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Taj Hotels Resorts & Palaces

Date post: 15-Apr-2017
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Submitted By :- Diksha Sethi Taj Hotels, Resorts and Palaces https://www.youtube.com/watch? v=9rgJSp_WB-U
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Page 1: Taj Hotels Resorts & Palaces

Submitted By :- Diksha Sethi

Taj Hotels, Resorts and

Palaces

https://www.youtube.com/watch?v=9rgJSp_WB-U

Page 2: Taj Hotels Resorts & Palaces

About the Tata Group India’s largest conglomerate with presence in several sectorsOperations in over 80 countries and exports to 85 countries.Group Values: Integrity, Understanding, Excellence, Unity and Responsibility.TATA Portfolio

Page 3: Taj Hotels Resorts & Palaces

It all began with …

… Jamsetji Tata’s passion for the city he most loved Bombay (as it was formerly known).And, so came to life the Taj Mahal Palace in 1903 .

The Indian Hotels Company (IHCL) and its subsidiaries are collectively known as Taj Hotels, Resorts and Palaces.Now , Taj Group comprises 108 hotels in 63 locations, including 25 Ginger hotels across India, with an additional 17 international hotels.

Page 4: Taj Hotels Resorts & Palaces

7 P’s of TAJ Marketing1. Product

Hotels & Resorts Restaurant & Bars

Jiva Spa Taj Khazana

Taj Air

Page 5: Taj Hotels Resorts & Palaces

2. Price Vary under different hotel segments Prices available on. the tajhotels com site and other OTAs like MakeMyTrip, Goibibo, etc

3. Place100 hotels in 62 locations across IndiaExtended its international presence with 15 hotels in the Maldives, Malaysia, the UK, USA, Bhutan, Sri Lanka, Africa and the Middle East.

Page 6: Taj Hotels Resorts & Palaces

4. Promotions• Blitz – “Taj Santa Cruz Team”• Road Shows – “Zambia Road Show”• PR Parties and Events - “Chip n Put” • Online Promotions - “FB page” , “Flyers”, “Mailers”• CSR Events – “Black Tie”• Launch Parties – “Meghauli Serai – Chitwan National park launch”• Exhibitions - “Global Exhibition on Services (GES - 2016)”• FAM’s – “Meghauli Serai FAM”• Loyalty Programs – TAP & Taj Innercircle 5. People• Customers - Hospitality by anticipating and exceeding guest

expectations• Employees - Medical help, consultation, traveling facilities, perks and

bonuses• Management• Society – EARTH Initiative

Page 7: Taj Hotels Resorts & Palaces

6. Physical Evidence Space, colour, light Lobby- fine art, elegant finishing & comfortable furnishing

7. Process

Page 8: Taj Hotels Resorts & Palaces

Competitors of TAJ

Page 9: Taj Hotels Resorts & Palaces

PORTER FIVE FORCES MODEL

Page 10: Taj Hotels Resorts & Palaces

SWOT ANALYSIS OF TAJ

j

OPPORTUNITIES1. Rising income in households2. Increase in niche tourism such as eco-tourism, luxury tourism and medical tourism3. Rise in online bookings 4. Low cost of Labor5. Good Brand Image

THREATS1. Increasing competition from International Hotel Chains2. Availability of Substitutes like guest houses3. Technology4.

SWOT Analysis

Page 11: Taj Hotels Resorts & Palaces

THANK YOU


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