TAILORED INNOVATION FOR THE URBAN ATHLETE
DISCLAIMER
This presentation may include certain "forward-looking statements" within the meaning of the United States Private Litigation Reform Act of 1995 and applicable Canadian Securities Laws. All statements other than statements of historical fact are forward-looking statements. Words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe" and other similar expressions are forward-looking statements. Forward-looking statements are not guarantees of future results and conditions but rather reflect our current views with respect to future events and are subject to risks, uncertainties, assumption and other factors, and actual results and future events could differ materially from those anticipated in such statements. There can be no assurance that such forward-looking statements will prove to be accurate. We base our forward-looking statements on information currently available to us and we do not assume any obligation to update them, except as required by law.
3
WHAT IS RYU?
RESPECT YOUR UNIVERSE is the world’s first tailored, urban athletic training brand. Engineered for the fitness, training and performance of the multi-discipline athlete.
TIMELINE
2014
DECEMBER 2014 RYU APPAREL INC. IS BORN
DECEMBER 2014 NEW LEADERSHIP TEAM
IS ASSEMBLED
DECEMBER 2014 RYU RE-BRANDING BEGINS
DECEMBER 2014 CLOSED SEATTLE STORE
2015
JANUARY 2015 NEW VANCOUVER
HEADQUARTERS OPENS
FEBRUARY - JUNE 2015 NEW PRODUCT LINE
DESIGN + DEVELOPMENT
JUNE - NOVEMBER 2015 PRODUCTION + DELIVERY
OF NEW PRODUCT LINE
NOVEMBER 2015 FLAGSHIP STORE OPENS
DECEMBER 8 2015 ONLINE STORE OPENS
DECEMBER 2015 NEW RYU SALES FOR 2015
TOTAL $245K
TIMELINE
2016FEBRUARY 2016 RYU SELECTED
2016 TSX VENTURE TOP 50
RANKED SIXTH IN THE DIVERSIFIED INDUSTRIES
APRIL 2016 SECOND LOCATION ANNOUNCED
TO OPEN FALL 2016
APRIL 2016 LOCKER PACK LUX NOMINATED
BY CARRYOLOGY FOR BEST WORK BACKPACK
APRIL 2016 QUICK PACK LUX NOMINATED
WINS SILVER A DESIGN AWARD
MAY 2016 FLAGSHIP STORE WINS WGSN FUTURES AWARD
FOR BEST STORE
JUNE 2016 THIRD LOCATION ANNOUNCED
TO OPEN WINTER 2016
OCTOBER 2016 FOURTH LOCATION ANNOUNCED
TO OPEN SPRING 2017
AUGUST 2016 FIFTH LOCATION
ANNOUNCED TO OPEN
SUMMER 2017
6
FILLING THE VOID | TAILORED INNOVATION FOR THE URBAN ATHLETE
The male athlete market is underserved. The female athlete market is awash in a sea of sameness. There is a void in athletic bags that organize an athlete’s life. Gym, office, home, there + back.
ADIDAS STELLASPORT
ARITZIA
KIT AND ACE
ATHLETALULULEMON
FABLETICS
SWEATY BETTYLOLE
LORNA JANE
REEBOKRHONE
ADIDAS
UNDER ARMOURNIKE
WINGS AND HORNS
NIKELABAETHER
FITNESS FASHION
FEMA
LEMA
LE
7
THE RAPIDLY INCREASING ATHLETIC APPAREL CATEGORYProjected development of the global sports apparel market from 2016 to 2022 (in billion US dollars)
0
53
105
158
210
160 167 174 181189
197 206
source: trefis.comStatista 2016
2016 2017 2018 2019 2020 2021 2022
8
CREATING A NEW CATEGORYTAILORED INNOVATION. URBAN ATHLETIC.
TAILORED INNOVATION URBAN ATHLETIC #BEAUTIFULTOUGH #THISISAGYM
We are refined contrast. We are precision fit. We are modern style.
We are innovative solutions to athlete problems. We are performance fabrics. We are forefront construction methods.
We live in a city. We live in a gym. We are athletes.
9
CREATING A NEW CATEGORY | URBAN ATHLETICMEN’S EVERYWEAR PANT Everything. Everyday. Everywear.
EVERYWEAR PANT. It is the toughest.
The toughest fabric. Dense knit nylon fiber will withstand abrasion. The most movement. 30% of the fabric is lycra fiber. Strategically designed gussets. Tailored cut. Built in Vancouver. Fabric milled in the USA.
