t2LiveChat – Social Media Report

Analyzing the second #t2LiveChat

#t2LiveChat Facebook Report

The announcement creative was put up to declare the celebrity for the second Live Chat

This time, the Live Chat took place both on Twitter and FB, so an event page was created on FB for the whole interaction procedure

The questions started pouring in almost immediately. A separate post was put up to channelize all the questions there

For those who have liked the page already and visit the page on a regular basis, we posted other creative on the timeline for interaction

#t2LiveChat Twitter Report

On Twitter, the response was immediate and spontaneous

People started asking questions almost immediately!

The #t2LiveChat tweet received plenty of replies from followers and non followers alike

#t2LiveChat D-Day!

Just before starting with the live chat, we made one last post declaring her arrival The response was overwhelming!

We asked Koel to tweet when she’ll be on her way to t2’s office, to set the mood for the live chat

• RTs and Favs followed, along with plenty of replies from his fans

Moments captured from the #t2LiveChat session with Koel As she replied to the questions, t2 RT-ed them all, to the audience

The session ended with a picture of Koel and a message to all of her fans

#t2LiveChat Outcome

On Facebook, the page likes were as follows: • Pre-event – 255,488

• On the day of the event – 255,583 •Post-event – 255,640

On Twitter, the follower count was as follows:

• Pre-event – 18,760 • On the day of the event – 18,824

• Post-event – 18,909

We reached out to more than a Lakh through our communication.

We tracked the hashtag when we started the #t2LiveChat till the time we ended it

This was taken on the day of the Live Chat, before the event started

We tracked the hashtag when we started the #t2LiveChat till the time we ended it

This was taken during the #t2LiveChat event

Great news!

The #t2LiveChat hashtag was trending during the time span of 4PM to 5PM – when the event was taking place

Great news!

The #t2LiveChat hashtag was trending during the time span of 4PM to 5PM – when the event was taking place

Icing on the cake? Of course, a coverage on t2!