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Page 1: TABLE OF CONTENTS - KKT Pakistan · community for awareness in the non-surgical treatments of spinal related conditions. KKT technology is a highly sophisticated, non-invasive, evidence-based
Page 2: TABLE OF CONTENTS - KKT Pakistan · community for awareness in the non-surgical treatments of spinal related conditions. KKT technology is a highly sophisticated, non-invasive, evidence-based

TABLEOFCONTENTS

BUSINESS OVERVIEW ___________________________________________ 3

Company Profile ___________________________________________________________ 3

KKT Technology ___________________________________________________________ 4

What sets us Apart _________________________________________________________ 4

Business Mandate __________________________________________________________ 4

KKT PROGRAM OVERVIEW ______________________________________ 5

Comprehensive Treatment Program ____________________________________________ 5

Maintanenance Program _____________________________________________________ 5

Conditions Treated _________________________________________________________ 6

KKT Treatment Overview ____________________________________________________ 7

Adjunct KKT Service ________________________________________________________ 8

EQUIPMENT AND PERIPHERALS __________________________________ 9

Devices __________________________________________________________________ 9

Proprietary Integrated Software _______________________________________________ 9

RESEARCH AND DEVELOPMENT _________________________________ 10

Safety __________________________________________________________________ 10

KKt Efficacy ______________________________________________________________ 10

Global Approvals __________________________________________________________ 10

R&D Plans _______________________________________________________________ 10

KKT MANAGEMENT ____________________________________________ 12

Management Structure _____________________________________________________ 12

Management Profiles ______________________________________________________ 13

Competetive Analysis ______________________________________________________ 13

MARKET ANALYSIS ____________________________________________ 13

Target Analysis ___________________________________________________________ 13

Competetive Analysis ______________________________________________________ 15

Review of Global Market Potential ____________________________________________ 16

Competetive Analysis ______________________________________________________ 17

MARKETING STRATEGIES ______________________________________ 17

KKT Centre Positioning _____________________________________________________ 17

Branding ________________________________________________________________ 18

Pricing __________________________________________________________________ 18

OPERATIONAL PLANS __________________________________________ 18

Page 3: TABLE OF CONTENTS - KKT Pakistan · community for awareness in the non-surgical treatments of spinal related conditions. KKT technology is a highly sophisticated, non-invasive, evidence-based

Form of Business Ownership ________________________________________________ 18

Regional Developer ________________________________________________________ 18

Licensee ________________________________________________________________ 18

Financial Investment and Start-up Costs _______________________________________ 19

Scalable Bussiness Model __________________________________________________ 19

Activities and time to launch _________________________________________________ 19

LicenseeRequirments ______________________________________________________ 20

City Profile and Density Support ______________________________________________ 21

Health Authority Departments ________________________________________________ 22

Location and Space Requirments _____________________________________________ 22

Human Resource _________________________________________________________ 24

Core Positions ____________________________________________________________ 24

Selections of Physicans ____________________________________________________ 24

Training _________________________________________________________________ 24

Media ________________________________________________________ 25

ADDENDUM ___________________________________________________ 26

Adenddum A _____________________________________________________________ 27

Adenddum B _____________________________________________________________ 29

Adenddum C _____________________________________________________________ 31

Adenddum D _____________________________________________________________ 39

Adenddum E _____________________________________________________________ 40

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1

EXECUTIVE SUMMARY

KKT Pakistan is a Master Franchisor for KKT International Limited. KKT International Limited is a global based

healthcare organization dedicated to the research and advancement of spinal care treatment. KKT has

developed a non-invasive (QAW)Quantum Acoustic Wave-based treatment system that precisely and painlessly

realigns the spine and regenerates cellular tissue (Indications of what have been seen at gene level).

KKT International is a Canadian based healthcare system providing patient care through quality healthcare

practices, latest advancements in the field of back-pain, neck-pain and orthopedic ailments worldwide. Over the

last five years, KKT has exponentially grown and has opened centers in Canada, UAE, Jordan, Qatar, India,

Taiwan, China, and Germany. Pakistan is the 9th country in the world to establish a dedicated KKT treatment

system nationwide by implementing Canadian healthcare standards and quality processes of customer care.

Mr. Jawad Qureshi is a Pakistani born Canadian who was previously a patient of KKT International Canada. He

envisioned introducing the latest advancements in spinal and orthopedic ailments to Pakistan. Since Mr. Qureshi

had gone through the entire KKT treatment life cycle, he was able to understand the value and importance of

non-invasive treatment.

Mr. JawadQureshi envisioned introducing the latest technology in Pakistan and provide millions of Pakistani’s a

new methodology of healing spine related disorders. KKT Pakistan is a revolutionary and advanced system of

processes, procedures and quality healthcare practice to cure Pakistan of spinal-pain and orthopedic ailments

including but not limited to neck pain, back pain, scoliosis, whiplash, spinal stenosis, herniated disks,

Osteoarthritis, Vertigo, Tinnitus, Rotator cuff, Temporomandibular joint disorder and other relevant ailments.

According to the World Health Organization chronic low back pain, not to speak of the rest of the spine, is the

most expensive condition in industrialized countries and the most common cause of activity limitation in persons

under the age of 45. Coming second only to the common cold, back pain is the most common reason for medical

consultations.

Pakistan is one of the leading countries with the maximum number of back pain issues and orthopedic ailments.

The lack of exercise, hectic routines, poor eating habits, improper sitting postures and numerous other factors

has made back pain a major issue for countries across the globe specially Pakistan.

Majority of the government hospital costs go to the care, treatment and cure of back-pain for orthopedic patients.

This is not limited to a particular race or age group in Pakistan. One of the top disability reasons for Pakistani

citizens under the age of 50 is back-pain issues. Nine out of ten Pakistani citizens go to the doctor multiple of

times for back-pain issues in the span of 50 years. Sudden jolts experienced in falls or from a motor vehicle

accident resulting in a whiplash mechanism of injury is one of the most common causes of neck injuries, with a

total of almost 120,000 incidences reported annually.

Additionally, osteoarthritis is the most common joint disorder in the world. In Middle Eastern & South East Asia

populations it is one of the most frequent causes of pain, loss of function and disability in adults. Osteoarthritis

occurs in the majority of people by 65 years of age and in about 80% of those over 75 years. Increasing life

expectancy and aging populations are expected to make osteoarthritis the leading cause of disability by the year

2020.

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Many conditions i.e. some genetic and unfortunately some due to injuries can cause aggravated and debilitating

spinal problems; most common of which is back and neck pain, which can be acute (short episodes) or chronic

(ongoing, daily pain). Causes of back pain can include mostly inflammation, lifting something incorrectly, sitting

or standing too long, stress, lack of exercise, lethargic lifestyles, obesity which also is due to continuous food

consumption, foot or leg problems that alter your normal way of walking, any minor or major injury/ accident.

And in Pakistan, lethargic movement, lack of quality healthcare facilities, non-exercise routines and poor diet

conditions all play a role in growing the number of back-pain injuries exponentially. For many individuals surgery

is not a viable option for spine-related conditions and procedures currently available show limited efficacy and

shallow outcomes. Few therapies have been able to adequately address this need. No treatment to date with

credible scientific backing has ever been able to address such core spinal issues through non-invasive

procedures. Hence, making KKT Orthopedic Spine treatment an ideal and quick solution for millions of patients

suffering from excruciating pains and living a debilitating life style in Pakistan.

KKT Pakistan has established a business plan built on a solid foundation of ground-breaking research, innovative

therapeutic and diagnostic technology, comprehensive treatment protocols and superior patient care. KKT

Pakistan is growing exponentially and is actively engaging in opportunities to partner with leading companies,

institutions and like-minded individuals who have an interest in the field of spine-related medicine. We believe

that our unique approach to spine care will transform the delivery of healthcare and it is our business objective

to become the premiere spine care treatment provider-of-choice. Eventually making KKT a household name.

Given the distinct nature of KKT®s sound wave-based treatment and the efficacy of KKT for addressing the

underlying condition, KKT Pakistan stands alone as being the number one international standards based

healthcare system focusing on orthopedic ailments and its respective cures.

