Date post: | 13-May-2015 |
Category: |
Marketing |
Upload: | guy-r-powell |
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ProRelevant Marketing SolutionsP ProRelevant Marketing Solutions
T-Mobile Innovation Shift
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Guy R. PowellPres. ProRelevant
www.Marketing-Calculator.com
www.ROIofSocialMedia.com
ProRelevant Marketing SolutionsPPlease visit: www.marketing-calculator.com
T-Mobile’s Growth• Over the last 12
months, T-Mobile has gone from a non-concern to a competitor commanding attention
• T-Mobile Surpassed AT&T in online growth in December and almost matched Sprint
(12 February 2014) https://blog.compete.com/2014/01/10/t-mobile-stay/#comment-79755
ProRelevant Marketing SolutionsPPlease visit: www.marketing-calculator.com
• Over the year Sprint has the biggest % loss
• AT&T has the smallest loss
• T-Mobile DOUBLED its share in the market
• Verizon and AT&T still dominate share of market
Who is switching to T-Mobile?
(12 February 2014) https://blog.compete.com/2014/01/10/t-mobile-stay/#comment-79755
ProRelevant Marketing SolutionsPPlease visit: www.marketing-calculator.com
What are the effects?Market Share Revenue
-3%
-4%
+9%
-2%
-8%
-27%
+50%
-7%
• Biggest hurt is Sprint due to a smaller revenue size, bigger hit to revenue stream
• AT&T may have come out the best due to failed merger talks with T-Mobile
• T-Mobile made huge strides and is a concern for all providers
ProRelevant Marketing SolutionsP• ‘Fastest nationwide 4G LTE network’
• No annual service contracts
• No upgrade runarounds
How did they do it?
Please visit: www.marketing-calculator.com
• Upgrade up to twice a year to a new phone
• No roaming charges for data is over 100 countries
• Unlimited everything
T-Mobile launched a campaign, “Un-Leash”, that welcomed customers from other carriers with open arms, emphasizing the benefits that consumers once listed as causes of leaving
ProRelevant Marketing SolutionsPGo to our blog @ http://www.Marketing-Calculator.com
ProRelevant.com
Guy R. Powell
Thank you