Beyond Tobacco™

CSE: TAAT | Frankfurt: 2TP2

July 2020

Forward-Looking Information Certain statements contained in this presentation constitute forward-looking statements and forward-looking information (collectively, “forward-looking statements”). Such forward-looking statements relate to possible events, conditions or financial performance of the Company based on future economic conditions and courses of action. All statements other than statements of historical fact are forward-looking statements.The use of any words or phrases such as “seek”, “anticipate”, “plan”, “continue”, “estimate”, “expect”, “may”, “will”, “project”, “predict”, “potential”, “targeting”, “intend”, “could”, “might”, “should”, “believe”, “will likely result”, “are expected to”, “will continue”, “is anticipated”, “believes”, “estimated”, “intends”, “plans”, “projection”, “outlook” and similar expressions are intended to identify forward-looking statements. These statements involve known and unknown risks, assumptions, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. The Company believes there is a reasonable basis for the expectations reflected in the forward-looking statements, however no assurance can be given that these expectations will prove to be correct and the forward-looking statements included in this presentation should not be unduly relied upon by investors. The forward-looking statements speak only as of the date of this presentation and are expressly qualified, in their entirety, by this cautionary statement. In addition, the Company’s assessment of, and targets for, sales of hemp-derived CBD products, expansion of retail locations through which the Company’s products may be sold, expansion of the Company’s distribution channels, including overseas distribution, development of improvements to the Company’s products and related bioavailability technology, the isolation of additional cannabinoid products, annual revenue, and Adjusted EBITDA, are considered forward-looking statements. The forward-looking statements and other forward-looking information are based on management’s opinions, estimates and assumptions in light of our experience and perception of historical trends, current trends, current conditions and expected future developments, as well as other factors that management currently believes appropriate and reasonable in the circumstances. Despite a careful process to prepare and review the forward-looking statements, there can be no assurance that the underlying opinions, estimates, and assumptions will prove to be correct. For further details on the forward-looking statements included in this presentation, see “Forward-Looking Statements” and “Forward-Looking Statements relating to Growth Strategy.All of the forward-looking information contained in this presentation is expressly qualified by the foregoing cautionary statements. Investors should read the entire prospectus and consult their own professional advisors to ascertain and assess the income tax, legal, risk factors and other aspects of their investment in any securities of the Company.Non-IFRS Measures and Industry Metrics This presentation makes reference to certain non-IFRS measures including key performance indicators used by management. These measures are not recognized measures under IFRS and do not have a standardized meaning prescribed by IFRS and are therefore unlikely to be comparable to similar measures presented by other companies. Rather, these measures are provided as additional information to complement those IFRS measures by providing further understanding of our results of operations from management’s perspective. Accordingly, these measures should not be considered in isolation nor as a substitute for analysis of the Company’s financial information reported under IFRS. The Company uses non-IFRS measures including “EBITDA” and “Adjusted EBITDA” which may be calculated differently by other companies. These non-IFRS measures and metrics are used to provide investors with supplemental measures of the Company’s operating performance and liquidity and thus highlight trends in its business that may not otherwise be apparent when relying solely on IFRS measures. The Company also believes that securities analysts, investors and other interested parties frequently use non-IFRS measures in the evaluation of companies in similar industries. Management also uses non-IFRS measures and metrics, in order to facilitate operating performance comparisons from period to period, to prepare annual operating budgets and forecasts and to determine components of executive compensation.Prospective investors should review the section entitled “Management’s Discussion and Analysis” in the prospectus for a discussion of the use of “EBITDA” and “Adjusted EBITDA”and reconciliations thereof to the most directly comparable IFRS measures.

