10/5/2017 100 Amazing Women Marketers to Follow on Twitter - Search Engine Journal https://www.searchenginejournal.com/100-amazing-women-marketers-follow-twitter/176699/ 1/29 SOCIAL MEDIA · TWITTER | November 7, 2016 3.5K SHARES 6.0K READS Shayla Price 100 Amazing Women Marketers to Follow on Twitter Social media is a powerful tool. It’s completely changed how we communicate and interact with the world. And one of the greatest benefits of Twitter is the ability to follow role models in your desired field. You can learn what they’re reading, who they admire, and how they navigate through their professions.
Transcript
10/5/2017 100 Amazing Women Marketers to Follow on Twitter - Search Engine Journal
It’s completely changed how we communicateand interact with the world. And one of thegreatest benefits of Twitter is the ability to followrole models in your desired field. You can learnwhat they’re reading, who they admire, and howthey navigate through their professions.
As a marketer, I’m always intrigued by thenumber of powerful women in the industry.From agency owners to skilled subjectmatterexperts, women are paving the way to make adifference in business and their communities.
So, I scoured multiple profiles and websites tofind the unsung heroes in marketing. Someinfluencers you may recognize, and others willbe brand new to your radar. However, all theindividuals on this list are making an impact.
Here are 100 women marketers to follow:
SEJ's new "Illustrated Guide to Link Building"Get the results you need from link building. Learnwhy, when, and how to execute tactics that deliver.
DOWNLOAD for FREE!
ADVERTISEMENT
1. Ericka Pittman (@ErickaMPittman)—Ericka is the Vice President at CombsEnterprises. Recognized for building strongbrands, this Baruch College alumna has aproven track record establishing a lastingpresence in new markets, identifying growthopportunities, and initiating strong businessalliances.
2. Devin Bramhall (@devinemily)— A selfproclaimed startup junkie, Devin works atthe Director of Content at HelpScout. She isa storyteller who likes to take pictures andride her bike.
3. Christine Del Castillo(@chrissachrissa) — Christine leads allthings community and PR at Workable. Sheplans events, writes content, and runs thesocial channels. When not at work,Christine runs a meetup series forcommunity pros called CMX Boston.
4. Juliana Casale (@attackofthetext) —Juliana is a naturalborn networker and theContent Marketing Manager with Nanigans.She is the founding member of the BostonContent Committee. Her specialties contentstrategy, brand voice, and digitaladvertising.
5. Nadya Khoja (@NadyaKhoja) — Nadya isthe Director of Marketing at Venngage.She’s an avid contributor at Entrepreneur,Huffington Post, and The Next Web. Whenshe has time, Nadya directs, produces, andsound designs for experimental andinteractive performances.
6. Shanelle Mullin (@shanelle_mullin) —Shanelle handles the content and growth atConversionXL. She’s a proponent ofinfluencer marketing and turnsconversations into friendships andfriendships into sales.
7. Talia Wolf (@TaliaGw) — With more thanten years experience in conversionoptimization, growth, and marketingleadership, Talia is the CMO at BananaSplash. She focuses on creating better userjourneys and online experiences usingemotional and behavioral targeting togenerate more revenue.
8. Stacey MacNaught (@staceycav) —Stacey is the Search Director at TecmarkUK. She leads a team of brilliant peoplecarrying out content marketing led SEOcampaigns. Stacey has had the opportunityto speak at Mozcon Seattle, BrightonSEO,SearchLove London, and SASCon.
9. Angie Schottmuller (@aschottmuller) —Angie is a growth marketing consultant anda Forbes Top 10 Online Marketer. She helpsorganizations catapult ROI and get anaverage 4X more out of existing marketingefforts through datadriven technology andpersuasive psychology.
10. Lianna Patch (@punchlinecopy)— Lianna is the Copy Director at SNAPCopy. She specializes in conversioncopywriting and content strategy. Hertagline: I write stuff that makes people buystuff.
11. Casandra Campbell(@Casandra_Camp) — Casandra handlesgrowth at Shopify. Her expertise includeshelping small businesses get bigger. Sheuses proven case studies and tested tacticsget business results.
