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Page 1: TABLE OF CONTENTicebm.untar.ac.id/images/files/PROGRAM-AND-ABSTRACT-BOOK-ICEBM... · Vice Chair : Didi Widya Utama Secretary : 1.Ida Puspitowati 2.Halim Putera Siswanto ... Prof.
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ICEBM 2018 Page 1 Bali, Indonesia

TABLE OF CONTENT

REPORT FROM THE COMMITTEE CHAIR ICEBM 2018 3

OPENING SPEECH FROM THE DEAN OF FACULTY OF ECONOMIC UNIVERSITAS TARUMANAGARA

4

OPENING SPEECH FROM THE RECTOR OF UNIVERSITAS TARUMANAGARA

5

VENUE 6

SPEAKERS 7

ADVISORY BOARD 8

ORGANIZING COMMITTEE 8

SCIENTIFIC COMMITTEE 9

TOPICS AREA 11

CONFERENCE PROGRAM 14

BOOK OF ABSTRACT 24

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Program Book

International Conference on Entrepreneurship andBusiness Management

(ICEBM 2018)

UNTAR

BALI – INDONESIA

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REPORT FROM THE COMMITTEE CHAIR OF THE SEVENTH ICEBM UNTAR 2018

As one of the international conference organized by Universitas Tarumanagara, this year the International Conference on Entrepreneurship and Business Management (ICEBM) is on its seventh years of arrangement. ICEBM was firstly held at Campus 1 Untar Jakarta in 2011. Experiencing the success of the first event, the second ICEBM was held in Bali in 2012. In 2013, ICEBM began collaborating with other university, which was USM Penang, Malaysia. From 2013 to 2017, more universities joined ICEBM as co-hosts, and ICEBM were held overseas in: Penang, Malaysia; Bangkok, Thailand; Tainan, Taiwan; and in Hanoi, Vietnam last year. This year, ICEBM are co-hosted by Kun Shan University from Taiwan, along withseveral universities in Indonesia: Universitas Udayana, IPMI, Trisakti School of Management, Ukrida, Universitas Bunda Mulia, as well as STIE YKPN.

The seventh ICEBM event this year is held in Nusa Dua, Bali. The main reason for organizing the seventh ICEBM in Indonesia is because over the past few years the Indonesian government has been focusing on the generation of cash inflow from tourism sector. The national tourism sector is now a rising star for national development. The cash inflowcontribution and employment in this sector are very significant for determining this country's foreign exchange level. In fact, it is estimated that by 2019 it has defeated the cash inflow generation from palm oil industry (CPO). According to the Minister of Tourism, Mr. Arief Yahya, the generation of cash inflow from tourism sector since 2016 has beaten the income from oil and gas and below the income from CPO. It is estimated that by 2019, this tourism sector will become the main contributor to the appreciation of Indonesia's currency.

The hospitality and tourism industry have been a fertile field for entrepreneurial business. However, little has been done to provide comprehensive understanding on the way and to the extent of which entrepreneurs influence tourism development. With conference theme "The Role of Entrepreneurs in Promoting Tourism and Hospitality Industry", The 7th ICEBM Untar aims to provide opportunities for academicians and scientists along with professionals, policy makers, and practitioners from various fields to present their research contributions and views, while interacting with members inside and outside their own particular disciplines.

We received 92 full papers from participants which were then being double-blinded review by our Board of Reviewers. There are 64 papers, that are finally accepted to be published in the conference proceeding, which comes from the participants in Indonesia, Taiwan,Malaysia, Germany, and Vietnam. All papers accepted in the conference will be published in The ICEBM Proceedings and will be further submitted to be indexed by SCOPUS and Clarivate.

Last but not least, we wish to express our gratitude for the support of the collaborating institutions, sponsors, scientific committee, as well as organizing committee. We would also like to thank all the contributing authors for their valuable work in supporting this Seventh ICEBM. Thank you and wishing you all the good experience during the conference.

Dr. Hetty Karunia Tunjungsari

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OPENING SPEECH FROM THE DEAN OF FACULTY OF ECONOMICUNIVERSITAS TARUMANAGARA

The Important Role of Entrepreneurship in Tourism Industry: Job Creator and Foreign Exchange Collector Honorable guests, speakers and participants of 7th International Conference on Entrepreneurship and Business Management 2018, welcome and thank a lot for joining this prestigious event. First, I must appreciate to the committee that has been arranged this annual job perfectly. Second, I also want to state that the theme of the conference—The Role of Entrepreneurs in Promoting Tourism and Hospitality Industry—is very relevant and inspire, especially according to present Indonesian economy condition.

As we know, Indonesian currency has depreciated 11% for a year. There are many steps have taken, but the results unable to help rupiah back to previous rate. Is there still formula to stop the rupiah depreciation? The most opportunity may be held by tourism and hospitality industry. Let we pay attention to these data. According to the WTTC (World Travel & Tourism Council), the total contribution of tourism-related industries to GDP was US$7.1 trillion (9.8%) in 2015. This figure is forecasted to rise by 4.0% per annum to US$11 trillion (10.8% of GDP) by 2026. Fantastically, with regard to the employment, tourism-related industries generated 108 million jobs or 3.6% of total employment absorption, in 2015. As same as in GDP, the figure is also forecasted to grow by 2.1% per annum over the next 10 years to 136 million jobs by 2026.

More amazingly, however, it is estimated that more than 90% of the business in tourism-related industries are small- and medium-sized enterprises (SMEs). The role of SMEs in tourism is very relevant, and especially important when responding to customers’ specific demands and providing them with the tourism services requested in a customized way. SMEs can also be credited for being a key driver in the development and competitiveness of a tourism destination/area.

Base on the data, Indonesia can hope more to the tourism industry. Beside the current problem—depreciation of rupiah against to US$—Indonesia also faces latent unemployment matter. Thus, by developed tourism and its related industry, Indonesiahas potent to solve some problems simultaneously. First, with the potent of tourism industry in create job opportunities, the unemployment problem will be solved. Second, with the big contribution to the GDP, tourism industry will become foreign exchange collector, especially when most of the tourists come from abroad. Third, because most of tourism industries are operated by SMEs, it will raise entrepreneurship spirit among people.

The question is how to realize the potent of the Indonesia tourism industry? Hopefully this conference will propose many ideas for answering the question.

Thank you very much.

Dr. Sawidji Widoatmodjo

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OPENING SPEECH FROM THE RECTOR OF UNIVERSITAS TARUMANAGARA

Distinguished guests, ladies and gentlemen:

It is with great pleasure that I welcome all the participants to the 7th International Conference on Entrepreneurship and Business Management (ICEBM). After its first successful arrangement in Jakarta, followed by the last event in Hanoi, Vietnam, I am very pleased to find the Conference a continued success.

As we all know that this conference actually is to provide a forum that facilitates the exchange of knowledge and experience of both practitioners and academics in the fields of entrepreneurship, business, and management. Under these circumstances, they can mutually share their findings. Besides, the topic itself, which is about the role of entrepreneurs in promoting tourism and hospitality industry, is extremely interesting. However, I can agree with the conference committee that little has been done to provide comprehensive understanding of the importance of the hospitality and tourism industry for entrepreneurial businesses. For this reason, this conference becomes even more important especially for those who try to understand and anticipate any possible threats and opportunities, which come along with the hospitality industry.

I would like to take this opportunity to extend my appreciation to the following institutions. Firstly, this year’s conference becomes special due to the support of a number of universities, namely Kun Shan University, Universitas Udayana, Trisakti School of Management (TSM), Universitas Bunda Mulia (UBM), Sekolah Tinggi Manajemen IPMI, STIE YKPN, and Universitas Kristen Krida Wacana (UKRIDA). I am thankful for their wonderful cooperation. Secondly, our thanks go to the sponsors, especially Conrad Bali, Bank BNI, and Tarzan for the utmost support and kind contribution. I also sincerely thank the Faculty of Economics of Universitas Tarumanagara in particular the organizing committee for their commitment, hard- work and dedication, making this importantconference successfully possible. Finally, I would like to express my gratitude for the presence of distinguished speakers and a number of active participants from severalcountries. I wish you all a wonderful and great conference. Thank you.

Prof. Dr. Agustinus Purna Irawan

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VENUE

Conference will be held on November 8th – 9th, 2018, at:

Conference Venue:Conrad Hotel

Jl. Pratama No.168, Tj. Benoa, Kuta Sel., Kabupaten Badung, Bali 80363Tel. : (0361) 778788

Gala Dinner Venue:Conrad Hotel

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SPEAKERS

H.E. Dr. Arief Yahya

Minister of Tourism Republic of Indonesia

Dr. Ivan Malik

President Director PT Aero Hotel Management

Dr. Linda LinChin Lin

Kun Shan University

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ADVISORY BOARD

Patron : Rector of Universitas Tarumanagara

Board of Advisor : 1.Vice Rector

2.Dean of Faculty of Economics

3.Director of Tarumanagara Center for Entrepreneurial Studies

4.Dr. Indra Widjaja

5.Lina, Ph.D.

6.Jap Tji Beng, Ph.D.

7.Arnold Japutra, Ph.D.

8.Dr. Keni

9.Franky Slamet

Committee Director : Dr. Sawidji Widoatmodjo

ORGANIZING COMMITTEE

Steering Committee : 1.Dr. Sawidji Widoatmodjo

2.Dr. Indra Widjaja

3.Jap Tji Beng, Ph.D.

Chairperson : Dr. Hetty Karunia Tunjungsari

Vice Chair : Didi Widya Utama

Secretary : 1.Ida Puspitowati

2.Halim Putera Siswanto

Tresurer : Ary Satria Pamungkas

Program : 1.Paula Tjatoerwidya Anggarina

2.Herlina Budiono

Logistic : 1.Mei Ie

2.Richard Andrew

Proceeding : 1.Dr. Keni

2.A.R. Johnsen F.

Documentation : Agustinus Yulianto

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SCIENTIFIC COMMITTEE

Dr. Tiina Brandt : Tampere University of Applied Science (TAMK),Finland

Dr. Joaquin Aldas Manzano : Universidad de Valencia, Spain

Kandi Sofia Senastri Dahlan, Ph.D. : Universitas Bunda Mulia, Indonesia

Tran Toan Thang, Ph.D : Central Institute for Economic Management, Vietnam

Prof. Dr. Nguyen Thu Thuy : Foreign Trade University, Vietnam

Prof. Dr. Nguyen Thi Tuong Anh : Foreign Trade University, Vietnam

Prof. Dr. Tu Thuy Anh : Foreign Trade University, Vietnam

Dr. Rizal Edy Halim : University of Indonesia, Indonesia

Prof. Roy Sembel, Ph.D. : IPMI, Indonesia

Dr. Amelia Naim Indrajaya : IPMI, Indonesia

Dr. Wiwiek M. Daryanto : IPMI, Indonesia

Dr. Chen, Yi-Chang : Kun Shan University (KSU), Taiwan

Dr. Lee, Li-Yueh : Kun Shan University (KSU), Taiwan

Dr. Li, Cheng-Lung : Kun Shan University (KSU), Taiwan

Dr. Linda LinChin Lin : Kun Shan University (KSU), Taiwan

Dr. Tsai, Shieunt-Han : Kun Shan University (KSU), Taiwan

Dr. Chairy : President University, Indonesia

Ir. Dr. Rajendran Muthuveloo : Universiti Sains Malaysia, Malaysia

Dr. Teoh Ai Ping : Universiti Sains Malaysia, Malaysia

Lin Tian, Ph.D : Shanghai University, China

Dr. Sharayu Bhakare : Symbiosis College of Arts and Commerce, India

Dr. Nurwanti : Trisakti School of Management, Indonesia

Dr. Tita Deitiana : Trisakti School of Management, Indonesia

Dr. Vita Briliana : Trisakti School of Management, Indonesia

Prof. Dr. Ni Wayan Sri Suprapti : Udayana University, Indonesia

Dr. Luh Gede Sri Artini : Udayana University, Indonesia

Dr. Miswanto : YKPN School of Business, Indonesia

Nikodemus Hans Setiadi Wijaya, Ph.D. : YKPN School of Business, Indonesia

Dr. Wisnu Prajoga : YKPN School of Business Yogyakarta, Indonesia

Prof. Agustinus Purna Irawan : Universitas Tarumanagara, Indonesia

Prof. Carunia M. Firdausy : Universitas Tarumanagara, Indonesia

Jap Tji Beng, Ph.D : Universitas Tarumanagara, Indonesia

Dr. Cokki : Universitas Tarumanagara, Indonesia

Dr. Hetty Karunia Tunjungsari : Universitas Tarumanagara, Indonesia

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Dr. Indra Widjaja : Universitas Tarumanagara, Indonesia

Dr. Keni : Universitas Tarumanagara, Indonesia

Dr. Miharni Tjokrosaputro : Universitas Tarumanagara, Indonesia

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TOPICS AREA

Entrepreneurship:

ArtpreneurshipBusiness Ethics and Entrepreneurship Ethics Corporate and Strategic Entrepreneurship Entrepreneurship EducationEntrepreneurial Universities Entrepreneurship and Growth Entrepreneurial Finance and Venture Capital Entrepreneurship and Regional Development Entrepreneurship and Governmental Support Entrepreneurship and Intellectual Property Entrepreneurial Culture Entrepreneurship and Gender Entrepreneurial Learning and Communities of Practice Entrepreneurship and Ethnic Minorities Entrepreneurship and Sustainability Entrepreneurial Finance Entrepreneurial Marketing Family Business Franchising Green Entrepreneurship Innovation and Technological Entrepreneurship International Entrepreneurship Social and Community Entrepreneurship Social EntrepreneurshipSustainable EntrepreneurshipTechnopreneurshipThe Psychology of EntrepreneurshipWomen EntrepreneurshipOther areas of Entrepreneurship studies

Business and Management:

Advertising ManagementBrand ManagementBusiness IntelligenceBusiness StatisticsBusiness Performance ManagementBusiness EducationBusiness EthicsBusiness LawConsumer BehaviorChange ManagementCommunications ManagementCorporate GovernanceCost ManagementDecision SciencesDestination MarketingHuman Resource Management

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Industrial EngineeringInternational BusinessInformation SystemsInformation Technology ManagementLeadershipManagement ScienceManagement Information SystemsManufacturing EngineeringMarketingMarketing ResearchMarketing StrategyNew Product DevelopmentOrganizational BehaviorOrganizational CommunicationOperations ResearchPublic RelationsProduct ManagementResource ManagementStrategic ManagementStress ManagementSupply Chain ManagementSystems ThinkingSystems ManagementTime ManagementTotal Quality ManagementOther areas of business and management studies

Entrepreneurship in Tourism and Hospitality Industry

Architecture, Tourism and Sustainable DevelopmentArtisan, Cultural, and Tourism EntrepreneurshipCommunity Tourism EntrepreneurshipConsumer Behavior in TourismConsumer Psychology of Tourism, Hospitality and LeisureCommunication in The Tourism and Hospitality IndustryEconomic Efficiency of Tourism IndustryEntrepreneurship in Tourism IndustryEntrepreneurship and The Rural Tourism IndustryEntrepreneurship and Sustainable TourismEntrepreneurship on Innovative TourismFood TourismGastronomy and Creative EntrepreneurshipGlobal Tourism IndustryHealth and Medical TourismHospitality EntrepreneurshipIndigenous Entrepreneurship and Tourism DevelopmentIndustry, Tourism and InvestmentMigration and Tourism EntrepreneurshipRural Tourism and Art EntrepreneurshipPsychology and Tourism ManagementPsychology of Happiness and TourismSocial Media, Tourism, and EntrepreneurshipSMEs and TourismThe Use of Information Technology in Tourism Industry

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Tourism and EntrepreneurshipTourism Enterprise, Entrepreneur, and EntrepreneurshipTourism and Entrepreneurship in Hospitality IndustryTourism Culture and CommunicationTourism Entrepreneurship and Social CapitalTransportation in TourismOther areas of tourism and hospitality studies

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CONFERENCE PROGRAM

Day 1 (Thursday, 08 Nov 2018)Waktu Acara

08.00 – 09.00 Registration & Coffee Morning

09.00– 09.15

Opening Ceremony :

Singing Indonesia Raya Traditional dance Report from Committee Chairman

09.15 – 09.30

Opening Speech:

Dean of Faculty of EconomicsRector of Universitas TarumanagaraUntar Video Profile

09.30-10.00Keynote Speaker

H.E. Dr. Arief Yahya (Minister of Tourism, Republic of Indonesia)10.00 – 10.15 Certificate presentation (Untar and co hosts)

10.15 – 12.15

Plenary Session:

Speaker 1 : Dr. Ivan Malik (President Director PT Aero Hotel Indonesia)Speaker 2 : Dr. Linda LinChin Lin (Kun Shan University)

Moderator : Dr. Gatot P. Soemartono, SE, SH, MM, LLM.

