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A
PROJECT REPORT
ON
To study the effectiveness of sales
promotional activities of Business
Standard News paper
!n TR!C!T" Re#ion
$t
!N%!$&S PRE'!ER (!N$NC!$) %$!)"**S!NCE +,-.*//
!N P$RT!$) (0))(!))'ENT O(
B$C1E)OR O( B0S!NESS $%'!N!STR$T!ON
P0NJ$B TEC1N!C$) 0N!2ERS!T"
J$)$N%1$R
3455,645+47
S0B'!TTE% TO86 S0B'!TTE%B"86'RS/C1!TR$ T$J!N%ER S$N%10
$SSTT/ PRO(ESSOR
C1$N%!9$R1 B0S!NESS SC1OO) 91$R0$N
C1$N%!9$R1 9RO0P O( CO))E9ES 91$R0$N
'O1$)!
455,645+4
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%EC)$R$T!ON
I here by declare that the project titled To Study The Effectiveness of Sales
Promotional Activities of Business Standard News Paper is an original piece o
research !or" carried o#t by me #nder the g#idance and s#per$ision o %rs.
&'I()*. (he inormation has been collected rom gen#ine + a#thentic so#rces. (he
!or" has been s#bmitted in partial #lillment o the re,#irement oB$C1E)OR
O( B0S!NESS $%'!N!STR$T!ON rom &'*-DI*)' /0SI-SS
S&'2234'*)0*-.
Place6 Signat#re
Date6
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$C:NO;)E%9E'ENT
I ta"e this opport#nity to e8press my deep sense o gratit#de to
/0SI-SS S(*-D*)D 3I%I(D or gi$ing me the opport#nity to
#ndergo on project report in their organiation and or e8tending #ll
s#pport and cooperation in completion o this project.
I e8press my sincere than"s to my mentor: %rs. &'I()* or
pro$iding me the opport#nity to #nderta"e this project. %y deep sense o
gratit#de also goes to all my riends or their constant enco#ragement.
(*;I-D) SI-' S*-D'0
//*
< Indias Premier Financial Daily.Since1975
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E
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I-D@
5 Indias Premier Financial Daily.Since1975
SR/ NO/ P$RT!C0)$RS P$9E NO/
+ !NTRO%0CT!ON =6+5
4 OBJECT!2ES ++6+4
> RESE$RC1 'ET1O%O)O9" +>64=
? CO'P$N" PRO(!)E 4-6?.
. )!TER$T0RE S0R2E" ?=6?@
= BR$N% PRO'OT!ON ?,6.+
- %$T$ $N$)"S!S .46=.
@ (!N%!N9S ==6=-
, )!'!T$T!ONS =@6-5
+5 S099ES!ON A RECO''EN%!T!ON -56-+
++ 0EST!ONN$!RE -46-?
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!NTRO%0CT!ON
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!NTRO%0CT!ON
InBspite o po!er #ll internet era: ne!spaper still remains the tremendo#s
po!er#l medi#m: beca#se media is a medi#m that tells #s the tr#th !hat
is going on aro#nd #s. (he irst thing anybody loo"s or searches or a day
is ne!s paper !ith a hot c#p o tea in the morning. So ne!spaper is a
media !hich is the irst thing in the resh mind !herein its contents aect
the h#man mind.
*ccording to a general st#dy: e$eryone d#e to his daily b#sy ro#tine only
chec"s in the ne!spaper his partic#lar section !hich appeals to him the
most. D#e to the c#rrent competition gi$en to readership o ne!spaper
by the #pcoming lashy national and international channels and internet.
(he only basic reason as to still ne!spaper b#siness is s#r$i$ing its easy
a$ailability and lo! pricing. /e changed rom the age old selecti$e to
something resh and ne!: as this is the only media !hich caters to all
rom yo#ng to old and rich to poor or this readership s#r$ey I chose thene!spaper =/#siness Standard 3td> as its the ne!spaper !hich tal"s
sense and is in mar"et !ith good mar"eting strategies and got good st#
to read o$er since it came into e8istence.
For this s#r$ey I selected place li"e: tricity 4chandigarh panch"#la
mohali as these place ha$e a mi8 people rom all ages : cast (he basic
reason o this readership s#r$ey is to ind can the ne!spaper readership
be changed rom one partic#lar to any other i it has good articles and
caters to all according to their !ishes and li"ing .*nd can a ne!spaper
company or a gro#p lo#rish in this to#gh state o aairs !ith #pcoming
threats o electronic media and changing taste o ne!s generation. (he
irst ne!spaper dates bac" all the !ay to 59 /&. It !as called the *cta
D#irna in )ome: Italy. &ar$ed on metal or stone: copies !ere posted
aro#nd the city or people to read.
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/et!een 71< and 7
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maintain a ne!spaper !itho#t ad$ertisements. -e!spapers are
an important prere,#isite or democracy. Democracy #nctions on its
basis. -e!spapers sho#ld be a !ay o social: economical: and political
j#stice. (he press is oten reerred to as the o#rth estate.
-e!spaper is the greatest and the most #se#l git recei$ed by man !ith
the in$ention o the printing press. * ne!spaper "eeps a man #se#lly
b#sy. It "eeps him in to#ch !ith all that is happening in the !orld. It is
m#ch more than that. It is a po!er#l massBmedia and a mighty orce. It is
the c#stodian o tr#th and a sentinel o h#man rights and liberty. It can be
#sed or good as !ell as or e$il. It is a $ehicle o tho#ght. It propagates
ideas and philosophies: comments #pon them: criticies go$ernments and
peoples and their acti$ities. It is a po!er#l organ o p#blic opinion. (hat
is !hy the reedom o press means a reedom to the masses.
(hen hail the PressH &hosen g#ardian o reedomH
Strong s!ordBarm o j#sticeH /right s#nBbeam o tr#th I '. reeley
-e!spapers ha$e become a part and parcel o o#r daily lie. * ne!spaper
gi$es #s all "inds o ne!s abo#t o#r o!n co#ntry and abo#t oreign
co#ntries. * reader o ne!spapers remains in to#ch !ith p#blic aairs.
(he ne!spaper ed#cates him in many branches o "no!ledge and
pro$ides him !ith a lot o inormation. Jno!ledge is de$eloped by
reading a ne!spaper. 2ne can "no! abo#t all the ne! disco$eries and
in$entions. It also tells !hat their rights are ho! they can protect them.
