Date post: | 24-May-2015 |
Category: |
Technology |
Upload: | adgentdigital |
View: | 1,395 times |
Download: | 4 times |
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Tablet Adver-sing 101 | Episode 1
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OVERVIEW
• Tablet Market!• Apps VS Safari Browser !
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INTEGRATES WITH EXISTING PROCESS
• Web 1.0 was not designed for tablets!• Lack of HTML5 Resources!• Customers want interactive ads!
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TABLET MARKET
Tablet Consumption Growth!
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2010 2011 2012 2013 2014 2015
Annual Tablet Sales 1,000s of Units
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PRIMARY COMPUTER
“46.7% of iPad owners say the iPad has become their primary computer, up from 29.1% in 2010”!
See Business Insider: How People Actually Use the iPad: Results from Our Exclusive Survey.!
47% 29%
2010 2012
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IPAD OWNERS
http://www.comscore.com/Products_Services/Product_Index/TabLens!
”46.3% lived in households with an income of $100,000 or more.”!
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TABLET DEVICE SATISFACTION
“Overall device satisfaction for tablets was high across the board for iPad (8.8 out of 10), Android tablet (8.2), and Kindle Fire (8.7) owners during the three-month period
ending in June.”!http://www.comscore.com/Products_Services/Product_Index/TabLens!
8.8 8.2 8.7
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APPS - PROS
1.) Native = Fast!2.) Access to Device Features!3.) Simple !
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APPS - CONS
1.) Lack of Search!2.) World Wide “Web”!3.) Difficult to Track!
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BROWSER - PROS
1.) Open (No App Store)!2.) Easily Connected!3.) Cross Platform!
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BROWSER - CONS
1.) Potentially Slow!2.) Lack of Buzz!3.) Quality Control!
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THE NUMBERS
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NEXT EPISODE - ENGAGEMENT
1.) Tablet Engagement Metrics!2.) How to Build Engaging Ads!3.) Case Study!
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TabletAdvertisingPros.com!
Brett Miller AVP Marketing AdGent Digital
[email protected] 309.310.5645