12.00 – 13.00 Lunch

13.30 – 15.00 Parallel Session I

15.00 – 15.30 Coffee Break

15.30 – 17.30 Parallel session II

19.00 – 21.00 Gala Dinner (Conrad Hotel)

Day 2 (Friday, 09 Nov 2018)09.00 – 09.30 Coffee Break

09.30 – 11.15 Parallel session III

11.15 – 11.30 Closing

11.30 – 13.30 Lunch and Friday Prayer

13.30 – 21.00 Post-Conference Tour

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PARALLEL SESSION SCHEDULE

Thursday, November 8th, 2018

Room : Conference Room 1Time : 13.30 – 15.00Session Chair : Dr. Melitina Tecualu

Time Authors Title Institutions13.30 – 13.45 Leonnard Ong

Citra Anggia FathiaDaniya

Brand Awareness, Brand Modesty, Consumer Involvement, and Perceived Quality of Modest Sportswear in Greater Jakarta, Indonesia

IPMI, Jakarta, Indonesia

13.45 – 14.00 Grace Putlia An Analysis of Push and Pull Travel Motivations of Local Tourists to Salatiga: A Case Study

Universitas Bunda Mulia, Jakarta, Indonesia

14.00 – 14.15 MeutiaTubagus IsmailAyu FitrianiNurul Ummi

Consumer Decision Making Process On Various Local Products of Banten Specialized In Anyer Tourism Area

Universitas Sultan Agung Tirtayasa, Serang, Indonesia

14.15 – 14.30 HwihanusTri RatnawatiIndrawati Yuhertiana

Analysis of Macro Fundamental and Micro Fundamental Effect on Ownership Structure, Auditor Opinion and Value of the Firm in State-Owned Enterprises Companies in Indonesia Stock Exchange

UNTAG, Surabaya, Indonesia

14.30 – 14.45 Kartika NuringsihNuryasman Cokki

Kalibiru Ecotourism: The Implementation of Sustainable Development in The Rural Kulon Progo, Yogyakarta

Universitas Tarumanagara, Jakarta, Indonesia

14.45 – 15.00 RicoMelitina TecualuSoegeng WahyoediEka Desy Purnama

The Effects of Trust, Service Quality andPerceived Value on Satisfaction and Their impact on loyalty

Ukrida, Jakarta, Indonesia

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PARALLEL SESSION SCHEDULE

Thursday, November 8th, 2018

Room : Conference Room 2Time : 13.30 – 15.15Session Chair : Dr. Wiwiek Mardawiyah Daryanto

Time Authors Title Institutions13.30 – 13.45 I Gede Adiputra

Atang HermawanThe Impact of Capital Structure Determinant on Investment Opportunity : Evidences from Manufacturing Companies in ASEAN Countries

Universitas Tarumanagara, Jakarta,IndonesiaPasundan University,bandung, Indonesia

13.45 – 14.00 Khairina Natsir Application of GARCH Model in Forecasting IDR/USD Exchange Rate

Universitas Tarumanagara, Jakarta, Indonesia

14.00 – 14.15 Wiwiek MardawiyahDaryanto

Measuring Financial Performance of State-Owned Enterprises Under Aviation in Indonesia

IPMI, Jakarta, Indonesia

14.15 – 14.30 Tri Hendro SigitPrakosa

How Irrationality Works in Indonesia: A Case of Fake Investment

STIE YKPN, Yogyakarta,Indonesia

14.30 – 14.45 Amelia Naim IndrajayaShirley YeungWiwik MardawiyahDaryantoCut Sjahrifa

The Conceptual Model of Spiritual Leadership and Spirit at Work as Organizational and Individual Capabilities in Supporting Organizational Commitment and Job Satisfaction in The Service Industry

IPMI, Jakarta, Indonesia

14.45 – 15.00 Ni Nyoman Kerti YasaI Putu Gde SukaatmajaI G.A.K. GiantariNi Wayan Yuniari

The Influence of External Environment and Resource Capability on The Hybrid Business Strategy and Business Performance

Udayana University, Bali, Indonesia

15.00 – 15.15 Agus Zainul ArifinIrene AnastasiaHalim Putera SiswantoHenny

The Effect of Financial Attitude, Locus of Control, and Income on Financial Behavior

Universitas Tarumanagara, Jakarta, Indonesia

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PARALLEL SESSION SCHEDULE

Thursday, November 8th, 2018

Room : Conference Room 3Time : 13.30 – 15.00Session Chair : Dr. Linda Lin

Time Authors Title Institutions13.30 – 13.45 Sienny Thio

Foedjiawati Employees Perceptions of Hotel Employment in Indonesia

Universitas Kristen Petra, Surabaya, Indonesia

13.45 – 14.00 M Yusuf ArnolIda Aju BrahmasariRiyadi Nugroho

The Influence of Organizational Commitment and Conflict ResolutionSkills on Safety Climate and Its Impact on Safety Accidents with Moderation of High-Performance Works System in Steel Manufacturing Industries

UNTAG – Surabaya, Indonesia

14.00 – 14.15 Yu Yin LimTeoh Ai Ping

The Influence of Sustainable Leadership and Strategic Agility on Business Sustainability

Universiti Sains Malaysia,Penang, Malaysia

14.15 – 14.30 Yeoh Ee PhengTeoh Ai PingT. Ramayah

Acceptance of Trade Finance Digitalization among SMEs in Malaysia:A Conceptual Model

University Sains Malaysia,Penang, Malaysia

14.30 – 14.45 Nikodemus H. S. WijayaEldian Rinaldi

Parenting Style, Risk Propensity, and Entrepreneurial Interest

STIE YKPN, Yogyakarta,Indonesia

14.45 – 15.00 Lin Chin LinNguyen Thi Hong NhungPi – Chuan Shen

The Relationship between Servant Leadership, Perceived Organizational Climate and Knowledge Sharing Quality in Public Sector: The Moderating Effect of Enjoyment in Sharing Knowledge

Kun Shan University, Tainan, Taiwan

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PARALLEL SESSION SCHEDULE

Thursday, November 8th, 2018

Room : Conference Room 1Time : 15.30 – 17.30Session Chair : Dr. Yi-Chang Chen

Time Authors Title Institutions15.30 – 15.45 Chee Wei Loon

Norfarah NordinInvestigating the Determinants of Green Entrepreneurial Intention: A Conceptual Model

Universiti Sains Malaysia

15.45 – 16.00 Henilia Yulita Influence Aspects of Family Vacation Decision-Making (Evidence from Indonesia)

Universitas Bunda Mulia,Jakarta, Indonesia

16.00 – 16.15 Kan Wen HueyRajendran Muthuveloo

The Factors Influence Intention to Retire: A Perspective of Working Women

Universiti Sains Malaysia,Penang, Malaysia

16.15 – 16.30 Lo Liang KhengRajendran Muthuveloo

The Influence of Information Technology (IT) Knowledge on Organization Performance with Adaptability to Change as a Moderatoramong Small Medium Enterprises (SMEs) in Malaysia: A Conceptual Paper

Universiti Sains Malaysia, Penang, Malaysia

16.30 – 16.45 Chin-Chiuan LinYi-Kai SuChang-Jiang LeeYi-Chang Chen

Case Study on the Work Stress and Adapting Strategy of the Construction Workers

Kun Shan University, Tainan, Taiwan

16.45 – 17.00 Yi-Chang Chen The Moderating Effect of LMX Between Salesperson Competencies and Work Performance: A Case of Taiwanese Department Store

Kun Shan University, Tainan, Taiwan

17.00 – 17.15 Made Putri AriasihNi Nyoman Kerti YasaKetut RahyudiI.G.A. GiantariKetut Adi Ananta Shantika

Managerial Capabilities and Market Orientation in Mediating Entrepreneurial Orientation With Business Performance of Coffee Processing Smes in Pupuan

Udayana University, Bali, Indonesia

17.15 – 17.30 I Gusti Ayu Dewi AdnyaniI Gusti Agung Ngurah JayaWidagdaI Wayan Wina Widyatama

The Role of Organization Citizenship Behavior (ocb) in Mediating the Organizational Culture on The Performance of LPD Employees inBadung Regency

Udayana University, Bali, Indonesia

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PARALLEL SESSION SCHEDULE

Thursday, November 8th, 2018

Room :Time :Session Chair :

Conference Room 2 15.30 – 17.Sudarmawan Samidi

Time Authors Title Institutions15.30 – 15.45 Sudarmawan Samidi

Cut SjahrifaThe Role of Ethical Leadership Towards Employee Productivity of Medium Enterprises: an Indonesia Experience

IPMI, Jakarta , Indonesia

15.45 – 16.00 Te Tsai Lu A Study of Problem-based Learning using Practical-based Approach in Management of Education

Kun Shan University, Tainan, Taiwan

16.00 – 16.15 Hary S. SundoroVishnuvardhana S.Soeprapto

The Effect of Tourism Sectors on ASEAN Countries’ Economic Growth: Analysis Panel Regression

Universitas Bunda Mulia, Jakarta, Indonesia

16.15 – 16.30 Auliya NurmalasariNuning Kristiani

The Impact of Entrepreneurship Education and Family Environment on Entrepreneurship Motivation of College Students

STIE YKPN, Yogyakarta,Indonesia

16.30 – 16.45 Anggi RahajengGaluh PrimadiantiSuprapto

The Role of Local Potential-Based Entrepreneurship Through Community Empowerment in Tourism Village Development (Case Study: Ponggok Village, Polanharjo Subdistrict, Klaten Regency, Indonesia)

Universitas Gajah Mada, Yogyakarta, Indonesia

16.45 – 17.00 Friska FirnantiCynthia Jane

Effects of Ownership Structure and Company Conditions on Earnings Management

Trisakti School of Management, Jakarta,Indonesia

17.00 – 17.15 Silvy ChristinaNico Alexander

Corporate Governance, Tax Planning and Firm Value

Trisakti School of Management, Jakarta,Indonesia

17.15 – 17.30 Rizal Edy HalimFaisal Muttaqin

An Assessment Towards Advertisement with Warning Label Attached on the Product Packaging: Kids Vs Tweens

Universitas Indonesia, Depok, Indonesia

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PARALLEL SESSION SCHEDULE

Thursday, November 8th, 2018

Room : Conference Room 3Time : 15.30 – 17.30Session Chair : Dr. Cheng Lung Li

Time Authors Title Institutions15.30 – 15.45 Evelyn Hendriana The Potential Moderating Factors in

International Student’s Choice of Study Destination

IPMI , Jakarta, Indonesia

15.45 – 16.00 Andreas WijayaOngky Alex Sander

The Effects of Visual Merchandising, Layout, Store Facility, Store Atmosphere in Patronage Store

Universitas Bunda Mulia, Jakarta, Indonesia

16.00 – 16.15 Kevin ChristiandyJacob Donald Tan

Lembang Asri Resort's Competitive Advantage

Universitas Pelita Harapan, Tangerang, Indonesia

16.15 – 16.30 MiswantoYessi Ria Angelia

The Influence of Customer Satisfaction on Repurchase Intention, Trust, and Word of Mouth: Case for Consumer ofSouvenir Stores in Yogyakarta

STIE YKPN, Yogkyakarta, Indonesia

16.30 – 16.45 Cheng Lung LiNicole A. Carballo

When The East Meets The West : A Comparative Study of Belize's and Taiwan's Business Culture for Effective and Successful Business Communication and Opportunities in Belize

Kun Shan University, Tainan, Taiwan

16.45 – 17.00 Suzy AzeharieEko Harry Susanto

Tourism in Cisarua Changes the Culture of Local People: Study of Culture Acculturation between Local Community and Arab Tourist in Cisarua

Universitas Tarumanagara Jakarta, Indonesia

17.00 – 17.15 Lam Thanh HaPhung Khanh Chi Vo Thy Trang

Enhancing The Quality of Human Resources in The Context of The Fourth Industrial Revolution: Experience of China and Implications for Vietnam

Diplomatic Academy of Vietnam, Hanoi, VietnamDiplomatic Academy of Vietnam, Hanoi, VietnamThai Nguyen University,Vietnam

17.15 – 17.30 KeniFerry OktoraNicholas Wilson

The Impact of Destination Image andPerceived Quality on Tourist Loyalty in the Indonesian Tourism Industry

Universitas Tarumanagara, Jakarta, Indonesia

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PARALLEL SESSION SCHEDULE

Friday, November 9th, 2018

Room : Conference Room 1,Time : 09.30 – 11.15Session Chair : Tisia Priskila

Time Authors Title Institutions09.30 – 09.45 Yulius Kurnia

SusantoElizabeth Bosta

Free Cash Flow, Firm Characteristic, Corporate Governance on Earnings Management

Trisakti School of Management, Jakarta , Indonesia

09.45 – 10.00 Ade LawiraIndra Djashan

Do Financial Ratio, Ownership and Company Condition Affect on Earnings Management

Trisakti School of Management, Jakarta, Indonesia

10.00 – 10.15 Nuryasman M.N.Vincent Vincent

Impact of Financial Literacy on Financial Inclusion

Universitas Tarumanagara, Jakarta, Indonesia

10.15 – 10.30 Eve Kuhn Brand Equity on The Brands H&M,Nestle & Kinder by Ferrero: Comparing the Brand Equity Between Germany & Indonesia

University Heilbronn, Jerman

10.30– 10.45 Yvonne Rieble Brand Equity on The Brands Starbucks, Oreo & Haribo Comparing The BrandEquity Between Germany & Indonesia

University Heilbronn, Jerman

10.45 – 11.00 Eve KuhnYvonne RiebleHetty Karunia Tunjungsari

Comparing Life Satisfaction After Short Vacation Experience Between Indonesian and Germany Tourist

University Heilbronn,GermanyUniversity Heilbronn,GermanyUniversitas Tarumanagara, Jakarta, Indonesia

11.00 – 11.15 Tisia Priskila The Effectiveness of Social Media and Online Marketing in Promoting Indonesian Tourism (Case WonderfulIndonesia Brand)

Universitas Bunda Mulia,Jakarta, Indonesia

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PARALLEL SESSION SCHEDULE

Friday, November 9th, 2018

Room : Conference Room 2, Time : 09.30 – 11.15Session Chair : Dr. Tsai Shieunt Han

Time Authors Title Institutions09.30 – 09.45 Vany Octaviany

Rini Andari Dendi Gusnadi

The potential of Halal Tourism in Bandung City

Telkom University,Bandung, Indonesia

09.45 – 10.00 Putu Ayu AryasihNi Made Eka Mahadewi

Managing the Integrated Tourism Area through Local Community Empowerment : A Qualitative Study in Pantai Matahari Terbit Sanur

Bali tourism Institute, Bali, Indonesia

10.00 – 10.15 Vita BrilianaArton Briyan Prasetio

Some Antecedents and Effects of The Use of Mobile Apps in Tourism Marketing

Trisakti School of Management, Jakarta, Indonesia

10.15 – 10.30 Deborah C. WidjajaSerli WijayaRegina JokomMonika Kristianti

Culinary Experience of International Tourists in Indonesia: A Study on Denpasar and Yogyakarta Tourist Destinations

Universitas Kristen Petra, Surabaya, Indonesia

10.30 – 10.45 Tsai Shieunt Han Fostering A City Farm to Start An Organic Enterprise

Kun Shan University, Tainan, Taiwan

10.45 – 11.00 Vita Briliana Creating Value Through Authenticity and Social eWOM : Evidence From Authentic Traditional YogyakartaCuisines

Trisakti School of Management, Jakarta, Indonesia

11.00 – 11.15 Desita Rininda AjiSonny

Business Plan of Yarramlumla Guesthouse as Support toIncrease Tourism in North Kuta – Bali

President University, Jababeka, Indonesia

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PARALLEL SESSION SCHEDULE

Friday, November 9th, 2018

Room : Conference Room 3, Time : 09.30 – 11.15Session Chair : Prof. PM. Budi Haryono

Time Authors Title Institutions09.30 – 09.45 Beny

ErikaInstitutional Ownership, Profitability, Tangibility, and Liquidity on Firms’ Capital Structure

Trisakti School of Management, Jakarta, Indonesia

09.45 – 10.00 Sri RahayuYudiRahayu

Shifting in the Role of the Government Internal Auditors, How to Achieve it ?

