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8/8/2019 t4 Employee Relations
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Good evening
and
welcome !
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Bharatiya Vidya BhavanRajendra Prasad Institute of Communication & Management
Post Graduate Programmes in Communication
GROUP C-2 PUBLIC RELATIONS
Paper III Corporate Public Relations Marks 100
Sessions 28
Topics 12
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Essentials of effective and good communication
Internal and External Communication
Responsibility for Employee Relations
Employee Communication:
Oral, Written, Audio Visual, Open House, Get
together, Cultural and Welfare Programmes
Participation of Employees in the organization
at various levels
Communication from employees to Management
suggestion boxes
Topic 4 Paper III
Employee Relations Topic 4
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Essentials of effective and good communication
Essentials of effective communication
1. Be honest and sincere
2. Be specific
3. Be simple, clear and straight
4. Know the basic content and consider possible
overtones
5. Study all the conditions, physical and human6. Ensure help or value to the receiver
7. Convey in advance as much as possible
8. Ensure actions consistent with messages
Topic 4 Paper III
Employee Relations Topic 4
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Essentials of effective communication (contd..)
7. Follow up all communications promptly
8. Do more, than be understood
9. Be a good listener 10. Form the idea in positive and precise
terms and support it by facts and figures
11. Involve concerned to act upon response
12. Avoid offensive content or high handedness13. Choose channels appropriate to the content
14. Strategically plan to motivate to act upon
Topic 4 Paper III
Employee Relations Topic 4
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Essentials of good communication
1. Find out the real purpose
2. Check, test and retest the tested ideas3. Verify messages and let concerned verify
4. Validate and revalidate
5. Prefer realistic to being idealistic
6. Be good rather than being great
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Employee Relations Topic 4
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Internal and External Communication
Internal communication in a company or an
organisation would be communication withinthe company itself and amongst the people
who work for that company
External communication would be the
communication between people who work for the company or organisation and people who
don't work for (i.e. outside) that company
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External communication
Exchange of information and messages
between an organization and other
organizations, groups or individuals outside its
formal structure
Facilitates cooperation with groups such as
suppliers, investors, shareholders, auditors,
legal experts and presenting a favorable imageof an organization and its products or services
to potential and actual customers and to
society at large
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External communication
A variety of channels may be used for external
communication, including face-to-face
meetings, print or broadcast media, andelectronic communication technologies such
as the Internet
External communication includes the fields of
foreign, central and state governments, various
departments, parliament, legislature, court,public and private sectors, hospitals, services,
hotels, transport, industries, agencies,
insurers, auditors, media, advertising,
exhibitions, trade fares, CSR, public and PR
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Internal Communication
Managements, comprehending and fully
supporting the premise that organizations must
have high degrees of communications, likepeople needing lots of water, learnt the need for
communication
Effective internal communications start with
effective skills in communications, including
basic skills in listening, speaking, questioning
and sharing feedback.
These skills can be developed with some
concerted review and practice
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Internal Communication
Important outcome from the effective skills is
conveying that you value hearing from others
and their hearing from you Sound meeting management skills help
ensuring effective communications
A key ingredient to developing effective
communications in any organization is each
person taking responsibility to assert when
they don¶t understand a communication or to
suggest when and how someone could
communicate more effectively
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Internal Communication
Helps communication between employees or
departments across all levels or divisions of an
organization
Is a form of corporate communication and can
be formal or informal, upward, downward or
horizontal - policies, problems, finances etc
Can take various forms such as, team briefing,interviewing, employee or works councils,
meetings, memos, intranet, newsletters,
reports, grapevine etc
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Responsibility for Employee Relations
Good Employee Relations is based on -
Management Philosophy
Sound Personnel Policy
Good Management Practices
Structured Communicating Policy
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Responsibility for Employee Relations
Responsibility for ER lies with PR
Planning employee communication
Executing communication programme
Obtaining advice and co-operation from
staff, HR executives and management
Determining objectives, media, messages Co-ordination with all other departments
Following communication principles
Formally transmitting information
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Employee Communication
Lack of knowledge of corporate policy
Misunderstanding
False rumours
Criticisms
Assumptions
Hearing from outside sources
Employees like to
Express opinions Convey observations
Have clarifications
Ask questions
Make suggestions
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Employee Communication
Failure to communicate appropriately results in
Inaction
Inefficiency
Reduced output
Low morale
Strikes, unrest
Other personnel problems
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Employee Communication
Very vital for
Good industrial relations
Better performance
Best targets
Survey what employees know and don¶t about
Policies
Problems Finances
Other significant subjects
Determine what needs to be communicated
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Employee Communication
Principles of employee communication
Good two-way communication
Communication a major responsibility
Willingly share information
Must be a complete system between
management and workers
Prefer written to oral to avoid distortion
Express in familiar words consistent withemployees¶ education
Select appropriate media
Get messages prepared or veted by experts
Do not deliberately distort or mislead
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Employee Communication
Principles of employee communication (Contd..)
Message to be factual, accurate and
temperate (normal, within limits)
Information to be timely and quick to avoid
misunderstanding
Repetition is essential in employee
communication, in different terms even tobe clear and unambiguous
Inform in small amounts to easily digest
Formally inform employees
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Employee Communication
Employee communication techniques(marketing)
Company sells to customers (employees)
Sells the corporation to employees Attitude research precedes communication
Attractive package designed featuring -
Regular work
Good working condition
Good bosses
Opportunity for growth
Good pay
Fringe benefits
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Employee Communication
Management to employees
Oral
Written Electronic
Audio Visual
Open House
Visits
Get together Cultural
Welfare Programmes
Public Address
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Employee Communication
Management to employees
Oral
Advantages:
Interpersonal communication
Information conversations
Enables query, challenge and clarify
Shortcomings:
Misunderstood, misinterpreted Heard superficially, forgotten
Transmission loss
People might be poor communicators
Supervisors might fail to impact
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Employee Communication
Management to employees
Written
Letter, memo, pay slip, appeal
Periodicals
Bulletin boards
Product exhibits
Annual and interim financial reports
Plant-city newspaper advertising Employee handbooks and manuals
Payroll envelope inserts
Reading racks
Newspapers/magazines (exception)
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Communication from employees to
Management -
Employee attitude survey
Employee grievances Free access to managerial staff
Participation in corporate management
Informal conversation with management
Suggestion boxes
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Communication from employees to
Management ±
Employee attitude survey gives opportunity to
Express views on job,policies,management
Enjoy a feeling of recognition and identity Have a sense of participation and belonging
Be a source of profitable ideas and cost
cutting increasing efficiency
EASs conducted by
Interviews Employees essays
Mail questionnaires & group questionnaires
EASs aid management remove employees¶
misconception ofpolicies,procedures,practices
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Communication from employees to
Management ±
Grievance Boxes
Allow employees to
Criticise corporate policies, practices Indicate misunderstanding and failure of
management effectively
Enable management to
Correct misunderstandings
Derive employees¶ support Be ready to communicate
Educate employees where required
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