immmr – going both waysTelecom’s Potential Of An IP Communications Platform Next To The Classic “Telco Stack”

Sebastian Schumann, VP Engineeringimmmr GmbH

Recap – TADSummit 2016

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We Bring Together Traditional Voice With 21st Century Voice And Video To Create New Communication Experiences

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The boundaries of mobile telephony:§ Traditional mobile voice and SMS is

limited to the SIM-card and the phone

What we are doing:§ Virtualization of the mobile number

and unleashing mobile communication from its limitations

§ Telco voice and video is becoming a 21st century service beyond telephony

What we are enabling: § Combination of traditional and IP based

voice and video within a single service§ New communication experiences§ New business models with non-telco

services in the future

Telco Evolution Towards A Hybrid Communication Service

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TechnologyStack

Telco-centricDependencies

Internet-basedGreen-field

Product Development

Standardized &Interoperable

Agile &Flexible

Service Delivery

Universal &Carrier grade

Feature rich &Best effort

Service Innovation In The Speed Of Software DevelopmentNot Infrastructure Rollout

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Inte

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An operator’s approach building an internet communication service

Deliver with the speed of software development

Functional scope of current internet comms services

No artificial limitations (operator, country, device)

State of the art internet technologies1

No contradiction to ongoing IP transformation

No separate charging and revolution of pricing model

Utilize existing user identity and customer relation

Take full control over customer experience

Minimum invasive integration2

1) E.g. microservices, RESTful APIs, container, …2) Without dependencies or complexity

White-labeling immmr To Magenta

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UK Trial With New Product Development As “Orbit”

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Product Proposition§ Separate your private and business

communication§ Orbit provides additional numbers§Users can do PSTN calls§Users can send and receive SMS

Launch Platforms§ iOS App§Web App§Mac Desktop App

“Orbit” – UK Trial Overview

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Trial Goals§ Social Media marketing insights§ Commercial viability and in-market experiences for multi-

numbering§ Get insights for future features based on customer feedback

Trial Product§ Try additional number (max 90 days)§ 30 free minutes for calling and SMS§Minute/SMS packages via in-app purchases

More Information: www.orbit-app.com

Challenges Evolving Carrier Voice Communication…For And With A Carrier

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A differentiating experience is key to bridging Telephony with an Internet service experience.

This will bring both benefits and drawbacks.

Benefits allow user experience that is not possible or very hard to reach with the legacy Telco stack.

Drawbacks mostly mitigated by integrating with it.

Some key constraints of legacy telephony cannot (yet) be met

”Magenta” Value PropositionCharacteristics as of today

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Benefits

§ Multi-device, browser capable (“any device”), SIM card independent (Wi-Fi only)

§ Internet communication over circuit-switched network (always reachable)

§ Complete postpaid tariff integration – real phone without any efforts

§ Bi-directional adaptability on changing IP networks§ Phone-like behavior in apps (e.g. native integration with

CallKit)

Drawbacks

§ Limitations by device operating system towards 100% dialer replacement

§ Complex communication towards customer since telephony behavior already engrained

Platform Evolution & New Partnerships

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From PoC ToA ScalableProduction

Telco StackExtension

“Make vs Buy”,Differentiating Unique Proposition

Thank YouSebastian Schumannimmmr GmbH* sebastian@immmr.com

+421 903 419 345