Taco Ride

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A Marketing Plan

MOTTO

MARKETING PLAN

Executive Summary

Situation Analysis Goal

Implementation Tactics Strateg

y

Executive SummaryBrief Summary of the situation, goal and course of action

What if you could play games and earn rewards

IDEASo, we offer rewards in the form of discount coupons

Place your screenshot here

SURFING GAMETaco Ride is a Mexican themed surfing game that offers Taco Restaurant discount coupons to it’s players

Situation AnalysisAbout the company, its market and the target customers

STRENGTHSIncentives

Entertainment

Share on Social Media

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WEAKNESSCan get boring

Affected by Restaurants

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OPPORTUNITIESUntapped Market

Growing Market

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Increase in Smartphone usage

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2.2 Million Appsin the Google Play Store

Difficult to findTaco Ride

2 Million Appsin the App Store

THREATSApp Saturation

Competition from apps

Competitors from sites like coupondunia.com

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GoalWhat it aims to do

MISSIONIncrease sales of the Taco Restaurant

Establish it as the trending app of the year

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SALES– Top 20 Fast Food Chains

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StrategyThe planning

PLANFind Niche

Release early and test

Adapt and Innovative

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COMPETITORSubway Surfers

Temple Run

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POINTS OF PARITY

▷Offers entertainment

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POINTS OF DIFFERENCE

▷Discount coupons offered▷A small time period between

retries

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POSSIBLE COLLABORATORS

▷Mexican Companies▷Taco Shell Makers▷Kid friendly activities like

Play House, LEGO...

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MARKET POSITIONINGValue Added Entertainment

•CUSTOMER VALUEEntertainment

Ability to share scores

Rewards in the form of coupons

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COMPANY VALUE

▷Mobile marketing and sales promotion integrated into one

▷Publicize new products

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NEW PRODUCTSGame environment changes for the product

TacticsHow to go about it ?

PRODUCT

▷Taco Ride gives the consumer entertainment and discount coupons

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SERVICE

▷BasicOffline PlayingDiscount Coupons▷PremiumNo timed interval between retries

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BRAND

▷Logo is persistenly portrayed▷The Mexican feel of the

restaurant is reflected

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PRICE

▷Free for basic▷Premium for Rs. 0.20 to skip

the time period

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INCENTIVES

▷Discount Coupons

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COMMUNICATION

▷Advertising▷Sales Promotion▷Events and Experiences▷Public Relations

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DISTRIBUTIONGoogle Play Store

App Store

Website download with QR code

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ImplementationBring the attention of your audience over a key concept using icons or illustrations

NEEDS

▷Office Space▷Computers▷Servers▷Other amenities

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WHAT TO DO ?

▷Add additional features▷Customer Relationship

Management▷Generate stastics

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▷May ▷App Release with Social Marketing

▷June ▷Advertising with Posters and Banners

▷July ▷Events▷August ▷Public

Relations Schemes to improve popularity

SCHEDULE

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▷September ▷New Features▷October ▷Adapt to

chaging trends▷November ▷Special

Features based on events

▷December ▷Christmas Sales Promotions

SCHEDULE

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LET’S REVIEW

Excecutive Summary

Situation Analysis

Goal

Strategy Tactics Implementation

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DisclaimerThis presentation was created by Pratheek Denny, NIT Trichy during Marketing Internship by Prof.Sameer Mathur, IIM Lucknow