Disclaimer

TAAT LIFESTYLE & WELLNESS BRANDS

Company Overview

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OVERVIEW

TAAT Lifestyle & Wellness Ltd. is an Early-stage life sciences company

that have been demonstrated to aid in improving

health, quality of life, and overall wellness

operating as Taat Herb Co.

with natural terpene flavoring

Plans to establish its flagship Taat Beyond Tobacco™ cigarettes

Has the potential to become a

Focused on Tobacco & Nicotine Free Products

as a leading global alternative to legacy tobacco products

Flagship brand is TAAT International

Manufacturer of premium Beyond Tobacco™ cigarettes

leading smoking cessation product

Our MarketsTAAT IS DISRUPTING INDUSTRIES

E-CIGARETTES CBD

WELLNESS NRT

TOBACCO

Experience The Difference

Taat Lifestyle & Wellness’ flagship

brand is Taat Herb Co., a company that

manufactures and sells Beyond

Tobacco cigarettes™ made from a

unique proprietary blend of premium

hemp that is exceptionally flavored

with rich naturally occurring terpenes

Taat Beyond Tobacco™ cigarettes are

non-psychoactive and contain no

tobacco and no nicotine, making them

ideal for use as an e-cigarette &

tobacco replacement or cessation tool

TAAT BEYOND TOBACCO™ CIGARETTES

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TAAT INTERNATIONAL

*Contain less than 0.3% THC per hemp cigarette

Our founderhas significantexperienceIN THE SMOKABLE HEMP, TOBACCO AND VAPE INDUSTRIES

Joe Deighan previously co-founded and developed sales of Wild Hemp, a pioneering brand in the hemp cigarette space

Former President at America Juice Co.

Founded flavored e-juice company JJuice, later renamed uJuice, which was sold to Global Tobacco

Established an extensive network of relevant retailers and distributors across the U.S. TA

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TAAT INTERNATIONAL

Taat Beyond Tobacco™ Cigarettes

OUR SOLUTION

The most common nicotine delivery systems are cigarettes & e-cigarettes

Cigarette smoking is the leading cause of preventable disease and death in the United States

Nearly 500k tobacco related deaths per year TAA

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THE PROBLEM

Over 50 million Americans are addicted to some form of nicotine

THE PROBLEM

In fact, it is the most common addiction in America

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THE PROBLEM

Tobacco product use among high school students in the United States

Learn More at: bit.ly/NYTS-2019Source: National Youth Tobacco Survey, 2019

The Vape EpidemicE-cigarettes have exploded in popularity among youth

Up to 31% of youth are potentially entering adulthood with nicotine addictions

1 OUT OF EVERY 4 HIGH SCHOOL STUDENTS (25.7%)

Reported in 2019 that they used electronic cigarettes in the past 30 days—an increase from 1.5% in 2011

Our SolutionTaat Beyond Tobacco™Cigarettes

Original Menthol

A better-for-you alternative to tobacco that tastes and smokes as well or better than traditional cigarettes

Cannabis benefits without the ‘high’Effects of high yielding CBD and CBG but is Non-Psychoactive and does not deliver the scent or taste of cannabis

Experience the Taat Difference

Tastes and smokes as well or better than traditional

cigarettes

Faster delivery of CBD and CBG than pills, creams and tinctures

Smoking cessation tool

Better-for-you alternative to tobacco

Get cannabis benefits

without the ‘high’

PRODUCT HIGHLIGHTS

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OUR SOLUTION

Enhanced taste and smoking experience relative to tobacco

No nicotine, No Tobacco, Non-Psychoactive

Approx. 50mg of CBD per stick

Smokers can feel the effects of high yielding CBD and CBG cigarettes within one minute

Nicotine Replacement Therapies are medications prescribed to help people quit smoking

for reducing dependency on tobacco products as they contain a minimal to high dose of nicotine to satisfy the smoker’s craving

They do not mitigate withdrawal symptoms

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OUR SOLUTION

What About Nicotine Replacement Therapies?

