System Thinking

Subhash Chandra GuptaNational Institute of Design

Aim- Identify different issues and understand how system works.

Methodology - Identify product and study in details about it

from what, how & why perspective to know the best insight.

Every problem, however small or big, can be handled through System Thinking. It serves as a tool to approach a problem and bring about a change in the system by arriving at a solution. But there is no fixed formula to look at a problem and System thinking allows you to adapt your ways of approaching. A system is made up of small and big components and every component will have different issues at different levels. As nothing works in isolation, each of these elements are depended on the other to deliver optimum output and functioning. According to System Thinking, small change made at the right point can bring about a major change in the structure and thus, in the entire environment and society.

Why do we need system?

School Education Programme

Identify one component to solve the whole problem

1st Assignment

brainstorming

Understanding leverage points

2nd Assignment

Issues with keyring

LoosingHeavyDiscomfortIdentificationInsertion of keyringsDamage to clothes

Design a keyring

Concepts

Structure helps us understand complex situation very clearly. Often problem solvers cannot visualize a situation well. A clear recognition of a complex situation increases efficiency of Problem Solving. With this one can find out loop holes easily and also know where one needs to push to get the work done better. An unorganized body of elements might not function to its optimum efficiency levels while if organized into a well defined structure with a certain work-flow, it might prove to work much better. Having an understanding of structures in a system increases the efficiency of work, saves time, money and efforts and helps in making a better

Why do we need Structures?

Studing auto walas at Gandhinagar

Understanding structure its solution and alternatives

3rd Assignment

Class Discussion

Implementing some ideas in class

To me growth of anything comes with a cost as they say “no gain without pain”. Take any case such as over production of food grains, vegetables, milk, raw material ; the l ist isendless but we hardly care about the cost of the growth. What kind of artificial mineral is being used to i n c r e a s e f o o d p r o d u c t i o n , w h i c h k i n d o f i n j e c t i o n i s i n j e c t e d i n t o vegetables to make it ripe in a day to get ready for market next day, how many hormones in a day, are g i ven to bu f fa loes to ex t rac t more m i l k? Growth i s no t good o r bad .It is when growth exceeds that need; than it becomes a problem.

When is growth unhealthy?

4th Assignment

Purpose

Product profile

Intoducing a new way of increasing sales of Coconut water as a commercial beverage.

CoCo’U....... Main Ingredients: Coconut waterIs a 100% natural and nutritious fruit juice to refresh and give all the benefits of a healthybody and mind. Brand communication: CoCo’ U to suggest the nature of the drink and canalso mean a healthier alternative to artificial beverages like coke etc.

rdIndia 3 largest Coconut Producing Country

Area ------------- 1.78 Million hectorsWhich Grows --- 7562 Million Coconut Every Year

Existing Scenario

Health benefits and Energy

Local Street SellerRegion BoundNo Popular Brands

Availability

Supply strategy

Targeting........

HospitalsAll PharmaceuticalsSchool and college canteenCorporateAirports, Railway StationsAirlinesLocal VendorsHotels

Consumer Segment

SportsmanPatientsTravelersHealth Conscious WomenCorporateSchoolsYouth

Strategies

DistributionMarketing Nutrition profilesTarget consumers

Pricing Branding

Daily Supply Strategy

Via News Paper VendorVegetable Vendor

Employment opportunity

Co-operative model

Source

Collection center

v

vv

v

v

v v

Transportation ShopsConsumer

Loading

Fastrack

PVR Cinemas

Airtel

HolidayInn

DLF League

Coconut water (Daab)

CouponBrand promotion

Customer

CoCo U

Revenue Model

CoCo fit

Customer Experience

5th Assignment Make world a better place

Thankyou