$en !hile sitting in ones home: one can "no! !hat is happening in the
!orld. (he ne!spaper "eeps the people in to#ch !ith all the dierent
corners o the !orld. /#sinessmen ad$ertise their goods in the
ne!spapers to increase the sale o their goods. *s the ne!spaper contains
mar"et reports: it helps the merchants in "eeping #niorm rates o goodsin $ario#s cities. -e!spapers gi$e a lot o inormation abo#t religio#s
topics: sports: arts and m#sic and record the p#lse beats o the nation. *
reg#lar reader o ne!spapers can ac,#ire a lot o "no!ledge abo#t p#blic
aairs. (he ne!spaper brings to #s the $ie!s o great thin"ers and
philosophers. It mo#lds and relects p#blic opinion.
-e!spapers not only g#ide and instr#ct the p#blic: they also help in
ed#cating the masses on all important problems. (hey broaden theiro#tloo". (hey act a great social reormers and p#blic ed#cators. (hey are
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the spo"esmen o h#man conscience and mo#thpieces o h#man mind.
(hey carry on a campaign against s#perstitions: alse belies and
anaticism. (hey thro! light on the e$ils o do!ry system: child marriage
and #n to#ch ability. (hey pro$ide a great help to a co#ntry in getting rid
o her social e$ils and moral !ea"nesses -e!spapers can mislead and
misg#ide p#blic opinion on important matters. (hey are $ery po!er#l
!eapon or mo#lding and directing p#blic opinion. Fo#r critical
ne!spapers: said -apoleon: are more to be eared than a tho#sand
s!ords. 'itler !ho "ne! the po!er#l role o the Press: said: =I !ant to
play on the press as on a piano.> (hat is !hy most o the political parties
r#n their o!n ne!spapers.
Strate#y applied
(o meet the prospecti$e c#stomers o /#siness Standard and ta"ing
appointments or the prod#ct.
(o create an a!areness o the prod#ct distrib#tion o ree samples
o the ne!s paper on the special acti$ities areas !here I ha$e done
the acti$ities.
$chievement till date today/
I ha$e started my ield !or" rom9thj#ne. In the sense o
achie$ement o my project tas": I ha$e got 5 s#bscription oers or
b#siness standard ne!s paper in this program.
In ;#ne b#siness standard has la#nched one scheme or the ne!
s#bscriber. *ter anno#ncing the scheme the mar"et response !as
positi$e mostly. Gith the prepaid s#bscription. I ha$e collected the data
o inancial ne!s paper readers. In that economic times is the mar"et
leader !hat I ha$e analyed.
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SCOPEA
OBJECT!2ES
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Scope of the ProDect
(hro#gh this project I did the prod#ct analysis o the /#siness
Standard ne!spaper. (his helped me to ind the major strength and
!ea"ness o the /#siness Standard ne!spaper. (his !ill be help#l to
the company in #rther impro$ing their prod#ct to better capt#re the
mar"et. (his project !ill also help the #t#re management trainee and
#rther st#dy.
OBJECT!2ES
Primary oDectives8
41(o collect the rele$ant data o inancial ne!s paper reader.
4 (o get s#bscription orders rom prospecti$e inancial ne!s paper
readers.
4
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RESE$RC1'ET1O%O)O9"
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RESE$RC1 'ET1O%O)O9"
)esearch objecti$es: it !ill ens#re that the client need !ill be ser$ed. P*I
International &entre or )esearch reers to Ka search or "no!ledge. It
can be defined as a scientific and systematic search or pertinent
inormation on a speciic topic.)esearch comprises deining and
redeining problems: orm#lating hypothesis or s#ggested sol#tions
collecting: organiing and e$al#ating dataL ma"ing ded#ction and
reaching concl#sions and at last care#lly testing the concl#sions to
determine !hether they it the orm#lating hypothesis M &liord Good.
It is a !ay to systematically sol$e the research problem. It may be
#nderstood as science o st#dying ho! research is done scientiically. In
it !e st#dy the $ario#s steps that are generally adopted by the researcher
in st#dying his research problem along !ith the logic behind them. In
general methodology is an optional rame!or" !ithin !hich the acts are
placed so that the meaning may be seen more clearly. (he so#rces o datasho!n that designing o a research plancalls or decision on the data
so#rces are research approaches 4primary and secondary data research
instr#ments 4obser$ation s#r$ey e8periment sampling plan and contact
methods 4personal inter$ie!s.
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)S*)&' DSI-
* research design is the determination and statement o the general
research approach or strategy adopted or the partic#lar project. It is the
heart o the planning. I the design adheres to the %anagement
8cellence.)esearch design is a plan str#ct#red and strategies o
in$estigation. It is the arrangement ocondition and analysis o data in a
manner to combine rele$ance to the research p#rpose !ith economy in
proced#re.
N In order to achie$e the objecti$e it !as necessary to tal" to the
c#stomers and p#blic todra!s the concl#sions regarding the objecti$e.
N For $isiting the c#stomers and p#blics to collect the rele$ant
inormationL a ,#estionnaire has to be designed. (he ,#estionnaire !as
designed in s#ch a manner to achie$e the objecti$e o the research.
+/ %$T$ CO))ECT!ON8 Data collection is an integral part o the
research. It calls or de$eloping the most eicient research plan or
gathering the needed inormation. Ghich is generated the irst time and is
resh called =primary data> and it is generated by o#r main methods $i.
obser$ation: e8perimentation: inter$ie!ing and estimation. (he primary
data can be collected thro#gh telephone: inter$ie!s: gro#p inter$ie!s:
mail s#r$eys and sel administered ,#estionnaire.
Secondary data is that !hich has pre$io#sly already being gathered and is
a$ailable. It can be generated by internal so#rces 4!ithin the irm or by
e8ternal so#rces 4li"e boo"s: periodicals: p#blished reports: data ser$ices:
comp#ter data ban" etc..
(he data collected or this st#dy on both primary and secondary data li"e
I ta"e the inormation thro#gh employees and also ta"e inormation by
the internet: company bro!ser.
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4/ E2$)0$T!N9 T1E CONTENT8In the st#dy ,#estions !ere
as"ed "eeping in $ie! that ho! the dierent department !or"s. Ghat is
the !or" process in department and !hat is the contrib#tion o
department in !ell managing in the ser$ice 4ins#rance ind#stries and
also the things re,#ired to !or"s eiciently and !hat they ser$e to the
organiation.