12. Tiffany Da Silva (@bellastone) — Tiffanyis a growth consultant and Founder ofFlowjo. Over the past ten years, she hasworked in all facets of online marketingincluding email marketing, SEO, PPC,social media, and conversion rateoptimization.
13. Jen Havice (@jenhavice) — Jen isconversion optimizer and copywriter atMake Mention. She helps businesses getbetter performing websites and marketingcampaigns with higher converting onlinecopy.
14. Claire Vo (@clairevo) —Claire cofoundedExperiment Engine. An innovative creativeprofessional, with both handson and seniorleadership experience, her experiencespans ecommerce and interactive and UXdesign.
15. Kristy Bolsinger (@kristy) — Kristy is theSenior Manager of Customer Experienceand Optimization at F5 Networks. She helpscompanies expand their brands and extendtheir reach on social media channels.
businesses increase their website’srevenues. She has been a featured speakeron conversion optimization at ConversionConference, Pubcon, and Webcam.
17. Stefanie Grieser (@smgrieser) —Strategic marketing professional, innovativethinker, and entrepreneurial problem solver.Stefanie is the International MarketingManager at Unbounce, where she overseesand manages all marketing localizationprojects.
18. Erin Bury (@erinbury) — Erin is theManaging Director at 88Creative. She’s adigital marketer, technology journalist, andstartup enthusiast. She has led sessionsabout entrepreneurship and marketing atevents across North America.
19. Lisa Barone (@LisaBarone) — ChiefMarketing Officer at Overit, Lisa isresponsible for the strategic developmentand implementation of all external andinternal marketing initiatives. Her writingsand opinions have been featured Inc.Magazine, BusinessWeek, and Forbes.
20. Lauren Moon (@elmoonio) — Lauren isthe Content Marketing Manager at Trello,where she leads creative marketing and
campaign strategy, editorial calendarmanagement, and community outreach. Herbackground also includes social mediamarketing, copy editing, and front end webdesign.
21. Margaret Magnarelli (@mmagnarelli) —Margaret is an artful editor at helping legacybrands innovate, establishing a brand voiceand message, and boosting businessthrough content. Currently, she is theManaging Editor at Monster.
22. Joanna Wiebe (@copyhackers) — Joannais the Founder of Copy Hackers, the homeof conversion copywriting. She’s workedwith the world’s most exciting startups:Shopify, Metalab, Mind Valley, and NeilPatel’s Quick Sprout,
23. Susan Moeller (@SusanCMoeller) —Susan is the Business DevelopmentManager at Buzzsumo. She teachesmarketers and publishers to leverage datafor better content.
24. Rebecca Kelley (@rebeccakelley) —Since 2006, Rebecca has worked in thetech sphere. She’s the Senior Editor atLeafly and specialized in social media
marketing, community building, and contentcreation.
25. Hana Abaza (@HanaAbaza) — Hana is theVice President of Marketing at Uberflip. Shehas a knack for communicating inspiredtech solutions to mainstream audiences.She loves the entire marketing process fromproduct development to commercialization.
26. Amy Porterfield (@AmyPorterfield) —Amy helps people create professionalwebinar strategies. She is a wellknownsocial media strategist who specializes inFacebook.
27. Kaleigh Moore (@kaleighf ) — The bulk ofKaleigh’s experience lies in social mediamarketing, writing, and editing. She is afreelance writer specializing in SaaS and ecommerce.
28. Nichole Elizabeth Demere(@NikkiElizDemere ) — Nichole is a SaaSconsultant and customer successevangelist. Her specialty is strategizingways to improve retention and strengthenbrands. She also is the founder of AuthenticCuration.
29. Andrea Wahbe (@TheRunningStart) —Andrea is a B2B marketing strategist. Herexpertise is in developing compellingcorporate stories that generate sales leads.
30. Shana Pilewski (@ShangRaeLa) — Shanaworks at Outbrain as a ContentDevelopment Strategist. She has 5+ yearsof experience in digital marketing, rangingfrom social media strategy to overseeingmarketing initiatives.
