Date post: | 01-Jul-2015 |
Category: |
Business |
Upload: | digital-enterpirse-program |
View: | 89 times |
Download: | 3 times |
Low Cost Web Solutions for Businesses
Presenter: Andrew WaiteDigital Marketing Expert
About Me
Project Manager @
linkedin.com/waiteandrew
Introduction
http://youtu.be/CCcl_TOCQzY
National Broadband Network
A broadband network for Australia’s futureThe National Broadband Network is a next-generation broadband network designed for Australia’s future needs. The network comprises of three technologies - optic fibre, fixed wireless and next-generation satellite – and will provide more reliable, high-speed broadband access to all Australians
DEP goals & objectives:
SME (small-to-medium enterprises): • improve their online
presence• offer new products and
services• expand their market• improve
competitiveness• increase their means of
communicating with customers and suppliers
NFP (Not-for-profit organisations): • extend their reach
into the community
• expand their donor pools
• explore more innovative ways to increase awareness for their causes
Local communities: • enhance their
standing as community-based centres
• reach a wider audience, while helping foster an environment of shared knowledge and understanding
to help…. to help…. to help….
What will be covered
• Getting online• Online tools• Search Engine Tools• Web directories• Search Engine Optimisation• Email Marketing• Paid Advertising• Web Analytics• Low cost marketing solutions
Getting Online
Purpose?• Ecommerce vs. Content
Ability/Resource?• Technical/Non Technical
Ecommerce
Magento Go
• Starts at $15/Month• Free 30 day trial (set up before you start
paying)• Fully supported• Hosted solution
Content (CMS)
Ecommerce Considerations
• Freight and Fulfillment • Finance (payment gateways/paypal)• Inventory (product availability)• Product Data
Freight and Fulfilment
• Product Size• Shipping packaging• Turnaround time• Drop Shipping• Shipping Providers
- Australia Post- Temando (aggregator)
Finance
• Payment Gateways- Merchant account- Payment gateway (bank vs. Other)
• Paypal • Bank Deposit/Bpay
Inventory
Product Data
Low Cost Tools
• Wufoo/Formstack• Google Analytics• Logo (aussielogos.com.au)
Wufoo/FormStack
• Free for up to 3 forms (wufoo)• Multiple fields• Useful for:
- Contact pages- Registration (warranty, service etc)- Surveys
• Stores data online• Ability to export data
Google Analytics
• Search “analytics” on Google• Create an account• Copy UA Code• Paste on website
Logo
• Family/Friends• Aussielogos.com.au
- Unlimited revisions- Business Cards Provided- High Res Artwork Provided
Search Engine Tools
• Keyword Tool• Submit your URL to
Yahoo, Google, Bing and AOL.
• Google Places• Google Analytics
Email Marketing
• Mailchimp• HTML emails• Email analytics• Maintaining and
building your database
Web Directories
• Yellowpages.com.au• Truelocal.com.au• Low time and cost
investment• Additional link to
website assisting with SEO
Search Engine Optimisation (SEO)
• Optimising content through use of key words
• Link building• Content development• Dynamic websites• Domain naming• Image descriptions
Paid Advertising
• Facebook ads• Google Adwords• Demographic targeted
marketing• Facebook fastest growing
platform• High ROI if managed well
Facebook Ads
http://www.facebook.com/advertising• Highly targeted• Low cost• Easily managed/understood
Google Adwords
http://adwords.google.com.au• Direct measurability• More complicated than Facebook• Highly targeted
eBay Store
• Buy it now Vs. bidding• Low Cost• Great for clearance stock• Customizable • Integrated with Magento
Next Topic…
How to reach your customers online with the NBN!!
Helping your business succeed online