, Eduardo Gilabert, IK4-Tekniker February 10, 2015 Munich, Germany

Project Acronym: Local4Global

Project Number: 611538

Project Start Date: October 2013

Duration: 3 Years

Funded by: EU FP7

Program Name: EU FP7 - SMALL/MEDIUM-SCALE FOCUSED RESEARCH PROJECT (STREP) FP7-ICT-2013.3.4: ADVANCED COMPUTING, EMBEDDED AND CONTROL SYSTEMS D) FROM ANALYZING TO CONTROLLING BEHAVIOUR OF SYSTEM OF SYSTEMS (SOS)

Local Global Contact Information

For information regarding this Project: Check the Project Web-Site: http://local4global-fp7.eu

Participants

1 CERTH - Centre for Research and

Technology

2 ETHZ – Eidgenössische Technische

Hochschule Zürich

3 RWTH – RWTH Aachen University

4 IK4 – IK4 TEKNIKER

5 TRV – TRANSVER GmbH

6 TUC – Technical University of Crete

7 TUM – Technische Universtität

Muenchen

4

Introduction - Presentation

• Work Package 7 objective & tasks

• Standardisation

• Exploitation plan • Exploitable results

• Exploitation strategy

• IPR management

• Market Analysis

• Stakeholder Analysis & Target groups

• Business Model

WP7 Dissemination, Standardization, Business Model and Exploitation Leader: IK4 Tekniker

Main Objective: To develop a string awareness of Local4Global project at European level, with the aim to increase the impact and the exploitation opportunities

Task 7.2.* Exploitation

Initial Activities

Business Models &

Exploitation Strategy Update

WP7.2

L4G Final Business Models &

Exploitation Strategy &

Market Awareness

Identification of Project Exploitable Results Definition of Partners Exploitation Strategy Annex 1. Standards Annex 2. IPR Management

D.7.4. Month 9

D.7.4 Standards &

IPR Management

L4G Use Cases

L4G Stakeholders

Validation

Best practice models

INPUTS

D.7.5.1 Month 18

D.7.5.2 Month 36

Strategic Definition Product and Services Analysis Market Analysis Implementation Plan Management Issues Financial Plan

Business Models Exploitation Plan Updated Annex 1. Standards Annex 2. IPR Management

WP7 Task 2

Task 7.2: Standardization, Business Model & Exploitation (Task Leader IK4)

• Aspects relative to exploitation and commercialisation of the project results and the overall economic viability of the initiative in the mid-term. It will describe how the consortium members intend to take forward the work of Local4Global project.

• Deliverables: • D.7.4: Initial Exploitation Plan (M9)

• D.7.5.1 L4G Business Models and Update of Exploitation Plan ( 1st version) (M18)

• D.7.5.2 L4G Business Models and Update of Exploitation Plan ( final version) (M36)

• D.7.6. Overview of Potential Standards for TSoS Control (M18)

• D.7.7 Standards for TSoS Control (M36)

WP7 Task 2 Standardisation

Task 7.2: Standardization, Business Model & Exploitation (Task Leader IK4)

Review meeting conclusions STANDARDISATION

• There is a good synopsis of the relevant standardisation initiatives but no indication of a strategy for addressing them. A clear plan for the strategy with regard to standardisation should be presented at the next review.

WP7 Task 2 Standardisation

• Standards selected for Local4Global product: • Software specifications: UML • Cloud infrastructure: SOA • Services interoperability: HTTP, WDLS, SOAP • Data interoperability: XML, OWL, SensorML • Monitoring/controlling:

• OPC-UA • BACnet

• Modbus TCP • IEC 61850 • DLMS/COSEM

• KNX • M-Bus (wired) • eHz meters

• CANopen • IEC 62056-21 • S7 PLC protocol

• SNMP

OpenMUC

Task 7.2.* D.7.5.1 Approach

Business Models &

Exploitation Strategy Update

WP7.2

D.7.4 Standards &

IPR Management

L4G Use Cases

L4G Stakeholders

Validation

Best practice models

INPUTS

D.7.5.1 Month 18

• Identify specific products and

services to be exploited, • Competitive analysis/scenario for

each of them (who is currently now in the business domain you are targeting),

• Channels to market and • Roles of stakeholders for achieving

introduction to market.

