Date post: | 18-Feb-2017 |
Category: |
Education |
Upload: | magdabobermmu |
View: | 215 times |
Download: | 0 times |
Technology, Audiences & GlobalisationWeek 1
Dept. of Languages, Information & Communications
Manchester Metropolitan University
Today’s class• 10am-1pm• Lecture, followed by seminar in MRL• Introduction to Term 1• Programme• Assessment• Seminar: Start work on projects
Term 1 – Media audiences & Media users• BBC R&D collaboration
• Students undertake own audience research group project
• Based on BBC R&D project topics
• Conduct literature review & empirical research
• Test the BBC media behaviour model
• Assessment (50%): Progress presentation, individual report and final presentation at student conference
• Tutors: Magda Bober & Ellie Shember-Critchely
Term 2• Tutors: Adi Kuntsman & Deirdre Hynes
• Lecture topics: Communities, technology & participation in a global context
• Assessment: Seen Exam (50%)
BBC Research & Development
www.bbc.co.uk/rd
www.bbc.co.uk/rd/blog
SkillsYou will be developing:•Team working skills•Practical research experience•Analytical skills •Presentation skills •Report writing•Working with industry partner
Key jobs skills and practice run for portfolio research projects
Student quote:
“It gave me a great insight into the media industry. My presentation skills have also improved and after the discussion we had with the BBC staff who watched us, I feel that I can go on to be a far more capable researcher.”
Year 3: Your role has changed• From learners• To co-researchers and co-creators of knowledge• Researching developments at the cutting edge of digital
communications• Contributing to Knowledge Exchange with industry
See academic outputs:• Conference paper “People, Media and Behaviour: Insights from
the MMU InfoComms-BBC R&D Collaboration”• Journal article “Twitter and TV Events: An exploration of how to
use social media in student-led research”
Assessment Arrangements
Term 1 – Media Audiences Project•Progress presentation (group mark, 5%) – Week 7•Individual report (individual mark, 25%) – Week 12•Final presentation (group mark*, 20%) – Week 12
* incl. peer marking elementTerm 2•Seen Exam (individual mark, worth 50%), based on Term 2 topics
Learning outcomes
By the end of this term students will be able to:
•Appraise the key theoretical concepts and current debates relating to the study of media audiences and media users
•Apply these perspectives in a practical project of their own
Group project• Groups of 4 students, topics given by BBC
• Research tasks:
• Literature review
• Identifying statistical data from external sources
• Integrating the BBC model
• Research design (only qualitative methods, no surveys; participants should be aged 18+)
• Empirical data collection, including pilot
• Data analysis
• Group work in seminar and outside of class
• Mahara group websites and forums (see Moodle link)
Conference venue:The Shed
From ‘passive mass’ to interactive ‘produsers’Changed view of media audiences:
•Media effects: what do the media do to people?•Media as powerful, audiences as passive and vulnerable
•Media uses: what do people do with the media? •Audiences as more active and selective, creative and powerful
BBC R&D project topics1. Brands, Celebrities and the BBC: Perception of value from
the License Fee
2. Exploring the Audience Age Gap
3. Ethnic Minorities, TV and the BBC
4. Ecologies of Devices
5. Getting TVs Online: Smart TVs and Equivalent Technologies
6. Transmedia narratives
7. Create This
8. The Quantified Self as a Storytelling Self
9. Object-Based Broadcasting and Personalised Content
Project processWK1-3 - Form group, decide topic, formulate aims + objectives, conduct/write literature review, integrate BBC model, source statistical data, construct research design
WK 4-6 – Conduct pilot research, write up early results, create/upload presentation
WK7 – Present progress
WK8-9 – Analyse + write up data/findings
WK10-11 - Write up conclusion + relate back to BBC Model. Write individual report + group presentation
WK12 - Upload report via Moodle/Turnitin. Add report to Mahara site with presentation. Present at conference.
Seminar: Group tasks for this week• Form a group of 4 students and report group members to tutor
• Creative thinking exercise to help choose topic and generate ideas
• Formulate a strategy to resolve group conflict (tutors will only intervene if this is stated in your strategy)
• Click on the Mahara link in Moodle, an invitation to join a group will be emailed to you – you need to accept
• Post an update on the above on the Mahara group site/forum (once set up)