401(k) SMART PLAN

D O N ’ T W A I T. S T A R T T O D A Y.

C40070 (7-14)

Congratulations!

You can now enroll in Publix’s 401(k) SMART Plan! Saving for your future is important and the SMART Plan is here to make it easier for you.

Whether you’re new to saving or an experienced investor, this guide explains the advantages of

the SMART Plan and why it’s important to not wait and enroll today.

By enrolling in the SMART Plan, you can take advantage of• saving what you can afford as you always have the option to change your contribution

elections at any time.

• lowering your current income taxes with pretax contributions.

• making contributions to investment fund options that meet your retirement goals and

risk tolerance.

• receiving a Publix matching contribution, if you’re eligible.

Why do I need to save for retirement?

I’ll receive Social Security when I retire.

The truth is Social Security is

expected to cover only one-third

of the needs of those retiring in

the next few years — maybe even

less by the time you retire.

Visit www.ssa.gov to learn more.

Every penny you put in your SMART Plan account and the related investment earnings always belongs to you — even if you leave Publix.

Once you enroll in the SMART Plan, you can conveniently access your plan.• Online – SMART Plan website from www.publix.org• Mobile – By downloading the Voya Retire app on your mobile device from your app store• Phone – Call the Information Line at 1-888-401k-PLN (1-888-401-5756) to speak with a Participant Services Representative Monday through Friday from 8 a.m. to 8 p.m., Eastern time (except on stock market holidays)

Convenient access when you need it.

Want to Start Today?Enrolling is easy. Simply

1 log in to the SMART Plan website from www.publix.org or call the Information Line at 1-888-401k-PLN (1-888-401-5756)

2 have your Social Security number and password handy (you should receive your password at your mailing address)

3 choose your mail preferences — electronic delivery with Go Green or paper mail

4 select your contribution rates — these are the amounts that will be taken from your regular pay and holiday bonus if you’re eligible to receive one

5 choose the investment fund option(s) in which you want your contributions invested

6 confirm your elections (you’ll receive an enrollment confirmation letter by email if you select Go Green; otherwise a paper letter will be mailed to you) and

7 complete and return the enclosed beneficiary designation card to the Publix retirement department in the return envelope.

Didn’t receive your password in the mail?

• Verify your mailing address is correct on PASSport. If it’s incorrect, update it on PASSport and allow

approximately one week for the address to be reflected on the SMART Plan’s recordkeeping system.

• Select the Forgot Password? link on the SMART Plan website, and a new password will be mailed to you

within two business days to the mailing address on PASSport.

• Be on the look out — your password will arrive in a small security envelope.

Three Great Reasons to Start Today

Great reason #1 – Save for your future while giving yourself a tax break

When you invest in the SMART Plan, your contributions are deducted from your pay before income taxes.This means you get to take home more money than if you saved the same amount after tax. Take a look.

You pay federal and, if applicable, state income taxes on your SMART Plan contributions and the related earnings at the time of withdrawal or distribution from the plan. This example doesn’t consider FICA taxes or other deductions that may be taken from your take-home pay.

Pretax Savings After-tax Savings

Weekly pay $600 $600

Pretax contribution -$18 -$0

Taxable income $582 $600

Income taxes at 20% -$116 -$120

Weekly take-home pay $466 $480

After tax contribution -$0 -$18

Net take-home pay per week $466 $462

Net take-home pay per year $24,232 $24,024

Extra take-home pay per year $208

from pretax savings

Worried you’ll need your money

before retiring?

You may be eligible to take a loan from your

SMART Plan account. For more information, take

a look at the SMART Plan at a Glance section.

If your weekly pay is $600% of pay you contribute

Your annual contribution Publix annual match

Total in your SMART Plan account before earnings

1% of pay $312 $156 $468

3% of pay $936 $468 $1,404

5% of pay $1,560 $468* $2,028

10% of pay $3,120 $468* $3,588

Great reason #3 – The sooner you start, the more you could have

Starting now can make a huge difference. Why? Because, the earlier you enroll and start saving, the more time your savings has to grow. The money you save is invested to help you earn more money, and those earnings are reinvested to help you earn even more money! It’s called compounding. So, the earlier you begin investing in your future, the more money you can have for your future. Even saving as little as $18 each week can add up over time.

This example assumes an 8% annual rate of return compounded weekly and does not include the Publix match. This example is for illustrative purposes only and is not intended to predict the return of any actual investment.

Remember you can make changes to your contribution and investment elections as often as you like. Saving even a little bit today is better than waiting another moment to plan for your future.

Start saving at age 20 30 35

Weekly contribution $18 $18 $18

Years contributed 10 15 30

Total associate contribution $9,360 $14,040 $28,080

SMART Plan account balance at age 65 $235,028 $134,110 $117,034

* The Publix match is limited to 3% of your eligible pay per year.

Great reason #2 – Publix contributes too

For every dollar you save in the SMART Plan, up to 3% of your eligible pay, Publix contributes 50 cents to your account — up to a maximum of $750 a year — if you’re eligible. It’s like getting free money!