Revenue for KKT Pakistan Centres is generated primarily from fees collected from KKT treatment as well as

through adjunct services to patients. Top line sales revenues are healthy and within three years most KKT

centres experience projected growth in excess of 15%. Within 36 months KKT centres generate sufficient

revenue enabling further development of KKT Centres. (These numbers are conservative estimates).

FOR FURTHER INFORMATION, PLEASE CONTACT:

Mr. JawadQureshi, Chief Executive Officer KKT Pakistan Limited

TOLL FREE – 0800-00-KKT(558) Email

[email protected] HEAD OFFICE: 49-E MaulanaShaukat Ali Rd, Johar Town, Lahore,54000

TEL: 042-35222980-83 FAX: 042-35222984

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1.0BUSINESS OVERVIEW

COMPANY PROFILE

KKT Pakistan centre of spine is a private limited company focusing on the development and enhancement of

orthopedic ailments in the country. KKT Pakistan recognizes the right of every Pakistani to have access to the

best healthcare available and aims to provide this access to our patients. To achieve this, a few main objectives

of KKT® Pakistan are as follows:

Developing and implementing scientifically proven non-surgical technology which can alleviate

the underlying root causes to pain.

Providing the highest level of patient care and nurturing their family with emotional, physical and

spiritual support throughout their treatment.

Developing a work environment where every individual is respected and has an opportunity for

personal and professional growth.

Encouraging cooperation among other medical institutions and colleges wherein which we

collaborate amongst scientists and clinicians to develop exemplary health sciences research.

Strengthening our relationship with universities, colleges, other hospitals, agencies and their

community for awareness in the non-surgical treatments of spinal related conditions.

KKT technology is a highly sophisticated, non-invasive, evidence-based medical treatment that has global

certifications including FDA approval in the US as well as Health Canada. The Treatment is designed to easily

and painlessly realign the spine and regenerate cellular tissue. It's highly effective in the treatment of many

painful and debilitating spine-related conditions including back pain, neck pain, whiplash, herniated disks, slipped

disks, disk prolapsed, frozen shoulder, osteoarthritis, spinal stenosis, headaches and many more spinal

conditions.

KKT Pakistan head office is situated in Johar Town, Lahore, Pakistan. KKT Pakistan launched its services from

Lahore and is now branching out to other cities of the country. It has expanded into Multan, Rawalpindi and

recently a second branch within DHA Lahore.

With over 30,000 successful treatments till date, KKT Pakistan stands out as the number one treatment for

orthopedic ailments. Healthcare specialists, healthcare service providers and the community has clearly

understood the core benefits associated with such an advanced non- surgical treatment that KKT Pakistan is

exponentially growing its business foot print to all corners of Pakistan through licensing agreements and is

actively engaging in opportunities to partner with leading companies, institutions and like-minded individuals who

have an interest in the field of spine-related medicine.

We are in active discussions with a number of territories in Pakistan in order to establish model centres with an

eye to covering the entire population. Together, we endeavor to bring awareness at a national level to the role

of the spine and its importance in optimizing overall health.

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KKT TECHNOLOGY

The KKT technology is a highly sophisticated, patented, non-invasive treatment system designed to easily and

painlessly realign the spine and regenerate cellular tissue. It utilizes unique signature sound frequencies also

referred to (QAW) Quantum Acoustic Wave-based treatment system to address core spinal distortions and

disturbances. KKT®s integrated diagnostic and treatment system along with its intensive orientation places it

ahead among all existing spine medical treatment options.

WHAT SETS US APART?

Compelling value proposition

Strong medical platform which delivers excellent patient results

Limited competition with credible scientific backing

Dedication to research and advancing KKT technology

Addresses untapped market (only 10% patients opt out for surgical interventions)

Advanced infrastructure and International support

First to market leaders in certified Canadian orthopedic healthcare in Pakistan

30,000 successful treatments in less than 2 years of operations

BUSINESS MANDATE

KKT has a mandate to strategically establish dedicated spine centres in Pakistan. These centres will be modeled

and operated by select management teams that have functional, technical, medical and operational leadership

capabilities. Ultimately, we seek to bring nationwide access to the proven benefits and advancements of KKT

treatment.

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2.0 KKT PROGRAM OVERVIEW

COMPREHENSIVE TREATMENT PROGRAM

The program begins after a comprehensive patient

consultation, structural examination and state of the

art diagnostics, which includes digital x-rays and a

3D-spine scan. Data obtained from the x-rays and

analyzed using KKT®s proprietary analytic software,

Spinalytics®, is used to determine each patient’s

unique signature frequencies required in the

treatment process.

A typical KKT Treatment Plan is comprised of a 20

visit schedule during which time the patient

undergoes regular KKT treatments and participates

in the IV Vitamin Support, KKN Nutrient Support and

KKE Exercise Programs as determined by a KKT

consultant doctor. Throughout the program a patient

advocate monitors the patient’s progress utilizing

KKT®s proprietary Patient Management System,

ensuring compliance with treatment protocols and

offering useful healing and post treatment tips.

A detailed re-examination and re-assessment is

conducted on the 19thvisit to map a patient’s overall

progress. At the conclusion of the program a detailed

Progress Report is generated and a KKT

Maintenance Plan is prepared specifically for the

patient. Results are maintained through regular recommended KKT

treatments (Maintenance Program), KKN nutritional support and on-going

compliance with the KKE exercise protocol.

MAINTENANCE PROGRAM

KKT has developed an integrated, comprehensive Maintenance Program

designed to aid patients in maintaining their peak structural and

biomechanical form. This program is tailored to each individual and

supports key objectives of achieving and sustaining levels of optimum

spinal health. The Maintenance Program commences following

completion of the 20-step Treatment Program. The transition from the 20-

step Treatment Program to the Maintenance Program will help to ensure

the long-term sustainability and profitability of the operations. A robust

Maintenance Program will promote client retention, generate increased

revenues and facilitate expansion opportunities. Each KKT Pakistan

franchise will need to understand each program prior to rolling out these

critical features.

1-TheInitialPhase

At the on set of treatment, KKT care focuses

on restoring body balance and reactivating

the bodys self-healing process in order to

relieve pain and symptoms as quickly as

possible.

2-Healing and Regeneration Phase

Utilizing the bodys signature frequencies,

KKT treatment triggers healing and tissue

regeneration, counteracting the narrowing of

disks and loss of disk height often related to,

and associated with, aging.

3-BodyStabilizationPhase

With on going KKT care the joints, ligaments

and muscles supporting the spine begin to

strengthen, offering greater support in

maintaining the body s balance and the

natural position of the spine. This leads to

enhanced coordination, increased range of

motion and improved posture.

4-HarmonizedZone

Once a patient reaches the harmonized Zone,

regular KKT care is established to assist the

patient in maintaining their signature

frequencies and the optimum efficiency of the

spinal column. Synchronized and in tune with

its frequencies, the body is better able to

respond to, and with stand, the impact and

events of day-to-day life.

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CONDITIONS TREATED

KKT focuses on treating the core issues associated with spinal related conditions that often lead to structural,

muscular and neurological imbalances.

CONDITIONS TREATED WITH KKT

Neck pain Herniated disks Spinal stenosis Spinal degeneration Back pain Temporomandibular joint disorder (TMJ) Spondylitis Autonomic Nervous System disorders Scoliosis Vertigo Muscle strain Osteoarthritis Sciatica Rotator cuff Tinnitus Headaches Whiplash

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KKT PROGRAM OVERVIEW

KKT treatment protocols are based on data retrieved from patient radiographs as well as other clinical findings.

To initiate treatment the patient lays on the KKT table and the KKT device is strategically placed along a specified

region of the spine. The patient’s customized data is then transferred from the computer to the KKT device and

treatment begins.

Following the KKT treatment, muscles, blood vessels and neural communication are stimulated. Cellular

biosynthesis responsible for restoring and regenerating worn or damaged disks is also actively engaged while

the treatment is being administered.