31. Brittany Melton (@xobritdear) — Brittanyis a logo and web designer, helping creativeentrepreneurs create beautiful websites.She has worked on design teams for anarray of entrepreneurs, like speaker PatriceWashington from RealMoneyAnswers andTonya Rapley from MyFabFinance.
32. Lolly Spindler (@LollySpindler) —Content Marketing Manager at Xoombi,Lolly helps her clients with everything fromSEO audits to creating wellwritten content.She has published over 200 posts.
33. Brittany Berger (@thatbberg) — Brittanyis the Head of Content & PR at Mention.This marketer is in love with words—writingand reading them. Her expertise includes
social media, communications, blogging,and inbound marketing.
34. Yulia Shevardenkova (@YuliaShevy) —Yulia connects with the online marketingcommunity. She is the CommunicationsManager for SEMrush and has organizedB2B conferences in Moscow and SaintPetersburg.
35. Alexandra Tachalova(@AlexTachalova) — Alexandra is a digitalmarketing consultant and Founder of DigitalOlympus. She possesses extensiveexperience in corporate communication,customer relationship management, searchengine marketing and lead generation
36. Alina Benny (@alinacbenny) — Alina is acorporate marketer with Freshdesk. Shehandles content across the company’s fourproducts. She also volunteers for IEEEWomen In Engineering.
37. Kiki Schirr (@kikischirr) — Kiki is afreelance digital marketer specializing incontent marketing, branding, and strategy.One of her past projects includedconnecting a major medical brand withtargeted startups for business development.
She also is a regular contributor to thesocial media blog {grow}.
38. Michelle Nickolaisen (@_ChelleShock) —Michelle is all about writing and contentmarketing. She specializes in making B2Bcontent not boring. She also createsworkshops, classes, and digital products forfreelancers.
39. Shenee Howard (@heyshenee) — Sheneeis a brand strategist, copywriter, andbusiness coach. She equips entrepreneursand small businesses with the strategiesthey need to attract adoring fans and loyalcustomers.
40. Sharon Hurley Hall (@SHurleyHall) —With a background in journalism, Sharon isa skilled professional writer and blogger.Her recent work includes writing featurestyle customer stories, interviewingcompany insiders for case studies, andwriting articles for corporate newsletters.
41. Cara Hogan (@CaraHogan27) — Cara isthe Content Marketing Manager atRentlytics. She enjoys creating highqualitycontent like blogs, podcasts, and indeptheBooks. She is a grammar perfectionist, aprolific Tweeter, and a news lover.
42. Melissa Kimble (@Melissa_Kimble) —Melissa is an expert in running social mediacampaigns, handling social media for liveevents, and leading brand ambassador andinfluencer programs. She is the SeniorSocial Media Manager at Ebony Magazine.
43. Cali Pitchel (@caliptichel) — Cali is theDirector of Growth and Customer Successat Joy the App. She’s also an awardwinningcopywriter and content marketer withdemonstrated success, both on the agencyand client side.
44. Cheryl Lawson (@Partyaficionado) —Founder of Social Media Tulsa, Cheryl lovesdiscussing social media, event marketing,and digital marketing. She is also the CEOof Party Aficionado, a leading socialmarketing firm.
45. Chelsea Baldwin (@chelseajanea) —Chelsea founded Copy Power, where shedelivers the copywriting businesses need tobe remembered online. In her career, shehas worked for several companies,including Click Labs and Climate Connect.
46. Janet Choi (@lethargarian) — Janet is theSenior Manager of Product Marketing andContent at Customer.io. She has experience
in content strategy, social media, and emailmarketing. Her writing has appeared in FastCompany, The Next Web, and BusinessInsider.
47. Clara Buchanan (@clara_buchanan) —Clara is the Founder of Hypergrow and agrowth strategist working with early stagetechnology companies. She mentorsbudding entrepreneurs at EDGE Edtech,Kaplan, and Techstar’s educationaltechnology accelerator.
48. Ronnie Kassif (@Ronnie6121) — As aninbound marketing expert, Ronnie works asa Marketing Manager at Digital Telepathy.Her strengths include content marketing,social media marketing, and emailmarketing.
