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Presented by- Vishal Kumar Doiphode

Piyush Dattatraya

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Taj hotel in Mumbai

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CONTENT

VIEW OF HOTEL INDUSTRY

CHALLENGES FOR HOTEL INDUSTRY

INTRODUCTIONOF TAJ HOTELS. VISION

MARKETING MIX.

COMPETITOR. MERGERS & ACQUISITION

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INTRODUCTIONOF TAJ HOTEL

The Indian Hotels Company (IHC) is the parent

company of Taj Hotels Resorts and Palaces.

It was founded by Jamsetji.N. Tata onDecember16, 1903.

Currently the Taj Hotels Resorts and Palaces

comprises 57 hotels at 40 locations across

India.

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Cont.

Additional 18 hotels are also being operated

around the globe.

During fiscal year 2006, the total number ofhotels owned or managed by the Company

was 75.

The Taj hotels are categorized as luxury,

leisure and business hotels.

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Cont.

The Taj Luxury Hotels offer a wide range of

luxurious suites with modern fitness centers,

rejuvenating spas, and well-equipped banquet

and meeting facilities.

The Taj Leisure Hotels offer a complete holiday

package that can be enjoyed with the whole

family.

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Vision

The Taj Group of Hotels commits itself to the

overall improvement of the ecological

environment, which we are all a part of.

We recognize that we are not owners but

caretakers of the Planet and owe it to our children

and future generations of humankind.

It is our endeavor not only to conserve and protectbut also to renew and regenerate the environment

in which we live and operate

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Cont

Our commitment encompasses all actions related to

our products, services, associates, partners, vendors

and communities.

We will partner and engage with our environment

through EARTH:Environmental Awareness and

Renewal at Taj Hotels. For us EARTH is not a

program, nor a process; it is a way of life

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VIEW OF HOTEL INDUSTRY

What is Hotel Industry?

A Building Where Travelers Can Pay for Lodging and

Meals and Other ServicesObjectives of Hotel Industry

Customer Satisfaction

HealthSafety Environment

To Promote Tourism

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MARKETING MIX STRATEGY OF TAJ

HOTELS

ProductsRoom

Restaurant and Bar.

Meeting room and Banquet facility

Amenities

ServicesSafe deposit box

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Special services

courier

Child care

Laundry Pet

Internet

Travel desk Babysitting

Wake-up call

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Barber shop

Boutiques Currency exchange

In room telephone service

Express check -in and out Florist

Front desk 24 hour

Gift shop Maid service

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PRICETaj hotel has set its price of the room on the basis of

Business, Leisure and Luxury class.

Rate

The Taj Suite US$-175

Executive Suite US$ -125

Standard sea view double US$-75

Standard sea view single US$-75

The Taj Lady US$-90

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PLACE Location of the hotel is the most important business

decision for the hotel.

Present in metro cities in India

Global presence (Maldives,London,Dubai,Colombo)

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PROMOTION STRATEGY

Promotional schemes are carried on regularly the hotel has

many loyalty programme,clubs,membership,previlage etcsome of them are

1. The Taj Inner Circle.

2. The Taj Junior League.

3. The Taj Club.Taj also offer Taj surprises including weekend savers,value

vouchers,book early get more,

ADVERTISEMENT

Business news paper(E.T, Financial Express, Bombay Times)

T.V channels like STAR NEWS,CNN and CNBC.

Magazines like THE OUT LOOK TRAVELAR,GONOW and

TRAVEL.

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Physical Evidence

Lobby- It being the first & the last part of the hotel that the

guestsees,thus it should be well designed, also to ensure that the

customer returns again the room should be comfortable and should

have made his stay hassle free

ProcessMajor service encounter that extremely delighted or disappointed

are:

1. Check in.

2. Bell person carrying luggage to the room.3. Food.

4. Wake up call

5. Check out.

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People

Skilled person

Professional person

Personal Agents Technological person

Travel agents

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COMPETITOR

The hotel has many competitors like

1.The Oberoi towers

2.The Marine Plaza

3.The Orchid.

4.Le Meridian

Acquisition-hotel blue diamond pune.

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Positioning

Through print media

Electronic media

Magazines Online advertising

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Targeting

Targeting is a group of people who have

common need, and behavior.

Business class

Upper class

Tourists

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