TEAM PROJECT PART 2: FINAL REPORT

TEAM WHEATLESSWill Norris

Kate Fitzgibbon

Thayne Clark

Mike Wilson

TODAY’S DISCUSSION

Occasion for the Research

Summary of Findings

User Feedback Methods

Recommended Designs

• Glutenfreely.com is a hub connecting users to medical professionals, manufacturers of gluten-free products, and other people interested in promoting a gluten-free lifestyle.

• Beyond an online catalog and shopping functionality, the site also includes articles about wheat allergies, links to medical websites to learn more about the condition, electronic tools to aid in making wheat-free eating choices, and recipes for gluten-free cooking.

• Despite good intentions the website suffers from poor information architecture and design choices that limit its ability to realize this mission to support those afflicted with gluten allergies or more serious ailments.

OCCASION FOR THE RESEARCH

Messy PRODUCTS page navigation No Article Index Suboptimal HOME page content

Current State

How would users group and categorize products in

terms meaningful to them?

What kinds of non-product information would user like

to see on the site?

Which topics or subject matter should be features

on the HOME page?

Free Listing Card Sort

Key Questions

User Research

OCCASION FOR THE RESEARCH

Male: Female

38% 62%

Average Age: Known Gluten Allergy

31 19%

16 participants provided input via the Free Listing and Card Sort exercises

PARTICIPANT DEMOGRAPHICS

SURVEY COMPLETION

COUNTINGRESPONSE GROUPING

21 3

Dinin

g Out

Allergic Reactions

Symptoms

Latest News

Foods to Avoid

Medical

Issues

Medical IssuesAllergic

ReactionsSymptoms

Group #1Am I Allergic to

Gluten?

Medical Issues

Allergic Reactions

Symptoms

3

The team employed a 3-step approach group and prioritize areas of interest

ANALYSIS: FREE LISTING

DATA SCRUBBING DISCUSSIONTEAM CARD SORT21 3

consolidate duplicates an remove outliers

group similar-sounding category names

Review results and come to a consensus

A 2nd card sort by the UX team generated a rationalized set of category names

CARD SORT: ANALYSIS

What Is Celiac Disease?

What's The Latest Research?

What's The Risk Of Eating Gluten?

What's The Advantage Of Living Gluten Free?

What's The Treatment?

Where Can I Eat Out?

Am I Allergic To Gluten?

What Can I Eat?

4%

6%

8%

8%

9%

9%

21%

36%

Participants wanted to know if they were allergic and, if so, what they could eat

Percentage of Responses

RESULTS: FREE LISTING

PRODUCT Category names remain largely unchanged

• The participants generated a list of PRODUCT category names that, for the most part, reflected the same number and terminology seen in the existing navigation.

• The old BREADS & MIXES category was deemed too broad should be split into two, separate categories: BREAD & BAKED GOODS and BAKING INGREDIENTS & MIXES.

• The participants rarely mentioned the term MEALS or ENTREES; therefore, the category should be eliminated.

• Participants did suggest a new category name, DAIRY SUBSTITUTES, to better reflect item therein such as coconut milk.

RESULTS: CARD SORT

Happy Paths contain the same number of steps with fewer errors

APPLYING THE FINDINGS: USER TASK FLOW COMPARISON

Task: Find Coconut Milk

Home

SHOP NOW PRODUCTS

desserts?

condiments?

snacks?

dairy substitute!

old new

Task: Find info on Gluten allergies

Home

LIVING FREELY ADVICE

old new

TOOLS

MEDICAL INSIGHT

NO

NO

YES

APPLYING THE FINDINGS: PRODUCT RECLASSIFICATION

A comparison of OLD and NEW product classification schemes

MEALS & ENTREES

SOUP & BROTHS

BREAD & BAKING MIXES

Product Existing Category NEW CategoryAll Purpose Flour

bread and baking mixes

Baking Ingredients and MixesPancake and Waffle Mix

Bagels

Breads & Baked Good

BreadCiabata RollsHot Dog BunsPizza CrustBlueberry MuffinsCroutons SnacksCoconut Milk

condimentsDairy Substitutes

Hummus DipSnacks

Salsa

Frosting dessertsBaking Ingredients and Mixes

Beef Stroganoff

meals and entreesPasta & Noodles

Macaroni and CheesePad Thai NoodlesPastaGoPicnic SnacksBreakfast Bar

snacksBreakfast Food

Fruit and Nut Bar SweetsAlfredo Sauce

soups and broths Condiments & SaucesBoullon Soup Cubes

APPLYING THE FINDINGS: NEW HOME PAGE

MEALS & ENTREES

SOUP & BROTHS

BREAD & BAKING MIXES

APPLYING THE FINDINGS: NEW PRODUCT PAGE

MEALS & ENTREES

SOUP & BROTHS

BREAD & BAKING MIXES

APPLYING THE FINDINGS: NEW ADVICE PAGE

MEALS & ENTREES

SOUP & BROTHS

BREAD & BAKING MIXES