49. Samantha Anderson(@SamAnderson41) — Samantha is the
CoFounder of 41 Orange, Inc., a contentand marketing service provider. She hasworked with Fortune 500 tech, financial, andconsumer brands to shape their onlinepresence. She also loves traveling.
50. Sweta Patel (@SwetaSpeaks) — Sweta is
a Demand Generation Manager for FullCircle Insights. Her specialties range fromcreative marketing to advertising to eventplanning.
51. Taru Bhargav (@TaruBhargav) — Apassionate tea trailblazer, Taru is anInbound Marketer at AppVirality. She enjoyswriting about social media, contentmarketing, mobile and app marketing. Herpublished work has appeared inMarketingProfs, HubSpot, and Marketo.
52. Joei Chan (@joeei) — Currently working atMention in the content marketing division,Joei shapes boring content into engagingnarrative. When she’s not writing, sheusually eating.
53. Katy Katz (@katykatztx) —Katy is a SeniorConsultant at SmartBug Media, and sheloves helping brands tell their story. She hasspoken at multiple conferences around the
54. Kelly KuhnWallace (@KKDUB) —Executives hire Kelly to figure out what willdrive more growth at their companies. Shedescribes herself as a growth marketing andstrategy consultant with ice cream issues.
55. Sarah E. Brown (@SEBMarketing ) —Sarah works as the Senior Manager ofGrowth Marketing at ServiceRocket. Shealso cohosts Helping Sells Radio, atechnology podcast. Sarah is a growthcatalyst for B2B SaaS companies.
56. Tia Fomenoff (@tiafomenoff ) — Tia is theDirector of Product Marketing at Thinkificand previously worked at Unbounce andBuffer. She’s happiest when helping othersachieve their goals. Tia is always up forlearning something new.
57. Violeta Nedkova (@VioletaNedkova) —Violeta is a marketing coach, who helpsbusinesses with growth, copywriting, andprelaunch strategy. She is a multipassionate individual with expertise in socialmedia, writing, and startups.
58. Lisa Kalner Williams(@kalnerwilliams) — Lisa is the ContentMarketing Director at Agorapulse. Since2009, she’s worked with companies andagencies on social media marketinganalysis, strategy, and instruction.
59. Azure Collier (@azurecollier) — Azureworks as the Social Media Marketing andCommunity Manager at Constant Contact.Her specialties include email marketing,event marketing, public relations, andjournalism.
60. Dhariana Lozano (@DhariLo) — CoFounder of Supremacy Marketing, Dharianakeeps up with the everchanging world ofdigital marketing. She loves helpingbusinesses and individuals grow and thriveonline and beyond.
61. Zoë Björnson (@kzoeb) — Zoë is acontent marketer who turned to the productside. She works as the Product MarketingManager for about.me. She can helpbusinesses with social media strategy, emailmarketing, and community building.
62. Suzanne Nguyen (@StringStory) —Suzanne helps traditional brands useemerging social platforms, like Snapchat
and Facebook Live. She’s a millennialmarketer and consultant who specializes increating social wows.
63. Aja Frost (@ajavuu) — Aja is a Staff Writerat Hubspot, where she champions theinbound sales movement. When she’s notbrainstorming ideas, Aja can be foundrunning, listening to podcasts, or geekingout about cool tech.
64. Sakita Holley (@MissSuccess) — Sakitais the Founder and CEO at House ofSuccess PR, a lifestyle brand relations firm.She also hosts a podcast called Hashtags +Stilettos that helps millennial women win atwork.
65. Mattie James (@Mattieologie) — Mattie isthe editor and creator of personal style blog,Mattieologie.com. Her expertise rangesfrom social media management to digitalbranding to photography.
66. Emmelie De La Cruz(@EmmelieDeLaCruz) — Emmelie is adigital marketing manager and social mediaspecialist focused on content creation andengaged communication on social networksand the web. Her work experience inmarketing and communications spreads
over various industries including healthcare,entertainment, and education.
