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Tackling global hunger and poverty Report to the Community · Tackling global hunger and poverty...

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General Mills’ philanthropy is an extension of the company’s Nourishing Lives mission and ties closely to our core business. Our approach to strengthening communities includes engaging our employees around the world in volunteerism, as well as three philanthropic focus areas: * Alleviate hunger * Advance nutrition wellness * Improve education While we’re proud of our communities, our collective impact and our progress, we recognize there is still much more to be done, and that sixty years is just the beginning. Now, sixty years after our Foundation was officially formed in 1954, our commitment to our communities is unwavering, and we are more inspired than ever by the remarkable work of our community partners. Report to the Community 2013 – 2014 ©2013 General Mills Tackling global hunger and poverty The amount we’ve given to charitable causes since the General Mills Foundation was created in 1954. General Mills has donated over US$300 million in food since 1999, including US$46 million in fiscal 2013 alone, to help alleviate hunger. Over one million youth have been served and US$5.5 million granted during last decade through our Champions for Healthy Kids program. Over 90,000 schools participate in our Box Tops for Education program, which has given US$525 million to schools since 1996. Over $1 billion US$300 million 1 million kids 90,000 schools “At General Mills, we believe remarkable philanthropy lies at the intersection of the community’s greatest needs and our company’s unique strengths. That’s why we focus our philanthropic and community engagement efforts on alleviating hunger, advancing nutrition wellness, and improving education.” – Ellen Goldberg Luger, Executive Director, General Mills Foundation Sixty years of nourishing communities Since our milling origins tracing back to the 1860s, General Mills has understood the precious opportunity and responsibility we have not only to create value for shareholders, but also to have a positive and lasting impact that extends throughout our communities. In 1883, Washburn Center for Children was founded by Cadwallader C. Washburn, co-founder of the milling company that evolved into General Mills, following a mill explosion that left several children orphaned. General Mills has supported Washburn Center for Children for over 130 years. More than ever, we are leveraging our employees’ unique expertise as food scientists, nutritionists, engineers and marketers to support innovative global programs that work to empower and strengthen highly impoverished and food insecure communities. Join My Village Sixty years is just the beginning … Partners In Food Solutions Through Join My Village, General Mills partners with the humanitarian organization, CARE, and corporate partners, including Merck, to give girls and women living in highly impoverished communities the chance to build a brighter future for themselves, their families, and their entire communities. Founded in 2009, and with programs now in India and Malawi, Join My Village has provided more than 950 secondary scholarships, built 27 homes for teachers, created nearly 350 village savings and loan groups, and given more than US$3.4 million to help girls and women in some of the world’s poorest regions. For 2013, General Mills has committed another US$1.2 million to JMV initiatives, with a focus on expanding access to education. By viewing, liking and sharing information about the program on Facebook, Twitter and Tumblr, people around the world help to unlock funds into JMV programs. Through Partners In Food Solutions, an independent nonprofit organization powered by employee volunteers from General Mills, Cargill, DSM and Bühler, we are able to leverage our employees’ expertise as food scientists, nutritionists and engineers to help small and growing African food processors and millers produce high-quality, nutritious and safe food. By helping to improve the capacity, efficiency and product quality of local food processors, Partners in Food Solutions seeks to improve the food value chain and create a “virtuous cycle.” As the food processors grow, they can hire more local workers and buy more raw materials from smallholder farmers. With higher incomes, those farmers can build a better life for their families, while enhancing food security in the region. More than 300 General Mills employees contribute their time, knowledge and passion to Partners in Food Solutions. 300+ Alleviate hunger Advance nutrition wellness Improve education Alleviate hunger Advance nutrition wellness Improve education Thanks in part to Join My Village, Jenifer Godfrey (pictured above) gained a secondary school education and was recently accepted to attend Malawi’s Bunda College, where she plans to study agriculture. www.joinmyvillage.com
Transcript
Page 1: Tackling global hunger and poverty Report to the Community · Tackling global hunger and poverty The amount we’ve given to charitable causes since the General Mills Foundation was

General Mills’ philanthropy is an extension of the company’s Nourishing Lives mission and ties closely to our core business. Our approach to strengthening communities includes engaging our employees around the world in volunteerism, as well as three philanthropic focus areas:

* Alleviate hunger

* Advance nutrition wellness

* Improve education

While we’re proud of our communities, our collective impact and our progress, we recognize there is still much more to be done, and that sixty years is just the beginning.