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ADJUNCT KKT Pakistan SERVICES

KKT Pakistan treatments are supported by the following programs, which are designed to aid the healing and

regeneration process and facilitate optimum health:

KKE EXERCISE PROGRAM

Once neuro-muscular and structural balance is established through the KKT program, a customized exercise

program is developed for each patient. This customized exercise program is based on each individual’s unique

skeletal relationships and is designed to assist with long-term biomechanical stability. It works to increase muscle

coordination and enhance the body’s ability to contract the muscles around the spine leading to greater system

stability. Long-term compliance with the KKE program helps to promote a neutral posture and increase muscle

strength, thus reducing the chance of further injury. Furthermore, since KKE programs are specially configured

to each individual, patients avoid potential damage from exercises that may be unsuitable for their particular

profile.

KKN NUTRIENT SUPPORT PROGRAM

Maintaining a holistic perspective to the body is critical for harmonization. The KKT Comprehensive Treatment

Program is designed to progressively migrate patients from the initial stages to the Harmonized Zone and KKN

nutrient supplements facilitate this process by helping to achieve, maintain and support optimum levels of health

and well-being. KKN is designed with absolute precision and care and ingredients and formulations are uniquely

crafted with the finest blends to aid in the recovery and harmonization of the body. Recommended daily

doses are determined by the patient’s KKT Physician and are based on the individual’s Medical and Diagnostic

Profile.

KKT IV VITAMIN SUPPORT PROGRAM

KKT®s IV Program is designed to provide the building blocks required by the body as it undergoes the delicate

rebuilding process through KKT. Many individuals lack the proper nutrient levels required to facilitate healing and

regeneration due to poor diet or existing health conditions such as diabetes or inflammation. KKT®s IV Program

helps to remedy this. A patient’s candidacy for the program and treatment schedule is determined by their KKT

Physician. KKT IV Program will be initiated upon the demand and need of the market and will be started upon

approval from KKT Pakistan.

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3.0EQUIPMENT AND PERIPHERALS

KKT treatment, measurement and diagnostic devices are all integrated and have common interfaces resting on

dedicated server networks. Equipment and peripherals provided by KKT Pakistan to the Licensee as a part of

the purchase price includes:

DEVICES

KKT Treatment device and slim client CPU (1 to start with)

KKT Mechanized Treatment bed (1 to start with)

KKT Pelvic diagnostic calipers and levelers (2)

Computer for special analysis and archiving

Operator and PC console

X-ray L-Frame and chair

A digital 500 X ray Machine is not included in the package and would

need to be purchased separately with the approval of KKT International.

PROPRIETARY INTEGRATED SOFTWARE

KKT Client Application, which transmits the patient’s unique treatment parameters to the KKT Device.

Spinalytics®, KKT’s analytic software designed to offer the most precise analysis of the changes in the

spine that lead to dysfunction and pain.

KKT’s Patient Management System, which supports the patient experience by facilitating operational

compliance with treatment and patient care protocols.

KKT’s revolutionary KKE Exercise Program

KKT CENTRES ARE REQUIRED TO SOURCE AND PURCHASE THE FOLLOWING EQUIPMENT:

X-ray generator, collimator and tube

Load balancer/power regulator

AGFA Digital Processor Package(Please consult with Master Franchisor)

UPS and Power Generator Backup

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4.0RESEARCH AND DEVELOPMENT

KKT is dedicated to the advancement of structural and neuron-biomechanics. Our centres are designed to

participate and contribute to these advancements in global health through collaborative clinical studies. A

summary of published articles and manuscripts is included in Addendum “A”. These centres not only offer

superior treatment, but collaborate to offer real time data that can be used as dynamic research tools. In fact,

KKT Pakistan senior doctors have also participated in key researches conducted for the Pakistan market. Main

research papers are also attached in the Addendum “A”.

SAFETY

The KKT spinal treatment device consists of an impulse delivery mechanism consisting of a stylus used to deliver

the waveforms of various frequencies and amplitudes both linearly and rotationally. These frequencies and

amplitudes are safe as indicated by the device approvals from FDA, Health Canada and the European

Commission. KKT®s unique design focuses on the upper cervical region without placing the body, nerves and

cervical arteries under stress. Currently, over 30,000 treatments have been administered till date and thousands

of patients are now living healthy lives through our treatment, care and international standards. Visit our website

www.kktpakistan.com to visualize the functioning of the KKT device on patient as well as for testimonials of our

valued patients.

For the full white paper on KKT Safety see Addendum “B”.

KKT EFFICACY

Current results show that KKT Pakistan is very instrumental at lowering spine related pain and does this in part

by re-aligning the axes of rotation of the joints in the spine and stimulating disk biosynthesis. We are currently

investigating other mechanisms of success including the central nervous system effects of gating pain pathways

using KKT technology.

R&D PLANS

KKT Pakistan International has committed extensive manpower, time and financial resources to the ongoing

development of its core science and supporting diagnostic and operational management requirements to ensure

that all KKT Centres are able to deliver superior treatment services and patient care. This commitment continues

as the company seeks to explore the optimization of KKT for disk biosynthesis; the classification of pain

sensitivity; and the automation of KKT‟s Spinalitics® analysis software.

GLOBAL APPROVALS

Food and Drug Administration(FDA)

USA (ISO13485:2003)

TUVR heinland of North America

Health Canada

Quality Management System Compliant

State Food and Drug

Administration(SFDA) China

Canadian Standards Association

(CSA) ULUS Products Standard

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5.0 KKT MANAGEMENT

MANAGEMENT STRUCTURE

Mr. Jawad Qureshi, CEO of KKT Pakistan has introduced Pakistan to the number one non Invasive treatment

for back / neck and other orthopedic ailments. KKT Pakistan is the Master Franchisor for Pakistan and has full

authority from KKT International to choose, select and finalize any franchise for any particular region within

Pakistan.

Mr. Jawad Qureshi has developed a team of experts, customer service professionals, doctors, nurses, medical

staff and general administration personal to cater to the needs and demands of the Pakistan market. Specific

processes, procedures, and practices have been developed specifically for the Pakistan market.

The KKT Pakistan founder is committed to assisting people in Pakistan to attain their optimum level of health

and wellbeing. Together, they are dedicated to providing the most advanced treatments to patients in a nurturing

and supportive environment. The operating team has the technical, financial and executional competencies and

is charged to work with and provide dedicated services to licensees in establishing National KKT centres.

(CEO)

(DIRECTOR FINANCE)

ACCOUNTING

FINANCE

TREASURY

(COO &VICE PRESIDENT)

MEDICAL OPERATIONAL TEAM

(DIRECTOR PATIENT MANAGEMENT)

PATIENT CARE

PATIENT MANAGMENT OFFICE

(DIRECTOR FRANCHISE DEVELOPMENT)

FRANCHISE MANAGEMENT

MARKETING

BUSINESS DEVELOPMENT

(DIRECTOR ADMISNTRATION)

HUMAN RESOURCE

ADMINISTRATOR

(CHIEF CONSULTANT AND ORTHOPEDIC

SURGEON

RESEARCH AND DEVELOPMENT

TRAINING AND CERTIFICATION

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MANAGEMENT PROFILES

KKT’s Operating, Research and Manufacturing Teams are located in Vancouver, Canada and consist of the

following professionals. KKT International team Members:

Dr. Aslam Khan Chairman and CEO

Rashid Ahmed, Chief Operating Officer

Dr. Nasif Yasin, Medical Co-Advisor

Geoffrey Desmoulin, Associate Research Director

Farhad Ghani, Quality Manager

Allison Alberts, KKT International Program Manager

Marni Adrian, Manager

Simultaneously in Pakistan KKT is making great strides in being part of the ongoing research and Development

from data collected and analyzed by patients who opt but to be part if the global research. Biographies for the

KKT Operating Team are outlined in Addendum “C”.

Jawad Qureshi, CEO

Dr. Abid Siddique, COO and Vice President

Dr. Afzal Hussain, Medical Director

Akmal Imdad Sheikh, Director Finance

Dr. Numan Zakria, Director Administration/ Director Franchise Development

COMPREHENSIVE SERVICES OFFERED BY KKT Pakistan

Technical set-up and equipment support warranty

New product and service under KKT brand

Center operating quality standards and periodic audit

Ongoing R&D to maintain leadership positioning

Software Access and upgrades: KKT Client Application, Spinalytics®, Patient Management

System and KKE Exercise Program

Staff training Centre start-up details and regulatory support

Marketing and branding guidelines

6.0 MARKET ANALYSIS

TARGET MARKET

Pakistan is one of the leading countries with the maximum number of back pain issues and orthopedic ailments.