But, they can produce side-effects including nausea, headache, sleepiness, dizziness, agitation and depressed mood

These can be helpful

These include nicotine gum, inhalers, patches, and prescription tablet treatments such as Champix, Chantix, Zyban, Wellbutrin

“CBD Significantly reduced the number of cigarettes smoked by 40% during treatment”

Double-blind study showed that “those treated with CBD significantly reduced the number of cigarettes smoked by ~ 40% during treatment” over use with a placebo*

While hemp can’t treat nicotine addiction,the act of smoking a cigarette can be replaced with a non-addictive hemp cigarette

A survey of more than 5,000 CBD users found that 24% have used it to quit smoking and replace cigarettes with smoking hemp or vaping, according to data from market research firm Brightfield Group

Helps satisfy the oral fixation of smoking with zero tobacco, zero nicotine, and less than 0.3% THC* while delivering the better-for-you benefits of CBD with no psychoactive effects

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OUR SOLUTION

CBD Effects onSmoking Cessation

* Cannabidiol reduces cigarette consumption in tobacco smokers

CBD NRT’s Treatment No Nicotine Non-Addictive No Negative

Side Effects Pure & Natural Satisfies Hand to Mouth Habit

CBD

Inhaler

Gum

Patches

Champix

vs.

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OUR SOLUTION

The Appeal of Hemp

—Thomas Jefferson

“HEMP IS OF FIRST NECESSITY TO WEALTH AND PROTECTION OF THE COUNTRY”

HempLow THC (<0.3%)

Non Psychoactive

Adaptable Growth Conditions

Textiles, Body Care, Foods

vs.

CannabisHigh THC (5 – 35%)

Psychoactive

Precise Growth Conditions

Medical & Recreational

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THE APPEAL OF HEMP

THE APPEAL OF HEMP

CBD is non-toxic and non-psychoactive, even at high levels, and carries no significant side effects. Many studies have shown the benefits that CBD can have for a variety of different ailments such as epilepsy, seizures, chronic pain, inflammation.

The Reported Functional

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Benefits of CBD

The United States Farm Bill was signed into law on December 20, 2018, effectively removing hemp from the controlled substances list, and making hemp, along with derivative products, federally legal in the United States. 41 states allow for the cultivation of hemp for commercial purposes and you can now legally purchase and consume TAAT Beyond Tobacco Hemp cigarettes in 45 states.

Hemp & The United States Farm Bill

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THE APPEAL OF HEMP

Market Opportunity

THE HEMP MARKET

Limited regulations or testing requirementsunlike comparable tobacco or marijuana products

Smokable hemp is beingsold in states that do not allow medical marijuana or that have marijuana programs limited to CBD tinctures

Year-over-yeargrowth rate of over 500%from 2017 to 2018

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MARKET OPPORTUNITY

The Smokable Hemp Market Opportunity

The Global Tobacco Market Is Expected to Reach $1.08 Trillionby the year 2027

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MARKET OPPORTUNITY

The LargerMarket Opportunity Cigarette Market Expected

To Reach $934.5 BillionBy the year 2026

Cigarette & Tobacco Manufacturing Industry is $47.7 Billion in the United States in 2020

According to the WHO

Over 1.1 billion people smoke tobaccoGlobally in 2015

The global vape market is now estimated

to be worth $19.3 BillionGlobally in 2020

The Collective Market for CBD Sales

will surpass $20 BillionIn the United States by 2024

CBD Market

Vape Market

Tobacco Market

Global Menthol Cigarette Market Size Was $80.0 BillionIn 2018

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MARKET OPPORTUNITY

The LargerMarket Opportunity

Canada

Banned flavored tobaccoin 2017

Menthols Comprise Up To

35% of the total cigarette marketin the United States

Women and young adultsComprise the largest demographic of menthol smokers

There are presently

No FDA restrictionsOn the sale of menthol hemp cigarettes

Menthol CigarettesU.S. States are beginning to

Ban the sale of menthol cigarettes

Retailers are concernedAbout losing those revenue generating products

Sales Channels & Market Accessibility

LEARN MORE

Hemp cigarettes are currently early in the consumer adoption stage, providing TAAT the opportunity to compete freely based on brand, service, and quality.

