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Tagga Media Mobile Presentation

Date post: 20-Jan-2015
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Stay creative. Perform for your clients.
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Page 1: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

Page 2: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

Market synopsis

Competitive analysis

What we help you do

Case studies

Let us tell you about…

ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Page 3: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

The mobile opportunity is massive…

1 eForecasts

It is estimated that there will be more than 3 times as many mobiles as PCs by 2010.1

FOUR BILLION PHONES WORLDWIDE BY 2010

ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Page 4: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

The mobile opportunity is massive…THE MARKET IN CANADA

There are 21 million subscribers across all carriers.1 25% of those are “smart phones”—sales of which have increased 12.7% compared to last year.2 3

1 iamota - Harris/Decima Survey (2008)

2 Phil Barrett - BSTREET Communications (2009) [CWTA]

3 Gartner —

http://www.gartner.com/it/page.jsp?id=985912

ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Page 5: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.ALL RIGHTS RESERVED. TAGGA MEDIA INC.

The mobile opportunity is massive…THE MARKET IN THE UNITED STATES

There are now nearly 250 million mobile subscribers in the United States.1 In Q1 2009, 38% of all mobile users recalled seeing some form of mobile marketing.2

1 CTIA—The Wireless Association (2008)

2 The Mobile Advertising Report. The Mobile Advertising Report is produced by

BrightKite and GfK/NOP research. The Q1, 2009 (US) report is based on a survey of 1 000+ representative adults in the US.

Page 6: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

Who’s performing in mobile marketing & advertising…

All media traffic Only mobile traffic

ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Page 7: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

What makes tagga different…

hassle-free & easy to use

We remove the need to deal with

carriers—saving you time,

money, and hassle—helping you

to remove the barrier to entry for

your SMS campaign.

easily self-manage for your clients

Our white-label platform allows you

to create and manage your clients’

campaigns easily—even if you’re

not the most tech-savvy.

performance-based pricing

You only pay for the messages that

you send. No more, no less. You

don’t have to worry about wasted

budget any longer.

ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Page 8: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

tagga helps you go mobile…

You’re able to integrate mobile across a brand’s entire media mix.

From traditional to digital campaigns, mobile integration has never been easier. Simply place a call to action for customers to text in and watch, in real time, as your response rates skyrocket.

ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Page 9: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

We help you create…DIRECT MESSAGING & MOBILE UPDATES

Direct messaging lets your customers access key information when they want it—no more waiting.

Send coupons directly to your customers’ mobile phones with direct messaging.

DIRECT MESSAGING

With mobile updates, you can keep your customers engaged with latest news, sales, or ski reports.

Keep your customers engaged with interactive trivia thanks to our unique data collection service.

MOBILE UPDATES

ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Page 10: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

We help you create…MOBILE CONTESTS & VOTING CAMPAIGNS

Running a mobile contest is easy with our platform. Simply set the number of prizes and watch the entries pour in—our system will even pick the winners for you.

Every aspect of the contest is under your control.

MOBILE CONTESTS

Our voting campaign platform allows you to see and compile the results in real-time. No more delay.

Like our contests, every aspect is under your complete control. Enjoy unlimited options.

VOTING CAMPAIGNS

ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Page 11: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

We help you create…MOBILE WEBSITES & DATA COLLECTION CAMPAIGNS

With our mobile website creation tools, building a mobile site that fits your needs is beyond easy.

Our tools automatically format your design to work across a wide variety of devices.

MOBILE WEBSITES

Our unique data collection platform allows you to collect any information that your customers text in.

This double opt-in technique ensures that your customers are engaged with your brand and interested in finding out more about your company.

DATA COLLECTION CAMPAIGNS

ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Page 12: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

Print ads offered coupons for subscribing to SUBWAY texts

5 000 customers opted in

13 000 sent messages

8.8% redemption rate as compared to 1–2% from direct mail campaign1

16 store campaign expanded to 107 stores2

1 MacAlla. http://www.macalla.com/pdf/Yankee_Mobile_Commerce_to_Mobile_Transactions.pdf

2 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/commerce/595.html

Here are some successful mobile campaigns…

ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Page 13: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

Ads were run on Yahoo! and Weather.com mobile sites

Click through rate 600% that of online advertising

40% more visitors to mobile site than online site

300% increase in call center volume

Twice as many dealer lookups1

1 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/advertising/2647.html

Here are some successful mobile campaigns…

ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Page 14: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

Radio ads asked consumers to text JIFFY to enter a contest and receive a coupon

50% new household response rate

Unique coupon coding allows for accurate ROI computation

Campaign extended from2 weeks to 6 months1

1 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/commerce/2551.html

Here are some successful mobile campaigns…

ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Page 15: Tagga Media Mobile Presentation

Stay creative. Perform for your clients.

Unlimited keywords

White-label customization

Comprehensive analytics & reporting

Pitching & support services

Free technical support

Live on every carrier in North America

Mobile Marketing Association compliant

Here are some of our features…

ALL RIGHTS RESERVED. TAGGA MEDIA INC.


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