10
CREATING A NEW CATEGORY | URBAN ATHLETICMEN’S EVERYWEAR PANT Everything. Everyday. Everywear.
11
CREATING A NEW CATEGORY | URBAN ATHLETICWOMEN’S TOUGH TIGHT Put them on and forget about them.
TOUGH TIGHT.
Supports all that you do. TriLayr Technology waistband. No distractions. Cut so it stays in place. No readjusting needed. Active seam and flat lock construction. Bacteriostatic carbon mesh lined gusset. Go commando.
12
CREATING A NEW CATEGORY | URBAN ATHLETICWOMEN’S TOUGH TIGHT Put them on and forget about them.
13
CREATING A NEW CATEGORY | URBAN ATHLETICLOCKER PACK LUX The bag that works as your gym locker.
LOCKER PACK LUX.
Drop front opening for easy access to all your gear. Open mesh pockets inside for water bottles, wraps, tape, etc. Tough wearing Australian loomed canvas that looks better with age.
14
CREATING A NEW CATEGORY | URBAN ATHLETICLOCKER PACK LUX The bag that works as your gym locker.
15
THE NEW STANDARD | TAILORED INNOVATION.
RYU OTHER
16
AWARDS + RECOGNITION
KITSILANO FLAGSHIP STORE Futures Awards 2016 winner - Best Store
LOCKER PACK LUX Nominated by Carryology for best work backpack
FUTURES AWARDS 2016 WINNER
B E S T S T O R E
QUICK PACK LUX Silver A Design Award Winner
MEN’S EVERYWEAR PANT “Sports Performance Clothes You Can Wear To Work”
17
RETAIL STORES
RYU Flagship Kitsilano, Vancouver WGSN Award Winner Opened November 2015
Thurlow + Robson Downtown Vancouver Heart of Robson shopping district Opening November 2016
Park Royal South West Vancouver Opening Winter 2016
Queen Street West Toronto Opening Spring 2017
Metrotown Burnaby Opening Summer 2017
18
RETAIL STORE GROWTH PLAN
• End of 2017 - 5 stores • End of 2018 - 8 stores • End of 2025 - 100 stores
eCOMMERCE
E-NEWSLETTERS
ONLINE STORE eCommerce target 35% of overall revenues by end of 2021. YTD 2016 is 15% based on organic sales, minimal marketing spend.
This will be achieved through:
• Brand Awareness • Marketing Spend
• Data Analytics • Community
20
BETA 37.5
An environment for innovation
Leveraging Vancouver’s established international expertise in technical design, RYU has pioneered a new process for bringing tailored innovation to market.
Ideas are incubated. Designers work at a 3D level vs 2D sketches.
In-house samples are built, beat up and made better until the Golden Sample is achieved.
The costly back and forth communication between factory and designers is eliminated.
21
RYU CONNECTOR PROGRAM
The RYU Connectors Program is building a community of influential leaders that represent, and live, the values of RYU: aliveness, bold expression, curiosity, discipline and respect. Our goal is to facilitate human performance for one million athletes around the globe. An RYU Connector’s objectives are, first and foremost, to continue being leaders in the athletic community, to support others in their health, fitness and performance goals, to respect others at all times, and to be actively engaged in community events, charities and volunteer efforts. Facility owners, trainers, nutritionists, physiotherapists and competitive athletes are enrolled in the Connectors Program from across Canada and the US.
Alexandra Ianculescu Canadian National Team Olympic Speed Skater
Simon “Thor” Damborg Head Coach | Director Raincity Athletics
Ben Carr Professional Trainer Innovative Fitness
Tori Katongo Personal Trainer | Steve Nash Dancer | Singer | Actor
Cassie Hawyrsh Canadian National Team Skeleton Racer
Dai Manuel Coach | Lifestyle Mentor Author of The Whole Life Manifesto
22
COMMUNITY
Snapshot of RYU events
RYU + SPIN SOCIETY | BATTLE RIDES RYU + FOUR SEASONS + GLOBAL WELLNESS DAY
NATALIE LANGSTONS’ FITNESS ON THE RUN TREVOR BIRD’S NUTRITION SEMINAR THE GET UP | 3 VS 3 HIP HOP BATTLE
23
SOCIAL MEDIA
INSTAGRAM INSTAGRAM.COM/RYU_APPAREL
• Main focus on conversation and athlete interaction • 20+ tags/mentions in user posts each day • #Beautifultough campaign - 6000+ posts, 95% user
generated.