The lack of exercise, hectic routines, poor eating habits, improper sitting postures and numerous other factors

has made spinal disorder a major issue for countries across the globe specially Pakistan.

Majority of the government hospital costs go to the care, treatment and cure of back-pain and orthopedic patients.

This is not limited to a particular race or age group in Pakistan. One of the top disability reasons for Pakistani

citizens under the age of 50 is back pain issues. Nine out of ten Pakistani citizens go to the doctor multiple of

times for back-pain issues in the span of 50 years.

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Many conditions i.e. some genetic and unfortunately some due to injuries can cause aggravated and debilitating

spinal problems; most common of which is back and neck pain, which can be acute (short episodes) or chronic

(ongoing, daily pain). Causes of back pain can include mostly inflammation, lifting something incorrectly, sitting

or standing too long, stress, lack of exercise, lethargic lifestyles, obesity which also is due to continuous food

consumption, foot or leg problems that alter your normal way of walking, any minor or major injury/ accident.

nd in Pakistan, lethargic movement, lack of quality healthcare facilities, non-exercise routines and poor diet

conditions all play a role in growing the number of back-pain injuries exponentially. For many individuals surgery

is not the only viable option for spine-related conditions and procedures currently available show limited efficacy

and shallow outcomes. Few therapies have been able to adequately address this need. No treatment to date

with credible scientific backing has ever been able to address such core spinal issues through non-invasive

procedures. Hence, making KKT Orthopedic Spine treatment an ideal and quick solution for millions of patients

suffering from excruciating pains and living a debilitating life style in Pakistan.The demand for KKT services is

driven by a complex and varied demographic group, each with its own special needs and associated conditions.

The unique characteristics of KKT Pakistan treatment are well positioned to address the healthcare requirements

of each of these target markets:

HEALTH CONSCIOUS – For individuals age 25 to 44, the willingness to experience advanced,

extraordinary therapies is a significant motivator for patients to seek out KKT Pakistan treatment. They

are more open to the opportunities of treatment which are effective in enabling them to treat the root

cause of their pain, allowing them to obtain optimum levels of health. This segment seeks sophistication

and values the openness of endorsing more advanced approaches in medicine. Pakistani citizens within

this particular range have extensively benefit from KKT Pakistan non-invasive process and healthcare

system. In fact, these age groups deserve a healthy life-style without the pains and anguish of surgery.

AGING POPULATION – A variety of health problems associated with the ¬body’s muscular, nervous,

and skeletal systems is the impetus for the majority of patients. During the mid to advanced stages of

a person’s life one begins to develop more health issues and many individuals desire to improve

their quality of life. This target market has special needs and requires advanced forms of treatment, which

resonate with their values of care.

PHYSICALLY ACTIVE – Today we see the weekend warriors as an even bigger segment of patients

requiring KKT care due to injuries sustained as a result of intermittent exercises and activities. Athletes

have their own set of neck and back conditions and issues with pain based on their age and activities.

Disk injuries, such as Spondylolisthesis, are just one example of conditions that athletes may face. One

of the biggest contributors to this condition is the repetitive stress to the spine that comes with sports

such as cricket, hockey, some exercises, weightlifting and football. The extreme conditions placed on the

body by engaging in these and other sports can result in premature wear and tear on the body.

OFFICE WORKERS AND COMPUTER USERS – Sitting in any one position day-in and day-out is a high

stress situation for the human body, which is designed to keep moving. These circumstances have

created a whole host of symptoms. Repeated tasks can cause a range of problems in the human body

caused by overuse of certain spinal regions and underuse in other spinal regions making us more prone

to injury. These workers are often part of the wellness market and industries are becoming more sensitive

to these conditions.

ARMED FORCES PERSONNEL – Physical and emotional stresses and loads along with the demands

of training and combat take a toll on the body. Many of the resulting conditions go unaddressed until

symptoms begin to present themselves. Such symptoms and resulting conditions often lead to

compromised concentration and performance.

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Individual and corporate programs exist in some regions for segments of these markets and Licensees are

encouraged to consult the insurance carriers in their location to determine eligibility. Kindly visit our site

www.kktpakistan.com for patient testimonials. You will be delighted to listen to videos of professionals, mothers,

senior citizens and army personal that have successfully completed treatment and are now pursuing active life

styles.

In fact, many of the national team players have come to seek the non-invasive advantages of KKT and within

weeks of proper treatment be back at performing at national and international sporting events. KKT Pakistan is

proud to have served and healed national hockey players, cricket players and squash professionals. All these

star athletes have been able to get cured without surgery.

COMPETITIVE ANALYSIS

Given the distinct nature of KKT’s sound wave-based treatment and the efficacy of KKT for addressing the

underlying condition, KKT Pakistan stands alone as being the number one international standards based

healthcare system focusing on orthopedic ailments and its respective cures.

Our strategic advantages include:

Certification by numerous international regulatory boards

Proven non-invasive treatment methods

Replicable patient outcomes

Addresses underlying conditions

Produces excellent treatment outcomes

Replicable business model

Unmatchable patient care approach during and post treatment

Sophisticated diagnostic tools

Quality Management System

Full spectrum care

Advanced diagnostics

Global clinical network and patient access

Patient Management System – advanced clinical patient experience

Capability to upload and upgrade the newest KKT research and development to each and every clinic in

a timely manner

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The efficacy of KKT Treatment is unparalleled and in combination with other medical practices such as

orthopedics (pre- and post- surgery) can further enhance the treatment outcomes of these associated

procedures, when required. A key feature to the KKT Pakistan system is preventing patients from going into a

state of irreparable spinal damage where surgery is inevitable.

REVIEW OF NATIONAL MARKET POTENTIAL

Few studies have examined the incidence of medical conditions on a global scale; however, there are clear

similarities in the challenges facing medical practitioners, institutions and patients alike as they strive to address

common medical issues at the local and national level.

BACK PAIN – According to the World Health Organization chronic low back pain is the most expensive

condition in industrialized countries and the most common cause of activity limitation in persons younger

than 45 years of age. It occurs in similar proportions in all cultures, interferes with quality of life and work

performance and is the most common reason for medical consultations. Mechanical low back pain is one

of the most common complaints expressed to emergency physicians and accounts for more than 6 million

cases annually. As a health problem, back pain is the third most expensive disorder after heart disease

and cancer.

OSTEOARTHRITIS – Osteoarthritis is the most common joint disorder in the world. In Western

populations it is one of the most frequent causes of pain, loss of function and disability in adults.

Osteoarthritis occurs in the majority of people by 65 years of age and in about 80% of those over 75

years. Increasing life expectancy and aging populations are expected to make osteoarthritis the leading

cause of disability by the year 2020.

SPINAL STENOSIS – Approximately 250,000 to 500,000 people in Pakistan have symptoms of spinal

stenosis. This represents about 5 of every 1000 Pakistani older than 50 years. Current estimates indicate

that 40 million Pakistanis are older than 50 years. This number is estimated to grow by 10 million in the

next decade alone, suggesting that the prevalence of spinal stenosis will increase.

TINNITUS – According to The Tinnitus Association over 50million people have experienced tinnitus in

the world and an estimated 12 million people have tinnitus severe enough to warrant medical intervention.

WHIPLASH – Sudden jolts experienced in falls or from a motor vehicle accident resulting in a whiplash

mechanism of injury are one of the most common causes of neck injuries, with a total of almost 120,000

incidences reported annually. Factor in unreported cases and there are an estimated 1 million incidences

per year globally.

SPORTS INJURIES: Sports injuries are most common among Pakistani youth particularly in sports like

hockey, cricket and golf etc. While playing one runs the risk of twisting and an abrupt jerk in the

individuals movement leads to spinal asymmetry, wherein which the spinal alignment goes out, which

leads to acute back pain or later develop a chronic spinal disorder. This rotational misalignment is not

picked up by routine x-rays, which need KKT spinal evaluation and treatment to bring a player back to

his sport.

