T-Scope-TestSøren ØsterggardPackaging and TransportSeptember 2003

Demonstation!

T-scope-test

T-Scope-TestSøren ØsterggardPackaging and TransportSeptember 2003

A T-scope-test is a presentation of a new packed product:

• The product is presented together with other products from the same product group as it will be done in supermarkets

• The same pickture is presented in very short time.

• If the test person do not recognise the new product the same pickture is persented a little longer time.

• Typical 1/8 sec. > 1/4 sec. > 1/2 sec. > 1 sec. > 2 sec.

T-Scope-TestSøren ØsterggardPackaging and TransportSeptember 2003

Fast view

T-Scope-TestSøren ØsterggardPackaging and TransportSeptember 2003

Short view

T-Scope-TestSøren ØsterggardPackaging and TransportSeptember 2003

Long view

T-Scope-TestSøren ØsterggardPackaging and TransportSeptember 2003

This is the pickture

T-Scope-TestSøren ØsterggardPackaging and TransportSeptember 2003

This is a tool for analysing:

• Attention effect

• Consumer interest

• Consumer desire and decision can be studied after the T-scope-test