ta�media.com

CONFIDENTIA

L

SPB TV

Media Kit

Engage SPB TV users

with pre

-roll i

mage ads to create

brand awareness, im

prove ROI a

nd increase

your custo

mer base

.

THE POWER OF SMARTPHONES MARKET

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With the growth of Smartphone in use throughout the world, research confirms that today’s consumers are spending a greater amount of money on their phones. Many Smartphone users are just beginning to understand the potential value of their devices, and as they start to realize the possible productivity gains, they are downloading more and more applications and spending longer amounts of time using their phones. A survey of US mobile phone users conducted by Lightspeed Research for mobileSQUARED, revealed that 49 million of US mobile users have engaged with an advertisement of some description on their mobile phone.

With such a large number of potential customers adopting a single media outlet, shouldn’t you position your marketing message where it’s going to be most effective?

Pre-Roll advertising is one of the most powerful components of any media campaign, and SPB TV is the perfect fit for companies of all sizes. With more than 10 million users, SPB TV has proven itself to be an industry leader among Mobile TV applications. The number of SPB TV users is constantly increasing with the release of SPB TV FREE version on all supported platforms (Apple iPhone, iPod, iPad, Google Android, Windows Phone, Symbian, Palm webOS, BlackBerry, Samsung bada, WAP, and Maemo).

When you want to reach a large, highly interested audience of tech consumers, there is no better choice than SPB TV.

1

2008 2014

Mobile AR Ads

Mobile App

Games

Other

FEATURS AND BENEFITS

Higher Attention

100% of the user attention is focused on the Smartphone screen while waiting for TV channel to open. The static picture ad will be shown in almost a full screen size.

Passive Positive Emotion

Negative emotions are highly correlated with the active/negative engagement dimension – irritating, unpleasant, and disturbing – which is not surprising. In SPB TV the user understands the technical need for buffering (5–10 seconds)* when opening a channel and that showing the advertisement is not disturbing or delaying the TV channel loading. This means no negative emotions will be associated with your brand.

Reaching your Audience

100% of SPB TV audience is Smartphone’s power users searching for up-to-date, real-time news and information to get the most out of their handsets.

"Advertising with SPB TV banners was a new way for usto reach Symbian users right from their mobile devices,and have achieved outstanding results for Ovi Storepromotional campaign. Highly relevant and visible, adsdelivered not only impressive CTR, but also highconversion rate."

© July 2011. Nokia Russia

2

* Depends on network speed and connection type.

2010

2014

— Mobile AR Ads

— Mobile App

— Games

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"Advertising campaign using SPB TV embeddedbanners exceeded all HTC expectations. The o�-scaleCTR again proved that SPB is a trusted partner when itcomes to mobile."

© June 2011. HTC Russia

Targeting CapabilitiesThe more relevant the message, the more successful it will be. Our targeting capabilities ensure that your message gets to the right consumer at the right time.

SPB TV is capable of specifically targeting ads by these methods:Targeting by platform (Apple iOS, Windows Phone, Symbian, Android, BlackBerry, Maemo, Palm webOS, WAP, and bada).Targeting by TV channel.Targeting by language.Targeting by country.Targeting by limiting the number of viewing times for each user.

Comprehensive StatisticsSPB TV module records statistics about when and how often ads are viewed and clicked, for how long been viewed, on which platform, and more…

—

————

3

FEATURS AND BENEFITS

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SPB TV METRICS

The chart bellow unveils the ad viewing time period. Over 90% of users have more than 5 seconds of ad viewing time.

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0–5 sec

10,97%5–30 sec

26,57% 0,5–3 min

46,17% 3–30 min

13,72%0,5–1 hr

1,33% 1–5 hr

0,82% 5–12 hr

0,1% 0,5–1 day

0,04% 1–3 day

0,03%

0

200 000

400 000

600 000

800 000

1 000 000

1 200 000

1 400 000

1 600 000

1 800 000

2 000 000

2 200 000

2 400 000 Over 90% of users have more than5 seconds of ad viewing time

AUDIENCE PROFILE

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Russian Federation

United States

Germany

Turkey

Italy

France

Saudi Arabia

Spain

United Kingdom

South Korea Top Ten Countries by Tra�c (October 2011)

SPB TV viewers by region (November 2010)

Asia 27%

Europe 40%

Russia 15%

N America 14%

S America 3%

Others

DEMOGRAPHIC DATA

6

Age Groups Users Gender

Users GrowthAccording to the monthly growth data, SPB TV gained a steady users increase since its launch.