67. Amber Janae (@WhoIsAmberJanae) —Amber is a Marketing Specialist at OneWorkplace, where she handles copywriting,social media management, and blog writing.She’s worked for notable companies, likePacific Gas & Electric, Best Buy, and FordMotor Company.
68. Kyshira Moffett (@KyshiraM) — Kyshira isa brand strategist, career advisor, andprofessional speaker. This year, shedeveloped the Hustle HER Way summit.She also is passionate about serving hercommunity.
69. Maxine Green (@lexicamarketing) —Maxine is the Marketing Manager forSessionCam. She has experience ofworking with both blue chip companies andstartups. Her specialties encompass SEO,social media, and content development.
70. Chasity Cooper (@chasityscooper) —Chasity is an expert in the areas of digitalcommunications strategy, online brandmanagement, and public relations. Shelooks to empower and educate a generation
of thinkers, doers, and game changersthrough effective storytelling.
71. Amelia Willson (@amelioratethis) —Amelia is the Content Marketing Manager atHostGator. She is an online marketingprofessional with proven experience inSEO, copywriting, content strategy, andsocial media for B2B and B2C audiences.
72. Cara Harshman (@CaraHarshman) —Cara is a freelance journalist, contentmarketer, and storyteller. Previously, sheworked at Optimizely, where sheexperienced many facets of B2B marketing,sales, and customer success,
73. Krystal Franklin (@krysfranklintv) —Digital content producer Krystal works forthe Tom Joyner Morning Show at REACHMedia. She is responsible for creating freshand engaging content. She also has helpedproduce several national events, includingthe 2008 NBA AllStar Game and SteveHarvey’s Annual Mentoring Weekend forBoys.
74. Courtney Seiter (@courtneyseiter) —Courtney holds the title of InclusivityCatalyst at Buffer. She labels herself as awriter, editor, Nashvillian, music nerd,cyclist, and discerning GIF collector.
75. Liliana Holloway (@Liliholl) — Liliana is apassionate and creative digital marketer,who loves brainstorming, planning, anddelivering quality campaigns. Over theyears, she has earned extensive experiencein email and social media marketing andweb content management.
76. Kelly Hungerford (@KDHungerford) —Native Californian and peopleperson Kellyis a social brand strategist atCommunityworks. She helps startups andbrands with limited inhouse digital expertiseor resources create, implement, andoptimize digital operations.
77. Ariel Rule (@arielrule) — Ariel is a SocialMedia Manager at Duda. She also workswith businesses to craft copy and contentthat blasts sales and conversion goals toinfinity and beyond.
78. Jes Kirkwood (@jeskirkwood ) — Jes is aMarketing Consultant for Autopilot. At heart,she’s a strategist—forwardthinking andintuitive, yet driven by research and biasedtoward action. Her values include diversityand inclusion, access over ownership, andworklife balance.
79. Kerry O’Shea Gorgone(@KerryGorgone) — Lawyer. Professionalinterviewer. Writer. Kerry is also the host ofthe Marketing Smarts podcast. AtMarketingProfs, she is the Senior ProgramManager of Enterprise Learning, where sheoversees the development of virtual andfacetoface learning programs formarketing professionals.
80. Ileane Smith (@Ileane) — Ileane is ablogger, podcaster, YouTuber, and socialmedia veteran. Her expertise includes directmail and email promotions.
81. Gina Schreck (@Ginaschreck) — Gina isthe Founder of SocialKNX, a digitalmarketing, and social media managementagency. She’s also a social media marketingspeaker. She loves big adventures andsings loud in her car.
82. Ilise Benun (@ilisebenun) — Ilise is anational speaker and the Founder ofMarketing Mentor, a business coachingprogram. She specializes in creatingmarketing plans and reviewing proposals forcreative professionals.
83. Madalyn Sklar (@MadalynSklar) —Madalyn is a social media power influencer,
blogger, podcaster, and business coach.Known for her Twitter expertise, she hosts#TwitterSmarter. Her eagerness to shareyears of accumulated knowledge makes herone of the most indemand conferencespeakers.
