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T mobile presentation

Date post: 21-Aug-2015
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T-Mobile,US Organizational profile: Taking a look into the company history, culture and changes.
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  1. 1. T-Mobile,US Organizational profile: Taking a look into the company history, culture and changes.
  2. 2. Table of Contents Company HistorySection I Examination of organizational cultureSection II T-Mobile & MetroPCS mergerSection III
  3. 3. Section I A Brief Overview of T-Mobiles History
  4. 4. T-Mobiles History T-Mobile is a wireless telecommunications corporation. Its purpose is to provide quality wireless service as well as to create connections between people. T-Mobile US, Inc. is a publicly traded company. Deutsche Telekom, a German company maintains a 67% ownership of T-Mobile US. Deutsche Telekom is one of largest telecommunications companies in the world. (T-Mobile USA, INC. 2014). The headquarter is in Bellvue, Washington.
  5. 5. Section II Examination of T-Mobiles organizational culture
  6. 6. Overview of Company Culture The culture of T-Mobile is one that is dynamic, driven by high performance and high energy. Individuals who are capable of adapting to constant changes and are motivated by performance goals. Incentives such as bonuses, free phones, trips and recognition are great for those who are extrinsically motivated. Creativity is another aspect of the companys culture. The absence of a dress code gave freedom of expression and individuality. This is also demonstrated in the CEOs efforts to be completely opposite of all the other wireless carriers, calling T-Mobile the Un-Carrier.
  7. 7. Section III T-Mobile & MetroPCS merger
  8. 8. T-Mobile & MetroPCS Merger Successfully merged in March 2013 Renamed T-Mobile, USA to T-Mobile US, Inc. Processed as a reverse takeover Supported by the FCC Resistance from Competitors such as Sprint Nextel Corp. Resistance from Communications Workers of America due to fear of job elimination after the merger.
  9. 9. T-Mobile & MetroPCS Merger Contd T-Mobile used various communications strategies throughout merger such as: postings on company website, release of a new company fact sheet, interviews and memos to employees. Leadership could have improved its communication by addressing the employees concerns about job security with either reassurance that there would be no changes to their employment or provide information to help them prepare for a potential job elimination
  10. 10. Evaluation of Effectiveness of Merger T-Mobile's planning for the merger was initially from a place of weakness. Being the fourth largest wireless carrier who was constantly declining because of loss of customers drove the parent company, Deutche Telekom to drastic actions to try to either salvage the company or get rid of it. MetroPCS rejected the first offer in 2012 due the companys perception that T-Mobile undervalued MetroPCS s contribution to the merged company. Proper planning and research could have prevented the risk of a second failed merger.

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