>/ S0R2E" PROCESS8Firstly I $isited all departments !here the
!or" !as being e8ec#ted. %eet the sta members and as"ed ,#estions
!hich are short and speciic and easily #nderstandable. *lso: I had $isited
the c#rrent s#bscribers and potential s#bscribers to #nderstand their $ie!s
and e8pectations abo#t the prod#ct.
?/ $SS0'PT!ON O( T1E PROJECT8 Inormation !as ta"en
mainly on the basis o the inormation gi$en by the employees and sta
members. I employees doesnt respond to!ards any are !e cant orce
on him li"e inancial position o the company and the #nd they generate
etc.
Steps in 'arFet Research86
1. Planning and )esearch.
Deining the problem
Sampling the plan.
Preparing ,#estionnaire.
Deciding the area o research
. Field Gor".
*s"ing ,#estion to sample selected.
Data collection.
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)eport preparation.
RESE$RC1 $PPRO$C1
O#alitati$e as !ell as O#antitati$e approach has been #sed or this
research. /#t the stress !as basically on the ,#antitati$e approach.
uantitative approach86
O#antitati$e data in$ol$es the generation o data in a ,#antitati$e orm
!hich can be s#bjected to analysis in a ormal and rigid ashion.
ualitative approach86It is concerned !ith s#bjecti$e assessment o opinions and beha$ior.
Research %esi#n86
(his calls or de$eloping the most eicient plan or gathering the
necessary inormation: design a research plan: decision on the data
so#rces: research approaches: research instr#ments: sampling plan and
contact methods. * research design is the speciication o the method and
proced#re or ac,#iring the inormation needed. *ccording to my
research design I ha$e perormed the ollo!ing.
Steps in the proDect/
Deciding objecti$e and s#bBobjecti$e o the research.
(o determine the most s#itable method o research.
)esearch designs are o ollo!ing types6
1. DS&)IP(IC . DI*-2S(I&
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-*(0) 2F )S*)&'
O#antitati$e type o research has been #sed. *s all the data !as based on
n#merical ig#res obtained in the s#r$ey.
(P 2F O0S(I2-S
(he ,#estions !ere selBadministered: !ith a $ie! to obtain ma8im#m
inormation rom the respondent that is !hy the ,#estions !ere
straightor!ard.
RESE$RC1 T"PEM
%ESCR!PT!2E RESE$RC1/
(his method !as #nderta"en to "no! abo#t characteristics o e$ery
gro#p. In this project the objecti$e !as to gather inormation regarding
satisaction le$el o s#bscribers rom online policy generation system.
(his is "ind o research str#ct#re !hich is concerned !ith describing the
characteristics o the problem. In this !ay the main p#rpose o s#ch a
research design is to present a descripti$e pict#re abo#t the mar"eting
problem on the basis o act#al acts. For this it is important to obtain the
complete and act#al inormation abo#t the s#bjects.Descripti$e research
does not it neatly into the deinition o either ,#antitati$e or ,#alitati$e
research methodologies: b#t instead it can #tilie elements o both: oten
!ithin the same st#dy. (he term descripti$e research reers to the type o
research ,#estion: design: and data analysis that !ill be applied to a gi$en
topic. Descripti$e statistics tell !hat is: !hile inerential statistics try to
determine ca#se and eect.
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(he type o ,#estion as"ed by the researcher !ill #ltimately determine
the type o approach necessary to complete an acc#rate assessment o the
topic at hand. Descripti$e st#dies: primarily concerned !ith inding o#t
Q!hat is:Q might be applied to in$estigate the ollo!ing ,#estions6 Do
teachers hold a$orable attit#des to!ard #sing comp#ters in schoolsR
Ghat "inds o acti$ities that in$ol$e technology occ#r in si8thBgrade
classrooms and ho! re,#ently do they occ#rR Ghat ha$e been the
reactions o school administrators to technological inno$ations in
teaching the social sciencesR 'o! ha$e high school comp#ting co#rses
changed o$er the last 1E yearsR 'o! do the ne! m#ltimediated te8tboo"s
compare to the printBbased te8tboo"sR 'o! are decisions being made
abo#t #sing &hannel 2ne in schools: and or those schools that choose to
#se it: ho! is &hannel 2ne being implementedR Ghat is the best !ay to
pro$ide access to comp#ter e,#ipment in schoolsR 'o! sho#ld
instr#ctional designers impro$e sot!are design to ma"e the sot!are
more appealing to st#dentsR (o !hat degree are specialBed#cation
teachers !ell $ersed concerning assisti$e technologyR Is there a
relationship bet!een e8perience !ith m#ltimedia comp#ters and
problemBsol$ing s"illsR 'o! s#ccess#l is a certain satelliteBdeli$ered
Spanish co#rse in terms o moti$ational $al#e and academic
achie$ementR Do teachers act#ally implement technology in the !ay they
percei$eR 'o! many people #se the *&( gopher ser$er: and !hat dothey #se i or.
Diagnostic )esearch
It is o#r p#rpose to gain insight into the perception the cons#mer has o
prod#cts and brandsL insight !e need to inter$ene acti$ely in the mar"et.
(he stream o descripti$e inormation classical mar"et research oers is
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only too oten limited to act#al pieces o inormation that do not ans!er
the ,#estion !hyR !hich is not s#icient to inter$ene acti$ely in the
mar"et. Describing the beha$io#r and inde8ing $erbal e8pressions is in
itsel incapable o gi$ing insight. Indeed: the cons#mer does not act as
rationally and #ne,#i$ocally as the research res#lts had been s#ggesting B
and this has nothing to do !ith any #n!illingness o the cons#mer.
%oti$ational dynamics B the ield o inner eelings: perceptions: and
orces B demands #ll attention directed to!ards the inner being: demands
empathy !ith other people: and the ability to interpret dynamics. It is a
holistic approach: aiming at #nderstanding the h#man being and the
action !e are interested in: as a 4small part o a !hole. (he positi$istB
inspired methods: de$ised rom the point o $ie! o st#dying the o#tside
!orld: are #ns#itable !hen it comes to st#dying mans inner !orld. (he
dynamics o the mar"et: ho!e$er: proceed rom the inner !orld in !hich
the moti$ations originate. 2nly !hen mar"eting strategies and sol#tions
harmonio#sly connect !ith the moti$ational str#ct#re that lies at the base
o the prod#ctbrand: may !e s#cceed to mar"et that prod#ctbrand in a
!ay that spans a bridge o recognition bet!een the cons#mers problem
4hisher moti$ation and its sol#tion 4the commercialprod#ct.*n
e8planation proceeding rom elements in !hich !e can inter$eneL not an
interpretation thro#gh socioBdemographic characteristics: b#t
interpretations o beha$io#r: opinions and attit#des: images andrepresentations: and eelings.lobal and proo#nd insight: not
interpretations limited to the #nction o the prod#ct: to its rational
e8planations. 'ere the emotional dimension is $ery important as !ell. *s
or hisher identity: the indi$id#al acts as a !hole: !hich !e m#st
interpret globally in a str#ct#red e8planation o the dierence: i.e. a
typology. -ot all indi$id#als beha$e in the same !ay: nor do they ha$e
the same personality.