84. Mary Green (@MaryGreenCNY) — Frombuilding out inbound marketing campaignsto generating copy for landing pages, Maryhas worked to optimize businesses’marketing budgets. Previously a DigitalMarketing Strategist at Inbound.org, shecollaborated with the head of HubSpot labsto implement community, marketing, andproduct projects.
85. Minal Patel (@Minal2804 ) — Minalfounded Marketing by Minal to helpbusinesses focus their marketing efforts.During her career, she has worked withsome of the industry’s top companies,including Constant Contact and SMARTTechnologies.
86. Kellie O’Brien (@KellieOBrienAU) —Kellie is an author, speaker, and blogger,who specializes in social media, onlinemarketing, and launch strategy. With16
years of journalism experience, she livesand breathes story and strategy.
87. Evangeline Umali (@Reims_U) —Evangeline is a Content Strategist atNavigant Consulting Inc. She manages thecontent creation process from beginning toend.
88. Warsan Amin (@WarsanAmin) — Warsanis an online media professional. She helpsbusiness owners and nonprofitorganizations become independentmarketers. She also cares about causes incivil rights, economic empowerment, andeducation
89. Sarah Cousins (@Sarah__Cousins) —Sarah is a selfproclaimed marketing andsocial media geek. She loves to write salespages, website copy, feature articles. andblog posts. Her skills include projectmanagement, targeted marketing, andpublic relations.
90. Kelly Weppler (@marketingkelly) — Salesand marketing professional, Kelly hasproven success developing customerrelationships and sales strategy to deliverclient value. She’s also a Master Duct Tape
Marketing Consultant, focusing on leadgeneration for small technology companies.
91. Sue Duris (@SueDuris) — Sue iscustomerobsessed and loves helpingpeople achieve their goals. She is theDirector of Marketing and CustomerExperience at M4 Communications. As astrong communicator, she thrives incollaborative and innovative environments.
92. Peg Fitzpatrick (@PegFitzpatrick) — Pegis the Director of Social Media Marketing forGuy Kawasaki. She shares her professionalexperience in the trenches of social media,marketing, and blogging as a speaker. Shealso writes on LinkedIn and her personalblog.
93. Andrea Vahl (@AndreaVahl) — Andrea isa social media consultant and speaker, whois passionate about helping businessesunderstand and leverage the power ofsocial media. She also is the CoFounder ofSocial Media Manager School, an onlinetraining course to help consultants andbusinesses learn social media marketing.
94. Kim Garst (@kimgarst) — Live streamingstrategist. Social selling professional. Twitterexpert. Kim is extremely passionate aboutsharing her knowledge around digital media,social media, and social selling.
95. Brittnee Anderson (@_iambrittnee) —Marketing Manager for Essence BeautyBox, Brittnee develops and executesstrategic 360 marketing plans to acquireand retain subscribers. Her specialtiesinclude marketing and branding strategy,pricing and promotion strategy, and paidmedia.
96. Pam Neely (@PamellaNeely) — Pam is acontent creation powerhouse—part writer,part marketer. She caters to companiesseeking longform blog posts and othermarketing content to reach small businessaudiences.
97. Ann Smarty (@seosmarty) — Ann worksas the Brand Manager for InternetMarketing Ninjas. Her skill set spans acrosskeyword research, online reputationmanagement, and link building.
98. Casie Gillette (@Casieg) — Cassie is theDirector of Online Marketing forKoMarketing Associates, helping to guidecompany initiatives, service offerings, andthe organization’s presence online. She’s anexpert at copywriting, marketingcommunications, website usability, andclient services.
99. Christina Baldassarre(@ChristinaBaldas) — Christina is theFounder and Managing Partner at ZebraAdvertisement. Her clients include over5000 businesses from all over the world,including marketing professionals, agencies,and small businesses. In her free time, sheis a passionate equestrian rider.
100. Maureen Jann (@MaureenOnPoint) —Maureen is responsible for leading her teamto drive sales at Point It as the Director ofMarketing. Her unexpected guerrillamarketing tactics help her stay on budgetand keep the prospect experienceauthentic.
Image Credits
Featured Image: Creative CommonsAll screenshots by Shayla Price. Taken October2016.