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To read more about the trends and analysis within Pakistan, refer to the market analysis section.

COMPETETIVE ANALYSIS

Given the unique nature of KKT’s Quantum sound wave-based treatment, there are no direct competitors to the

business in Pakistan. However, there are indirect treatment therapies which patients seek to remedy their spine

related conditions: These therapies include:

Orthopedic Surgery Acupuncture

Physiotherapy

Spinal Decompression/Traction Therapy

Chiropractic/Osteopathy

Drug Therapy

Massage Therapy

KKT Pakistan does not replace or replicate these alternative treatments. KKT®s core philosophical approach;

however, is to address the core underlying issues by correcting the functional distortions and dysfunctions, which

lead to discomfort and disease. It does this in a very measured and precise manner.

Although KKT Pakistan does not focus on the soft tissue, it does provide a secondary benefit to the soft tissues

where it assists in regenerative changes to the interspinous ligaments. The treatments noted above may be

utilized as adjunct or ancillary therapies, but it is recommended that this only occurs after properly addressing

structural distortions of the spine through KKT. In many instances these procedures may not be required after

the KKT treatment process and when they are, they would require a modified protocol.

7.0 MARKETING STRATEGIES

KKT CENTRE POSITIONING

KKT Centres are positioned as premiere spine clinics that offer the latest non-invasive technology and treatment

programs. Treatment takes place in a spa-like environment focused on superior patient care that will enable

patients to regain their quality of life. Treatment programs are individualized for each patient.

KKT technology utilizes state-of-the-art, advanced approaches to diagnostics and specifically designed

treatment protocols. We believe that spinal restoration and function is fundamental to a healthy and productive

life.

Positioning Elements

Leading edge treatment

technology and protocols

Advanced assessment and

diagnostic methodologies

Comprehensive approach to spinal

care

Exceptional customer service

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Our goal is for KKT Pakistan Centres to be the healthcare providers of choice for individuals with spine and

neurological related conditions who want to regain their posture, structure and quality of life.

BRANDING

The KKT Pakistan brand has a physical (place/touch), physiological (non-invasive), performance (diagnostic,

medically placed outcomes), societal (impact of pain and disability/productivity) and emotional (personal

attention) dimension. Hence, KKT Pakistan brand elements have to be managed and developed on all

dimensions so that all elements resonate and reinforce each other. The KKT Pakistan brand personality can be

summarized as follows:

1. Technically advanced and internationally recognized as a market leader

2. Professional

3. Caring, exceptional experience

4. Sophisticated

5. Comprehensive

6. Safe, healing

7. Ethical, respectful and honest

8. Research-based

PRICING

Costs for a full treatment tailored to patients are market dependent and vary from 100,000 Pak Rupees to

200,000 Pak Rupees for the full comprehensive package dependent on the number of treatment sessions taken.

Centres must ensure the same cost structure in any one geographical jurisdiction in order to maintain

consistency. Once a patient graduates to the KKT Maintenance Program, costs for treatment are determined on

a visit-by-visit basis and start at 5,000 Pak Rupees per session and increase in price depending on the additional

services selected.

8.0 OPERATIONAL PLAN

FORM OF BUSINESS OWNERSHIP

The KKT Pakistan business model offers two very lucrative partnership options, depending on your experience

and overall business objectives:

REGIONAL DEVELOPER

As a Master Regional Developer you will act as the exclusive representative of KKT in your region to work with

independent contractors to assist in the development and servicing of KKT Centres. You will be allocated a

region based on your commitment to execute on an agreed number of outlets at present or in the future to

commence operation with the Master Franchise for your territory/region.

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LICENSEE

Under a license agreement you will be granted the exclusive single license to operate a KKT Pakistan Centre

for the Spine utilizing KKT’s business method, format, system and trademarks. You will play a major role in the

operation’s success.

FINANCIAL INVESTMENT AND START-UP COSTS

The cost for setting up a complete KKT Pakistan Centre for the Spine includes direct and indirect costs including,

but not limited to: initial license fee, equipment cost, leasehold improvements, project and legal fees, moderate

marketing costs, etc. and is dependent on the commitment level for launching centres across a given territory. If

there is a financial commitment for multiple centres along with a full commitment to having a business

development team and volume assurances, then these variables are factored into the price. Start-up fees owing

to KKT Pakistan are based on the following:

• 25% up front on signing of a License Agreement;

• 50% prior to shipping of the initial equipment; and

• 25% on the day prior to the centre opening.

Licensees are also required to pay a monthly consulting fee based on gross billings.

SCALABLE BUSINESS MODEL

KKT’s core business model is designed on the premise of a 10 hour work day with a total of three KKT Physicians

(two treating and one consulting) working six days per work, 50 weeks per year. The revenue for KKT Centres

can be increased by extending business hours or adding additional physicians and KKT devices to increase

volume.

Based on the highlighted scenario above, a centre would be able to start with three doctors for the first 10 weeks.

At week 11 the consulting doctor would have 8.5 hrs. per day of patient appointments and the treating doctors

would have a total of 12.5 hrs. of patient appointments (combined). With the addition of the follow up

appointments (post 20 visit program) starting at approximately week 15, the centre would have each of the 2

KKT devices in operation a minimum of 9.5 hrs. per day by week 51. After this time, the clinic would need to add

an additional doctor in order to sustain the growth of the centre and maintain the 20 step treatment schedule.

ACTIVITIES AND TIME TO LAUNCH

The period between executing a License Agreement and the launch of a KKT International Centre for the Spine

is approximately five months. During this time the Licensee will be required to initiate and complete a number of

operational and regulatory requirements in order to ensure a successful launch. Some of these activities are

listed below:

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LICENSEE REQUIREMENTS

KKT Pakistan Centre for the Spine Licensee candidates are evaluated based on business abilities and

experience, personal drive for success and financial strength. Previous licensee experience is a benefit, but not

a requirement since we place a high value on an individual’s or organization’s business acumen. Requirements

to open a KKT Centre include:

Financial capability to successfully launch a KKT Centre. Each city or region is classified on an index

basis.

Significant business experience and demonstrated ability to manage other business ventures

successfully together with an entrepreneurial attitude, creativity and the ability to make sound business

decisions.

Infrastructure capability to roll out and execute within KKT Centres. Access to the people, technology and

processes necessary to ensure proper delivery of KKT services.

Knowledge of local medical and regulatory requirements or associations/affiliations that would help

facilitates approval.

Marketing expertise and the ability to conceptualize create and implement successful marketing initiatives

to effectively communicate the unique position and benefits of KKT.

Dedicated management team committed to managing the day-to-day operations of the centre and the

ability to successfully execute KKT International operating procedures.

Demonstrated ability to deliver exceptional customer experience and the capability to effectively manage

an organization that recruits trains and motivates employees who are able to deliver exceptional customer

experience.

Good credit history as evidenced by prompt payment of all financial obligations.

English / Urdu language proficiency or regional language proficiency.

CITY PROFILE AND DENSITY SUPPORT

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A city or town that has a population base of 500,000 with a mean per capita income of 30,000 Pak Rupees can

easily support a KKT Pakistan Centre. The KKT Pakistan Centre would be the highlighted treatment centre for

spine and chronic pain associated conditions. A high profile or high traffic location with ease of accessibility is

recommended. Flagship KKT Pakistan Centres will be profiled in noted locations to build latent demand through

associative image and marketing.

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HEALTH AUTHORITY REQUIREMENTS

The Health Authority requirements for establishing KKT Pakistan Centres may vary according to province, city

or district. Parties interested in pursuing this business opportunity are required to secure the necessary

information. KKT Pakistan would assist its Franchise in getting any regulatory approvals if required.

LOCATION AND SPACE REQUIREMENTS

There are many facets to the overall KKT Pakistan patient experience. One of the most compelling and

instantaneous is the feeling invoked by a patient upon entering one of KKT Pakistan centres. Here they will

experience a fusion of leading-edge medical technology and superior customer service in an environment

second to none. KKT Centres offer a professional, spa-like environment which promotes relaxation and comfort

while encouraging the renewal of mind, body and spirit. Our centres offer a respite from the impersonal, sterile

environment often experienced in the traditional medical office and local hospitals.

