TUTORIAL 3|cover letters

T01 & T07TA: CELIA BEKETA

TUTORIAL 3|cover letters

1. what’s your brand?2. cover letters3. hook activity4. action items

what’s your brand?

what’s your brand?

• 2 minutes to jot down 4-5 words that describe you best• To do with skills, personality etc.

THINK: If you had 30 seconds to describe who you are… what would you say?

CAN you do the job?

Do you

WANT the job?

cover email

resume & cover letter

interview

why do we write cover letters?

why cover letters• shows your intentions and interests• sincerity and research

• demonstrates ability to communicate• creative and personal

• opportunity to elaborate on your stories and personality• drawn from your skills matrix

resume vs. cover letter?

the resume is about you

the cover letter is about them

elements of a cover letter

opening

skills matching

closing

integrationbranding

opening

Dear hiring manager,

my name is celia beketa and I’m applying for your full-time analyst position. I believe I have the necessary qualifications to fit this role.

opening

Dear hiring manager,

my name is celia beketa and I’m applying for your full-time analyst position. I believe I have the necessary qualifications to fit this role.

opening• expresses keen and genuine interest for the

position

• Genuine and unique primary and secondary research indicating interest in company

• Name drop (where applicable)

• makes a clear expression of the skills/experience matching the job description

opening - examples

How fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career. After speaking with Jake Woodson, a recent hire, Dion Chen, and other industry professionals, I know that my personality and passion lies in sales and trading. Through my unique athletic background and passion, I will provide competitiveness and drive that will set a benchmark for future interns. I cannot wait to sit on a trading floor, execute trades, and engage in research while receiving mentorship from the most world-renowned investment bank. A career with Goldman Sachs is my one second and this is how I will help Goldman reach its own one second ideal:

the hook

How fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds.

My passion is “impact”.

activity time

activity

skills matching

skills matching• Skills from your skills matrix match the job description

(use STARL)

• Best relevant experiences

• Link education and other training to the job, and link to the co/position if it’s not obvious

• Any other qualifications

skills matching

• Use STARL to your advantage – Action and Link!

• Each line proves you have the necessary skills &

aptitudes to perform on the job

• Always link to the company/position if not obvious

• Use skills listed in the job description

skills matching - examples

closing

closing

“Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”

closing

“Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”

closing• Make a good final impression• Show your passion• Restate skills with a different wording• Give genuine thanks• Leave a call to action• Tie to previous examples/stories (tie to hook)

closing - example

closing – one other note

NO.

address the elephant!

• grades• year off• etc.

branding

branding

• Consistent throughout cover letter• Fits in with the company’s values & yours• Create the image you want to project • Use Job Research Assignment

remember your brand? use it.

integration

integration• Clear consistent branding throughout the resume and

cover letter documents• All necessary information is displayed,

format/tone/font/style is appropriate, and the candidate displays the best impression of him/herself

formatting

formatting – beginning Date

Contact Name (if known)Their TitleCompany NameAddress 1Address 2 (if extra space needed)City, Province, Postal Code

Re: Position Title and Reference Number (if applicable)

Dear First Name Last Name,(unless you know for sure the woman's marital status then you can put Mrs. Ms. Or Mr. If in doubt, “Hiring Manager”)

[Opening Paragraph]

formatting – end[Closing Paragraph]

Sincerely or Regards or Kind Regards,

Full NameBCom Candidate, (year of completion)Sauder School of Business

Attached: Resume (in an actual application you may also be including transcripts, etc.)

cover emails

cover emails – what does it look like?• <150 words• Utilize bold face type to emphasize important points • Show your brand & personality

• Make them want more! • I.e. Resume, Cover Letter and and Interview!

Subject: Job Title – Your Name OR come up with a very short hook for example “Beer & people lover has found her dream internship” or “Your new HR Intern is inside” or “HIRING MANAGER NAME, I’m excited!” Depending on how cool the company is.

To: Name of job poster/whom it may concern/hiring manager (never write Dear Sirs – hello sexism!), Your advert posted on WEBSITE NAME for JOB TITLE really caught my attention; Labatt has “good things brewing” and I would love to be a component of the “good things”. I believe my XYZ (people management) experience alongside my drive, tenacity and exemplary communications skills are a solid match to your needs. I also match the job requirements in the following ways:

• 2 years of leadership experience• Exceptional presentational skills• Advanced Excel capabilities• UBC Innovation Award recipient• 5 years’ experience organizing team building activities I am confident that I will be a fantastic addition to your team! I have attached my resume and cover letter, please do not hesitate to contact me with any questions you may have or to set up an interview on 778-XXX-XXXX. I look forward to hearing from you. Kind regards,Your name(778)-XXX-XXXXEmail addressLinkedIn profile URL

questions?

action items

action items• TUTORIAL Next week• For tutorial – 2 hard copy Cover Letter drafts for Peer review • Skills Matrix due Friday, October 14th @ 2pm on Turnitin• Sign up for Office Hours

• register for turnitin:• t01 CLASS ID: 13710262 PASSWORD: pickles (all lower

case)• t07 class id: 13710299 password: pickles (all lower case)

action items – T01NEXT MONDAY IS THANKSGIVING

COME TO MY WEDNESDAY TUTORIAL (9-10 HA296)

or email me if you can’t make that time