FACEBOOK FACEBOOK.COM/RYU APPAREL INC.
• Community hub for our athletes • Lists all engaging events to bring new customers into
our store every day • Engagement and likes grew 5000% this past quarter
PINTEREST PINTEREST.COM/RYU APPAREL INC.
• Platform to share design inspiration, new collections, and athlete stories
24
SOCIAL MEDIA#beautifultough | #thisisagym
25
SHARE OWNERSHIP - October 27th, 2016
74%
19%7%
Institutional: 7% Insiders & Management: 19% Individual Investors: 74%
As of October 27, 2016 Units Price Market Capitalization
Basic shares 124,419,335 $ 0.15 $ 18,662,900
Warrants 71,701,785 $ 0.42
Stock options 10,410,500 $ 0.29
Capital Structure
RYU Apparel Inc. trades in the TSX Venture Exchange ticker "RYU" and Frankfurt Stock Exchange ticker "RYA"
26
LEADERSHIP TEAMMr. Leone is highly regarded as a visionary in the fashion industry. Recognized as one of North America’s leading retailers operating one of Canada’s largest and most successful independent specialty stores for over 16 years, Mr. Leone’s entrepreneurial achievements are a result of his strong leadership, strategic vision and ability to raise capital. He has been an RYU investor since 2011.
MARCELLO LEONECEO, PRESIDENT + CHAIRMAN
Mrs. Klassen is the former Director and President of Ank Apparel Manufacturer, one of the leading technical apparel manufacturers . She was also director of Polartec Performance fabrics for Canada and the Pacific North West. With over twenty-eight years of experience in the apparel industry, in both brand development and product design. Treya will be leading the team at RYU in developing and creating the newest, most innovative product platforms. Treya’s strength is creating culture, team and vision.
TREYA KLASSENVP OF PRODUCT + BRAND
Mr. Briglio has over 25 years of sales management, brand development and marketing experience in the sports industry with both local and international brands. He was instrumental in making Swany Canada the #1 selling performance winter sport glove in North America, taking the company from a start-up to the market leader. His previous experience includes Helly Hansen, Scarpa and Deuter, and large dealer programs for Costco, MEC, Blackcomb among others.
ALEX BRIGLIOVP OF SALES + MARKETING
Mr. Villa is a Chartered Professional Accountant (CPA, CA) with seven years of post-designation professional experience. Prior to joining RYU, he held controllership and financial reporting roles in three Vancouver based mining companies with operations in North America. Mr. Villa began his professional career at Deloitte in the audit and assurance practice serving notable Canadian public companies in the IT and mining industries for four years. Mr. Villa has a Bachelor of Science in Business Management with concentrations in entrepreneurship and marketing from Babson College in the United States.
PEDRO VILLACHIEF FINANCIAL OFFICER
Mr. Pawson is an entrepreneur, executive and manager with over 15 years of sales and operations experience in the retail, consumer goods and wellness sectors. He has extensive experience in the athletic apparel space and his past experiences include successful franchise roles with lululemon athletica, The Body Shop and national distribution for pluggz Footwear. He was instrumental in establishing lululemon athletica in Saskatoon, Saskatchewan as one of the top performing stores in the company.
BRETT PAWSONVP OF RETAIL
27
REVENUE | FIRST THREE YEARS
0
350
700
1,050
1,400
Y1 Y2 Y3
853K*
17K
350K
650K
1.3M
100K
394K
*First 7 months
28
COMPARATIVE VALUATION
*lululemon & Under Armour are actual revenue **RYU is projected revenue
LULULEMON (FY2*)
UNDER ARMOUR (FY 2)*
RYU (FY 1)**
C $0.65M
US $0.10M
C $2.00M
16 X
14 X
14 X (ESTIMATED)
1 YEAR FORWARD SALES
1 YEAR FORWARD PRICE / SALES (FIRST 3 YEARS OF OPERATION)
IMPLIED VALUATIONC $10.4M
US $1.4M
C $28.0M
29
THANK YOU
We appreciate your time today.
Pro Forma financial information available for discussion on signing of NDAs.
Sarah Morgan M. 604.754.9906 O. 604.569.1414 E. [email protected]
TSX-V RYU