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In order to position o#r brandprod#ct or de$elop other mar"eting
acti$ities: !e m#st ha$e insight into dierent moti$ational
segments.Ghen carrying this o#t: ho!e$er: researchers are conronted
!ith se$eral problems that impede the necessary insight. People are
deensi$e and do not really !ant to e8pose themsel$es. Ge can say that
people are $erbally restricted. 3ang#age and $ocab#lary are means o
comm#nication controlled by reason: by intelligence. For act#al
e8pression: o#r $ocab#lary is ade,#ate. 'o!e$er: it becomes more
diic#lt !hen !e !ant to e8presseelings.
3astly: !e sho#ld point o#t that people are #lly or partly #nconscio#s o
certain inl#encesreasons: beca#se they do not !ant to recognise them
ormally. %a"ing clear the connection bet!een things is a problem.
&onse,#ently: direct ,#estioning is not the sol#tion. 2ne !ill get an
ans!er: b#t !hether the ans!er !ill relect the real: deepBdo!n
perception o the cons#mer is rather do#bt#l.
C$S0$) RESE$RC1
I the objecti$e is to determine !hich $ariable might be ca#sing a certain
beha$io#r: i.e. !hether there is a ca#se and eect relationship
bet!een $ariables: ca#sal research m#st be #nderta"en. In order to
determine ca#sality: it is important to hold the $ariable that is ass#med to
ca#se the change in the other $ariable4s constant and then meas#re thechanges in the other $ariable4s. (his type o research is $ery comple8
and the researcher can ne$er be completely certain that there are not other
actors inl#encing the ca#sal relationship: especially !hen dealing !ith
peoples attit#des and moti$ations. (here are oten m#ch deeper
psychological considerations: that e$en the respondent may not be a!are
o.
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* r#le o th#mb is that physical sciences: s#ch as physics: chemistry and
geology tend to deine e8periments more narro!ly than social sciences:
s#ch as sociology and psychology: !hich cond#ct e8periments closer to
the !ider deinition.
@P32)*(2) )S*)&'
EGploratory researchis a type o researchcond#cted or a problem that
has not been clearly deined. 8ploratory research helps determine the
best researchdesign: data collectionmethod and selection o s#bjects. It
sho#ld dra! deiniti$e concl#sions only !ith e8treme ca#tion. i$en its
#ndamental nat#re: e8ploratory research oten concl#des that a percei$ed
problem does not act#ally e8ist.
8ploratory research oten relies on secondary researchs#ch as re$ie!ing
a$ailable literat#re andor data: or ,#alitati$e approaches s#ch as inormal
disc#ssions !ith cons#mers: employees: management or competitors: andmore ormal approaches thro#gh inBdepth inter$ie!s: oc#s gro#ps:
projecti$e methods: case st#diesorpilot st#dies. (he Internetallo!s or
research methods that are more interacti$e in nat#re. For
e8ample: )SSeeds eiciently s#pply researchers !ith #pBtoBdate
inormationL major search enginesearch res#lts may be sent by emailto
researchers by ser$ices s#ch as oogle *lertsL comprehensi$e search
res#lts are trac"ed o$er lengthy periods o time by ser$ices s#ch
as oogle (rendsL and !ebsitesmay be created to attract !orld!ide
eedbac" on any s#bject.
(he res#lts o e8ploratory research are not #s#ally #se#l or decisionB
ma"ing by themsel$es: b#t they can pro$ide signiicant insight into a
gi$en sit#ation. *ltho#gh the res#lts o,#alitati$e researchcan gi$e some
< Indias Premier Financial Daily.Since1975
http://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Data_collectionhttp://en.wikipedia.org/wiki/Secondary_researchhttp://en.wikipedia.org/wiki/Focus_grouphttp://en.wikipedia.org/wiki/Case_studieshttp://en.wikipedia.org/wiki/Pilot_studieshttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/RSShttp://en.wikipedia.org/wiki/Search_enginehttp://en.wikipedia.org/wiki/Emailhttp://en.wikipedia.org/wiki/Google_Alertshttp://en.wikipedia.org/wiki/Google_Trendshttp://en.wikipedia.org/wiki/Websitehttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Data_collectionhttp://en.wikipedia.org/wiki/Secondary_researchhttp://en.wikipedia.org/wiki/Focus_grouphttp://en.wikipedia.org/wiki/Case_studieshttp://en.wikipedia.org/wiki/Pilot_studieshttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/RSShttp://en.wikipedia.org/wiki/Search_enginehttp://en.wikipedia.org/wiki/Emailhttp://en.wikipedia.org/wiki/Google_Alertshttp://en.wikipedia.org/wiki/Google_Trendshttp://en.wikipedia.org/wiki/Websitehttp://en.wikipedia.org/wiki/Qualitative_research8/13/2019 Tajinder Sandhu
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indication as to the Q!hyQ: Qho!Q and Q!henQ something occ#rs: it cannot
tell #s Qho! otenQ or Qho! manyQ.
8ploratory research is not typically generaliable to thepop#lationat
large.Social e8ploratory research Qsee"s to ind o#t ho! people get along
in the setting #nder ,#estion: !hat meanings they gi$e to their actions
and !hat iss#es concern them. (he goal is to learn !hat is going on
hereR and to in$estigate social phenomena !itho#t e8plicit e8pectations.Q
4)#ssell J. Sch#tt: QIn$estigating the Social Gorld:Q 5th ed.. (his
methodology is also at times reerred to as a gro#nded theoryapproach
to ,#alitati$e researchor interpreti$e research: and is an attempt to
#nearth a theory rom the data itsel rather than rom a
predisposedhypothesis.
arl /abbie identiies three p#rposes o social science research. (he
p#rposes are e8ploratory: descripti$e and e8planatory. 8ploratory
research is #sed !hen problems are in a preliminary stage. 8ploratory
research is #sed !hen the topic or iss#e is ne! and !hen data is diic#lt
to collect. 8ploratory research is le8ible and can address research
,#estions o all types 4!hat: !hy: ho!. 8ploratory research is oten
#sed to generate ormal hypotheses. Shieldsand (ajalli lin" e8ploratory
research !ith the concept#al rame!or"!or"ing hypothesis.