KKT Pakistan Centres are designed using a common footprint and objective: to promote the standardization of

our international sites, while ensuring a consistent and replicable level of quality, appearance, and patient care.

Given the operational requirements to establish a fully-functioning KKT Centre, it is recommended that sites

secure a minimum of 3,500 sq. ft. or 325 m2 although sites can vary up to 10,000 sq. ft. to accommodate a full

complement of services. (For centres incorporating a separate VIP entrance and lounge, additional space will

be necessary). A facility of this size can accommodate the minimum two treatment rooms and deliver up to

15,000 treatments annually assuming a 9 to 11 hour work day.

The following are recommended minimum room requirements:

• Reception

• Patient Waiting room Assessment and Treatment room (2; 1 to start from)

• Doctor’s Office (3)

• Diagnostic room

• X-ray room

• IV Room Offices for Patient Management Advocate

• Office for Accounting and Office Manager

• Staff room

• Kitchen

KKT Pakistan Centres and the services provided may be further enhanced by including the following amenities:

• VIP Reception and accompanying Waiting room(s)

• Patient Relaxation Centre

• Expanded Exercise room

• Resource Centre

The following schematic outlines the proposed floor plan and room requirements for all KKT Centres.

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HUMAN RESOURCE

The KKT Pakistan business plan is built on a solid foundation of ground-breaking research, innovative

therapeutic and diagnostic technology, comprehensive treatment protocols and superior patient care. When

looking to hire personnel to effectively execute KKT’s operational objectives, it is critical that centres seek out

individuals who are able to contribute to the company’s strengths, embody KKT’s core values and are

passionate about what they do. Centres should focus on building a core group of professionals who are able to

present themselves as ambassadors of the KKT Pakistan team and work collaboratively to meet the

organization’s goals and objectives.

CORE POSITIONS

The following core team positions have been identified for the start-up stage of the operations:

• KKT Physician (3) – includes one consulting physician

• KKT X-ray and Diagnostic Technician (2)

• KKT Nurse (up to 2)

• Office Manager

• Patient Management Advocate (up to 2)

• Receptionist (2)

• KKE Fitness Coach (up to 2)

• Accountant

• Sales and Marketing Manager (contract)

• System Support Technician (contract)

To assist with recruitment activities and to lay the foundation for performance and training objectives, job

profiles and competency requirements for each of these positions and are available to Licensees.

SELECTION AND TRAINING

SELECTION OF PHYSICIAN

Our local partners are requested to provide resumes of potential physicians. KKT Pakistan and, specifically,

Director HR KKT Pakistan will then assist in the selection of the most qualified and appropriate physicians.

TRAINING

Complete and comprehensive medical and critical staff training is ensured so that the centre and staff are

operational and able to execute based on our KKT Pakistan quality management standards.

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9.0 Media

Dr. Norman Bethune DVD’s

Introduction to KKTDVD (English + Urdu)

Patient Testimonial DVD

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ADDENDUM

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ADDENDUM“A”

KHAN KINETIC RESEARCH(KKR)

Published Articles

SPINAL MECHANISMS OF CHRONIC PAIN

(Desmoulin G., Khan A. AJPM.2007 Jan;17(1):27-43) Published in the American Journal of Pain Management

was the result of an extensive literature review and necessary process to ensure current knowledge of spine

related chronic pain were understood by KKT International before forging ahead with more resource intensive

research projects.

SPINALMECHANISMSOF PAINCONTROL

(DesmoulinG.T.,YasinN.I.,ChenD.W.ClinJPain.200723(7):576-585)Published in the Clinical Journal of Pain

couples neck pain treatment improvements with an in-depth discussion on the mechanisms of success.

Initial Results Using Khan Kinetic Treatment™ as a Low Back Pain Treatment Option

(Desmoulin G.T., Yasin N.I., Chen D.W.” J Musculoskel Pain, 200715 (3):91-102) Published in the Journal of

Musculoskeletal Pain presents clinical data on the success of KKT as a low back pain treatment option.

MANUSCRIPTSSLATEDFORPUBLICATION

Collaborations with Dr.Bogduk at the University of Newcastle have resulted in a manuscript (DesmoulinG.T.,

SzostekJ., Khan A., BogdukN. Mechanical correction of abnormal cervical vertebral axes of rotation and its

relation to pain, disability and psychosocial measures)that detail show KKT replaces spinal joint axesofrotation.

This article will help biomechanically define the often-abused term spinal “re- alignment” and helps unravel one

of the multiple mechanisms behind KKT success.

MANUSCRIPTSINPREPARATION

Current collaborations with Dr.Hunterat the University of Calgary are resulting in data that is slated for 1 to 2

manuscripts that will out line a) the mechanics imparted(load amplitude sand frequencies)on the disk by KKT

;b) KKT influence on disk cell met abolism; and c) the„ optimal ‟mechanics to impart (amplitude, frequency and

duration)on the disk that maximize disk health. Results continue to demonstrate that KKT slows disk

degeneration, which is a known contributor to spinal pain and the aging process.

Further collaborations with Dr. Park of the University of Victoria will result in data that is slated for one

manuscript that will outline how dynamic spine function changes with KKT treatment and reductions in pain.

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ADDENDUM“B”

WHITE PAPERON KKT SAFETY

*KKT mitigates concerns with neck treatments*

*KKT’s loading patterns are scientifically safe and the most beneficial known to date*

Introduction

The KKT spinal treatment device consists of an impulse delivery mechanism, which uses a stylusto deliver

wave forms of various frequencies and amplitudes, both linearly and rotationally. These loads, frequencies and

amplitudes are deemed safe according to the device approvals granted by the Food and Drug Administration,

Health Canada and the European Commission.

Sound Frequency (Load Pattern)Safety

Tissues of the spine and sociated musculature are sensitive to the effects of various loading patterns, which

include frequency, amplitude, and duration. KKT operates in the audible range of frequencies similar to classical

music. KKT purposefully functions with in the frequencies most beneficial to spinal tissues by using an amplitude

determined to stimulate the healing activation of cells responsible for vertebral disk structure and health. The

duration of the vibration that we treat with is also known to positively impact the spinal tissues in a similar

pattern. According to ISO2631, an international standard stating the limits of safe sound wave and vibration

exposure, the KKT device falls several orders of magnitude below the stated limits.

Cervical Vertebral Artery Safety

There are several anatomical regions with in the neck, most specifically, the vertebral arteries, which are

susceptible to injury. The vertebral arteries thread through holes or orifices of the vertebrae so that when

youmoveyourneckthearteriestwisttoconform.Ittakes30degreesofaxialneckrotationtoplace stress on the cervical

arteries increasing the risk of injury. Should a vascular compromise be present, the risk of vertebral artery

dissection is increased considerably. KKT’s unique design treats the upper cervical region without twisting or

turning the neck, thus eliminating the tension and reducing the risk of vertebral artery damage.

Over 20,000 KKT treatments are administered annually and KKT has a patient treatment operating record that

spans over five years with no recorded adverse events.

Force and Pressure Application Safety

Various human safety organizations such as NHTSA are concerned with impact of human injury and have

documented the in tolerable load levels of the human body. KKT‟s scientific and engineering team ensures that

we engrain safety features in to our design criteria and clinical applications and that we operate well within the

stated regulations.

In the worst cases scenario, the KKT device has a maximum operational force capability of less than 5lbs.

Should a patient move unexpectedly or a clinician accidently lower the stylus on to the patient incorrectly, the

maximum load averages less than 2.5lbs.The safety mechanism incorporated in the stylus design such that the

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stylus will collapse and automatically turn the device off under this force. As expected, these forces fall well

below the stated guidelines.

Comparative Treatment Analysis While treatment loads from KKT average around 2lbs, typical neck manipulation performed by specialists from

various clinical disciplines places roughly15 to 25lbs. Further, KKT is non-invasive, meaning the

treatmentdoesnotpuncturetheskintoactivateneuromuscularstructures.Even the smallest skin break introduces

bacteria that place us at risk of infection. This is important to people with immunodeficiency disorders and

people who take medication that lower sors up presses the immune system.