Now, sixty years after our Foundation was officially formed in 1954, our commitment to our communities is unwavering, and we are more inspired than ever by the remarkable work of our community partners.

Report to the Community2013 – 2014

©2013 General Mills

Tackling global hunger and poverty

The amount we’ve given to charitable causes since the General Mills Foundation was created in 1954.

General Mills has donated over US$300 million in food since 1999, including US$46 million in fiscal 2013 alone, to help alleviate hunger.

Over one million youth have been served and US$5.5 million granted during last decade through our Champions for Healthy Kids program.

Over 90,000 schools participate in our Box Tops for Education program, which has given US$525 million to schools since 1996.

Over $1 billion

US$300 million 1 million kids 90,000 schools“At General Mills, we believe remarkable philanthropy lies at the intersection of the community’s greatest needs and our company’s unique strengths. That’s why we focus our philanthropic and community engagement efforts on alleviating hunger, advancing nutrition wellness, and improving education.”

– Ellen Goldberg Luger, Executive Director, General Mills Foundation

Sixty years of nourishing communitiesSince our milling origins tracing back to the 1860s, General Mills has understood the precious opportunity and responsibility we have not only to create value for shareholders, but also to have a positive and lasting impact that extends throughout our communities.

In 1883, Washburn Center for Children was founded by Cadwallader C. Washburn, co-founder of the milling company that evolved into General Mills, following a mill explosion that left several children orphaned. General Mills has supported Washburn Center for Children for over 130 years.

More than ever, we are leveraging our employees’ unique expertise as food scientists, nutritionists, engineers and marketers to support innovative global programs that work to empower and strengthen highly impoverished and food insecure communities.

Join My Village

Sixty years is just the beginning …

Partners In Food Solutions

Through Join My Village, General Mills

partners with the humanitarian organization,

CARE, and corporate partners, including

Merck, to give girls and women living

in highly impoverished communities

the chance to build a brighter future for

themselves, their families, and their entire

communities. Founded in 2009, and with

programs now in India and Malawi, Join

My Village has provided more than 950

secondary scholarships, built 27 homes for

teachers, created nearly 350 village savings

and loan groups, and given more than

US$3.4 million to help girls and women in

some of the world’s poorest regions. For

2013, General Mills has committed another

US$1.2 million to JMV initiatives, with a

focus on expanding access to education.

By viewing, liking and sharing information

about the program on Facebook, Twitter

and Tumblr, people around the world help

to unlock funds into JMV programs.

Through Partners In Food Solutions, an independent nonprofit organization powered by employee volunteers from General Mills, Cargill, DSM and Bühler, we are able to leverage our employees’ expertise as food scientists, nutritionists and engineers to help small and growing African food

processors and millers produce high-quality, nutritious and safe food. By helping to improve the capacity, efficiency and product quality of local food processors, Partners in Food Solutions seeks to improve the food value chain and create a “virtuous cycle.” As the food processors grow, they can

hire more local workers and buy more raw materials from smallholder farmers. With higher incomes, those farmers can build a better life for their families, while enhancing food security in the region.

More than 300 General Mills employees contribute their time, knowledge and passion to Partners in Food Solutions.