S$'P)!N986
S*%P3I- %('2D + (&'-IO06B
(here are t!o types o sampling methods
1. PROB$B!)!T" 'ET1O%/
. NON PROB$B!)!T" 'ET1O%/
In this research the nonBprobability sampling techni,#e is #sed and innonBprobability %ethod: random sampling is #sed.
? Indias Premier Financial Daily.Since1975
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RESE$RC1 TOO)86
* str#ct#red ,#estionnaire !as #sed as an instr#ment in gathering the
re,#ired inormation rom the )eg#lar c#stomer. It is a systematic
compilation o ,#estions. (he ,#estions !ere !ell deined and mostly
!ere closed ended ,#estion beca#se o !hich respondent dont ha$e to
stress their mind. (he reason !hy the ,#estionnaire !as preerred6B
a. 3o! cost b. *nonymity.
c. (otal co$erage. d. *$oid bias.
RESE$RC1 %0R$T!ON86
(he research d#ration !as o t!o month rom 1S(o ;0-to 15h o ;#ly
E11.
S$'P)!N9
Sampling is one o the most #ndamental concepts #nderlying any
research !or". %ost research st#dies attempt to ma"e generaliation or
dra! inerence regarding the pop#lation. /ased on their st#dy o a part o
the pop#lation that is the sample. (he sample data enables the researchers
to correctly estimate the pop#lation parameters.
Ghile doing sampling I considered Patna region area and then ha$e ta"en
help o con$enience sampling.
S$'P)!N9 0N!T86
%y sample #nits !ere readers !ho are ta"ing ne!spaper. So it is clear
that the sample #nits are nothing b#t the $ariables to be st#died.
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S$'P)E (R$'E86
(he entire list that contains the sample #nit is "no!n as sample rame6 in
this case my sample rame !as (ricity4s#bscribers o ne!spaper region.
S$'P)E S!HE86
In this research the researcher has ta"en the sample sie o 1EE readers
!ho are ta"ing ne!spaper rom long times.
A Indias Premier Financial Daily.Since1975
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CO'P$N" PRO(!)E
7 Indias Premier Financial Daily.Since1975
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CO'P$N" PRO(!)E
!ntroduction
arlier started in Jol"ata in 1975.
Daily sell is aro#nd 1EEEEE copies.
P#rely made or b#siness.
Its only one "ind Indian p#blication !hich has syndication !ith
inancial times 3ondon.
P#nch line is =!hen yo# are s#re>.
*s ne!spapers became more reliable and began appearing
more re,#ently: they began to play a major role in commerce:
thro#gh their ad$ertisements and by printing price listings and
mar"et reports. * erman ne!spaper: p#blished by 3#cas Sch#lte:
had beg#n appearing t!o times a !ee" in 1A5. (he !orlds oldest
s#r$i$ing printed daily ne!spaper: in"ommende Teit#ng:
appeared in 3eipig in 1A5E. (he irst s#ccess#l nglish daily !as
the Daily &o#rant: !hich irst appeared in 3ondon in 17E. In the
early eighteenth cent#ry: according to jo#rnalism historian Stanley
%orison: the ne!spaper gained Qa hold on 3ondons commercial
classes !hich it ne$er lost.Q *t that time: too: great essayists li"e
;oseph *ddison: )ichard Steele: Daniel Deoe and ;onathan S!it
began p#blishing ne!spapers illed !ith their social and political
commentaries in 3ondon e$en tho#gh these papers !ere more
similar in content to modernBday opinion magaines.
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)adio and tele$ision stations: cable net!or"s: magaines and
ne! comp#ter inormation ser$ices also contrib#te to the range o
inormation no! a$ailable to citiens. %ost major ne!spapers ha$e
also added opinion pages: !hich air $ie!s that dier rom those o
the ne!spaper and its p#blisher. Still: many press critics ear that
the decline in the n#mber o competing ne!spapers a$ailable in the
!orlds cities: the increasing corporate o!nership o those
ne!spapers that ha$e s#r$i$ed and the standardiation o their
ne!s co$erage ha$e limited the dierent $oices and the dierent
perspecti$es on the !orld a$ailable to the $ario#s people o the
!orld.
2$)0E $% TO RE$%ERS
Gee"ly tabloids
1. Smart In$estor4$ery %onday
. (he Strategies 4$ery (#esday
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'elping yo# ma"e more inormed
in$estment and b#siness decisions
Ghere$er money is made: and !here
there are s#ccess#l people: yo#ll
ind /#siness Standard. (he
co#ntrys most respected b#siness
daily: its the preerred choice o
ind#stry leaders and serio#s b#siness
readers or the rich and $aried
inormation it ens#res.
(he depth and scope o the mar"ets
pac"age is #nparalleled. Si8 pages o
#ni,#elyBormatted data on stoc"s
integrated !ith Spot and F#t#res gi$eyo# a comprehensi$e $ie! o the top
EE stoc"s. (heres also a #ll page
on m#t#al #nds: pl#s e8tensi$e
commodities and money mar"et
co$erage. * gala8y o stellar
col#mnists along !ith one o Indias
largest teams o reporters pro$ides
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insights on companies: the economy:
global b#siness: ta8ation:
acco#ntancy: entertainment and lots
more.
(he ne!spaper is p#blished in colo#r rom t!el$e centres in India M%#mbai: -e!
Delhi:Jol"ata:&hennai:/angalore:*hmedabad:'yderabad:P#ne:3#c"no!:&handigarh
: Jochi:/h#banes!ar.
Fo#nded on a commitment to independent: acc#rate and credible jo#rnalism: /#siness
Standard empo!ers yo# !ith the acts to change the !ay yo# thin": act: in$est andma"e b#siness decisions.
T1E S'$RT !N2ESTOR
(he Smart In$estor an entire section pac"ed !ith e8tensi$e mar"et ne!s:
Cie!s and analysis: !ith a ne! emphasis on personal inance.