Universitas Jambi, Indonesia

10.00 – 10.15 Dwita Puji LestariTita Deitiana

The Effect of Company Characteristics and Corporate Governance to Corporate Social Responsibility Disclosure: A Study on SRI-KEHATI Index Listed on Indonesia Stock Exchange

Trisakti School of Management, Jakarta,Indonesia

10.15 – 10.30 Nancy NatawijayaPM Budi HaryonoSaparsoHery Winoto

The Effect of Leadership and Organizational Climate on Turnover Intention Mediated by Job Satisfaction

UKRIDA, Jakarta, Indonesia

10.30 – 10.45 Astuti PurnamawatiRetno Wulandari

Economic Valuation of Pantai Baru Bantul Regency Using Travel Cost Method

STIE YKPN, Yogyakarta, Indonesia

10.45 – 11.00 Elsa ImeldaDewi Ayu Patricia

Capital Structure, Corporate Governance Mechanism and Agency Cost

Universitas Tarumanagara, Jakarta, Indonesia

11.00 – 11.15 Roni SetyawanBudi Frensidy

Assessing Business Mobile Content "Mobee" in Indonesia: For Case Study Data 2007 - 2014

Universitas Tarumanagara, Jakarta, Indonesia Universitas Indonesia,Depok, Indonesia

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Book of Abstract

International Conference on Entrepreneurship and Business Management

(ICEBM 2018)

UNTAR

BALI – INDONESIA

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Book of Abstracts

International Conference on Entrepreneurship andBusiness Management

(ICEBM 2018)

Editor in Chief:Keni

Editorial Board:Hetty Karunia TunjungsariIda PuspitowatiJoaquin Aldaz ManzanoRizal Edy HalimTeoh Ai Ping

Publisher:Undergraduate Program – Management DepartmentFaculty of EconomicsUniversitas Tarumanagara

Jl. Tanjung Duren Utara No. 1 Grogol, Jakarta BaratTel +62215655509-10 ext. 210Faks +62215655521Email: [email protected]

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PREFACE

The hospitality and tourism industry has been a fertile field for entrepreneurial business. However, little has been done to provide comprehensive understanding on the way and to the extent of which entrepreneurs influence tourism development. With a conference theme: "The Role of Entrepreneurs in Promoting Tourism and Hospitality Industry", The Seventh ICEBM Untar aims to provide opportunities for academicians and scientists along with professionals, policy makers, and practitioners from various fields to present their research contributions and views, while interacting with members inside and outside of their own particular disciplines. There are three Speakers in The Seventh ICEBM Plenary Session, who are the representative of The Indonesian Ministry of Tourism, Mr. Ivan Malik (Aerowisata Management), and Ms. Linda Lin-Chin Lin (Kun Shan University).

We have received 92 full papers from all participants, which were then being double-blinded reviewed by our Board of Reviewers. We also involve international reviewers who have scientific backgrounds that are in line with the fields of economics, business, management, as well as tourism and hospitality industry. There are 64 papers that are finally accepted to be published in the conference proceedings which comes from participants in Indonesia, Taiwan, Malaysia, Germany, and Vietnam. All papers accepted in the conference will be published in The ICEBM 2018 Proceedings, and will be further submitted to be indexed by SCOPUS and Clarivate.

Last but not least, we wish to express our gratitude for the support of the collaborating institutes, sponsors, scientific committee, and organizing committee. We would also like to thank all the contributing authors for their valuable work in supporting The Seventh ICEBM. Thank you and wishing you all the good experience during the conference.

Editor in ChiefKeni

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TABLE OF CONTENT

32

32

33

34

34

35

35

36

36

37

37

38

FREE CASH FLOW, FIRM CHARACTERISTIC, CORPORATE GOVERNANCE ONEARNINGS MANAGEMENTYulius Kurnia Susanto and Elizabeth Bosta

ASSESSING BUSINESS MOBILE CONTENT "MOBEE" IN INDONESIA: FOR CASESTUDY DATA 2007 – 2014 Ignatius Roni Setyawan and Budi Frensidy

KALIBIRU ECOTOURISM: THE IMPLEMENTATION OF SUSTAINABLE DEVELOPMENT IN RURAL KULON PROGO, YOGYAKARTAKartika Nuringsih, Nuryasman and Cokki

IMPACT OF FINANCIAL LITERACY ON FINANCIAL INCLUSIONNuryasman M.N. and Vincent

EMPLOYEES PERCEPTIONS OF HOTEL EMPLOYMENT IN INDONESIASienny Thio and Foedjiawati

CULINARY EXPERIENCE OF INTERNATIONAL TOURISTS IN INDONESIA ASTUDY ON DENPASAR AND YOGYAKARTA TOURIST DESTINATIONSDeborah C. Widjaja, Serli Wijaya, Regina Jokom, and Monika Kristanti

ENHANCING THE QUALITY OF HUMAN RESOURCES IN THE CONTEXT OFTHE FOURTH INDUSTRIAL REVOLUTION: EXPERIENCE OF CHINA AND IMPLICATIONS FOR VIETNAMLam Thanh Ha, Phung Khanh Chi, and Vo Thy Trang

DO FINANCIAL RATIO, OWNERSHIP AND COMPANY CONDITION AFFECT ON EARNINGS MANAGEMENTAde Lawira and Indra Arifin Djashan

MANAGING THE INTEGRATED TOURISM AREA THROUGH LOCALCOMMUNITY EMPOWERMENTA QUALITATIVE STUDY IN PANTAI MATAHARI TERBIT SANURPutu Ayu Aryasih and Ni Made Eka Mahadewi

LEMBANG ASRI RESORT’S COMPETITIVE ADVANTAGEKevin Christiandy and Jacob Donald Tan

THE EFFECTS OF FINANCIAL ATTITUDE, LOCUS OF CONTROL, ANDINCOME ON FINANCIAL BEHAVIORAgus Zainul Arifin, Irene Anastasia, Halim Putera Siswanto, and Henny

THE IMPACT OF DESTINATION IMAGE AND PERCEIVED QUALITY ON TOURIST LOYALTY IN THE INDONESIAN TOURISM INDUSTRYKeni Keni, Ferry Oktora, and Nicholas Wilson

TOURISM IN CISARUA CHANGES THE CULTURE OF LOCAL PEOPLE: STUDYOF CULTURE ACCULTURATION BETWEEN LOCAL COMMUNITY AND ARABTOURIST IN CISARUASuzy Azeharie and Eko Harry Susanto

38

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CREATING VALUE THROUGH AUTHENTICITY AND SOCIAL EWOMEVIDENCE FROM AUTHENTIC TRADITIONAL YOGYAKARTA CUISINESVita Briliana

39

INVESTIGATING THE DETERMINANTS OF GREEN ENTREPRENEURIAL INTENTION: A CONCEPTUAL MODELChee Wei Loon and Norfarah Nordin

39

EFFECTS OF OWNERSHIP STRUCTURE AND COMPANY CONDITIONS ON EARNINGS MANAGEMENTCynthia Jane and Friska Firnanti

40

MEASURING FINANCIAL PERFORMANCE OF STATE-OWNED ENTERPRISES UNDER AVIATION IN INDONESIA CASE STUDY: PT. ANGKASA PURA I AND PT. ANGKASA PURA IIWiwiek Mardawiyah Daryanto

40

THE IMPACT OF CAPITAL STRUCTURE DETERMINANT ON INVESTMENT OPPORTUNITY: EVIDENCES FROM MANUFACTURING COMPANIES IN ASEAN COUNTRIESI Gede Adiputra and Atang Hermawan

41

WHEN THE EAST MEETS THE WEST: A COMPARATIVE STUDY OF BELIZE’S AND TAIWAN’S BUSINESS CULTURE FOR EFFECTIVE AND SUCCESSFUL BUSINESS COMMUNICATION AND OPPORTUNITIES IN BELIZECheng-Lung Li and Nicole A. Carballo

42

ACCEPTANCE OF TRADE FINANCE DIGITALIZATION AMONG SMES INMALAYSIA: A CONCEPTUAL MODELYeoh Ee Pheng, Teoh Ai Ping, and T.Ramayah

42

THE INFLUENCE OF INFORMATION TECHNOLOGY (IT) KNOWLEDGE ON ORGANIZATION PERFORMANCE WITH ADAPTABILITY TO CHANGE AS A MODERATOR AMONG SMALL MEDIUM ENTERPRISES (SMES) IN MALAYSIA: A CONCEPTUAL PAPERLo Liang Kheng and Rajendran Muthuveloo

43

THE INFLUENCE OF ORGANIZATIONAL COMMITMENT AND CONFLICT RESOLUTION SKILLS ON SAFETY CLIMATE AND ITS IMPACT ON SAFETY ACCIDENTS WITH MODERATION OF HIGH-PERFORMANCE WORK SYSTEM IN STEEL MANUFACTURING INDUSTRIES IN EAST JAVA PROVINCEM Yusuf Arnol, Ida Aju Brahmasari, and Riyadi Nugroho

43

BUSINESS PLAN OF YARRAMLUMLA GUESTHOUSE AS SUPPORT TOINCREASE TOURISM IN NORTH KUTA – BALIDesita Rininda Aji and Sonny

44

BRAND AWARENESS, BRAND MODESTY, CONSUMER INVOLVEMENT, AND PERCEIVED QUALITY OF MODEST SPORTSWEAR IN GREATER JAKARTA, INDONESIADr. Leonnard, Citra Anggia Fathia, and Daniya

45

THE INFLUENCE OF SUSTAINABLE LEADERSHIP AND STRATEGIC AGILITY ON BUSINESS SUSTAINABILITYYu Yin Lim and Ai Ping Teoh

45

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FOSTERING A CITY FARM TO START AN ORGANIC ENTERPRISETsai Shieunt Han

46

THE POTENTIAL MODERATING FACTORS IN INTERNATIONAL STUDENT’S CHOICE OF STUDY DESTINATIONEvelyn Hendriana

46

THE RELATIONSHIP BETWEEN SERVANT LEADERSHIP, PERCEIVEDORGANIZATIONAL CLIMATE AND KNOWLEDGE SHARING QUALITY IN PUBLIC SECTOR: THE MODERATING EFFECT OF ENJOYMENT IN SHARING KNOWLEDGELinda LinChin Lin, Nguyen Thi Hong Nhung, and Pi-Chuan Shen

47

THE CONCEPTUAL MODEL OF SPIRITUAL LEADERSHIP AND SPIRIT AT WORK AS ORGANIZATIONAL AND INDIVIDUAL CAPABILITIES IN SUPPORTING ORGANIZATIONAL COMMITMENT AND JOB SATISFACTION Amelia Naim Indrajaya, Shirley Yeung, Wiwik Mardawiyah Daryanto, and Cut Sjahrifa

47

APPLICATION OF GARCH MODEL IN FORECASTING IDR/USD EXCHANGE RATEKhairina Natsir

48

AN ANALYSIS OF PUSH AND PULL TRAVEL MOTIVATIONS OF LOCAL TOURISTS TO SALATIGA: A CASE STUDYGrace Putlia

49

THE EFFECT OF TOURISM SECTORS ON ASEAN COUNTRIES’ ECONOMIC GROWTH: ANALYSIS PANEL REGRESSIONHary S. Sundoro and Vishnuvardhana S. Soeprapto

49

THE EFFECTS OF VISUAL MERCHANDISING, LAYOUT, STORE FACILITY, STORE ATMOSPHERE IN PATRONAGE STOREAndreas Wijaya, and Ongky Alex Sander

50

THE EFFECTIVENESS OF SOCIAL MEDIA AND ONLINE MARKETING IN PROMOTING INDONESIAN TOURISM (CASE WONDERFUL INDONESIA BRAND)Tisia Priskila

50

A STUDY OF PROBLEM-BASED LEARNING USING PRACTICAL-BASED APPROACH IN MANAGEMENT EDUCATIONTe-Tsai Lu

51

CAPITAL STRUCTURE, CORPORATE GOVERNANCE, AND AGENCY COSTSElsa Imelda and Dewi Ayu Patricia

51

CONSUMER DECISION MAKING PROCESS ON VARIOUS LOCAL PRODUCTS OF BANTEN SPECIALIZED IN ANYER TOURISM AREAMeutia, Tubagus Ismail, Nurul Ummi, and Ayu Fitriani

52

ANALYSIS OF MACRO FUNDAMENTAL AND MICRO FUNDAMENTAL EFFECT ON OWNERSHIP STRUCTURE, AUDITOR OPINION AND VALUE OF THE FIRM IN STATE-OWNED ENTERPRISES COMPANIES IN INDONESIA STOCK EXCHANGEHwihanus, Tri Ratnawati, and Indrawati Yuhertiana

53

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THE FACTORS INFLUENCE INTENTION TO RETIRE: A PERSPECTIVE OF WORKING WOMENKan Wen Huey and Rajendran Muthuveloo

53

THE ROLE OF LOCAL POTENTIAL-BASED ENTREPRENEURSHIPTHROUGH COMMUNITY EMPOWERMENT IN TOURISM VILLAGE DEVELOPMENT(CASE STUDY: PONGGOK VILLAGE, POLANHARJO SUBDISTRICT, KLATEN REGENCY, INDONESIA)Anggi Rahajeng and Galuh Primardianti Suprapto

54

CORPORATE GOVERNANCE, TAX PLANNING AND FIRM VALUESilvy Christina and Nico Alexander

55

CASE STUDY ON THE JOB STRESS AND ADAPTING STRATEGY OF THE CONSTRUCTION WORKERSChin-Chiuan Lin, Yi-Kai Su, Chang-Jiang Lee, and Yi-Chang Chen

55

THE MODERATING EFFECT OF LMX BETWEEN SALESPERSONCOMPETENCIES AND WORK PERFORMANCE: A CASE OF TAIWANESEDEPARTMENT STOREYi-Chang Chen

56

INFLUENCE ASPECTS OF FAMILY VACATION DECISION-MAKING (EVIDENCE FROM INDONESIA)Henilia Yulita

56

INSTITUTIONAL OWNERSHIP, PROFITABILITY, TANGIBILITY, ANDLIQUIDITY ON FIRMS’ CAPITAL STRUCTUREBeny and Erika

57

THE POTENTIAL OF HALAL TOURISM IN BANDUNG CITYVany Octaviany, Rini Andari , and Dendi Gusnadi

57

SOME ANTECEDENTS AND EFFECTS OF USE MOBILE APPS IN TOURISM MARKETINGVita Briliana and Arton Briyan Prasetio

58

SHIFTING IN THE ROLE OF THE GOVERNMENT INTERNAL AUDITORS,HOW TO ACHIEVE IT?Sri Rahayu, Yudi, and Rahayu

