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Tablets and the Financial
Services IndustrySteve Ellis
TabletBiz conference & expo
November 13, 2013
@SteveEllisWF
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Mobile:
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Why does it matter?
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Consumer behavior is changing
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From To
Source: KPCB, Internet Trends presentation.
2005 Vatican City :
At the announcement of PopeBenedict to the world
2013 Vatican City :
Same event, at the announcementof Pope Francis
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Desktop computers rapidly losing ground
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Today you canwalk out the doorwith your office in
your pocket . . .
. . . and you canaccess the world
Business unplugged
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Americans over age 16 who own a tabletor e-book reader
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Source: Most recent findings come from Pew Research Center Internet Project Library User survey. July 18-Sept 20, 20 13. N=6,224Americans ages 16 and older. Interviews were conducted in English and Spanish and on landlines and cell phones. Margins of error is +/-1.4 percentage points for the total sample. NOTE: The 2010 and 2011 survey were conducted among those ages 18 and older.
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Tablets are notsmartphones
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Both are mobile, but
A smartphone is a
personal device
while a tablet
tends to be shared.
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Smartphones live inpockets
while tablets livein briefcases andlarger spaces.
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Tablets are used:
In restaurantsIn airports
In classrooms
In cockpits
In retail stores
In the bedroom
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Trends in financialservices
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-
10
20
30
40
50
60
70
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
76% CAGR
Mobile banking
Consumer adoption of mobile banking
Source: Online Banking Report Online & Mobile Banking Forecast, January 2013.
U.S. households using online or mobile banking(Millions)
33% CAGR
Online banking
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In the last 90 days, 750,000customers downloaded our iPadapp and logged in at least once
Nearly 2 million customersaccess online banking eachmonth via tablets
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More than 20,000 customersuse CEO Mobile each month
More than 15,000 active usersaccess the CEO Portal via tablet
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What we know
Technology creates differentiated productsDelivering a seamless customer experience acrossmany devices is not easy
Customer feedback drives continual enhancementsIntegrating and maintaining a large number ofindependently built applications on a singleplatform is challenging
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Responsive design
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We build for:
PeopleScreen sizes
Device functionality
Situations
Preferences
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Tablets at Wells Fargo
Used to deliver existing financial services toconsumers and commercial customers
Used by mobile team members in their daily jobs
Being tested for new uses around knowing ourcustomers
Will become more engrained in our businesspractices over the next several years
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Questions
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@SteveEllisWF