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3%

14%

21% 21%

15%11%

7%4% 4%

5-16 17-20 21-25 26-30 31-35 36-40 41-45 46-50 50 and olderAge

2009 2010 2011

9 000 000

8 000 000

7 000 000

6 000 000

5 000 000

4 000 000

3 000 000

2 000 000

1 000 000

Sep

Jul

May

Apr

Mar

Jan

Dec

OctApr

Male 85% Female 14%

85 14

ta�media.comSPB TV

Sample ad report

Views

Clicks

Duration

Users

Views per user

Clicks per user

Duration per user

CTR

796928

45733

-1733487813 Sec

151730

5.25

0.301

-11425 Sec

5.74%

Summary

Month

January

February

March

April

May

June

July

August

October

November

December

January

Sessions

4562

195

310

210

33

6

9

1

23205

280973

292905

194519

Users

2144

39

9

209

33

6

7

1

8220

61419

70741

54155

Clicks

0

15

48

17

4

0

1

0

2149

14566

17328

11605

CTR

0%

7.69%

15.48%

8.1%

12.12%

0%

11.11%

0%

9.26%

5.18%

5.92%

5.97%

Users Activity

SAMPLE AD REPORT

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Weekday

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

SAMPLE AD REPORT

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Users Activity

Weekday

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sessions

143967

102915

97985

93547

116180

122151

120183

Users

47981

37655

37116

35569

43394

43236

43033

Clicks

8026

6078

5338

5155

6716

7351

7069

CTR

5.57%

5.91%

5.45%

5.51%

5.78%

6.02%

5.88%

Month

January

February

March

April

May

June

July

August

October

November

December

January

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SAMPLE AD REPORT

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The number of users by their total ads duration

0–5 sec

3,1%5–30 sec

58,77% 0,5–3 min

31,04% 3–30 min

5,25%0,5–1 hr

0,67% 1–5 hr

0,61% 5–12 hr

0,21% 0,5–1 day

0,18% 1–3 day

0,14%> 3 day

0,03%

0

10 000

20 000

30 000

40 000

50 000

60 000

70 000

80 000

90 000

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SAMPLE AD REPORT

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The number of sessions by their duration

0–5 sec

6,2%5–30 sec

89,16% 0,5–3 min

3,43% 3–30 min

0,88%0,5–1 hr

0,11% 1–5 hr

0,1% 5–12 hr

0,06% 0,5–1 day

0,04% 1–3 day

0,02%> 3 day

0%

0

10 000

30 000

20 000

40 000

50 000

60 000

70 000

80 000

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SAMPLE AD REPORT

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Advertisements

Name

Users

Views

Clicks

Duration, Seconds

CTR

Views per user

Clicks per user

Duration per user, Seconds

A3_intro_landskape

151730

796928

45733

-1733487813.06

5.74%

5.25

0.301

-11424.82

Operating Systems

OS

Windows Mobile

Maemo

Symbian

bada

iPhone

CTR

0.01%

0.03%

0.04%

0.5%

99.42%

Clicks

56

253

306

3998

792309

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SAMPLE AD REPORT

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Countries

Name

ru

de

ua

us

Views

637486

25034

19669

12328

Clicks

37397

1050

1139

606

Duration, Seconds

-17454510.3

-298660757.55

-30147192.89

614209.04

CTR

5.87%

4.19%

5.79%

4.92%

Views per user

5.36

4.73

4.87

6.26

Clicks per user

0.315

0.198

0.282

0.308

Duration per user, Sec

-146.87

-56372.36

-7471.42

311.94

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SAMPLE AD REPORT

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Duration per user, Sec

-146.87

-56372.36

-7471.42

311.94

Countries

Name

Russian Federation

Germany

Ukraine

United States

Other

Views

637486

25034

19669

12328

102411

79.99%

3.14%

2.47%

1.55%

12.78%

Name

Russian Federation

Ukraine

Germany

United States

Other

Clicks

37397

1139

1050

606

5541

81.77%

2.49%

2.3%

1.33%

12.05%

CTR

5.87%

5.79%

4.19%

4.92%

4.89%

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AD SPECIFICATIONS RATE CARD

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Accepted Extensions

Dimensions

Max File Size

This unit is clickable, please provide a click-thru URL

JPEG, PNG

300x250

100kb

Effective Feb 1, 2010

CPM*

*Cost per thousand impressions will be charged for over 3 seconds of viewing time only.

All figures listed in U.S. funds

$12

Example

=100kb

300 px

250 px

PNG

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