58

THE EFFECT OF COMPANY CHARACTERISTICS AND CORPORATEGOVERNANCE ON CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE: A STUDY ON SRI-KEHATI INDEX LISTED ON INDONESIA STOCK EXCHANGEDwita Puji Lestari and Tita Deitiana

59

THE EFFECT OF LEADERSHIP AND ORGANIZATIONAL CLIMATE ON TURNOVER INTENTION MEDIATED BY JOB SATISFACTIONNancy Natawijaya, PM Budi Haryono, Saparso, and Hery Winoto

59

PARENTING STYLE, RISK PROPENSITY, AND ENTREPRENEURIAL INTERESTNikodemus Hans Setiadi Wijaya and Eldian Rinaldi

60

THE IMPACT OF ENTREPRENEURSHIP EDUCATION AND FAMILY ENVIRONMENT ON ENTREPRENEURSHIP MOTIVATION OF COLLEGESTUDENTSAuliya Nurmalasari and Nuning Kristiani

60

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THE INFLUENCE OF CUSTOMER SATISFACTION ON TRUST, WORD OF MOUTH, AND REPURCHASE INTENTION: CASE FOR CONSUMER OF SOUVENIR STORES IN YOGYAKARTAMiswanto Miswanto and Yessi Ria Angelia

61

HOW IRRATIONALITY WORKS IN INDONESIA: A CASE OF FAKEINVESTMENTTri Hendro Sigit Prakosa

61

ECONOMIC VALUATION OF PANTAI BARU BANTUL REGENCY USINGTRAVEL COST METHODAstuti Purnamawati and Retno Wulandari

62

THE EFFECTS OF TRUST, SERVICE QUALITY AND PERCEIVED VALUE ON SATISFACTION AND THEIR IMPACT ON LOYALTYRico, Melitina Tecoalu, Soegeng Wahyoedi, and Eka Desy Purnama

62

THE ROLE OF ETHICAL LEADERSHIP TOWARDS EMPLOYEE PRODUCTIVITY OF MEDIUM ENTERPRISES: AN INDONESIA EXPERIENCESudarmawan Samidi and Cut Sjahrifa

63

AN ASSESSMENT TOWARDS ADVERTISEMENT WITH WARNING LABEL ATTACHED ON THE PRODUCT PACKAGING: KIDS VS TWEENSRizal Edy Halim and Faisal Muttaqin

64

THE INFLUENCE OF EXTERNAL ENVIRONMENT AND RESOURCE CAPABILITY ON THE HYBRID BUSINESS STRATEGY AND BUSINESS PERFORMANCENi Nyoman Kerti Yasa, I Putu Gde Sukaatmadja, I G.A.K. Giantari, and Ni Wayan Yuniari

64

MANAGERIAL CAPABILITIES AND MARKET ORIENTATION IN MEDIATING ENTREPRENEURIAL ORIENTATION WITH BUSINESS PERFORMANCE OF COFFEE PROCESSING SMES IN PUPUANMade Putri Ariasih, Ni Nyoman Kerti Yasa, Ketut Rahyuda, I G. A. Giantari, and Ketut Adi Ananta Shantika

65

THE ROLE OF ORGANIZATION CITIZENSHIP BEHAVIOR (OCB) IN MEDIATING THE ORGANIZATIONAL CULTURE ON THE PERFORMANCE OF LPD EMPLOYEES IN BADUNG REGENCYI Gusti Ayu Dewi Adnyani, I Gusti Agung Ngurah Jaya Widagda, and I Wayan Wina Widyatama

66

BRAND EQUITY ON THE BRANDS H&M, NESTLE & KINDER BY FERRERO:COMPARING THE BRAND EQUITY BETWEEN GERMANY & INDONESIAEve Kuhn

67

BRAND EQUITY ON THE BRANDS STARBUCKS, OREO & HARIBO:COMPARING THE BRAND EQUITY BETWEEN GERMANY & INDONESIAYvonne Rieble

67

COMPARING LIFE SATISFACTION AFTER SHORT VACATION EXPERIENCE BETWEEN INDONESIAN AND GERMANY TOURIST Eve Kuhn, Yvonne Rieble, and Hetty Karunia Tunjungsari

68

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7-1002FREE CASH FLOW, FIRM CHARACTERISTIC, CORPORATE

GOVERNANCE ON EARNINGS MANAGEMENT

Yulius Kurnia Susanto,Elizabeth Bosta

Trisakti School of Management, Jakarta, Indonesia [email protected]

Keywords: Earnings management, free cash flow, profitability, board independence

Abstract: The purpose of this research is to obtain empirical evidence about the influence of free cash flow, audit quality, profitability, board of directors, board independence, growth opportunities, and managerial ownership on earnings management. The population in this research is all listed manufacturing companies in Indonesia Stock Exchange during 2014 to 2016. Samples are obtained through purposive sampling method, in which 60 listed manufacturing companies in Indonesia Stock Exchange meet the sampling criteria resulting 240 data available are taken as sample. Multiple linear regressions and hypothesis testing are used as the data analysis method in this research. The result of this research shows that free cash flow, profitability and boar independence statistically have influence on earnings management. While audit quality, board of directors, growth opportunities, and managerial ownershipstatistically do not have influence on earnings management. This research is expected to enhance the knowledge of management of misinterpretation impacts to earnings information.

7-1003ASSESSING BUSINESS MOBILE CONTENT "MOBEE" IN INDONESIA:

FOR CASE STUDY DATA 2007 – 2014

Ignatius Roni Setyawan,Budi Frensidy

1Department of Management, Faculty of Economy University of Tarumanagara, Jakarta, Indonesia 2Department of Accounting, Faculty of Economy & Business, Universitas Indonesia, Depok,

Indonesia [email protected]

Keywords: Assessing Mobile Content Business, Market Analysis, Financial Analysis, Mobee, Subscriber

Abstract: In the disruption era, so many startups have to really pay attention to the problem of market and financial analysis. The successful experience of Facebook and Alibaba and Gojek & Grab teaches the importance of market and financial analysis [Rene & Li (2016) and (Lee & Shin (2018)]. In fact before the disruption era like today thereis a business that has been highlighted in Indonesia will boom around 2007-2008.This business is a business mobile content Mobee which of course the application has not been Android but still promising. To market Mobee's product successfully it must first be analyzed before financial analysis is about the market

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situation. The market situation of Mobee products is relatively new; because the subscriber is still not familiar with the issue of browsing. But that does not diminish the potential of Mobee's product business. The subscribers (content business users) are no longer overly concerned about the difficulty in browsing; but it is more concerned with the usefulness of browsing for operational activities (business). Looking at the prospects for the future, Mobee deserves to go public in 2011. In comparison, Mobee's business value is 459.6 - 599,6 billion rupiah which is three times from the business value of Kopitime DotCom. Bids for new investors can be considered interesting enough. Because with 20% of shares of Mobee, means new investors get a capitalization of shares of 45.96 - 59.96 billion rupiah. The success of Mobee business will give more opportunity for the development of startups in Indonesia.

7-1004KALIBIRU ECOTOURISM:

THE IMPLEMENTATION OF SUSTAINABLE DEVELOPMENTIN RURAL KULON PROGO, YOGYAKARTA

Kartika Nuringsih,Nuryasman,

Cokki

Economic Faculty, Universitas Tarumanagara, Jakarta, [email protected]

Keywords: SWOT, QSPM, Ecotourism, Sustainable Development, Kalibiru

Abstract: The purpose of the article for evaluating strategies of the developing Kalibiru destination. Since has been established by communal forest farmers association in 2010, the visitor arrivals growing up in until 2016. But the performance tend to down in 2017. Therefore, the managing of ecotourism in Kalibiru need to evaluate the competitiveness of attraction in the destination. SWOT and QSPM analysis were used to make the decisions and suggest strategies planning in ecotourism sector. The results finds that the implementation of sustainable development in Kalibiru was frugal. So, to improve competitiveness the manager able to use the output of SWOT and QSPM approach as tool for managing destination in line sustainable development. Determining the strategies should not be in contradiction to regulation in Kulon Progo. The decision choices must be appropriate to duration priorities, specialize in the short, middle or long term. By using these strategies, developer of Kalibiru can concern toward the stability of triple bottom line strategy. Thereafter, able to defend the competitiveness and to achieve target number of visitors in the Kalibiru destination.

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7- 1005IMPACT OF FINANCIAL LITERACY ON FINANCIAL INCLUSION

Nuryasman M.N.,Vincent

Universitas Tarumanagara,Jakarta, Indonesia [email protected]

Keywords: Financial Literacy, Financial Inclusion and Logistic Regression.

Abstract: This study was conducted with the aim to find out how the impact of financial literacy and financial inclusion on students of the Faculty of Economics, Tarumanagara University. Sampling method was done by stratified random sampling where this research used questionnaire with 472 respondents. While the data analysis technique used is logistic regression analysis, with z-statistic test, F-test, and McFadden R-Square. The results of hypothesis testing show that age has a significant influence on financial literacy, while gender, education, investment experience, academic ability, and residence status have no significant effect on financial literacy. Other findings, financial literacy and income have a significant effect on financial inclusiveness, while financial information sources, distance to banks, and ownership of vehicles have no significant effect.

7 – 1008EMPLOYEES PERCEPTIONS OF HOTEL EMPLOYMENT IN INDONESIA

Sienny Thio,Foedjiawati

1Hotel Management Program, Faculty of Economics,Petra Christian University, Surabaya,Indonesia 2Tourism Management Program, Faculty of Economics, Petra Christian

University,Surabaya,[email protected]

Keywords: Hotel employees, Hotel employment, Indonesia, Perceptions

Abstract: This paper investigates in what extend hotel employees in Indonesia confirm negative perceptions stated by previous studies concerning hotel employment. The quantitative data were obtained by distributing questionnaires to a total of 375 employees working in four- and five-star hotels in Surabaya and Bali. The result revealed that Indonesian employees did not support the proposition that hotel work has a poor image. Being uneducated, unproductive, and unmotivated were the least accepted images pertaining to the hotel characteristics. Independent samples T-test and One-way ANOVA test indicated that employees with different socio-demographic backgrounds of marital status, age, religions, educational levels, and job positions had significant differences in their perceptions towards hotel employment. By acknowledging employees’ perceptions on hotel characteristics, it is expected that hospitality leaders will be able to create a better positive image of the industry in order to attract and recruit better talented employees.

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7-1009CULINARY EXPERIENCE OF INTERNATIONAL TOURISTS IN INDONESIAA STUDY ON DENPASAR AND YOGYAKARTA TOURIST DESTINATIONS

Deborah C. Widjaja,Serli Wijaya,

Regina Jokom,Monika Kristanti

1234Faculty of Economics, Petra Christian University, Surabaya, [email protected]

Keywords: Culinary experience quality, culinary experience satisfaction, destination experience satisfaction, Indonesia.

Abstract: Culinary tourism offers tourists to learn new cultures through their experiences with local food of the visited destinations. The literature shows that although the concept of experience quality, tourist satisfaction in the context of culinary tourism has been confirmed in many previous studies, a study that examines the linkages between those variables and destination experience specifically the culinary experience with local Indonesian food is still rare. The aim of this study was to investigate the effect of culinary experience quality on destination experience satisfaction with culinary experience satisfaction as a mediating variable. In total, 202 international tourists who were in Denpasar and Yogyakarta participated in the survey. The result showed that culinary experience quality positively and significantly influenced culinary experience satisfaction. Further, culinary experience satisfaction was proven to have a positive significant effect on the overall destination experience satisfaction.

7- 1010ENHANCING THE QUALITY OF HUMAN RESOURCES

IN THE CONTEXT OF THE FOURTH INDUSTRIAL REVOLUTION:EXPERIENCE OF CHINA AND IMPLICATIONS FOR VIETNAM

Lam Thanh Ha,Phung Khanh Chi,

Vo Thy Trang

1International Economic Department, Diplomatic Academy of Vietnam, Ha noi, Vietnam2-International Economic Department, Diplomatic Academy of Vietnam, Ha noi, Vietnam

3- Thai Nguyen [email protected]

Keywords: Fourth Industrial Revolution, human resources, labour

Abstract: The Fourth Industrial Revolution, with the core of the latest advanced technologies, is expected to bring new development incentives to developing economies worldwide. It is also predicted to make significant changes to the labour supply and demand, as the Revolution requires workers with highly professional skills,knowledge, as well as innovative and creative ability to be able to catch up with advanced technologies. Therefore, for the countries heavily relying on the golden

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demographic structure for economic growth such as Vietnam and China, enhancing the quality of human resources will be essential to adopt with the new changes in thiscontext. China has gained significant achievements in increasing the labour quality to meet the demand of the economic transition. Given that Vietnam and China share many similarities in economic development models and socio-economic structure, learning from experience of China will make great contribution to the process of enhancing the human resources quality of Vietnam. With brief research of the theoretical basis of human resources and human resources development, this article focuses on analyzing the labour quality enhancing policies of China, from that proposing solutions for Vietnam to raise the quality of the human resources to catch up with the Revolution.

7 – 1011DO FINANCIAL RATIO, OWNERSHIP AND

COMPANY CONDITION AFFECT ON EARNINGS MANAGEMENT

Ade Lawira,Indra Arifin Djashan

STIE Trisakti, Jakarta, [email protected]

Keywords: Earnings Management, Firm Size, Profitability, Leverage, Operating Cash Flow

Abstract: The objective of this research is to obtain empirical evidence that board size, managerial ownership, institutional ownership, firm size, profitability, leverage, operating cash flow and sales growth affect on earnings management. The population of this research is all manufacturing companies listed in Indonesia Stock Exchange from 2014 to 2016. There are 107 manufacturing companies suit the criteria. This research uses multiple regression method. The empirical result of this research shows that only return on asset affect on earnings management.

7 – 1012MANAGING THE INTEGRATED TOURISM AREA THROUGH LOCAL

COMMUNITY EMPOWERMENTA QUALITATIVE STUDY IN PANTAI MATAHARI TERBIT SANUR

Putu Ayu Aryasih,Ni Made Eka Mahadewi

1Travel Business Management, Bali Tourism Institute Bali, Indonesia2Tourism Destination, Bali Tourism Institute, Badung Bali, Indonesia

[email protected]

Keywords: Managing integrated tourism area, community based tourism.Abstract: Community empowerment is an attempt to create a community through the

realization of their potential. The concept of community empowerment as a thought could not be separated from the paradigm of development that is centered on the people. This qualitative study aims to analyze the empowerment of local community

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in managing integrated tourism area of Pantai Matahari Terbit Sanur (PMT) through several components, including some social and environment benefits the local community could get.

7 – 1015LEMBANG ASRI RESORT’S COMPETITIVE ADVANTAGE

Kevin Christiandy,Jacob Donald Tan

Universitas Pelita Harapan, Tangerang, Banten, [email protected]

Keywords: Competitive Advantage, Leadership, Consumer Behaviors

Abstract: Lembang Asri Resort, established in 1990, is one of the hotels that are located in Lembang, Bandung, West Java province. Badan Pusat Statistik (2016) data shows there are 385 hotels with 21,212 room units in Bandung in 2016, which is the most in West Java province. Although the demand is high, the huge growing number of hotels developed by international hotel management chains, domestic chains and individual developers cause an oversupply in Bandung hotel industry. Thus, currently, hotel competitiveness in Lembang is considered to be particularly vigorous. This single instrumental case study offers an explicit insight into Lembang Asri Resort – a 3-stars hotel – through qualitative research to induce factors impacting its competitive advantage to sustain and further become a 4-stars or even 5-stars hotel.