(he /S EE: a detailed loo" at the dayUs mar"et acti$ity and todays pic"s trading tips
on select stoc"s.(he Smart In$estor Mthe most comprehensi$e in$estment ad$ice in the mar"et.
;eeFly Supplements
The Strate#istB
* so#ght ater !ee"ly s#pplement the strategist appears e$ery %onday.
&o$ers iss#es on management + mar"eting. *nalysiscritical iss#es thro#gh case
st#dies.
)ich in content : the strategist relies hea$ily on highly researched articles so that the
reader gets a complete #nderstanding o the s#bject.
;eeFend6
=/S !ee"end> co$ers the tpics o liestyle: *rt: (ra$el:Portraits o !ealthy
people:)eal state:ol:/oo" re$ie!s among others.
*perect !ay to start yo#r !ee"end "no!ing the leis#res o lie.
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'OTOR!N9 6
/S%B*mong I-DI*US most regarded motoring magaines.
3ed by team !hich is passionate abo#t a#tomobilesB!hich relects
in the loyal readership that it commands.
circ#lation in e8cess o 5EEE copies rom ne!s stands
*lso: abridged $ersion circ#lated to readers o /0SI-S
S(*-D*)D
B%a"es it largest circ#lated *#to magaine in the co#ntry
B)eaching o#t to the crVme de la crVme
*mong many irsts: the /S %otoring a!ards is the oldest and most
respected.
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!N%!$N '$N$9E'ENT6
I-DI*S most contemporary and a#thoritati$e monthly magaine
on management.
8perts contrib#te reg#larly on the latest in the !orlg o
management.
Gell researched articles pro$ide th needed depth to get a grasp on
the sector
)eaders startearly in the college
%ost /Bschools recommend Indian %anagement as a m#st read.
'abit contin#es among practicing managers: senior and midBle$el
e8ec#ti$es.
* jo#rnal by *I%*: Indian %anagement has been p#blished by /S
or close to 1E years and gi$ing it its c#rrent loo".
(he s#ccess led to *sian %anagement )e$ie! to be p#blished by
/S on behal o *sian %anagement *ssociation.
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BS+5556
* g#ide to Indias top 1EEE companies. *n ann#al reerence boo" on
corporate perormance.*nalyses and rates top 1EEE listed companies.
B$N:!N9 $NN0$)6
Perormance o the ban"ing sector. *nn#al ran"ing o ban"s: e8ploring
the mantras adopted by topB rated ban"s to s#cceed.
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O0R )!(EST")E PRO%0CT
(he tabloid theme is de$oted to l#8#ry and liestyle as a general
principleL 3#8#riant liestyles:premi#m real estate and
holidays:l#8#ry cr#ises and !atches:ashion:cars: hotels and
spas:je!ellery:gol:accessories:imported #rnit#re :e8otic
c#isines:,#ality apirits: oice e,#ipment: 'ome Interiors+home
entertainment systems.
(he magaine targets the s#per rich + the al#ent !ho ma"e a
style statement !ith the l#8#ry b#ys is circ#lated ,#arterly !ith
/#siness Standard in %#mbai:Delhi+bengal#r#.
Typical Reader ProfessionalABenefits
'arFetin# Professional8
BJno! ho! the economy is mo$ing and its impact on his or her
b#siness
BGhats happening in their o!n b#siness:competition
BGhat ne! brands:ad$ertising campaigns ha$e been la#nched
(inance Professionals8
Bconomy s!ings: and their analysis
B'elps in #nd management:in$estments:mergers and ac,#isition
B&orporate la!s:ta8 str#ct#res: changes and its impact on the
ind#stry
Consultin# Professionals8
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B8cellent and reliable so#rce or $ario#s data: that can orm the
base o their analysis and reports or their clients
B'elps #nderstand p#blic opinion
StocF 'arFet Professional8
B*n incomparable tool in orm o /SEE and /S1EEEBan ann#al
magaine
BSector !ise and company !ise analysis helps in decicing stoc"s
or in$estment
)e#al professionals8
B&orporate la! and its analysis !ith its impact
1R Professionals8
BIdentiy s#ccess story and people to identiy leaders
B3a! related to the corporate
B(a8ation analysis and its impact on the employees
Students8
B'elps to gain insight o the corporate !orld
B*n e8cellent aid or ma"ing co#rse related projects
B*n #nmatched so#rce or $ario#s types o data and analysis
9eneral8
B* liestyle associated !ith s#ccess#l proessional
B'o! to enjoy s#ccess
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Badgets: one sho#ld be seen aro#nd that highlights indi$id#als
stat#s.
2#r StrenghtBditorial O#ality
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2#r &ol#mnists
S'*-J*) *&'*)*6B*d$isior to three s#ccessi$e inance ministers.
&harted o#t India s reorm strategy.
DP*J 3*36B&ons#ltant on International conomics or the 0-
+G(2.
Deends globalistaion + ree trade in /#siness Standard.
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S0%*- /))6B Director eneral:-ational &o#ncil o *pplied
conomic )esearch.
%r /errys p#blications incl#de papers on Indian inancial sector reormL
reorm o p#blic sector ban"sL ban"ing crises in 3atin *merica.
Some Re#ular Columnists
S0B!R RO" S$NJ$" B$R0
$/:/B1$T$C1$R"$ !N%!R$ R$J$R$'$N
$ 2 R$J;$%E $%!T! P1$%N!S
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'$RT!N (E)%STE!N NO0R!E) RO0B!N!
S1"$'$)'$NJ0'%$R T N N!N$N
$R2!N% S0BR$'$N!$N
Former assistant research director in I%F.
Senior ello! at the Peterson Instit#te o International conomics.
%$N! RO%R!:
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&hairman o ad$isory committee o the centre or lobal de$elopment.
Proessor o International political economy at '*)C*)D
0-IC)SI(.
N!T!N P$!