USER - PULL

L4G Use Cases

L4G Stakeholders

Task 7.2. BM & Updated Exploitation Plans

WP7.2 D.7.5.1

Month 18

TASK.1. PRODUCTS & SERVICES

Identify the “precise” products and services to be commercialized

Identified Results (D.7.4)

Nº Exploitable Result PRODUCTS & SERVICES

1 Local4Global framework system SOLUTION (software + hardware)

L4G Solution for Management and Control Systems

2 Local4Global personalized to Climatic building case

L4G Cao Tool

3 Local4Global personalized to Traffic management case

Speed Navigator

4 Optimization algorithm Optimization algorithm

5 Cloud services for embedded systems Cloud services for embedded systems

L4G Use Cases

L4G Stakeholders Validation

USER PULL

Task 7.2. BM & Updated Exploitation Plans

Main Advantages Fully autonomous units that react depending only on

their local environment in order to optimize the TSoS emerging performance at the global level.

Plug & Play control mechanism, learning evolving

and self organizing capabilities. No need of an elaborate, or expensive infrastructure

or big efforts to deploy L4G system or redesign or reconfigure.

Identified Results (D.7.4)

Nº Exploitable Result PRODUCTS & SERVICES

1 Local4Global framework system SOLUTION

(software + hardware) L4G Solution for Management and Control Systems

L4G solution is an embedded, web based plug & play fully functional software system for generic TSoS mountable locally to each constituent system.

Task 7.2. BM & Updated Exploitation Plans

Main Advantages

A Plug & Play system

Covers the whole range of potential customers from those whose premises are equipped with advanced smart metering systems and/or advanced systems for monitoring and controlling the electrical energy consuming devices down to customers whose premises are equipped with just a "cheap" smart meter and a connection to the internet

Affordable system with a short payback period.

Impact • Energy bill reductions that range from 20% (for poorly insulated buildings) up to

50-80% (for very well insulated and designed buildings).

L4G Platform is a Plug & Play system that calculates in real-time the optimal operating conditions of the electric appliances of customers improving their overall energy behaviour and therefore reducing the electrical energy bills as much as possible with no loss of comfort.

Identified Results (D.7.4)

Nº Exploitable Result PRODUCTS & SERVICES

2 Local4Global personalized to Climatic building case L4G Cao Tool

Task 7.2. BM & Updated Exploitation Plans

Based on the information received L4G platform provide to customers:

• Alternative recommendations on when and how to operate the energy consuming devices.

• For each alternative recommendation, an estimate of the energy bill reductions.

The High Infrastructure premises version (v3) will also provide:

• Fully automatic realization of the recommendation selected by the user (if any).

• Also, fully automatic realization of optimal decisions of equipment for which the user gave "full control" to the L4G-platform.

The L4G-platform is interfaced to a smart meter/watt-meter as well as to the internet (v 1,2,3). Depending also on the available building infrastructure, the L4G-platform is interfaced to the in-door sensors (v 2,3) and/or the actuators of the energy consuming devices of the customer (v3).

Identified Results (D.7.4)

Nº Exploitable Result PRODUCTS & SERVICES

2 Local4Global personalized to Climatic building case L4G Cao Tool

Controller Savings/Improvements Iterations

Globally optimal 55% 450

Globally optimal/local information

20% 650

L4G 55% 650

Each house has different occupant schedules/needs

Each house has 3-4 control elements/Houses=apartments in the same building

L4G control (with local measurements) achieved almost the same performance as the globally optimal (full knowledge of the SoS dynamics and states) at the expense of slower convergence.

Identified Results (D.7.4)

Nº Exploitable Result PRODUCTS & SERVICES

2 Local4Global personalized to Climatic building case L4G Cao Tool

The competitive analysis/scenario for the L4G Cao Tool considers the following elements:

Market size (current and future)

Market growth rate

Market profitability

Target Groups

Industry cost structure

Distribution channels

Market trends

Roles of stakeholders for achieving introduction to market.