7 – 1016THE EFFECTS OF FINANCIAL ATTITUDE, LOCUS OF CONTROL, AND

INCOME ON FINANCIAL BEHAVIOR

Agus Zainul Arifin,Irene Anastasia,

Halim Putera Siswanto,Henny

1,2,3,4Faculty of Economics,Universitas Tarumanagara, Jakarta, [email protected]

Keywords: Financial Attitude, Locus of Control, Income, Financial Behavior

Abstract: This study aims to examine whether by having sufficient opportunity and knowledge on how to manage the income, the workforce will have good financial behavior. This research is based on Theory of Reasoned Action (TRA), and then developed into Theory of Planned Behavior (TPB). The dependent variables in this study are locus of control, financial attitude, and income of the workforce who have been working and living in Jakarta – Indonesia. The samples consisted of 395 respondents, which were taken through purposive sampling technique, and then the data was processed by using SmartPLS version 3.0. Eventually, this study found that financial attitude, locus of control, and income positively affect financial behavior.

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7 – 1018THE IMPACT OF DESTINATION IMAGE AND PERCEIVED QUALITY ON

TOURIST LOYALTY IN THE INDONESIAN TOURISM INDUSTRY

Keni Keni,Ferry Oktora,

Nicholas Wilson

1Management Department, Universitas Tarumanagara, Jakarta, Indonesia 2 Management Department, Universitas Tarumanagara, Jakarta, Indonesia

3 Master of Management Department, Universitas Tarumanagara, Jakarta, Indonesia [email protected]

Keywords: Destination Image, Perceived Quality, Tourist Satisfaction, Tourist Loyalty, Tourism Industry

Abstract: This research was conducted in order to determine both the direct and indirect effect of destination image and perceived quality on tourist loyalty through touristsatisfaction. This research implemented survey method, in which a total of 150 respondents participated in this research. Data were collected using questionnaires, in which questionnaires were electronically distributed to all respondents. Data then were analysed using partial least squares-structural equation modelling (PLS-SEM) method. Based on the data analysis, it was concluded that both destination image and perceived quality had a positive impact on tourist loyalty, either directly or indirectly through tourist satisfaction.

7 – 1019TOURISM IN CISARUA CHANGES THE CULTURE OF LOCAL PEOPLE: STUDY OF CULTURE ACCULTURATION BETWEEN LOCAL COMMUNITY

AND ARAB TOURIST IN CISARUA

Suzy Azeharie, Eko Harry Susanto

1Faculty of Communication, Tarumanagara University, Jln. S. Parman No. 1, Jakarta, [email protected]

Keywords: Tourism, Cisarua, culture, Arab tourists.

Abstract: This research was conducted in order to determine both the direct and indirect effect International Organization for Migration placed boat people from Vietnam in Cisarua, Puncak, West Java Province in late 1970s. Afterward the refugees from in-conflict countries such as Afghanistan, Syria and Iraq also placed in Cisarua. Since the early of 1990s one by one tourist from Arab countries have come to Cisarua. They come from Saudi Arabia, Qatar, United Arab Emirates and others. The numbers have risen day by day and some marry with local women. In general they stay in Cisarua for two or three months. To meet the needs of Arab tourists, slowly the indigenous people who ethnically Sundanese and traditionally live from the agricultural sector, turned into service providers. They run kiosks and stall which provide the daily needs of the tourists. Local residents also open barbershop, stalls

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selling telephone credits, Arabic food store , car rental, goats sellers, become maids, become chauffeurs and many more. This paper will discuss how Arab tourists in Cisarua change the culture of local people.

7 – 1024CREATING VALUE THROUGH AUTHENTICITY AND SOCIAL EWOM

EVIDENCE FROM AUTHENTIC TRADITIONAL YOGYAKARTA CUISINES

Vita Briliana

Trisakti School of Management, Jakarta, [email protected]

Keywords: Authenticity, Social eWOM, Value, Behavior intention.

Abstract: This study adapted the Mehrabian-Russell (M-R) model to examine how authenticity and social electronic word-of-mouth (eWOM) factors influence Indonesian consumer behavioral intention toward authentic traditional Yogyakarta cuisines. This study used nonprobability sampling with purposive sampling methods and received 310 respondents. The theoretical model was tested using structural equation modeling with partial least squares (SEM-PLS). The paper found support for the positive effect of authenticity (i.e. food and atmosphere), social eWOM, and perceived value. Results indicate that social eWOM was a strong factor influencing perceived value toward a traditional food hailing from Yogyakarta. Theoretical and managerial implications are elaborated.

7 – 1025INVESTIGATING THE DETERMINANTS OF GREEN ENTREPRENEURIAL

INTENTION: A CONCEPTUAL MODEL

Chee Wei Loon, Norfarah Nordin

Graduate School of Business, Universiti Sains Malaysia, [email protected]

Keywords: Green Entrepreneurship, Malaysia, Intention, TPB, Green Entrepreneurial Intention.

Abstract: Green entrepreneurship is an emerging important agenda in business education as well as economic policy. It is recognized as a crucial path to green economic growth that is instrumental to sustainability. Despite its importance, the knowledge about the determinants to nurture the green entrepreneurial intention is still at infancy. The gaps in literature provide great opportunity for this research. To address these gaps, investigation on the determinants of green entrepreneurial intention are pursued and explained based on the Theory of Planned Behaviour in the context of Malaysian MBA student. Educational service provider, green business community and educational policy makers will be benefited from the findings of this research as it provides the determinants and insights on green entrepreneurial intention. This will help stakeholders of education to align their strategies in developing their business education programs.

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7 – 1027EFFECTS OF OWNERSHIP STRUCTURE AND COMPANY CONDITIONS

ON EARNINGS MANAGEMENT

Cynthia Jane, Friska Firnanti

Trisakti School of Management, Jakarta, [email protected]

Keywords: Earnings management, ownership, ROA, leverage, operating cash flow, and growth.

Abstract: This research aims to obtain empirical evidences about effects of ownership structure, return on asset, size, leverage, operating cash flow and sales growth on earnings management. The sample used in this research was secondary data from annual report of non-financial company listed in Indonesia Stock Exchange from 2013-2015. The samples of this research are 285 data using purposive sampling method. The result of this research shows that institutional ownership, return on asset, leverage, operating cash flow and sales growth had effect on earningsmanagement, while managerial ownership, board of director size and firm size had no effect on earnings management.

7 – 1028MEASURING FINANCIAL PERFORMANCE OF STATE-OWNED ENTERPRISES

UNDER AVIATION IN INDONESIACASE STUDY: PT. ANGKASA PURA I AND PT. ANGKASA PURA II

Wiwiek Mardawiyah Daryanto

LPPM, Sekolah Tinggi Manajemen IPMI, Jakarta, [email protected]

Keywords: Financial Performance, Financial Ratios, SOEs, VIWI, Aviation

Abstract: Visit Wonderful Indonesia (VIWI) 2018 is the government program with targets of 17 million tourists and 18 destinations across Indonesia. An excellent performance of State-Owned Enterprises (SOEs) under aviation is mandatory. This study aims to measure the financial health conditions of the two SOEs under aviation i.e PT Angkasa Pura I (AP I) and PT Angkasa Pura II (AP II) in 2011-2015. The DecreeNo.KEP-100/MBU/2002 of Indonesia Ministry of SOEs on June 2002 provides the mandatory of measuring and rating the financial health condition of SOEs. The results of eight financial ratios investigating; 1) return on equity, 2) return on investment, 3) cash ratio, 4) current ratio, 5) collection period, 6) inventory turnover, 7) total asset turnover, 8) total equity to total asset, then be validated by the said Ministry of SOEs Decree to conclude the yearly financial health conditions of each SOEs The result shows that in 2011 - 2015, both SOEs achieved financial healthy condition levels, although AP II was better performance than AP I as shown in the rating as follows; AP I (BBB, BBB, BBB, A, and A); and AP II (AA, AA, A, A, and A). However, AP I was successfully achieve the highest levels in 2014 and 2015, from B to A levels. This study has added the knowledge in the financial

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literature. It also gives a strong insight for managers in aviation industry about the financial performance. Therefore, the managers could make decisions to increase both market share and profitability.

7 – 1029THE IMPACT OF CAPITAL STRUCTURE DETERMINANT ON

INVESTMENT OPPORTUNITY: EVIDENCES FROM MANUFACTURINGCOMPANIES IN ASEAN COUNTRIES

I Gede Adiputra, Atang Hermawan

Faculty of Economics of Universitas Tarumanagara, Jakarta, IndonesiaFaculty of Economics and Business of Pasundan University, Bandung, Indonesia

werkodoro32@@gmail.com

Keywords: Capital Structure, Investment Opportunity, Manufacture

Abstract: The purpose of this research is to obtain the result that determines the capital structure that consist of: firm size, financial risks, profitability, and debt policy on investments opportunityinfiveASEAN countries: Indonesia, Malaysia, Singapore, Thailand, and Philippines. The subject of this research is the manufacturing companies that is listed on the stock exchange market between the Year 2011 to 2016.Data analysis method used in this research is Simultaneous Regression and panel. The result of this research proved that firm size had a positive and significant influence on Investment OpportunityinIndonesia, Malaysia and Singapore and not significant in Thailand and Philippines; the financial risk had no influence on Investment Opportunity in five ASEAN countries; Profitablity had a positive and significance influence on Investment Opportunity in Singapore, Phillipine, and Thailand. The debt policy had negative and significance influence in Indonesia, Thailand, and Phillipine. The currency rate play a significant role for Investment Opportunity in Indonesia, Malaysia, and Singapore; altogether, the capital structure had significant influenceonInvestment Opportunity in Singapore gave no significance but instead had significant influence in the other four ASEAN countries.

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7 – 1030WHEN THE EAST MEETS THE WEST:

A COMPARATIVE STUDY OF BELIZE’S AND TAIWAN’S BUSINESS CULTURE FOR EFFECTIVE AND SUCCESSFUL BUSINESS

COMMUNICATION AND OPPORTUNITIES IN BELIZE

Cheng-Lung Li, Nicole A. Carballo

Kun Shan University, Tainan, Taiwan R.O.C.Kun Shan University, Belize City, Belize

[email protected]

Keywords: Capital Structure, Investment Opportunity, Manufacture Business Culture, Cross-cultural Communication, Intercultural Communication, Effective Business Communication, Taiwan, Belize

Abstract: In global business, cultural differences influence effective communication and any misunderstanding may directly affect business relationships. Therefore, countries of different cultural backgrounds should aim to understand each other. This thesis is a guide for Belizean and Taiwanese corporations and individuals who intend to work or do business in Belize. Qualitative research, interviews, is used to gather information to support or disprove theoretical research from Hofstede and Lewis mentioned in this study. The findings show the explanations of cultural differences and similarities between Belize and Taiwan, as well as suggestions for breaking cultural barriers between them. The results collected can inform readers on Belizean and Taiwanese culture, and therefore, be applied to the Belizean and Taiwanese business community.

7 – 1031ACCEPTANCE OF TRADE FINANCE DIGITALIZATION AMONG SMES IN

MALAYSIA: A CONCEPTUAL MODEL

Yeoh Ee Pheng, Teoh Ai Ping, T.Ramayah

Graduate School of Business, Universiti Sains Malaysia, Penang, MalaysiaSchool of Management, Universiti Sains Malaysia, Penang, Malaysia

[email protected]

Keywords: Acceptance, Trade Finance Internet Banking Services, Small and Medium-Sized Enterprises, Malaysia

Abstract: The Internet is a very powerful tool and become a major challenge to service providers with the amount and scale of products and services offered online. The rapid growth of Internet and IT/IS applications used in businesses has resulted to digitalization of trade finance. However, the trade finance Internet banking services is under-utilized despite availability. Service providers that had heavily invested in trade finance Internet banking services will be very much interested to know what are

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the determinants that can increase the system’s acceptance and utilization. The purpose of the study is to investigate the determinants that affect acceptance of trade finance Internet banking services. Small and Medium-Sized Enterprises (SME) are they key focus for this study as they are the catalyst and key contributors to national economies. This study will make contribution to banking literature by providing insights on the IT/IS acceptance. It will also help service providers to better justify their investments.

7 – 1032THE INFLUENCE OF INFORMATION TECHNOLOGY (IT) KNOWLEDGE

ON ORGANIZATION PERFORMANCE WITH ADAPTABILITY TO CHANGE AS A MODERATOR AMONG SMALL MEDIUM ENTERPRISES

(SMES) IN MALAYSIA: A CONCEPTUAL PAPER

Lo Liang Kheng, Rajendran Muthuveloo

1Graduate School of Business, Universiti Sains Malaysia, Penang, [email protected]

Keywords: Information Technology (IT) Knowledge, Adaptability to Change, Organization Performance, Resource-based view theory, Small Medium Enterprises (SMEs).

Abstract: The raising business cost with ever changing business environment forces SMEs to developed adaptability and flexibility that will ensure their survival and improved performance. In the digital age, no business can grow without the use of information technology (IT). Organization performance of SMEs is the key focus for this study as SMEs are the key contributors to national economy. This study will be useful for entrepreneurs as well as academic scholars in generating a framework that can improve overall organizational performance in an emerging economic context.

7 – 1033THE INFLUENCE OF ORGANIZATIONAL COMMITMENT AND

CONFLICT RESOLUTION SKILLS ON SAFETY CLIMATE AND ITS IMPACT ON SAFETY ACCIDENTS WITH MODERATION OF HIGH-

PERFORMANCE WORK SYSTEM IN STEEL MANUFACTURING INDUSTRIES IN EAST JAVA PROVINCE

M Yusuf Arnol, Ida Aju Brahmasari,

Riyadi Nugroho

UNTAG, Surabaya, [email protected], [email protected]

Keywords: The Organizational commitment, conflict resolution skills, safety climate, safety accidents, high-performance work system.

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Abstract: This research aims to examine and analyze the influence of organizational commitment and conflict resolution skills on safety climate and its impact on safety accidents with moderation of high-performance works system in steel manufacturing industries in East Java Province. Data were collected from 115 production division employees of steel manufacturing industries in East Java Province. Structural Equation Modelling was used to analyze the data using AMOS 20.0 software. The results of this study indicate that: organizational commitment and conflict resolution skills have positive and significant influence on safety climate; safety climate has positive and significant influence on safety accidents; and high-performing work system significantly moderating the influence of safety climate on safety accidents in steel manufacturing industries in East Java province.

7 – 1038BUSINESS PLAN OF YARRAMLUMLA GUESTHOUSE AS SUPPORT TO

INCREASE TOURISM IN NORTH KUTA – BALI

Desita Rininda Aji,Sonny

1Student, faculty of business,President University, Jababeka, Indonesia2 Lecturer, faculty of business,President University, Jababeka, Indonesia

[email protected]

Keywords: Tourism, Bali, North Kuta, Business Plan, Guesthouse

Abstract: One of the most famous tourism destinations in Indonesia is Bali island, the island of Bali brings the name of Indonesia's national scent in the international world. However, Bali is still in shortage of room accommodation (Budiasa, 2018). It is estimated that Bali has a shortage of 1,200 rooms for upper class market or 20% of 6,000 hotel rooms that are considered quite representative. Here is the breakdown of hotel supplies in Bali today. Seeing the data above and with consideration of available land and capital, therefore author of this business plan choose guest houseto build because the number is still relatively lower than other accommodation. The product of Yarralumla Guesthouse is room accommodation, so people can stay in our guest house when they come to Bali for all kind of purposes. The location is strategic, not really far from entertainment spots such as Batu Bolong beach, Splash Waterpark Bali and Taman Segara Madu Waterpark. The working capital is IDR 1.611.525.000,- and payback period in 4 years and 2 months. The business will make nett profit at IDR 173.610.000,- in its first year of operation, RoA 2,38%, improve to 7,96% in 5th year.

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7 – 1041BRAND AWARENESS, BRAND MODESTY, CONSUMER INVOLVEMENT, AND PERCEIVED QUALITY OF MODEST SPORTSWEAR IN GREATER

JAKARTA, INDONESIA

Dr. Leonnard, SE, M.Comm, Citra Anggia Fathia,

Daniya

IPMI, Jakarta, Indonesia [email protected]

Keywords: Modesty, Sportwear, Brand awareness, Brand modesty, Consumer involvement,Perceived quality, SEM-PLS

Abstract: Indonesia is the country with the largest Muslim population in the world with 87 percent of its population is Muslim (USCIRF, 2017). With this condition, modest sportswear has a huge market potential. In addition, Indonesian culture, in general, has always valued the norm of modesty. In this study, we investigate the relationship between brand awareness, brand modesty, consumer involvement and perceived quality of modest sportwear in Greater Jakarta, Indonesia. Data analysis was carried out by performing PLS-SEM and SmartPLS software package. The result indicates that brand modesty and consumer involvement have significant positive effects on perceived quality of modest sportswear in Greater Jakarta, Indonesia. Furthermanagerial implications are discussed.

