Date post: | 16-Apr-2017 |
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cm groupBright thinking from
•Background on CM Group•A cunning plan•How we got started•What was easy / What was hard•What I’d do differently
Strategy Into Practice
Background on CM GroupFounded January 200070 full time staffMicrosoft Gold Certified PartnerBased in UK with US officesMicrosoft Premier Vendor (top
200/20,000)Three integrated divisions:
▪Content Master▪CM Consulting▪CM Luminosity
CM Group in the Life of New Technologies
Usag
e in
the
mar
ket
TimeInception
Trial
Field Trials
Release toMarket
Innovators
Web reference sites, best practiceMultimedia & animationsSimulationsLearning portals
Classroom training materialsAssessment and certificationeLearningOfficial training curriculaMobile delivery
30 + Books Product documentationWhite papers, case studiesMagazine and online articlesMobile reference materials
.Net 3.5 bespoke software development Systems integrationMobile applicationsSQL database / SharePoint Security solutions, architecture, infrastructureEducational and training needs eLearning technical consulting, etc
The latest innovative technology harnessed for the fast, effective, low cost production of eLearning, either in-house by client or by CM
CM Luminosity
Planning:- Consultancy- Curricula design- Technical- Assessment strategies
eLearning Creation:- We create courses for you, or- You create yourselves using Luminosity
Delivery Mechanisms:- Learning Management Systems- DLP- Internet- VLE- Mobile devices
...........Developing and implementing an eLearning strategy
Major Customers
What our Clients think of us Recent quotes from clients (within the last 12 months)
“The support is top class!”
“The tailored solution and new strategies we have
adopted, due to your recommendations, have
resulted in a considerable cost saving to the
organisation and have enabled us to substantially
improve the quality and effectiveness of the
training and development materials we provide to
staff”.
“I wanted to express to you just how impressed I have been with your team during our recent project”
“The ROI equation means that our investment will pay for itself in months rather than years”“Throughout the project your team have always conducted themselves with the utmost professionalism and continue to provide us with ongoing expert advice to help us continue to improve our strategies”
“Our lecturers can very easily master the tool and then focus on creating high quality courses”
“Collaborative features provide a powerful infrastructure enabling co-operation and review”
“With CM, we have access to people who have years of experience in actually designing and creating eLearning”
“We’re now able to use eLearning for areas where it just wasn’t practicable before”
“Overall everything has gone really well and the ongoing support from CM Group is excellent – you always respond to any issues we have and do so very promptly and to a high level”
“We have found your approach extremely refreshing and I look forward to working with your team in future projects”
“I am delighted to say that your solutions are extremely innovative and cost effective and due to the expertise and dedication of your team, our project was delivered within budget and to tight timescales”
Strategic Direction - DO1. Have a clear reason for going
overseas Sales Economies of scale Cost savings
2. Have an element of strategic competitive advantage
Cost structure, design, skilled staff, patents/IPR, knowledge base, brand.............
3. Have the resources that you need available
Strategic Direction - DON’T Don’t do it for vanity Don’t do it on a whim Don’t do it in desperation Don’t do it without planning
How We Got Started
We possessed rare skills - Rare but not unique
Large key customer Got us started Covered our entry costs Reference site Basis of growth
Cost advantage (exchange rate) – temporary
High working capital, low capital investment
What Was Easy?
Getting paid
Meeting local compliance regulations
Developing existing customer relationship
Delivering our services
What Was Hard?Insurances
Being the foreigner.....differentiating against other off shore vendors
Visas for our staff
Time differences
What Was Hard?
Beating local competition
Managing exchange risks
Recruiting good local staff
Winning additional customers
What I’d Do Differently
More effort into getting more customers, earlier
Sometimes turn business away
Employ more local staff
Contact Us
Tim Buff, Managing Director CM Group Ltd
Web: www.cm-group.co.uk Email: [email protected] Phone:
(UK): 01454 269222 (US): +001 425 274 1970