Enjoy a newsemi-regulated market

HEMP CIGARETTES

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SALES CHANNELS & ACCESSIBILITY

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THE APPEAL OF HEMP

Taat Beyond Tobacco™ cigarettes can be sold across all mainstream tobacco distribution channels

RETAIL

Cigarettes Represent 28.6%of Sales In Convenience Stores

Tobacco Products Offer 2-4%Retail Profit Margin

Taat Herb Co. Offers 30-40%Retail Profit Margin

Some franchised convenience stores are already carrying hemp cigarettes

Mass retail accounts including supermarkets and pharmacies are presently watching to see how the marketplace adopts hemp cigarettes

Cigarettes represented 28.6% of all in-store sales of convenience stores in 2017, however these sales have been declining and store owners are looking to new products to replace lost revenue

Presents opportunity for high margin (30% to 50% gross) vs. typical 2% to 4% for tobacco products

EARLY ADOPTERS OF HEMP CIGARETTES IN RETAIL INCLUDE

Independent Convenience Stores

Gas Stations Liquor Stores Smoke Shops

Taat will deploy marketing strategies and resources to communicate that its Beyond Tobacco™

cigarettes are a viable alternative to tobacco for retailers

TAAT WILL MARKET THE MESSAGE THAT

Taat will create an online presence and additional distribution through an eCommerce function on the Company’s website taatusa.com

Taat will also sell it’s products on the world’s largest marketplace, Amazon

Online ChannelsADDITIONAL DISTRIBUTION THROUGH TA

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SALES CHANNELS & ACCESSIBILITY

Experienced Management

Mr. Deighan founded TAAT International and is a successful

entrepreneur with extensive experience in the hemp, tobacco,

and vapor industries. While working for America Juice Co., Mr.

Deighan created the first ever hemp cigarette brand, Wild

Hemp, and successfully built and scaled sales and operations

of America Juice Co.

Founder & CEO of TAAT Herb Co.

Joe Deighan

Mr. Cumming is a barrister and solicitor practicing in the jurisdiction of British Columbia with over 39 years’

experience in the public company sector. Mr. Cumming graduated from Kings College, University of London

with a Masters of Law specializing in Corporate and Commercial Law and practiced exclusively as a corporate,

securities and mining lawyer. He has also been active in the Canadian securities markets since 1978. Until 1992,

Mr. Cumming was the senior securities and mining law partner at a mid-sized Canadian law firm.

Independent Director of TAAT Lifestyle & Wellness

John Cumming

Mr. Ma is a Chartered Accountant certified by the Institute of Chartered Accountants of British Columbia, and

holds a Diploma in Accounting and a Bachelor of Arts degree from the University of British Columbia. Mr. Ma

has extensive experience realms of finance, banking, and mergers & acquisitions.

Independent Director of TAAT Lifestyle & Wellness

Kevin Ma

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EXPERIENCED MANAGEMENT

Ryan is an experienced senior executive with a demonstrated

history of success in the entertainment and consumer goods

industries. Skilled in Negotiation and Organizational Leadership

with an MBA focused in Marketing and Entrepreneurial Studies,

he has developed and directed marketing campaigns for clients

such as Imperial Tobacco, Labatt, Sony, and Coca-Cola. He started

his first company when he was an undergrad, later sold to Live

Nation, spent several years as an international private consultant,

and was drawn to Taat for its potential to disrupt and stand out.

Special Advisor to Taat Herb Co.

Ryan Kruger, MBA

Haider Rizvi has 16 years experience building and leading a team as senior manager in the hospitality space.

Mr. Rizvi was responsible for the bookkeeping, payroll and financial strategy of an established hospitality and

entertainment company and was responsible for over 100 employees. He brings to the Company a broad suite

of skills including financial discipline, strategic thinking and a relentless determination to win.

Chief Financial Officer of TAAT Herb Co.

Haider Rizvi

Summary

First revenues in January of 2020and purchase orders continue to build

Experienced management team

Strong retail and distribution relationships

Participates in a Rapidly growing market

Products can be sold across the U.S.and internationally

Operates in a market withLimited regulations

Taking on theglobal tobacco market

TAAT LIFESTYLE & WELLNESS.

A life sciences company & brand focused focused on tobacco & nicotine free productsthat have been demonstrated to aid in improving health, quality of life, and overall wellness

Contact Ustaatusa.com

hello@taatusa.com

Experience The DifferenceTaat Beyond Tobacco™ Cigarettes