7 – 1043THE INFLUENCE OF SUSTAINABLE LEADERSHIP AND STRATEGIC

AGILITY ON BUSINESS SUSTAINABILITY

Yu Yin Lim, Ai Ping Teoh

1Graduate School of Business, Universiti Sains Malaysia, Penang, [email protected]

Keywords: Sustainable Leadership, Strategic Agility, Business Sustainability, Public Listed Companies, Malaysia

Abstract: In today’s dynamic business world, companies are moving toward business sustainability strategy and regard it as a core company business. Based on dynamiccapabilities theory and contingency theory, this paper presents a conceptual model which suggests sustainable leadership being a crucial capability that influence business sustainability while strategic agility plays a vital role in enhancing the impact towards business sustainability among public listed companies in Malaysia. The conceptual model proposed in this study enriches the literature in organizationalperformance, shifting from traditional profit-based measurements to a holistic view of business sustainability. Practically, this study provides insights to the regulators and managers that sustainable leadership is an important capability; and along with strategic agility; drive business sustainability among Public Listed Companies in Malaysia.

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7 – 1044FOSTERING A CITY FARM TO START AN ORGANIC ENTERPRISE

Tsai Shieunt Han

Kun Shan University, Tainan, [email protected]

Keywords: City farm, organic products, health, quality of life, environmentally friendly

Abstract: For forwarding quality of life and health condition of Taiwan busy urbanites, we diversify an alternate business blueprint such as green products of sachet, perfume, wash supplies and skin-care, etc. in order to service our consumers. We plan to get involve in the activities mentioned above and enhance our publicity more in the offing.We hence conducted an investigation of organic enterprise that includes city farm and organic product acceptance and cognition. The result is that Taiwan urbanities accept city farm which can save cost of living and cognition of organic products which can forward their physical and psychological health. On top of that,Taiwan urbanites look cost of living and quality of life as an important part of life.We city moms take more care over organic products, green enterprise and cost of living for our family as a start and willing to promote carbon emission and quality of life of Taiwan urbanites as well. The community impact is useful for the urgent movement of production of green products presently. We hope the extreme goal of energy conservation will be done to promote environmentally friendly of Taiwan and world and will meet the CSR (corporate social responsibility) hopefully and eventually

.

7 – 1047THE POTENTIAL MODERATING FACTORS IN INTERNATIONAL

STUDENT’S CHOICE OF STUDY DESTINATION

Evelyn Hendriana1,2

IPMI International Business School, Jl. Rawajati Timur I No. 1, Kalibata, Jakarta, Indonesia2PhD Candidate, Putra Business School, University Putra Malaysia, Serdang, Selangor, Malaysia

[email protected]

Keywords: Cultural values, Openness, Study destination, Theory of planned behavior

Abstract: As people tend to associate higher education with cultural capital, many upper- and middle-class families push their children to continue their education at tertiary level. It is evident that people in developing countries perceive foreign education qualification is better than the qualification offered by local institutions, which encourages them to send their children abroad. The emergence of new education hubs such as Singapore, Malaysia, China, and South Korea intensifies the competition to attract international students among host countries and international higher education providers. Hence, government of host countries and marketers must know the factors influencing international student’s choice of study destination. The objective of this paper is to extend the current knowledge on international student’s decision by including personality traits and cultural values as moderating factors of international student’s choice.

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7 – 1048THE RELATIONSHIP BETWEEN SERVANT LEADERSHIP, PERCEIVED

ORGANIZATIONAL CLIMATE AND KNOWLEDGE SHARING QUALITY INPUBLIC SECTOR: THE MODERATING EFFECT OF ENJOYMENT IN SHARING

KNOWLEDGE

Linda LinChin Lin, Nguyen Thi Hong Nhung,

Pi-Chuan Shen

Institute of Business Administration Kun Shan University, Kunda Rd, Yongkang Dist , TaiwanDepartment of Business Administration, Kun Shan University, Yongkang Dist, Taiwan

[email protected]

Keywords: Knowledge sharing Quality, Perceived Organizational Climate, Servant Leadership,Public Organizations, Enjoyment in sharing knowledge

Abstract: The purpose of this study is to explore the moderating effect of enjoyment in sharing knowledge to the association of perceived organizational climate and servant leadership towards knowledge sharing quality in the nature context of public sector. The significant role of servant leadership style is examined to increase the quality of knowledge sharing among public servants. Besides, the relationship between organizational climate and sharing knowledge culture in business performance also re-investigated under the perceived empathy, courage and support from civil servant’s perspectives. The survey conducted within Vietnamese public organizations- in which the impact of servant leadership has not raised much concerns from researchers. Overall, these empirical study’s results with the hopes to contribute to implications on knowledge management in the public organizations, enhancing critical roles of servant leadership associated with appraising personal motivation at the aim to enrich more and more the culture of sharing knowledge aswell as to pave the way for the success of knowledge management strategy within the public context.

7 – 1050THE CONCEPTUAL MODEL OF SPIRITUAL LEADERSHIP AND SPIRIT AT WORK AS ORGANIZATIONAL AND INDIVIDUAL CAPABILITIES IN

SUPPORTING ORGANIZATIONAL COMMITMENT AND JOB SATISFACTION

Amelia Naim Indrajaya,Shirley Yeung,

Wiwik Mardawiyah Daryanto,Cut Sjahrifa

1,3,4Sekolah Tinggi Manajemen IPMI, Jakarta, Indonesia2Gratia Christian [email protected]

Keywords: Spirit at Work, Spiritual Leadership, Organizational Commitment, Job Satisfaction, Competitive Advantage

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Abstract: This conceptual model of spiritual leadership and spirit at work is aimed to integrate workplace spirituality in a resource-based view strategic management approach, where organizational capabiilties is in the form of Spiritual Leadership and individual capabilities is in the form of Spirit at work. Both are supporting Organizational Commitment and Job Satisfaction as a competitive advantage. It starts with a vast exploration on Strategic Management and the Resource Based View approach from the Management perspective, and Psychology aspect through the work in Managerial Psychology and through the spiritual and theological perspective which influences the individual resources and capabilities. The multiple origins are possible in the Strategic management field which is intertwined with many other field, andthrough the heterogeneous Resource Based View approach toward competitive advantage. The significance of the study is to show that workplace spirituality matters in a resource-based view strategic management approach where theintangible resource and capabilities show the valuable, rare, inimitable and organized (VRIO) traits. Once managed properly it has the potential to be a sustainable competitive advantage policy.

7 – 1051APPLICATION OF GARCH MODEL IN FORECASTING IDR/USD

EXCHANGE RATE

Khairina Natsir

Economic Faculty, Universitas Tarumanagara, Jakarta, [email protected]

Keywords: modeling, exchange rate, GARCH, forecasting

Abstract: Modeling and Forecasting the IDR to USD exchange rate is a very crucial thing inbusiness to know the model of exchange rate fluctuation and taking the right financialdecisions. Therefore, financial managers in a multinational company are required to beable to understand exchange rate forecasting in order to make financial decisions inorder to optimize the value of the company. The purpose of this research is to do themodeling and forecasting of IDR exchange rate against USD using GARCH model.GARCH model is a suitable model used for financial analysis because assuming theexistence of heteroskedastisitas not a problem but can be used to predict future pricevolatility. GARCH models pay attention to the variance and error term in doing theforecasting. The results showed that the GARCH model (1,1) was the best model inrepresenting exchange rate movements during the study period. The result offorecasting of IDR to USD exchange rate for 5 days after the research period are14065, 04072, 14078, 14084 and 14090.

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7 – 1052AN ANALYSIS OF PUSH AND PULL TRAVEL MOTIVATIONS OF LOCAL

TOURISTS TO SALATIGA: A CASE STUDY

Grace Putlia

Universitas Bunda Mulia, Jakarta, [email protected]

Keywords: Motivation, push-pull factor, Salatiga, tourist, travel

Abstract: The importance of the destination market to the destination area has attracted the interest of researchers in understanding the motivation of local tourist who prefer to travel across the island and city in Indonesia rather than aboard. The success of the marketing objectives should be guided by an in-depth analysis of the motivation of the traveller and for that reason the study adopts a model based on push and pull factors as a conceptual framework. As little information has been documented about travel motivations to Salatiga, this study attempts to identify motivation factors of local tourist. Because different tourist markets show different behaviour domains this may have important marketing implications for countries especially in terms of inspection of motives in market segmentation, designing promotional programs and making decisions about destinations development. Analysis of 21 informants' answers using qualitative research methods and case study research designs, it isexpected that Salatiga can become more attractive to become a destination for local tourists.

7 – 1053THE EFFECT OF TOURISM SECTORS ON ASEAN COUNTRIES’

ECONOMIC GROWTH: ANALYSIS PANEL REGRESSION

Hary S. Sundoro,Vishnuvardhana S. Soeprapto

Universitas Bunda Mulia, Jakarta, [email protected]

Keywords: ASEAN, GDP, panel regression, tourism

Abstract: Tourism industry has been an interesting phenomenon for the countries in ASEANregion because tourism sector may give a large contribution for ASEAN countries’ GDP. The greater GDP, the better economic condition of a country where GDP itself can be obtained from some sectors and one of them is tourism sector. By knowing the importance of tourism sector to ASEAN economic, then the countries in ASEAN region are able to do some acts which are needed to support tourism sector becoming more interesting and more adequate. Therefore, this research is done to examine the effect of tourism sector which can be separated into tourist arrival and tourism receipts on ASEAN countries’ GDP. The data is used from year 2011 until 2015 and the method is analysis panel regression. The result of this research is expected to answer: 1). The effect of tourist arrival and tourism receipts on ASEAN countries’

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GDP. 2). Then, the result of this research is as well as to prove that tourism sector effects ASEAN countries’ GDP simultaneously.

7 – 1054THE EFFECTS OF VISUAL MERCHANDISING, LAYOUT, STORE

FACILITY, STORE ATMOSPHERE IN PATRONAGE STORE

Andreas Wijaya, Ongky Alex Sander

Bunda Mulia University, Jakarta, [email protected]

Keywords: Visual Merchandising, Layout. Store Facility, Store Atmosphere, Patronage Store

Abstract: This study examines the effects of a visual merchandising, layout, store facility, and store atmosphere effects on patronage store in Transmart Carrefour Cempaka Putih Central Jakarta. Using the purposive sampling, 85 complete samples were obtained via field questionnaire survey. The research model was tested using Smart PLS02 and the result of correlation test of store atmosphere variables was 64.98% influenced by a visual merchandising, layout, and store facilities and the rest of 35.02% influenced by other variables not examined in this study. Patronage store variables influenced by the store atmosphere of 9.60%, while the remaining 90.4% influenced by other variables not examined in this study. The result of the hypothesis test is H1 accepted, which means that the store atmosphere variable has a significant influence on the variable of store atmosphere. H2 is rejected, which means layout variables does not have a significant influence on the store atmosphere. H3 is accepted, whichmeans store facilities variables have a significant influence on the shop atmosphere. H4 is accepted, which means that the store atmosphere variables have a significant influence on patronage store.

7 – 1055THE EFFECTIVENESS OF SOCIAL MEDIA AND ONLINE MARKETING IN

PROMOTING INDONESIAN TOURISM(CASE WONDERFUL INDONESIA BRAND)

Tisia Priskila

Management, University of Bunda Mulia, Jakarta, [email protected]

Keywords: Social media, online, awareness, intention, marketing

Abstract: Tourism is an important sector in Indonesia. In promoting destinations, the role of social media increases day by day. Promotions through digital media such as website and social media are believed provide convenience for all tourists who want to know and explore Indonesia. The research objectives are to analyze the utilization of social media such as Youtube and Instagram and online marketing such as website as a means of promotion that build customer awareness and leads to their intention to

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choose Indonesian tourism destination. The analysis method used is Partial Least Square (PLS) with sample of 100 respondents. Research results showed that social media marketing and online marketing increase customer awareness, customer awareness increases customer intention, and social media marketing and online marketing increases customer intention directly and indirectly through customerawareness.

7 – 1058A STUDY OF PROBLEM-BASED LEARNING USING PRACTICAL-BASED

APPROACH IN MANAGEMENT EDUCATION

Te-Tsai Lu

Department of Business Administration, Kun Shan University, Tainan, [email protected]

Keywords: Industrial practice case, 5P practice method, Practical-based approach, Management education.

Abstract: This study aimed to integrate the Babson entrepreneurial 5P practice method of practical-based approach, which is applied to the teaching courses when guiding students to solve industrial problems. The results showed that that through the game based enlightenment activities, students’ willingness to participate in interaction can be improved; the students have made significant progress in the industrial environment and the interaction between the organization itself and other elements; before and after the experiment that the students thought they had more opinions than others after learning, but did not think that these ideas were very different from others; students feel the importance of the team and the self reflection; and students feel that they are more able to reflect on the interaction with others and their emotional reactions after class.

7 – 1059CAPITAL STRUCTURE, CORPORATE GOVERNANCE, AND AGENCY

COSTS

Elsa Imelda,Dewi Ayu Patricia

Faculty of Economics, Universitas Tarumanagara , Jakarta, [email protected]

Keywords: Capital Structure, Corporate Governance , General and Administrative Expense ,Agency Cost.

Abstract: The purpose of this empirical research is to examine the impact of capital structureand good corporate governance on agency cost . This research used 104 manufacturing companies listed on the Indonesia Stock Exchange from 2014-201 6as sample. This research used fixed effect models from Eviews 9 as the research model program. The statistical method used to test the hypothesis is the multiple

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linear regression model. General administrative expense ratio is used as a proxy to measure agency cost. Capital structure is measured by debt to asset ratio and long term debt to asset ratio. Corporate governance mechanism is measured by managerial ownership and board of director. The results showed that debt to asset ratio has a significant effect on agency cost. The long term debt to asset ratio, managerial ownership, and board size do not have a significant effect on agency cost.

7 – 1060CONSUMER DECISION MAKING PROCESS ON VARIOUS LOCAL

PRODUCTS OF BANTEN SPECIALIZED IN ANYER TOURISM AREA

Meutia,Tubagus Ismail,

Nurul Ummi,Ayu Fitriani

Sultan Ageng Tirtayasa University, Serang, [email protected]

Keywords: Decision-making process, local Banten products, beach tourism

Abstract: The purpose of this study was to assess the consumer decision-making process towards various typical local Banten products that exist in the Anyer beach tourism area. The object of this research is tourists who are in Anyer tourist beach area in 3 locations, namely 0 Km beach, Marbella Hotel and Mambruk Hotel. The method used in this research is quantitative descriptive method. The sampling technique used is nonprobability sampling by accidental sampling. The location is determined intentionally (purposive) that is at the tourist location of Anyer beach. The analytical method used is descriptive analysis by spreading the questionnaire and then identifying the consumer decision-making process in choosing a typical local Banten product. Secondary data is obtained by various agencies such as the Department of Tourism, Cooperatives and MSEs and other literature studies. The results of this study indicate that tourists are interested in buying typical local products for gifts that are important guaranteed continuity, more attractive packaging and hygiene, parking available. The results of this study are very useful for SMEs to develop their products and for local governments in planning the development of Anyer tourism areas and the development of local khal SME products in supporting the tourism sector.

