TACTICS & TIMING

ACKNOWLEDGEMENTS

Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the

New Organizing Institute with the help of many dedicated partners.

Presentation designed by Kristen Dore(@Kristendore)

Strategy

Tactics

Tactic

GOAL

Tactic

So, how do you create tactics that will help you reach your

GOAL

1. 2. 3.

DESIGN YOUR TACTICSto fit the following criteria...

1.Goal

DESIGN YOUR TACTICS

STRATEGIC

1.Goal

DESIGN YOUR TACTICS

2.

STRATEGIC

STRENGTHENS YOUR ORGANIZATION

1.Goal

DESIGN YOUR TACTICS

2.

STRATEGIC

STRENGTHENS YOUR ORGANIZATION

DEVELOPS INDIVIDUALS

Strategic

Strengthens the Organization

Develops Individuals

Sweet Spot

CASE STUDY: OPRAH RALLY

DID THE RALLY HIT THE SWEET SPOT?Strategic

Strengthens the Organization

Develops Individuals

Sweet Spot

TEAM WORK

Set goals

Review your theory of change

Select your tactic

Make it sweet

Set an action plan

1. Review your Theory of Change

IF: THEN:

PetitionOne basic way to get your message heard is to have supporters sign a petition about a certain issue.

BoycottA boycott is a very effective way of targeting companies or businesses that are prohibiting you from reaching your goal. Boycotts can take many forms, but involve avoiding purchasing goods or services from a business, and encouraging others to do the same.

Road tourUsing caravans or road tours to spread the word about your issue is relatively resource-intensive, but they can be very rewarding.

Education

Choose Tactic

3. Make your tactic sweet

Strategic

Strengthens Organization Develops Individuals

Sweet Spot

4. Set Goals

GOAL

5. Create an Action Plan

TEAM WORK

Tell your story to the group and get feedback

Intros, Timekeeper, Norms

Facilitator tells their story of self

Silently develop your story