Summary

Safety is an essential component of KKT design and operation. Extensive testing and analysis ensures that

any risk or threat of injury is effectively mitigating enabling the patient to benefit from the KKT treatment with

minimal concern for their safety or well-being.

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ADDENDUM “C”

KKT INTERNATIONAL OPERATING TEAM

Dr. Aslam Khan, Chairman and Chief Executive Officer

Driven by his passion and desire to see every human being have access to the foremost frontiers

of healthcare, Dr. Khan has developed the KKT spinal treatment, which adds a new dimension to

healthcare while establishing a unique paradigm to the contemporary delivery of medical services.

Dr. Khan has co-authored several research articles that have been published in peer-reviewed

medical journals. He is currently working on publishing several other ground-breaking articles that

shed light and a new perspective on treating pain and structural conditions related to the spine.

Through his vast experience, Dr. Khan has determined that tissue regeneration and bio-synthesis

activation offer new opportunities in medical research and has focused his collaborations with

other world renown researchers specifically in this area. These endeavors have benefited from

Dr. Khan’s exceptional ability to establish a practical bridge linking clinical research with direct

application on a very human level.

Dr. Khan has assembled a dedicated team of clinicians, developers and technology specialists

who he has empowered to create premier international spine centres capable of delivering the

best possible treatment available in the world. Under his leadership, the KKT team is committed

to assisting people around the world attain their optimum level of health and well-being in a

nurturing and supportive environment.

Dr. Khan believes that the doctor-patient relationship and open communication are integral to the

healing process and are mitigating factors contributing to the overall success to the patient’s

healthcare experience. With this in mind, he has intentionally created the role of patient

management advocate for each centre to ensure that patient information, education and

involvement are embedded in the treatment regime.

Dr. Khan's reverberating message to physicians globally makes him a pioneer in highlighting the

role and importance of the spine in contributing to musco skeletal, biomechanical and neurological

optimization. Over the years, Dr. Khan has developed new diagnostic analysis applications,

exercise programs and spine related medical services and products.

Dr. Khan has been nominated for several innovation and medical breakthrough awards both

nationally and internationally.

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Rashid Ahmed, Chief Operating Officer

Mr. Ahmed has over 20 years of business expertise at the senior management level. Mr. Ahmed

manages the overall business development activities and directs all financial affairs of KKT

International Ltd.

Mr. Ahmed was the President and Founder of Home works Inc., a subsidiary of BC Gas. From

1997 to 2000 he developed Home works a non-regulated retail energy business unit and grew

top line sales revenue to $25M in 24 months- Home works was a dedicated home service network

for fireplace, HVAC services and energy retrofit and sustainability. Home works was the first

company to develop and offer unsecured loans for energy upgrades, offer carbon reduction

credits and train contractors on utilizing customized software for energy audits. Earlier, Mr. Ahmed

had been the Director of Marketing, Customer Service Unit for BC Gas Utility Limited in

Vancouver, where he was responsible for initiating and propagating change to ensure that the

business unit was prepared to operate competitively in a deregulated environment. Prior to joining

BC Gas, Mr. Ahmed was Vice President of Marketing at First Brands Canada Corporation a

spinoff from Union Carbide. First Brands was the category leader in marketing and manufacturing

of Glad food storage and disposal products, pet supplies and automotive products under STP and

Prestone labels.

Mr. Ahmed earned his Master of Business Administration degree from the University of Western

Ontario in 1989, after gaining a Bachelor of Science degree in Business Administration from

Miami University of Ohio.

Dr. N. Yasin, M.D., F.R.C.P (c), Medical Co-Advisor

Dr. Yasin is a licensed physician with over 25 years of medical practice experience, specializing

in Physical Medicine and Rehabilitation and chronic pain management. He is a leading figure in

pain and rehabilitation management having served as a Clinical fellow with the Pain Investigation

Unit with the Toronto Hospital. Dr. Yasin brings his expansive knowledge and expertise to a

number of advisory boards on preventative medicine and national health reform policies and is

actively engaged as a collaborative member of KKT‟s research team in the role of Director and

Medical Advisor. Dr. Yasinis also a member of the American Association of Orthopedic Medicine

and the Canadian Pain Society.

Geoffrey Desmoulin, M.Sc., Associate Research Director

Mr. Desmoulin currently leads all research efforts at KKT International and coordinates

international research collaborations. Notable associations include collaborative partnerships with

the National Research Council’s Industrial Research Assistance Program as well as

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collaborations with world-renowned spinal injury and rehabilitation researchers, such as Dr.

Nikolai Bogduk, of the University of Newcastle, Australia. Mr. Desmoulins numerous scientific

endeavors and publications relating to KKT research focus on furthering our understanding of

the mechanics of spinal injury and the associated KKT treatment process.

Mr. Desmoulin's career started as an international athlete in the sport of Biathlon while working

with the Canmore Emergency Services in Canada. Mr. Desmoulin continues studies at the Ph.D.

level and has attained over 10 years of research and development experience with medical

devices. These operations have led to several patent applications and multiple successful

regulatory body approvals.

Farhad Ghani, B.Sc., Mech. Eng., Quality Manager

Farhad Ghani is a Mechanical Engineer with extensive knowledge in the field of quality

management and process improvement. Mr. Ghani began his career in 1976 as a surveyor

engineer in the oil and gas industry, holding positions of Senior Inspection Engineer, Project

Manager, Material Engineer and Quality Assurance Manager. His experience includes: ISO 9000,

ISO 14000, SPC, and Training and ISO 13485.

Mr. Ghani is a Quality Engineer and Quality Auditor certified by the American Society for Quality

and is actively engaged in establishing QMS standardization across KKT International’s network.

Marni Adrian, Manager Ms. Adrian obtained her degree in Office Administration from the University College of the Fraser

Valley in 1988.

She has utilized her knowledge and experience as an administrator in a variety of fields including

litigation, general law and corporate finance. She brings with her an extensive background of

experience interacting with Canadian and international companies involved in manufacturing and

engineering. Prior to joining KKT she worked with Janssen International as the Chief Accountant

and Administrator for the Western Canadian regional offices and showrooms.

Ms. Adrian joined the KKT Team in 2001 as the Group Administrator overseeing patient support,

assisting KKT researchers and helping to liaise with international regulatory bodies. She is

currently in an operational support role enabling the organization to benefit from her strong office

administrative skills. She has been a key member of the KKT Team helping with client and

technical support as well as implementing specialized projects requiring her expertise.

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KKT PAKISTAN OPERATING TEAM

Jawad Qureshi, CEO KKT Pakistan Jawad Qureshi is the visionary behind bringing the greatest breakthrough in spinal treatment to

this part of the land. Being a patient of a spinal disorder and searching around the globe for his

treatment options, he gained vast exposure and experience which helped him to identify the

difficulties that patients of Pakistan face; hence he focused his collaboration with KKT

International to provide his fellow countrymen with the very latest treatment available in the world

today. Jawad Qureshi’s exceptional ability has successfully established a practical bridge to

majority of the under privileged patients on a very human level. He has forged new paths in

treating patients with endless pain yet providing a medical centre of excellence to those with

sufferings of all spinal conditions.

By being an advocate to the suffering patients of his country and transforming the field of spinal

treatment, he went on becoming the CEO of KKT International Spine Centre, which has the vision

to deliver the finest spinal treatment available to every single Pakistani patient. It was his vision,

which has facilitated his team of doctors to provide relief and cure to thousands of patients who

no longer find themselves in excruciating pain getting them relief from their debilitating conditions.

His achievements prior coming to Pakistan, for the love and care of Pakistani patients included;

holding key positions such as Director, Sales and Marketing for BMW Canada, with a track record

which overlooked a portfolio of $200 Million. To his name, he is a fellow of New York State

University’s Stern School of Business where he niche his MBA and started a career as an

Investment Banker on Wall Street. During his terrain with Goldman Sacks, he assisted companies

that were private and publically traded with his experience, in mastering the areas of Corporate

Restructuring, Capital Formation and Corporate Finance in North American Capital Markets.