300+

Alleviate hunger

Advance nutrition wellness

Improve education

Alleviate hunger

Advance nutrition wellness

Improve education

Thanks in part to Join My Village, Jenifer Godfrey (pictured above) gained a secondary school education and was recently accepted to attend Malawi’s Bunda College, where she plans to study agriculture.www.joinmyvillage.com

Page 2: Tackling global hunger and poverty Report to the Community · Tackling global hunger and poverty The amount we’ve given to charitable causes since the General Mills Foundation was

Employee giving

Employee volunteerism

Harnessing the power of our employees

Every year General Mills conducts an

employee and retiree giving campaign

in the United States and Canada in

partnership with the United Way, whose

programs work to combat poverty at its

roots across our communities. United Way

partners with local nonprofits, businesses

and government to strategically address the

community’s most pressing needs. During

our 2012 United Way campaign,

General Mills was able to contribute

US$14.2 million to the United Way,

through employee and retiree giving,

the Foundation match and special events.

This level of support made General Mills

the #1 corporate contributor to the

Greater Twin Cities United Way

for the 14th consecutive year.

General Mills has a long standing tradition

of supporting our employee’s efforts

to make a difference in the community

through volunteerism. Among our company

values are: “We do the right thing, all

the time,” and “We respect, develop

and invest in our people.” These values

are evident as our total average rate of

volunteerism has grown to 76% of all

employees globally (83% among U.S.

employees, 51% of employees outside the

U.S.). Beyond encouraging such community

engagement, General Mills also provides

tools to make our employees’ volunteerism

as impactful as possible. Earlier this year

the Foundation launched “WeGive,” a

web-based tool that gives General Mills

employees around the globe a single

platform they can use to explore and

connect to volunteering opportunities

across their local communities, aligned to

the employee’s unique skills or interests.

Nourishing lives, every day

General Mills works with remarkable partners at the global, national and local levels to strengthen communities by harnessing our collective insights and impact. We empower our employees to heighten their community impact through customizable giving programs and skills-based volunteerism.

Millions of times each day, families around the world trust our brands to nourish and delight the most important people in their lives. We value that trust, and each day we focus on living up to those expectations not only by providing safe, quality food, but also by living our mission as a member of our community.

More than 80 percent of General Mills U.S.-based employees volunteer in our communities.

80%

Grantees of the General Mills Foundation may post their volunteer needs on WeGive, an internal site that General Mills employees use to discover and sign-up for volunteerism opportunities. For instructions on posting to WeGive, send an email to [email protected] with

“WeGive General Mills” in the subject line.

Charitable givingOur community support surpassed US$153 million

(nearly $3MM a week) in fiscal 2013. Through our

grants, we’re fighting hunger, encouraging good nutrition

and youth fitness, and improving education.

We’re also getting involved, serving as volunteers and

board leaders, and sharing our expertise to make our

communities stronger. Our efforts in the community

reflect our company’s Nourishing Lives mission.

For more examples of how General Mills is

strengthening communities, follow us on Facebook

at www.Facebook.com/generalmillsgives.

Corporate Contributions/ Brand Partnerships

Product Donations

Foundation Grants

$26.9 million

$46.0 million

$80.8 million

The amount we gave to charitable causes in fiscal 2013

$153+ million

The Champions for Healthy Kids program improves the nutritional knowledge and fitness behaviors of youth in the U.S

Integrating food with healthy, active lifestyles We advance nutrition wellness by helping

families make nutritious food choices and

integrate food with healthy, active lifestyles.

Champions for Healthy Kids: Our

Champions for Healthy Kids grants

program aims to improve the fitness

behaviors and nutritional knowledge

of America’s youth. General Mills

Foundation developed the program in

2002 in partnership with the Academy of

Nutrition and Dietetics Foundation and the

University of Minnesota. Since that time,

we have funded more than 500 programs

nationwide, and reached over 1 million kids

through grants totaling US$ 5.5 million.

Presidential Youth Fitness Program: The

President’s Council on Fitness, Sports and

Nutrition (a partner of the Foundation since

2002) has developed and launched an

all-new Presidential Youth Fitness Program

(PYFP), providing the latest assessment tools

and fitness education program resources

for schools coast to coast. As the Inaugural

Presidential Sponsor, the General Mills

Foundation’s support of the program includes

US$10 million over six years (2012 – 2018),

including US$1 million of in-kind marketing

support, to help U.S. schools access the free

program, which promotes lifelong

physical activity and

helps students

to develop

and pursue

individualized

fitness goals.


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