;e have many more re#ular as well as #uest columnists also/
O0R CONTENT
&2-(-( DI(2)I*3
P)2P)(
F)O0-&
International -e!s International /#siness Daily
3iestyle+imos (echnology (#esdayBFriday
&ompany la!s: (a8 la!s:
etc
/#siness 3a! $ery %onday
%ar"eting:stomer
acti$ation:*d$ertising
(he Strategist $ery %onday
%anagementd#cation
+(raining *$en#es
/#siness d#cation $ery (h#rday
S% /#siness S% Gorld $ery (#esday
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*#tomobile+*ncillary
segment
/S %otoring $ery Sat#rday
/rand Strategies /rand Gorld %onday
Gednesday+riday
(rading
calls:Stoc"+Sector
*nalysis
Smart In$estor (#esdayBFriday
Fresh loo" at ne!s and
people
(a"e (!o (#esdayBFriday
-e!s on (he digital !orld Digital &ons#mer $ery %onday
/S is p#blished %onday to Sat#rday in all locations.
2n S#nday: the paper is p#blished rom %#mbai:Delhi:Jol"ata+
/anglore.
8tensi$e co$erage o the mar"ets has been /Ss orte and is
eagerly cons#med by in$estorsBbig and small.(o cater to need o
the retail in$estor: special oc#s has been pro$ided in thee orm o
e8tensi$e co$erage on the Personal Finance.
O0R NE; ENTR"
&hange is the only constant and tr#e to that sentiment there ha$e a
e! changes o$er the recent past.
Ge ha$e introd#ced =(a"e (!o>Ba section !ithin the paper !hich
ta"es a closer loo" at ne!s and people.
International pages ha$e been beeed #p to "eep #p !ith happening
aro#nd the globe.
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-e! or": 3ondon: /r#ssels: SingaporeB/S is the only ne!spaper
!ith e8cl#si$e correspondents in the !orlds b#siness capital.
In major mar"ets section one o the paper has colo#r pages.
Salient (eatures of B0S!NESS ST$N%$R%
(he ditorial Page is !idely recognied as ha$ing the most
stim#lating set o col#mnists: !hich pro$ides the readers !ith their
$ie!s on "eys iss#es.
/SBEE6 it is a one o a "ind $ertically laid o#t tablet shaped stoc"
page: !hich is designed to gi$e the serio#s b#siness reader a
#ni,#e edge. It e$al#ates the stoc"s o EE o Indias best
companies on the basis o parameters and co#ples this !ith
insight#l co$erage o companies and an e8tensi$e spread o all the
mar"ets.
It has an e8cl#si$e syndication !ith the !orlds oremost b#siness
daily M (he Financial (imes o 3ondon
Its contemporary design and t!o distinct sections allo! easy
na$igation: and ,#ic"er access to inormation.
It has speciic pages on stoc"s and commodity ne!s. (h#s it gi$es
the reader inormation on all categories o stoc"s.
*ccent Gest6 It is a s#pplement: !hich brings t!o pages on the
regional b#siness scenario !hich incl#de emerging players: local
b#siness e$ent and ind#stry speciic ne!s.
The Real Estate and Business Education pages give a wide
and comprehensive look into these rapidly growing areas.
(he political ne!s gi$es an e8cl#si$e insight into ho! a political
e$ent can aect the economyL both in the long r#n and short r#n.
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&ase St#dy methodology is ollo!ed in /#siness Standard in its
!ee"ly s#pplement called =Smart In$estor>. It pro$ides inBdepth
analysis on economic iss#es. (h#s it tries to pro$ide the acts
behind the ig#res.
Structure A 1ierarchy
/elo! lo!chart gi$es an insight into the organiation str#ct#re e8isting
in /#siness Standard.
President
Cice President
eneral %anagers
Dep#ty eneral %anagers
*sst eneral %anagers
Senior %angers
%anagers
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Dep#ty %anager
*sst %anager
Senior 8ec#ti$es
8ec#ti$es
(rainee 8ec#ti$es
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)!TER$T0RE
S0R2E"
)!TER$T0RE S0R2E"
Product $nalysis Process
(he prod#ct analysis process presented is compartmentalies the
!or" so that a comm#nity can oc#s on the sectors most applicable to
their needs. ach section o this g#ideboo" is designed to pro$ide the
comm#nity !ith analytical techni,#es than can be p#t to !or"
immediately in economic re$italiation eorts. (he process re,#ires inp#t
rom local residents so that the recommendations relect both mar"et
conditions as !ell as the preerences o the comm#nity. (hro#gho#t this
g#ideboo" are sample press releases to help get the !ord o#t regarding
the analysis.
(he analysis sections are di$ided into three major parts as ollo!s6
Part !8 0nderstandin# 'arFet Conditions
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(his section pro$ides a series o tools necessary to de$elop a broad
and basic o$er$ie! o the competiti$e en$ironment. It incl#des tools to
analye c#rrent b#ilding #ses: b#siness mi8: trade area sie: economic
and cons#mer data: cons#mer attit#des and b#siness operator needs. It
pro$ides the necessary o#ndation to pro$ide more inBdepth analysis odierent b#siness and real estate sectors.
Part !!8 !dentifyin# 'arFet Opportunities y Sector
(his section goes beyond typical mar"et st#dies by pro$iding tools
to analye speciic b#siness and real estate de$elopment opport#nities
raised in Part I. %ar"et analysis techni,#es are presented or se$en
sectors incl#ding retail: ser$ice b#sinesses: resta#rants: entertainment and
theater opport#nities: residential #nits: oice space: and lodging acilities.
(he p#rpose o this section is to pro$ide the #ser !ith ad$anced tools thatcan be #sed as part o a mar"et analysis or on an asBneeded basis.
Part !!!8 %evelopin# 'arFet6%riven Strate#ies
(his section also goes beyond typical mar"et st#dies by g#iding the
#ser in de$eloping concl#sions and recommendations that are more
realistic in todays mar"etplace. (he intent is to loo" Qo#tside o the bo8Q
to identiy realistic sol#tions that co#ld re$italie do!nto!n. (raditional
mar"et analysis indings that attempt to recreate a oneBstopBshoppingcenter or all are replaced !ith niche mar"et: cl#stering and mi8edB#se
de$elopment strategies. (he g#ideboo" ta"es a ne! approach to mar"et
analysis and loo"s beyond retail as the only sector important to
do!nto!n re$italiation. mphasis is placed on e8ploring ne! and
#ni,#e opport#nities: and demonstrating their mar"et potential based on
reliabledata. (his mar"et analysis g#ideboo" and its compartmentalied
tools ta"e ad$antage o the !ealth o mar"et data and technology
a$ailable today to e8tend o#r #nderstanding o mar"et opport#nities. /oth
readily a$ailable p#blic and pri$ate data 4Secondary data andinormation collected locally thro#gh s#r$ey and other research 4Primary
Data are combined to dri$e the mar"et analysis !ith only the most
rele$ant inormation. (he #se o $ario#s database sot!are prod#cts
incl#ding geographic inormation systems greatly enhance the analysis
and pro$ide ne! insight
For e8ample6
stomer &ontact )eport6
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Sr.N
o
Name Designatio
n
Address Ph.
