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Breakthrough thinking
from inside the box
Devendra Kumar Sahu
Vaishvik KaleMayank Raizada
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Introduction
Fallacy of thinking outside the box
Inside the box thinking
Why brainstorming fails?Wild and out of the box thinkingSlicing the existing data in new ways
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Correct way: middle path
Asking questions to create newboxes
Asking right questions
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The process of thinkinginside the box
Bound the range of acceptable ideasand select questions accordingly
Select participants who can produceoriginal insights
Ensure that everyone is fully
engaged Properly align the social norms of
meetings
Focus every discussion using
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Donts
Do not rely solely on brainstormingsession
Narrow the list of ideas to the onesyou will seriously investigate rightaway
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Concept Leveraging Using
Systematic InventiveThinking
Devendra Kumar Sahu
Vaishvik KaleMayank Raizada
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Prelogue
Customers are source of Innovativeideas?
Imagination to envision?
Product success?
Outside the Box thinking
Flurry out of the reach ideas Flop ideas
What is the Solution..????
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Box with
Constraints
Systematic InventiveThinking
PresentProduct
Substraction
Multiplication
Division
Task Unification
AttributeDependencychange
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Remove usefulcomponent and
implement functionwith existingcomponents
Complexity Size
Cost
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SITSubstractionMultiplicationDivisionTask UnificationAttribute Dependency
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Make one or morecopies of same
element More qualitative
change
Multiply benefits
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SITSubstraction
MultiplicationDivisionTask UnificationAttribute Dependency
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Existing productinto component
parts1. Physical
2. Functional
Car CD Tapeplayers
3. Preservational
Caesereadetachable rugs
1111
SITSubstractionMultiplication
DivisionTask UnificationAttribute Dependency
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New task to existingelement of product
or environment
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SITSubstractionMultiplication
DivisionTask UnificationAttribute Dependency
3
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Finding relationshipbetween attributes of
product andenvironment of itsuses
Photochromiclenses
Female razors
Indoor sprikler kits
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SITSubstractionMultiplication
DivisionTask Unification
AttributeDependency
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Choosing the Tool
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ComplexProduct
Cost Reduction QuantitativeImprovement
Substraction Task UnificationMultiplication
Substraction
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How to Approach
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Breakdown into Physicalcomponents
List productsAttributes
CustomerFeedback
ExternalConstraints
Brainstorming
New InnovativeProduct
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Thank
You
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Color Type of Ring BatteryPower
LED
Users Age X X
CallerIdentity
X X X
Time of
dayX X X X
Availablebalance
X X X X
Internal Attributes
Ex
ternalAt
tributes
SystematicBrainstorming