Key success factors

Task 7.2. BM & Updated Exploitation Plans

Power Energy management and energy monitoring system

http://www.alibaba.com/product-detail/Power-Energy-management-and-energy-monitoring_60099294519.html?s=p Price: US $500 - 5,890 / Set

Interactive Energy Management

http://www.energateinc.com/solutions/interactive-energy-management/

Smart Home http://www.shaspa.com/

Home Energy Saving System Market Analysis

. Identified Results (D.7.4)

Nº Exploitable Result PRODUCTS & SERVICES

3 Local4Global personalized to Traffic management case L4G Cao Tool

Customer Segments Value Propositions Customer Relationships

Channels

Key Partners

Key Resources

Key Activities

Cost Structure Revenue Streams

House Holders

& Tenants

Pay per license

Grid Companies

Conferences,

webs

L4G Cao Tool

Grid Companies

Sustainable

Refurbishment

Companies

Sustainable

Refurbishment

Companies

Sales force

Personal

Relations

Plug & Play system that reduces the

electrical energy bills with no loss

of comfort calculating the

optimal operating

conditions of the electric devices

Software

development

Pre-sale &

after sale

management

Software

framework

Software

Costs

IT Human

Resources

Licenses

Task 7.2. BM & Updated Exploitation Plans

The Speed Navigator is a mobile application software that provides to the driver profiling commands which will assist to significantly reduce fuel consumption and travel times.

Advantages

• Offers significant economical and temporal savings, in the order of 20% and above, augmenting the capabilities of existing navigation systems,

• Without extra manufacturing costs for vehicles nor additional installations (i.e. sensors, hardware) than the GPS-navigator.

• Affordable solution with a short payback period.

Product Range

The SpeedNavigator can be provided in three different versions/products:

• "Personalized SpeedNavigator", directed to all different types of drivers/vehicles

• "Public Transport SpeedNavigator"

• "Moving Traffic Light SpeedNavigator" concerns the case where the SpeedNavigator penetration ratio is more than 10% of the vehicles in the network.

Identified Results (D.7.4)

Nº Exploitable Result PRODUCTS & SERVICES

3 Local4Global personalized to Traffic management case The Speed Navigator

Task 7.2. BM & Updated Exploitation Plans

The speed navigator is an integrated and efficient way of assisting the drivers towards significant savings in fuel consumption and travel times.

It requires an interface-able standard GPS-navigator allowing the driver to enter data and a connection to the internet so as to receive real-time weather information (or, alternatively, connection to vehicle weather-related sensors - in case they are available - for getting real-time information regarding the weather conditions).

• How it works: The driver enters the number of gas litters whenever the vehicle is filled with gas. Then, the speed navigator combines this information with the information of the GPS-navigator and the information regarding the current weather conditions so as to built-up of model for estimating fuel consumption of the particular driver's profile. The development of such a model is being performed in conjunction with the development of the speed command module which learns the optimal way of controlling the speed for the particular driver given the road geometrical and weather conditions.

• Impact: An average of 20% in fuel consumption reduction is expected.

The Speed Navigator Version 1: Personalized Speed Navigator

Identified Results (D.7.4)

Nº Exploitable Result PRODUCTS & SERVICES

3 Local4Global personalized to Traffic management case The Speed Navigator

Task 7.2. BM & Updated Exploitation Plans

The competitive analysis/scenario for the Speed Navigator considers the following elements:

Market size (current and future)

Market growth rate

Market profitability

Target Groups

Industry cost structure

Distribution channels

Market trends

Roles of stakeholders for achieving introduction to market.

Key success factors

Identified Results (D.7.4)

Nº Exploitable Result PRODUCTS & SERVICES

3 Local4Global personalized to Traffic management case The Speed Navigator

Task 7.2. BM & Updated Exploitation Plans

App

Google Maps Navigation

Copilot

Navigate 6 (Route 66)

Tom tom

Sygic Mobile Maps

GPS - Market Analysis

Identified Results (D.7.4)

Nº Exploitable Result PRODUCTS & SERVICES

3 Local4Global personalized to Traffic management case The Speed Navigator

Task 7.2. BM & Updated Exploitation Plans

App

Google Maps Navigation https://play.google.com/store/apps/details?id=com.nahod.gpsnavigator&hl=es

Navigation App https://play.google.com/store/apps/details?id=com.hotdog.navigationappforandroid&hl=es

GPS Navigator Sygic Maps https://play.google.com/store/apps/details?id=com.sygic.aura&hl=es

GPS navegation https://play.google.com/store/apps/details?id=com.anjali.gpsnavigationag&hl=es