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7 – 1061ANALYSIS OF MACRO FUNDAMENTAL AND MICRO FUNDAMENTAL

EFFECT ON OWNERSHIP STRUCTURE, AUDITOR OPINION AND VALUE OF THE FIRM IN STATE-OWNED ENTERPRISES COMPANIES IN

INDONESIA STOCK EXCHANGE

Hwihanus, Tri Ratnawati,

Indrawati Yuhertiana

1Economic Faculty, Unversity of 17 Agustus 1945 Surabaya, Indonesia 2Economic Faculty, University of 17Agustus1945 Surabaya, Indonesia

3Economic and Business Faculty, University of Pembangunan Nasional Veteran Jawa Timur,Indonesia

[email protected]

Keywords: macro fundamentals, micro fundamentals, ownership structure, auditor opinion, value of the firm

Abstract: The State-Owned Enterprise is a company that was unique and in demand by the public because the stock price and value of the firm ware high enough to give investor confidence in buying shares. High value of the firm made researcher keen to test and analyze the causal relationships that affect fundamental value of the firm in the form of micro and macro fundamentals of the ownership structure, financial performance, as well as the value of the company at the State Owned Enterprises listed on the Indonesia Stock Exchange. The research population was in 20 state-owned enterprises listed on the Indonesia Stock Exchange. This research method uses purposive sampling with 12 companies in 2010 - 2015. Data of analysis techniques in this study using Partial Least Square consists of Inner model, Outer model and Weight relations. The test results show that all hypothesis testing studies received are micro fundamentals influencing auditor opinion (H2) and ownership structure (H4) and ownership structure (H7) and auditor opinion (H8) affect the value of the state-owned enterprise.

7-1062THE FACTORS INFLUENCE INTENTION TO RETIRE:

A PERSPECTIVE OF WORKING WOMEN

Kan Wen Huey1,2,Rajendran Muthuveloo 2

1 Wawasan Open University (School of Business & Administration), 10050 Penang, Malaysia2 Universiti Sains Malaysia (Graduate School of Business), 11800 Penang, Malaysia

[email protected]

Keywords: Working Women, Intention to Retire, Job Characteristics, Work Related Factors, Non–work Related Factors

Abstract: This paper illustrates factors influencing the intention to retire amongst women employees. It adopts correlational type research that utilises quantitative research

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method to collect data to address the research objectives. This paper highlights the work and non–work related factors that influence the women employee’s intention to retire. In addition, this paper also provides information on the moderating effect of employee’s personal and job characteristics on the relationship between work and non –work related factors and intention to retire. The outcome of this study will be useful for practitioners to formulate more effective strategies in managing retirement among women, which crucial for their individual and organisational performance. In addition, it also enhances further the knowledge of academicians in the field of retirement as serious attention needed on this area due to tremendous increment of women proportion in labour force worldwide.

7 – 1063THE ROLE OF LOCAL POTENTIAL-BASED

ENTREPRENEURSHIPTHROUGH COMMUNITY EMPOWERMENT IN TOURISM VILLAGE DEVELOPMENT

(CASE STUDY: PONGGOK VILLAGE, POLANHARJO SUBDISTRICT,KLATEN REGENCY, INDONESIA)

Anggi Rahajeng ,Galuh Primardianti Suprapto

1Regional Economic Development Study Program, Vocational College, Universitas Gadjah Mada,Indonesia

2Department of Economics and Business, Vocational College, Universitas Gadjah Mada, Indonesia [email protected]

Keywords: BUMDes Tirta Mandiri; Ponggok Village, Gender, Village Entrepreneurship,Entrepreneurial Ability

Abstract: This paper illustrates factors influencing the intention to retire amongst women The development acceleration in Indonesia began to focus on rural/village development. The connection between entrepreneurship and the development of Ponggok Village is proven by the business management under the BUMDes (Village-owned Enterprise) Tirta Mandiri. The purpose of this study was to determine the relationship between village entrepreneurship with the development of a spring-based tourism village (natural pond) and to find out the comparison of community entrepreneurial abilities based on gender. The methodology used was descriptive analysis with correlation statistics. The results of this study indicated that there was a positive relationship between village entrepreneurship and village development by an increase in BUMDes' contribution to village revenue. The comparison of entrepreneurial abilities between men and women was observed by using indicators of independence,motivation, tolerance, attitudes in facing risk challenges and future orientation. The results of this study indicate that male entrepreneur groups have better entrepreneurial abilities than female groups.Female entrepreneur groups are only superior in terms of independence, so based on these characteristics, the efforts made by female entrepreneurs are relatively more able to survive, but the business scale that is done is relatively less growing and developing compared to male entrepreneur groups. Indicators of entrepreneurial endurance both men and women in the tourism sector, especially tourism village can be developed and tested further by simulating what happens when thereare shockingcases such as an economic crisis and security instability by using econometrics.

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7 – 1064CORPORATE GOVERNANCE, TAX PLANNING AND FIRM VALUE

Silvy Christina,Nico Alexander

1Trisakti School of Management, Jakarta, [email protected]

Keywords: corporate governance, tax planning, firm value

Abstract: This study examined the influence of corporate governance and tax avoidance on firm value and moderating effect of corporate governance on the relationship between tax planning and firm value. Data cover 37 manufacturing companies listed in Indonesia Stock Exchange (BEI) for the period 2014 to 2016. Empirical analysist are conducted using multiple regression and path analysist to identify the presence of moderating variable. The result shows that corporate governance has a positive effect on firm value, which mean the greater corporate governance in companies, higher the firm value. Tax planning has a negative effect on firm value, which mean the higher tax expense, lower the firm value. For moderating effect, the result shows that corporate governance do not moderate relationship between tax planning and firm value.

7- 1066CASE STUDY ON THE JOB STRESS AND ADAPTING STRATEGY OF THE

CONSTRUCTION WORKERS

Chin-Chiuan Lin,Yi-Kai Su,

Chang-Jiang Lee,Yi-Chang Chen*

Department of Business Administration, Kun Shan University, Tainan, [email protected]

Keywords: Job stress, Adapting strategy, Thinking mode, Construction workers.

Abstract: This study aimed to explore the relationship between job stress and adapting strategy of the construction workers of Hushan reservoir dam project in Yulin, Taiwan. The results showed that has an association between salary and job stress, indicating the employers with higher salary had felt lower job stress, and employers who have worked with shorter period were found to feel job stress more than those who have been employed longer. Moreover, male employees showed more job stress than did the females. Educational level is showed as another factor influencing their adapting strategy. The results showed that the more positive thinking the employers have, the more job stress they would relief. This study also obtained following results. (1) The experience has significant differences in job stress rating, the less experience rating higher job stress than more experience. (2) There is a significant difference between the level of education with the cool, optimistic and straight type of thinking mode. (3) Different education levels have different levels of rating when faced with job

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stress. In general, the participants with bachelor have higher job stress rating than the others. (4) The participants with optimistic type of thinking mode rating lower job stress than the others. (5) The relationship between job stress and adapting strategy,showed a negatively correlated. The workers with positive thinking mode are able to adapt the job stress.

7 – 1067THE MODERATING EFFECT OF LMX BETWEEN SALESPERSON

COMPETENCIES AND WORK PERFORMANCE: A CASE OF TAIWANESE DEPARTMENT STORE

Yi-Chang Chen

Department of Business Administration, Kun Shan University, Tainan, [email protected]

Keywords: Salesperson Competency, Work Performance, LMX.

Abstract: The positive relationship between competency and performance has been supported by many studies. However, some managerial factors might moderate the relationship. Therefore, this study aimed to explore the moderating effect of LMX betweensalesperson competencies and work performance. The survey was conducted, and 289 valid questionnaires were collected from the salespersons who work in a Taiwanese department store. The results pointed out: (1) Flexibility, self-confidence and self-control were positively related to task performance, (2) Self-confidence and self-control were positively related to contextual performance, (3) LMX waspositively related to task and contextual performances, (4) The interaction of self-confidence and LMX had negative moderating effect in the relationship between competency and task performance. Furthermore, some managerial suggestions were proposed as well.

7 – 1068INFLUENCE ASPECTS OF FAMILY VACATION DECISION-MAKING

(EVIDENCE FROM INDONESIA)

Henilia Yulita

Universitas Bunda Mulia, Jakarta, Indonesia [email protected]

Keywords: Indonesia, Family Decision-Making Process, Family Member Role Domination, Children as Influencers

Abstract: The purpose of this paper is to investigate influences aspects of family vacation decision making process. This is the empirical research about the family vacation decision making process was conducted on families or at least married couple who had an experienced in making decision for family vacation. Data processing and analysis applied methods of descriptive statistics. The study was based on anextensive literature review and questionnaires; a survey was conducted with all

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family members. The sample size was 212. The findings clearly indicate that influence aspects of family vacation decision-making are vacation preference, frequency of going on a family vacation, time needed to plan a family vacation, average length of family vacation, motives for going on a family vacation, and domination members of the family vacation decision-making process.

7 – 1069INSTITUTIONAL OWNERSHIP, PROFITABILITY, TANGIBILITY, AND

LIQUIDITY ON FIRMS’ CAPITAL STRUCTURE

Beny, Erika

Trisakti School of Management, Jakarta, [email protected]

Keywords: Capital Structure, Institutional Ownership, Profitability, Tangibility, and Liquidity

Abstract: The purpose of this research is to identify the influence of institutional ownership, profitability, tangibility, and liquidity on capital structure. Sample in this research is sub-sector automotive and component companies which are listed in Indonesian Stock Exchange between the years of 2013-2017. This research uses purposive sampling method and multiple regression, to see the contribution of each variable in influence capital structure. The result of this research showed that institutional ownership, profitability, tangibility have no influence toward capital structure and liquidity have influence toward capital structure.

7 – 1070THE POTENTIAL OF HALAL TOURISM IN BANDUNG CITY

Vany Octaviany,Rini Andari ,

Dendi Gusnadi

Telkom University, Bandung, IndonesiaUniversitas Pendidikan Indonesia, Bandung Indonesia

[email protected]

Keywords: Potential, Halal Tourism, Bandung

Abstract: Although Bandung has become one of the leading tourist destinations in West Java, the city has not yet prepared itself to continue to follow the trend of world tourism, i.e. halal tourism. Halal tourism can add to the uniqueness of Bandung City as a tourist destination that always offers a variety of creative and innovative tourism products for tourists. This study was aimed to analyze the potential of halal tourismin the city of Bandung based on the tourists’ perceptions of the readiness of tourism businesses such as tourist attractions, hotels, restaurants, travel agencies, and tour guides in the development of halal tourism in Bandung. The method used in this study was quantitative. The data collection techniques included observations, interviews, and questionnaires. Based on the analysis results, the tourism businesses

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in Bandung City have the potential to be able to face the challenges of halal tourism. This can be seen that the readiness of tourism businesses, i.e. tourist attractions, hotels, restaurants, travel agencies and tour guides, reach 76%. The readiest sector is the restaurants (78.8%), while the least ready sector is travel agency (71.9%).

7 – 1071SOME ANTECEDENTS AND EFFECTS OF USE MOBILE APPS IN

TOURISM MARKETING

Vita Briliana,Arton Briyan Prasetio

Trisakti School of Management, Jakarta, [email protected]

Keywords: Perceived Ubiquity, Perceived Informativeness, Perceived Personalization, PerceivedEnjoyment, Mobile App Usefulness.

Abstract: The purpose of this paper is to provide an improved understanding of the effect ofPerceived Ubiquity, Perceived Informativeness, Perceived Personalization, and Perceived Enjoyment towards Mobile App Usefulness, as well as Mobile App Usefulness towards Revisit Intention. A quantitative approach has been employed. The gathered data obtained using questionnaire with itemized rating scale resulting in 100 respondents. For the purpose of data analysis, Structured Equation Model (SEM)method has been adopted. The causal model was validated using Smart-PLS 2.0. The results indicate that Mobile Application is an important antecedent of RevisitIntention and mediates the influence of Perceived Ubiquity, Perceived Informativeness, Perceived Personalization, and Perceived Enjoyment. The study provides a comprehensive framework of the antecedents and outcome of a mobile application’s usefulness for tourism marketing. The findings provide insight for marketing managers and governments in developing a successful mobile application for tourism marketing.

7 – 1072SHIFTING IN THE ROLE OF THE GOVERNMENT INTERNAL AUDITORS,

HOW TO ACHIEVE IT?

Sri Rahayu, Yudi,

Rahayu

Accounting Department, Jambi University, Jambi, [email protected]

Keywords: Internal Auditors, Qualitative, Watchdog, Consultant.

Abstract: This study aims to explore reality a shift in the role of the government internal auditor. Informants of this research are the internal auditors from different governmental organizations. Data was gathered by using in-depth interview

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technique. The qualitative method used in the study to analyze the data started from filtering data, identifying the theme, linking among the theme, and stating the conclusion. The results show the role of internal auditors in the governmental organization has no longer been dominated by the role of watchdog, but it has shiftedto the role of the consultants, although it has not yet reached as a catalyst. The key factor of the role-shifting is the commitment of the chairman and the quality and quantity of internal auditors.

7 – 1073 THE EFFECT OF COMPANY CHARACTERISTICS AND CORPORATE

GOVERNANCE ON CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE: A STUDY ON SRI-KEHATI INDEX LISTED ON INDONESIA

STOCK EXCHANGE

Dwita Puji Lestari, Tita Deitiana

1Trisakti School Of Management, Siliwangi, Rawa Lumbu , Bekasi, Indonesia 2Trisakti School Of management Kyai Tapa No 20 Grogol, Jakarta, Indonesia

[email protected]

Keywords: corporate social responsibility disclosure, firm size, profitability, leverage, board of commissioner, industry type, managerial ownership, SRI-KEHATI Index

Abstract: The purpose of this research is to empirically test and analyse the influence of firm size, profitability, leverage, board of commissioner, industry type, and managerial ownership toward corporate social responsibility disclosure. This research is also to compare and to improve the results of prior researches. The objects used in this research are companies listed in SRI-KEHATI index in Indonesia Stock Exchange over the 7 years’ period 2010-2016. The purposive sampling is used as sampling technique to obtain 8 companies listed in SRI-KEHATI index that meet the criteria and are analysed using descriptive statistics and multiple linear regression to test the hypotheses. The research finding can be summarized as follows; firm size, profitability, leverage, and board of commissioner influence corporate social responsibility disclosure while industry type and managerial ownership do not.

7 – 1074 THE EFFECT OF LEADERSHIP AND ORGANIZATIONAL CLIMATE ON

TURNOVER INTENTION MEDIATED BY JOB SATISFACTION

Nancy Natawijaya, PM Budi Haryono,

Saparso, Hery Winoto

Krida Wacana Christian University, Jakarta, Indonesia

Keywords: Leadership, Organizational Climate, Job Satisfaction, Turnover Intention, and 2018

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Abstract: This research is a quantitative descriptive study that discusses leadership and organizational climate whether they affects turnover intention through jobsatisfaction. The purpose of this study was to analyze the influence of leadership and organizational climate on turnover intention mediated by job satisfaction. The research sample is 60 respondents who work for more than 1 year at Head Office and Warehouse. Data were collected through questionnaires distributed to selected respondents by purposive random sampling method. Data analysis technique used is Structural Equation Model (SEM) with SmartPLS program version 3.2.7. Analytical methods use measurement model (validity and reliability test), structural model (R-Square), t test, and mediation effect test. Period of research is April 2nd- 29th ,2018.

7 – 1075PARENTING STYLE, RISK PROPENSITY, AND ENTREPRENEURIAL

INTEREST

Nikodemus Hans Setiadi Wijaya,

Eldian Rinaldi

1Department of Management, STIE YKPN, Yogyakarta, Indonesia 2Undergraduate Program, Department of management, STIE YKPN, Yogyakarta, Indonesia

[email protected]

Keywords: Parenting Style, Risk Propensity, Entrepreneurial Interest.

Abstract: This study integrates four parenting styles (authoritarian, authoritative, permissive, and uninvolved), risk propensity, and entrepreneurial interest. Two hundred and seventy six (276) students studying at various universities were involved as respondents. A series of regression analyses found that authoritative parenting style was the strongest style to influence individuals’ risk propensity and entrepreneurial interest. Furthermore, it was found that risk propensity was positively related to entrepreneurial interest. Theoretical and practical implications are also discussed.

