Tablets Market in the US 2015-2019

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Tablets Market in the US 2015-2019

The report discusses the following in-depth:

• Market Size and Forecast

• Market Segmentation

• Buying Criteria

• Vendor Landscape

• Business Segmentation

• Geographical Segmentation

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Key Trends

Technavio’s Senior Analyst says, “The reduction in the average selling price (ASP) of tablets is an important driver for market growth. Declining ASP of tablets has resulted in an increase in penetration and also increased the customer base for tablet vendors in the US. Some of the other factors that will foster market growth during the forecast period are the advantage of tablets over laptops and factors such portability and enhanced battery life.”

• A tablet is a wireless mobile computer with a touchscreen display, equipped with a processor, camera, a microphone, and an accelerometer. The different kinds of tables include convertible tablets, where the display rotates to 180 degrees, hybrid tablets, and rugged tablets designed for extreme conditions and rough handling.

• Technavio's analysts forecast the tablets market in US to grow at a CAGR of 3% by revenue over the period 2014-2019.

• Understanding the key drivers influencing the market

• Understanding the challenges faced by the market

• Activities of various stakeholders involved

• Key focus areas for the vendors

• Major trends that will shape the future of this market

• Vendor landscape and trajectory of the market

• Conclusion

Scope of The Report

A detailed analysis of each market driver, challenge

and trend isavailable in our report:

Tablets Market in the US 2015-2019

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Vendors

To understand the vendor landscape and for a full list of vendors view our report:

Tablets Market in the US 2015-2019

Apple

Amazon.com

Google

In terms of revenue, Apple is the world's second-largest IT company. The company was incorporated in 1977 as a PC developer and manufacturer and is headquartered in Cupertino, California, US. It offers PCs, mobile devices, operating systems, related software and applications, and peripherals.

Amazon.com was incorporated in 1994 and is headquartered in Seattle, Washington, US. It is a customer centric e-commerce company that serves consumers, enterprises, sellers, and content creators.

Google was incorporated in 1998 and is headquartered in Mountain View, California, US. Google is a global technology company that builds various products, and at the same time, provides various services for organizing information.

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Market Landscape

• Tablet vendors are also looking at the corporate and educational sectors to increase their profitability.

• In order to do that vendors are developing hundreds of apps according to the requirements and needs of these segments, which will help ensure the tablet achieves a sustainable position in the market over a longer period of time.

• In addition, the lightness and portability of tablets are strong advantages over laptops and PCs and this will drive the growth of the tablet market.

• This growing penetration and increase in demand for the tablets in the US market will lead to the decline in the ASP of tablets during the forecast period.

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Key Buying Criteria

Parameter Details

Cost

The cost of tablets should be less in order to increase the affordability of tablets among customers.

Screen Size Big screen size is preferred by buyers.

Operating SystemOperating system plays an important part in influencing customer's choice in buying their tablet devices as they choose the OS which can run their preferred applications software.

Battery Buyers prefer devices with long battery life.

Internal Memory Buyers prefer devices that enable them to store a lot of information on their devices.

• Growth Forecasts?

• Market Analysis?

• Revenue Forecasts?

• Regional and Country level Analysis?

• Competitive Structure?

• Emerging Trends?

• Vendor Landscape?

• Other?

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Tablets Market in the US 2015-2019

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