Apps - Market Analysis

Identified Results (D.7.4)

Nº Exploitable Result PRODUCTS & SERVICES

3 Local4Global personalized to Traffic management case The Speed Navigator

Customer Segments Value Propositions Customer Relationships

Channels

Key Partners

Key Resources

Key Activities

Cost Structure Revenue Streams

App that

assists

drivers to

achieve

significantly

reduce fuel

consumption

and travel

times without

extra

installations

Workshops

Conference

Exhibitions

Drivers

Apps Store

Drivers

Free

Premium

GPS

Manufacturers

Pay per ad per

free customer

Public Transport

Companies

Sales force Advertisers

(Internet)

Personal

relation

Speed Navigator

GPS

Manufacturers

Local

Authorities

Vehicles (car, bus, truck)

Manufacturers

Social media

Pay per license

Vehicles (car, bus, truck)

Manufacturers

Software

development

Presale and

After-sale

management

Software

Framework

Software

costs

IT

HHRR

Licenses

Marketing

Task 7.2. BM & Updated Exploitation Plans

WP7.2 D.7.5.1

Month 18

L4G PRODUCTS

• Solution for Management & Control Systems

• L4G CAO Tool

• Speed Navigator

(we should think how to deal with the algorithm & Cloud services for embedded systems)

MARKET ANALYSIS

• Management & Control Systems Solution Market

• Building Energy Management Solution Market

• Traffic Management Devices Market

GLOBAL BUSINESS MODEL DESCRIPTION

APPLICATION DOMAINS

• Local4Global Solution for Management & Control Systems

• Building Energy Management – l4G CAO Tool

• Traffic - Speed Navigator

DELIVERABLE D.7.5.1 Structure

BUSINESS MODEL DOMAINS

Local4Global Solution for

Management & Control Systems

Value Proposition

Customer Segments

Customer Relationship

Channels

Revenue Stream

Key Partners

Key Activities

Key Resources

Cost Structure

L4G CAO Tool (the same)

Speed Navigator (the same)

INDIVIDUAL EXPLOITATION PLANS

Company Profile

Exploitation Plans (to be confirmed)

o Business Opportunity

o Potential Scenario

o Potential Market

o Business Model

IPR PLANS Partners background/foreground.

Role in the exploitation plan

1. IPR Strategy

2. Partners background

3. Partners foreground

CONCLUSIONS (& Roadmap for next Deliverable)

ANNEX:

1. Products Brochure

2. Template used for Business Models definition

3. Template used for Individual Exploitation Plan

Task 7.2. BM & Updated Exploitation Plans

WP7.2 D.7.5.1

Month 18

TASK. Exploitation Plan x Partner

Each partner will develop a detailed exploitation strategy and this will contain a plan on how they intend to exploit the knowledge from this project.

Work to be done

• Update the exploitation plan based on the initial Exploitation Strategy defined in D.7.4.

A template is provided. Each partner needs to describe for each result achieved its exploitation strategy

Company Profile

Exploitation Plans

o Business Opportunity

o Potential Scenario

o Potential Market

o Business Model

o Business Plan

Task 7.2. BM & Updated Exploitation Plans

WP7.2 D.7.5.1

Month 18

TASK. IPR Management & Monitoring Rules for IPR Management are defined in C.A. ( D.7.4)

Work to be done:

• A template is provided. Each partner needs to define the background knowledge provided to the project and identified the foreground

DESCRIPTION ACCESS RIGHTS IPR

4 ik4 Tekniker

6 TRV

5 TUC

7 TUM

IPR background

1 CERTH

2 ETHZ

3 RWTH

Action plan

Task 7.2. BM & Updated Exploitation Plans

TASK Description PARTICIPANTS DEADLINE INPUTS

Product Description • Check the product description • Each partner involved in the

result/product fulfils the excel sheet

Every partner involved

24/2/2015 Product Description Excel file

Exploitation plan x partner IPR issues

Inputs on 1st versión of D.7.5.1 (sent on 3/3)

Every partner involved

10/3/2015

Inputs on 2nd versión of D.7.5.1 (sent on 17/3)

Every partner involved

24/3/2015

Final Version 30/3/2015

Thank you for your attention

Itziar Alonso & Eduardo Gilabert (IK4-Tekniker)