He has been acknowledged time and time again to motivate the masses by his sentimental and

emotional speeches and by doing so, he has touched the hearts of thousands of Pakistanis, who

today acknowledge him for his dedicated effort of rooting himself to those citizens that have been

deprived of simply attaining optimal health care and have been a victim of a chaotic medical

system.

He is often requested to appear as an expert guest in mainstream media due to his unique

exposure in today’s health and financial sectors. He is in high demand as a key note speaker at

many conferences and prominent universities, organizations and institutions in pepping up

students, employees and workforce, to ensure that his passion of serving his nation in the most

constructive way is messaged and forwarded to his fellow countrymen.

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Contributions & Associations

Jawad Qureshi is a long standing member of ‘Canadian Standards Association’ (CSA) till date

Guest Speaker at Fatima Jinnah Medical College, 2012, Ref Dr. Nazeefa Guest Speaker at ‘Global Health & Innovation Conference, 2011, at Yale University Member of Lahore chamber of Commerce & Industries Currently Mr. Jawad hosts a radio show, Patient’s Advocate, at National Radio Station

98.6 FM, with the listenership of over 100,000 Featured as a Pakistani philanthropist in various famous magazines Member board of advisers for the ‘Rising Sun institute of Disabled and Special children’ Ref Dr. Tawab Khan 2007, Hosted BMW Business Gala for Sir Alan Greenspan, former Chairman of Federal

Reserve Bank of United States Received BMW’s Brand Ambassador at Munich, Germany (representing Canada), 2006

Col. (R) DR. Abid Siddiqui, (Vice President &Chief Operating Officer) Dr. Abid started off his career as a Medical Officer after completing his graduation from Army

Medical College, Rawalpindi in 1981. He specialized in aviation medicine and became flight

surgeon with F-16 SQN. in Pakistan Air force (PAF). He served Pakistan Army and PAF for quite

a long time and due to his extraordinary abilities and the knowledge he possessed, He worked at

different managerial levels throughout his career. As Dr. Abid has the skills to lead, particularly to

administer the organizations, He therefore decided to continue his studies along with other

responsibilities. He completed his MBA from Preston University, USA and also earned an MS in

Total Quality Management from Punjab University and later completed his Mphil in supply chain

management. At the same time the burning desire in him to always experience something new

made him to keep forwarding in his life and carrying out different roles.

He served as a Director of Aviation Medicine under Armed Forces Medical services Department

in Saudi-a-Arabia. He remained Assistant Director of Medical services HQ LOG 2 CORPS, he

served as Deputy Director Procurement at (medical) General Head Quarters at Rawalpindi. He

served as a Staff surgeon at CMH Lahore. Due to his vast experience he gained from different

Headquarters and Hospitals, he became the Executive Director Layton Rahmatullah Benevolent

Trust Hospital in 2009 after retirement. Later, he became the Medical Director of Doctor's Hospital,

Lahore. Dr. Abid also spends his time in Educating people about Management skills he earned

throughout his life and is a visiting Faculty member of the Punjab University and Institute of

Management Sciences, Pakistan.

In the year 2011, Dr. Abid felt very passionate to experience the KKT Technology and was among

the Pioneer Doctor's Team who got a chance to have an intense training at KKT Clinic in the UAE.

In his own words, he stated: He couldn't believe this technology at first, and very soon after

observing some patients he was convinced that a lot of people having chronic back problems can

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be corrected by this Non-invasive and painless Technique. It was the time, when he decided to

join KKT and to promote spinal awareness across the country as this has never been the focus

of any Health plan in any organization in Pakistan.

At present Dr. Abid is serving as a Vice President and Chief Operating Officer of KKT centre of

the spine and is working to educate people about spinal problems and overall administering all

the activities going on across the clinic. He has a strong believe that KKT treatment not only

restores the transmission of signals from brain to body and back from body to brain but it is also

capable of promoting healing in a damaged disc tissue.

He realizes that KKT will be the only sophisticated and non-invasive treatment option for patients

with back problems within a short passage of time with in the country and medical sciences in

General.

Akmal Imad Sheikh, Director Finance Akmal Imdad Sheikh is a dynamic, result driven entrepreneur with a proven track record of

creating, building, and enhancing start-up companies and accelerating the companies to become

national and international market leaders in world financial domains.

Mr. Akmal Imdad Sheikh obtained his Master’s degree in textile technology from University of

Manchester, UK and graduated in Business Management from the world ranked college King’s

College London.

Mr. Akmal Sheikh is an experienced, focused and versatile business development executive with

expertise in process management, accounting, investment management, economics and

international business. He has been associated with a variety of different segments and markets

of the Asian and world markets ranging from healthcare to automotive parts. He has led

organizations to financial stability and revenue growth through best financial practices, active

market strategies and executing his vision for the products and services.

“Finance and Business Development are core competencies and are the driving factors behind

my success as an entrepreneur. The finance background allows me to look, focus and

comprehends the numbers and the business development side brings forth a unique value

proposition. It is the catalyst behind my successful ventures. I have been able to bring new service

offerings to existing market demands and grow companies exponentially. What also excites me

is revolutionary market leaders. And KKT is one of the main trend setters in healthcare today. It

is an enabler, healer and systemic process driven machine of people and procedures. This is the

main reason of joining KKT as their CFO”

KKT is excited about having Mr. Akmal Imdad Sheikh lead the finance, accounting and treasury

department. Mr. Jawad Qureshi, CEO states “Mr. Akmal is a blend of versatility. He brings a

professional outlook to how we should be running our operations with a keen eye and vision on

strategy and execution.”

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Dr. Muhammad Numan Zakria, Director Administration Top International healthcare systems that thrive on customer care, effective patient recovery and

implement healthcare standards have processes, people and vision as driving forces. Leaders in

healthcare systems need to be visionaries, knowledge-seekers, team builders and flawless

execution experts of modalities, technologies, and systems. These skill-sets are a vital

combination and are Dr. Muhammad Numan Zakria’s driving force. He is a sophisticated,

passionate, resonating, and visionary leader in healthcare that has brought forth exponential

expansion and raised the standards of how quality orthopedic procedures are administered in

Pakistan.

Dr. Muhammad Numan Zakria is an asset to the healthcare community in Pakistan. He is one of

the few healthcare leaders with integrated professional degrees in health administration, human

resource management, hospital management, MBA and a MBBS degree. His dynamic and

versatile exposure to different facets of healthcare management makes him one of the most

remarkable team players of KKT.

In his keynote speech at a Healthcare Awareness Seminar, he states:

“A vision in healthcare requires a holistic approach. Doctors, healthcare practitioners, processes

and technology need to be aligned with a common vision and that is to change how orthopedic

care is done in Pakistan. It is a daunting challenge. With focus, commitment and zeal, we are now

reaching new heights. Our testimonials from our valued patients brings home our message and

deliverable. It is in front of us. Being a part of KKT is a remarkable experience unparalleled in

Pakistan. As part of the management team, my goal is to keep KKT aligned with the vision and

strategy. Come and see the difference!”

Dr. Muhammad Numan is a medical graduate. He also obtained his executive MBA from LUMS

and later completed his Masters in Health Administration from Institute of Administrative Sciences.

He has also successfully completed PDHM (Post graduate diploma in hospital management) from

NUST In 2004, PCPA (Postgraduate course in public administration) from Virtual University of

Pakistan in 2006 and completed the SEMP Social Enterprise Management Programme from

LUMS in 2007.

Prior to joining KKT, Dr. Muhammad Numan Zakria worked in leading hospitals in Pakistan

including Services Hospital, Lahore. Along with his current functional role at KKT, Dr. Numan also

leads and manages the Pakistan Society for the Rehabilitation of the disabled (PSRD

ORTHOPAEDIC HOSPITAL). As a director of administration, he has also taken courses in

hospital waste management and other domains related to his field.

Interestingly, he not only runs the hospital administration with exceptional leadership

management but also actively participates in community events. He is a big believer of giving his

time, energy and resources back to Pakistan.

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ADDENDUM “D”

Letter from the Hockey Federation Pakistan

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ADDENDUM “E”

MEDIA COVERAGE AND NEWSPAPER PUBLICATIONS

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