SMART Plan at a GlanceHere is some basic information about the SMART Plan. You can learn more and enroll by going to the SMART Plan website through www.publix.org or you can call the Information Line at 1-888-401k-PLN (1-888-401-5756). For even more information on the SMART Plan, take a look at the Summary Plan Description in your Associate Benefits Book, Volume Two.

EligibilityYou can enroll in the SMART Plan six months after your hire date if you’re at least 18 years old. You can elect to begin participating on the first day of the month after the month you meet the eligibility requirements — this is called your “entry date” — or any time after that. The earliest your payroll deduction may start is the pay period beginning the Saturday on or after your entry date.

ContributionsYou can elect to contribute 1% to 10% of your eligible pay on a pretax basis, up to the annual IRS limit. Your contributions to the SMART Plan are automatically deducted from your pay and deposited in your SMART Plan account. The SMART Plan does not accept after-tax or rollover contributions.

Publix MatchFor every dollar you save in the SMART Plan, up to 3% of your eligible pay, Publix contributes 50 cents to your SMART Plan account, up to a maximum match of $750 a year. The match is determined and approved by the Publix Board of Directors each year. You’re eligible to receive the Publix match if you’re credited with 1,000 or more work credit hours in your anniversary year and you’re employed on December 31 (not required in the year of separation for participants who have vested Publix matching contributions).

Managing Your InvestmentsThe SMART Plan offers flexibility when it comes to selecting your investment fund options. It’s important you understand the investment fund options available to you. Whether you’re a conservative, moderate or aggressive investor, the SMART Plan offers investment fund options to fit your needs.

Be sure to review the Investment Fund Fact Sheets and the 401(k) SMART Plan Participant Disclosures for important information, including fees and trading restrictions associated with the investment fund options. You also can review this information on the SMART Plan website under Investments.

Fixed income

Intermediate term bond

Large cap blend

Large cap growth

Large cap value

Mid cap blend

Small cap blend

International

Employer stock

Balanced conservative

Balanced moderate

Balanced aggressive

Investment Asset Classes

Save without realizing you’re

saving.

SMART Plan contributions are deducted directly from

your pay and deposited in your SMART Plan account,

so saving feels effortless _you can’t spend the money

you don’t see in your pay.

VestingBeing vested means you’re entitled to the full value of your SMART Plan account, regardless of when you separate from employment with Publix. You’re always vested in your payroll contributions to the plan and the related investment earnings. You become fully vested in the Publix match and the related earnings once you complete three years of credited service, reach age 60, become disabled or pass away. (If you become disabled, you must provide the Publix retirement department with acceptable documentation of your disability within 180 days of separating from employment.) A year of credited service is earned when you reach 1,000 work credit hours in your anniversary year.

Beneficiary DesignationIt’s important to name a beneficiary for your SMART Plan account. This person(s) will receive the money in your SMART Plan account in the event of your death. Complete the enclosed beneficiary designation card and promptly return it to the Publix retirement department.

LoansThe time may come when you need extra money for something important. If that’s the case, you may be able to borrow money from your SMART Plan account (a minimum of $1,000; and a maximum of either 50% of your account balance or $50,000 reduced by your highest outstanding loan balance in the previous 12 months, whichever is less). You can only take out one loan each year. A loan processing fee will be deducted from your SMART Plan account balance. In addition, if you live in Florida, a documentary stamp tax also will be deducted from your account for remittance to the State of Florida.

A loan has an impact on the growth potential of your savings, and you will need to repay the loan amount plus interest to your SMART Plan account through automatic, after-tax payroll deductions. The repayments are deposited in your SMART Plan account based on your current investment elections.

WithdrawalsOnce you reach age 59 1/2 and prior to separating from employment, you may make a withdrawal of all or a portion of your SMART Plan account balance. For information, including the tax consequences of a withdrawal, refer to the Summary Plan Description in your Associate Benefits Book, Volume Two or the Special Tax Notice on the SMART Plan website in the Plan Information > Forms section.

Take an important step for those you love.

After completing the online enrollment process,

be sure to complete the enclosed card to designate

a beneficiary(ies) for your SMART Plan account. A

beneficiary will receive your account balance in the

event of your death.

Quarterly Account StatementsYou have access to statements online at any time, including the ability to generate a statement based on the timeframe you select. Quarterly statements can be accessed through your online mailbox if you select Go Green; otherwise, paper statements will be mailed to you.

Tools and ResourcesThe SMART Plan website provides you with convenient access to a powerful array of tools, educational materials, calculators and other resources to help you make decisions about saving for your future. Explore the SMART Plan website to learn more.

This brochure is intended to assist associates in understanding the Publix Super Markets, Inc. 401(k) SMART Plan. It does not describe all of the provisions of the plan and all of the possible fact situations that may occur. Therefore, in case of any conflict between the content of this brochure and the content of the plan documents, the plan documents control.

Go Green.There are a number of communications you can elect

to receive electronically. Find out about them on the

SMART Plan website.