7 – 1076THE IMPACT OF ENTREPRENEURSHIP EDUCATION AND FAMILY

ENVIRONMENT ON ENTREPRENEURSHIP MOTIVATION OF COLLEGE STUDENTS

Auliya Nurmalasari, Nuning Kristiani

Department of Management, STIE YKPN, Yogyakarta, [email protected]

Keywords: Entrepreneurship Education, Family, and Entrepreneurship Motivation

Abstract: The study investigates the influence of the entrepreneurship education and family towards the motivation of the students of YKPN Business School to do theentrepreneurship both partially and simultaneously. The entrepreneurship motivationwas the dependent variable and the independent variables were entrepreneurship

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education and family. This population study was conducted by having the questionnaires to 126 students of YKPN Business School who had passed the entrepreneurship subject and were taking the subject when this study was being done. Then, the data was analyzed using multiple regression method. The result of the study showed that entrepreneurship education impacted significantly positive towards the entrepreneurship motivation showed by t-count 3.238 with significance level 0.002. Family also had positive and significant effect towards the entrepreneurship motivation with t-count 3.238 and significance level 0.000. Simultaneously, entrepreneurship education and family positivelyaffectedentrepreneurship motivation.

7 – 1077THE INFLUENCE OF CUSTOMER SATISFACTION ON TRUST, WORD OF

MOUTH, AND REPURCHASE INTENTION: CASE FOR CONSUMER OF SOUVENIR STORES IN YOGYAKARTA

Miswanto Miswanto,Yessi Ria Angelia

STIE YKPN Yogyakarta, Indonesia [email protected]

Keywords: Customer satisfaction, repurchase intention, trust, word of mouth, and souvenir store.

Abstract: The problem in this research is 1) whether consumer satisfaction has an effect onconsumer's trust, 2) whether consumer's satisfaction influence to word of mouth, and 3) whether consumer satisfaction has an effect on repurchase intention. This research examines the influence of customer satisfaction on repurchase intention, trust, and word of mouth on customers of souvenir store in Yogyakarta. Selection of the sample in this study is done by using purposive sampling with one criterion: they have shopped in souvenir stores in Yogyakarta. Data are collected by using questionnaires and 200 souvenir store customers partcicipate in this study. The data are analyzed by using Structural Equation Modeling (SEM) with Amos computer program. The results show that customer satisfaction has positive influence on repurchase intention, trust, and word of mouth.

7 – 1078HOW IRRATIONALITY WORKS IN INDONESIA:

A CASE OF FAKE INVESTMENT

Tri Hendro Sigit Prakosa

STIE YKPN Yogyakarta, Indonesia [email protected]

Keywords: Optimism Bias, Overconfidence, Representativeness Bias, confirmation bias, Framing, Herding, Ponzi Scheme, Investment Decision

Abstract: In the conventional economic perspective, people or investors are assumed to behave

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rational when choosing investment alternatives to maximize their profits. Shiller (2000) showed the Ponzi scheme is a form of irrational exuberance in which people or investors act irrationally. This study was aimed to investigate the impact of psychological biases (optimism bias, overconfidence, representativeness bias,confirmation bias, framing, and herding) to investors decisions to get involved in a Ponzi scheme. Regression analysis was employed to see the impact of these biases on the investment decisions. Data was collected through questionnaire to 38 investors (victims) who lived in several rural areas in Yogyakarta. The results of this study revealed that optimism bias, overconfidence, representativeness bias, confirmationbias, framing, and herding behavior have significant impact on investment decisions.However, this study still has some limitations, and needs further research.

7 – 1079ECONOMIC VALUATION OF PANTAI BARU BANTUL REGENCY USING

TRAVEL COST METHOD

Astuti Purnamawati, Retno Wulandari

STIE YKPN Yogyakarta, [email protected]

Keywords: Economic Valuation, Travel Cost Method, Surveys, Regression

Abstract: This research is the application of the valuation of natural resources by using Travel Cost Method. This study aims to determine the economic value of Pantai Baru with travel cost method and to search the factors that affect the visits of Pantai Baru. Researchers collected data by interviews and questionnaires. Demand Function Pantai Baru Kabupaten Bantul found based on the data that has been collected and processed. Based on the demand function, the researchers estimate the willingness to pay and calculate the consumer surplus. Pantai Baru was selected as the study object because Pantai Baru is relatively new compared to other beaches in Yogyakarta and it has the potential to be developed.

7 – 1081THE EFFECTS OF TRUST, SERVICE QUALITY AND PERCEIVED VALUE

ON SATISFACTION AND THEIR IMPACT ON LOYALTY

Rico,Melitina Tecoalu,

Soegeng Wahyoedi,Eka Desy Purnama

1Master of Management, Krida Wacana Christian University, Jakarta, Indonesia 2Faculty of Economics and Business, Krida Wacana Christian University, Jakarta, Indonesia

[email protected]

Keywords: trust, service quality, perceived value, satisfaction, loyalty

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Abstract: The purpose of this research is to analyse the effect of trust, service quality and perceived value on satisfaction and their impact on customer loyalty. The samples of this research are 115 customers, and questionnaire is the method of data collection from the respondents chosen by Nonprobability sampling method and purposive sampling technique. The data analysis technique used was quantitative analysis using Structural Equation Modelling (SEM) Partial Least Squares (PLS). The results of the analysis demonstrate that Trust, Service Quality, and Perceived Value have a positive and significant effect on customer satisfaction. Satisfaction has a positive influence on customer loyalty and as an intervening variable that has a positive effect and has a significant impact on customer loyalty. Trust and Perceived Value have a positive effect on customer loyalty, while Service Quality does not have positive effect on Loyalty directly.

7 – 1085THE ROLE OF ETHICAL LEADERSHIP TOWARDS EMPLOYEEPRODUCTIVITY OF MEDIUM ENTERPRISES: AN INDONESIA

EXPERIENCE

Sudarmawan Samidi, Cut Sjahrifa

Sekolah Tinggi Manajemen IPMI, Jakarta, [email protected]

Keywords: Ethical leadership, employee productivity, medium enterprises, business ethics,workplace.

Abstract: This study explores the role of ethical leadership and its impact on employee productivity of medium enterprises (MEs) in Jakarta, Indonesia. Ethical leadership (EL) is a behaviour conducted and decisions made by organizational leaders that are legal and align with moral standards and those that impose processes and structures that promote ethical conduct by followers. It's undoubtedly true that an employee productivity is an important factor to the success of every firm. As proved by lots of companies that the successful one goes to those that give priority to productivity over its revenues and profits of the company. This study uses a personal interview with the selected leaders of MEs in Jakarta, Indonesia. The Corporate leaders argued that they believed ethical leadership is characterized by integrity, sincerity, honesty, trustworthy, good communication skills, discipline, and fairness which contribute to increase employee productivity in the workplace. Ethical leadership could bring significant employee loyalty and satisfaction, trust and work engagement, and eliminate immoral behaviour. Furthermore, it could create sustainability of the enterprises itself. In conclusion, while the applying of ethical leadership is important and highly recommended to all the enterprises in their business practices.

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7 – 1086AN ASSESSMENT TOWARDS ADVERTISEMENT WITH WARNING

LABEL ATTACHED ON THE PRODUCT PACKAGING: KIDS VS TWEENS

Rizal Edy Halim,Faisal Muttaqin

Universitas Indonesia, Depok, [email protected]

Keywords: Social Marketing, Warning label, social consequence label, kid and tween, Unhealthyfood and beverage

Abstract: Social marketing becomes an academic urgency in the field of marketing science as a result of the many negative effects arising from business marketing activities. The main targets of such unhealthy product marketing are children and adolescents. Correspondingly, this study targets the age groups of kids and tweens. The method used in this research is experiment lab, involving 180 participants from two age groups namely kids and tweens. As a result, the study found that the influence of warning label on the age of tweens is greater in the age of the children. Meanwhile, the use of visual and textual warning label using social consequences contents, proved to be effective at the age of tweens. The results of this study are useful for the science development of social marketing, especially within the study of warning label that is to give recommendation for some alternative warning labels with the additional use of social consequences content.

7 – 1087THE INFLUENCE OF EXTERNAL ENVIRONMENT AND RESOURCE

CAPABILITY ON THE HYBRID BUSINESS STRATEGY AND BUSINESSPERFORMANCE

Ni Nyoman Kerti Yasa,I Putu Gde Sukaatmadja,

I G.A.K. Giantari,Ni Wayan Yuniari

Faculty of Economics and Business Udayana University, Bali, Indonesia

Keywords: external environment, resource capability, hybrid strategy, business performance, and SME.

Abstract: This research has a purpose to examine the role of hybrid business strategy in mediating the influence of external environment and the capability of resources on business performance. The structural equation modelling (SEM) based on AMOS is the analysis technique that was used to examine the hypothesis in this research. A total of 135 people selected as sample with the criterions as follows: is a small and medium enterprise in Bali that has operated for at least one year. the research results show that (1) the external environment has a positive and significant influence on business performance; (2) resource capability has a positive and significant influence on business performance; (3) external environment has a positive and significant

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influence on the implementation of hybrid strategies; (4) resource capability has a positive and significant influence on the implementation of hybrid strategy; (5) theimplementation of hybrid strategy has a positive and significant influence onbusiness performance; (6) hybrid business strategy is able to significantly mediate the influence of external environment on business performance; (7) hybrid business strategy also significantly mediates the influence of resource capability on business performance. The theoretical implications attained from this research is that the business strategy concept can be developed from various available business strategy choices such as innovation strategy, service strategy, differentiation strategy, partnership strategy, and promotion strategy. Meanwhile, the practical implication and recommendation in this research is that marketers are expected to be able to develop other hybrid business strategies by integrating or combining several available business strategy choices in line with the external environment conditions and the capability of the resources owned by the SME.

7 – 1088MANAGERIAL CAPABILITIES AND MARKET ORIENTATION IN

MEDIATING ENTREPRENEURIAL ORIENTATION WITH BUSINESS PERFORMANCE OF COFFEE PROCESSING SMES IN PUPUAN

Made Putri Ariasih,Ni Nyoman Kerti Yasa,

Ketut Rahyuda,I G. A. Giantari,

Ketut Adi Ananta Shantika

Faculty of Economics and Business Udayana University, Bali, [email protected]

Keywords: entrepreneurial orientation, managerial capabilities, market orientation, business performance, coffee processing.

Abstract: Role analysis as well as the influence of managerial capabilities and market orientation in mediating entrepreneurial orientation with business performance on coffee processing SMEs in Pupuan and explaining the role of managerial capabilities and market orientation in mediating entrepreneurial orientation with business performance on coffee processing SMEs in Pupuan is the purpose of this study. The data of this research were collected through questionnaire method by using samples of 52 owners and managers in 26 units of coffee processing SMEs in Pupuan. Partial Least Square statistical analysis tool is used in this study and then tests the mediation effect. The result of this research concludes that managerial capabilities and market orientation have positive and significant influence and act as partial mediator between entrepreneurial orientation with business performance. The results also provide suggestions for continuously improving the high entrepreneurial attitude with managerial capabilities and market orientation to SMEs to be able to improve business performance.

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7 – 1089THE ROLE OF ORGANIZATION CITIZENSHIP BEHAVIOR (OCB) IN

MEDIATING THE ORGANIZATIONAL CULTURE ON THE PERFORMANCE OF LPD EMPLOYEES IN BADUNG REGENCY

I Gusti Ayu Dewi Adnyani, I Gusti Agung Ngurah Jaya Widagda,

I Wayan Wina Widyatama

Faculty of Economics and Business Udayana University, Bali, [email protected]

Keywords: organizational culture, OCB, employee performance, LPD.

Abstract: This research is conducted based on the increasing competition in various economic sectors triggered by globalization which makes it necessary for business practitioners to adapt their behavior, method, and business strategy in order to maintain their existence and the continuity of their business. The current competition without exception also felt by micro finance institutions, including the Village Credit Insitution (LPD). In the effort to improve employee performance, the company must have a strategy that is certainly in accordance with the organizational goals. Theimplementation of OCB by employees in their work place may result in an increase in employee performance, the unit/section performance in which the employee works in, and the company performance as a whole. The organizational culture becomes theguideline in the process of adapting to the organizational environment and the types of organizational culture can become a predictor of performance or effectivity. Therefore, the purpose of this research is to explain the role of OCB in mediating theinfluence of organizational culture on the performance of LPD employees. This research is conducted in Badung Regency by taking 110 LPD employees as the sample. The analysis method used is the SEM analysis.The research result shows that organizational culture has a positive and significant influence on employee performance of LPDs in Badung Regency. Organizational culture has a positive and significant influence on the OCB of LPD employees in Badung Regency. Employee’s OCB has a positive and significant influence on the performance of LPD employees in Badung Regency. OCB is able to significantly mediate the influence of organizational culture on employee performance. This means that by developing OCB in employees, the influence of organizational culture on the employee performance of LPDs in Badung Regency will increase.

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7 – 1090BRAND EQUITY ON THE BRANDS H&M, NESTLE & KINDER BY

FERRERO: COMPARING THE BRAND EQUITY BETWEEN GERMANY & INDONESIA

Eve Kuhn

University Heilbronn, Reinhold - Würth Hochschule, [email protected]

Keywords: Brand Equity, Brand Value, Differences between Germany and Indonesia, Brand Recognition

Abstract: Brand Equity describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. This research is about the brands H&M, Nestle and Kinder Chocolate by Ferrero. In different countries there are always different cultures, so is there a different in Brand Equity as well?

7-1091BRAND EQUITY ON THE BRANDS STARBUCKS, OREO & HARIBO:

COMPARING THE BRAND EQUITY BETWEEN GERMANY & INDONESIA

Yvonne Rieble

University Heilbronn, Reinhold - Würth Hochschule, [email protected]

Keywords: brand equity, culture difference

Abstract: The equity of a brand is the non-material value of its brand. Just with it´s marketing measures and the positive associations the consumer associated with the brand, it is possible for a company to earn more sales for their products. The consumer behavior and thus the brand equity could be different regarding several countries and cultures.In the following there is a research regarding the differentness and possible reasons for it, compared with the German and the Indonesian brand equity, on the brands Starbucks, Oreo & Haribo.

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7-1092COMPARING LIFE SATISFACTION AFTER SHORT VACATION

EXPERIENCE BETWEEN INDONESIAN AND GERMANY TOURIST

Eve Kuhn,Yvonne Rieble,

Hetty Karunia Tunjungsari

1Faculty of Business, Marketing and Media Mangagement, University Heilbronn, Reinhold – Würth Hochschule, Germany

2Faculty of Economics, Universitas Tarumanagara, Jakarta, [email protected], [email protected], [email protected]

Keywords: destination brand image, life satisfaction, tourist experience, tourist satisfaction, short vacation

Abstract: It is common that during long week end people used to travel to various destinations for a short vacation. Some people believe that taking a short vacation between daily work routines, for instance about 2-3 days during long week end, will bring a new spirit in life. This paper aims to examine the relationship between tourist experience, tourist satisfaction, destination brand image, and life satisfaction. Data were collected through online survey from 92 German and 94 Indonesia students regarding “Brandenburger Tor” in Germany and “Borobudur” in Indonesia. There are 4 hypotheses proposed in this research and we use regression analysis to test the hypotheses as well as Hayes process macro model 1 and 4. Findings confirm positive influence of tourist experience on tourist satisfaction as well as tourist satisfaction on life satisfaction. Results also suggest that there is partial mediation effect of tourist satisfaction in the relationship between tourist experience and life satisfaction. We also highlight the moderating effect of destination brand image in the relationship between tourist experience and tourist satisfaction. These findings contribute to advancement of tourist’s satisfaction, destination brand image and life satisfaction literature. The managerial implication of this research is a better understanding tourism management in the context of short vacation.

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