No.
N. P.
read
Result
BR$N% PRO'OT!ON?9 Indias Premier Financial Daily.Since1975
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BR$N% PRO'OT!ON O( B0S!NESS ST$N%$R%
Brand EIuity
Q,#itiesQ are those attrib#tes associated !ith a brand !hich can be
considered assets or the company. 3i"e any orm o assets: brand
e,#ities are #s#ally p#rchased or a price. ears o ad$ertising:promotion: ,#ality and c#stomer ser$ice can orm a lasting impression o
the brand that creates #ni,#e and dierentiating competiti$e ad$antages
in terms o cons#mer recognition and good !ill.
,#ities all into t!o distinct categories6 Qabstract e,#itiesQ and
Qtangible e,#ities.Q *bstract e,#ities are those attrib#tes o the brand:
prod#ct or ser$ice that e8ist in the mind o the c#stomers. 8amples o
abstract e,#ities incl#de perceptions o Qhigh ,#ality:Q Qtr#st:Q
Qperormance:Q etc.
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(angible e,#ities are the physical maniestations o the brand
incl#ding design elements s#ch as pac"ages: logos: typeaces: colors:
characters: etc. WSee Pac"aging (estsX
/eore ma"ing major design or positioning changes: many irms li"eto research !hat their c#rrent e,#ities are and then assess !hat !o#ld
happen i changes are made. %o$ing too rapidly to a ne! loo" or
corporate personality can disenranchise c#rrent c#stomers and !ash
a!ay ad$antages deri$ed rom a!areness and longBterm brand
associations.
Brand Positionin#
/rand positioning reers to the strategic !ay in !hich the brands
image is con$eyed to c#stomers. Positioning helps to create a #ni,#e:dierentiable rationale or the p#rchase o yo#r prod#cts or ser$ices
$ers#s a competitors. 8amples o $ario#s positioning strategies incl#de
messages s#ch as6 QCal#e /rand:Q Q'igh nd /rand:Q QJno!n or
stomer Ser$ice:Q Q'igh O#ality:Q Q(echnology 3eader:Q etc.
Positioning is #s#ally dri$en by three things6 1 %anagement Desires:
%ar"et -eeds: and
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ser$ice !o#ld be can identiy areas or ne! prod#ct de$elopment andor
competiti$e dierentiation.
*ter a baseline st#dy is completed: the st#dy can be repeated on
an onBgoing 4or longit#dinal basis. (his process !ill help "eep c#stomersatisaction at the oreront o the corporations attention and pro$ide
more immediate eedbac" as to potential problems. )es#lts rom these
st#dies can #nco$er problems that: i corrected: !ill res#lt in the greatest
net gain in satisaction.
Speed bac" oers n#mero#s !ays o cond#cting c#stomer
satisaction research. * detailed: c#stomied proposal can be prod#ced
according to yo#r needs and speciications.
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%$T$
$N$)"S!S
DATA ANALYSS
In the period o t!o month S#mmer Internship Project training !e ha$e
collected the data o inancial ne!s paper readers in the city. For thegathering o rele$ant data !e ha$e #sed daily c#stomer contact sheets
!hich has $ario#s parameters li"e serial no : name designation:
address : contact no: ne!s paper preerence and inally res#lt obtained .
;1!C1 NE;SP$PER C0RRENT)" RE$%!N9TaleB6
)*D -2 2F &0S(2%)
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/S
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9raphical representation 6 8
!NTERPRET$T!ON
*s abo$e chart sho!s that ??Y people are ta"ing ne!spaper rom more
than 1 year.
*nd ?Y people are ta"ing since 1 year and 1Y since A month.
;1$T PEOP)E )!:E TO RE$% !N T1E NE;SP$PER 6
Tale 6 8
-*(I2-*3P23I(I&*3 -GS ADI(2)I*3 ?
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SP2)(S 1
S&I-&:(&':)S*)&'
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P)2%2(I2-*3 *&(ICI(
S0P3I%-(S A
&'*P P)I& 5
(2(*3 1EE
-ote B 6 * M promotional acti$ity: / M s#pplements: &B chip price:
!NTERPRET$T!ON
*s the chart sho!s that 5Y people are s#bscribing /S beca#se o chip
price. *nd AY
People s#bscribe beca#se o s#pplements. *nd Y people s#bscribe /S
beca#se o promotional acti$ity.
!( S;!TC1E% B$C: TO T1E O)% NE;SP$PER
RE$SON (OR !T B 6
T$B)EB 6
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-ote B 6 * M price: / M print ,#ality: & M similarity: D Mads: M ne!s
analysis: FB ne!s report:
!NTERPRET$T!ON
*s the chart sho!s that 5Y people says that the reasons to s!itch to old
ne!spaper is Price. 2thers say li"e EY goes !ith ne!s analysis. *nd
15Y says print ,#ality. *nd the1
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)*D -2 2F &0S(2%)
22D
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&ant say 1
(otal 1EE
9raphical representationB 6
!NTERPRET$T!ON
*s the chart sho!s that
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9raphical representation6 8
!NTERPRET$T!ON
*s the abo$e chart sho!s that 5Y person says they get the change in the
ne!spaper beca#se o smoothness. *nd ?Y says that they do not get anysmoothness in the paper.
;1$T !S NOT !N B0S!NESS ST$N%$R% ;1EN
CO'P$RE% TO O)% NE;SP$PER68
T$B)E 6 8
)*D -2 2F &0S(2%)
D2-( %ISS *-('I- ?
32(S 2F *DS 1DI(2)I*3 9
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2(')S 9
(2(*3 1EE
9raphical representation 6 8
!NTERPRET$T!ON
*s the chart sho!s that 9Y people says that they miss editorial part in
their old ne!spaper !hen they compare the paper !ith /S. *gain 9Y
says that they miss others things in the paper. *nd ? Y person says that
they do not miss anything in the ne!spaper. *nd 1Y miss ads
1O; R$N: B0S!NESS ST$N%$R% CONS!%ER!N9 !TS(E$T0RESM6
T$B)EB 6
)*D -2 2F &0S(2%)
P)I& ?
)P2)(