2
KBA-Digital & Web Solutions KBA-Digital & Web Solutions Service | Tel.: +49 (0)931 909-4447 | [email protected] | www.kba.com XL formats, now for tabloids too! When it was a question of exciting, attractive special advertising formats, tabloid customers always lost out. After all, most of the innovations that have been created in this sector so far can only be implemented in broadsheet format. To meet the existing demands of our customers for attractive XL tabloid formats, KBA has developed some completely new formats. These now also offer our tabloid customers the opportunity to win over their customers with striking and innovative advertising formats, to allow them to create attractive and exciting brand identities and thus to distinguish themselves from their rivals. The KBA Tabloid SuperVERTICAL is a special format with a continuous, internal centre spread area covering 4 tabloid pages. The trick is that the centre spread page is opened at right angles to the reading direction of the tabloid product. If the advertisement is in landscape format, the reader must first turn it in order to view it – which means that he pays more attention to the advertisement. If the KBA Tabloid SuperVERTICAL also has a perforation, the reader opens the advertisement before “use“ – similar to a tear-off coupon – and then “discovers“ the initially concealed contents. The KBA Tabloid SuperTRIPLE enlarges the usable centre spread advertising space even further. A continuous 6-page advertising area offers even more design options and room for ideas. The choice of landscape or portrait orientation of the advertisement also offers many new, attractive design options. More exciting and innovative solutions for the tabloid market are currently in the pipeline. We shall be pleased to inform you about trends and developments in this area. Our service team is waiting to help you. Tabloid XL special formats For large-area XL advertisements in tabloid format
