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Take Charge of Your Vertical: How to Be a Thought Leader

Date post: 02-Nov-2014
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To help you solidify your position as an expert in your industry, author and serial entrepreneur Denise Brosseau shares how to use thought leadership to give your ideas and voice visibility, build intellectual property to stand out from the crowd and create a plan to become more "discoverable."
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Take Charge Of Your Vertical
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Page 1: Take Charge of Your Vertical: How to Be a Thought Leader

Take ChargeOf YourVertical

Page 2: Take Charge of Your Vertical: How to Be a Thought Leader

Moderator

Meghan MoulConsultant Services Advisor

MBO Partners

Page 3: Take Charge of Your Vertical: How to Be a Thought Leader

We Make it Easy for Independent Professionals & Their Clients to Work Together

Page 4: Take Charge of Your Vertical: How to Be a Thought Leader

Webinar Controls

The full screen iconmaximizes thepresentation area.

The chat box allows you to send a question to the presenter.

Page 5: Take Charge of Your Vertical: How to Be a Thought Leader

Book Giveaway

Page 6: Take Charge of Your Vertical: How to Be a Thought Leader

Live Tweeting

Today’s Hashtag: #MBOWeb

Submit your Questions/Comments

Page 7: Take Charge of Your Vertical: How to Be a Thought Leader

Expert Speaker: Denise Brosseau

• CEO, Thought Leadership Lab• Thought leadership strategist, speaker, business advisor & author

• Co-founder, Springboard • Client list includes Agilent, Bank of America & Medtronic

Page 8: Take Charge of Your Vertical: How to Be a Thought Leader

Question

Choose the statement that best describes your current Thought Leader status:

A. I don’t know what a Thought Leader is.B. I want to be a Thought Leader in my

vertical I but don’t know how.C. I have identified goals that will help me

become influential.D. Becoming a Thought Leader is not a

top priority right now.

©2014 Thought Leadership Lab

Page 9: Take Charge of Your Vertical: How to Be a Thought Leader

Van Ton-QuinlivanPG&E & CA CommunityCollege Chancellors Office

Ron Finley‘GangstaGardener’

©2014 Thought Leadership Lab

Adrian OttExponential Edge

Page 10: Take Charge of Your Vertical: How to Be a Thought Leader

Innovate

InspireThought Leaders

Replicate & Scale

Build Communities

Influence Sustainable Change

Change Agents

Page 11: Take Charge of Your Vertical: How to Be a Thought Leader

Question

Who Is a Thought Leader or Change Agent

You Admire?

©2014 Thought Leadership Lab

Page 12: Take Charge of Your Vertical: How to Be a Thought Leader

Thought LeadersScale Their Impact

©2014 Thought Leadership Lab

Page 13: Take Charge of Your Vertical: How to Be a Thought Leader

Question

Why Do YOU Want to Be a

Thought Leader?

©2014 Thought Leadership Lab

Page 14: Take Charge of Your Vertical: How to Be a Thought Leader

Why Be a Thought Leader?

Influence Impact

Income Legacy

Career Insurance

©2014 Thought Leadership Lab

Page 15: Take Charge of Your Vertical: How to Be a Thought Leader

Why Be an Thought Leader?

Show-Off Braggart

Self-Promoter

GrandStander

Make aDifference

©2014 Thought Leadership Lab

Page 16: Take Charge of Your Vertical: How to Be a Thought Leader

Question

What is holding you back from becoming a Thought Leader:

A. I’m too busy; I don’t have time.B. I don’t have the appropriate skill set.C. I don’t have enough confidence in my

abilities.D. I am not sure thought leadership will

help me find a job or get promoted.E. Nothing! I’m on my way.

©2014 Thought Leadership Lab

Page 17: Take Charge of Your Vertical: How to Be a Thought Leader

©2014 Thought Leadership Lab

Page 18: Take Charge of Your Vertical: How to Be a Thought Leader
Page 19: Take Charge of Your Vertical: How to Be a Thought Leader

Amplify Your Impact, Multiply Your Influenceand Leave a Legacy that Matters.

©2014 Thought Leadership Lab

Page 20: Take Charge of Your Vertical: How to Be a Thought Leader

for Consultants

ThoughtLeadershipLessons

©2014 Thought Leadership Lab

Page 21: Take Charge of Your Vertical: How to Be a Thought Leader

Find Your Driving

1

Passion

©2014 Thought Leadership Lab

Page 22: Take Charge of Your Vertical: How to Be a Thought Leader

1Pen Your Venn

Credibility

ExperienceCommitment

Thought Leadership Intersection

Point

©2014 Thought Leadership Lab

Page 23: Take Charge of Your Vertical: How to Be a Thought Leader

1Question

How will you hone your niche to

assure you are relevant & unique?

©2014 Thought Leadership Lab

Page 24: Take Charge of Your Vertical: How to Be a Thought Leader

Build Your Ripples of

2Influence

Page 25: Take Charge of Your Vertical: How to Be a Thought Leader

Activate Your 3Advocates

Page 26: Take Charge of Your Vertical: How to Be a Thought Leader

3Adrian Ott

Exponential Edge

Become aConvener

Page 27: Take Charge of Your Vertical: How to Be a Thought Leader

3Question

How could you play the role of

convener in your niche?

©2014 Thought Leadership Lab

Page 28: Take Charge of Your Vertical: How to Be a Thought Leader

FindAn Established

Partner

3

Page 29: Take Charge of Your Vertical: How to Be a Thought Leader

3Question

Who could you partner with to

scale your impact?

©2014 Thought Leadership Lab

Page 30: Take Charge of Your Vertical: How to Be a Thought Leader

Put Your4

“I”On the Line

Page 31: Take Charge of Your Vertical: How to Be a Thought Leader

Codify Your Lessons Learned

5

Page 32: Take Charge of Your Vertical: How to Be a Thought Leader

5Show thePath Forward

Page 33: Take Charge of Your Vertical: How to Be a Thought Leader

5

Mindful Eating – Michelle May, M.D.

Create a Framework

Page 34: Take Charge of Your Vertical: How to Be a Thought Leader

Capture the BIG Idea

Chip Conley, Joie de Vivre

5

Page 35: Take Charge of Your Vertical: How to Be a Thought Leader

Sa

5Make it Memorable

Sally Hogshead

Page 36: Take Charge of Your Vertical: How to Be a Thought Leader

Question

How Can You Tell a Bigger Story

About the Work You Are Doing?

5

©2014 Thought Leadership Lab

Page 37: Take Charge of Your Vertical: How to Be a Thought Leader

JuxtaRowsDistill What You Know

Exercise

5

Page 38: Take Charge of Your Vertical: How to Be a Thought Leader

JuxtaRows

5 What Doesn’t Work What Does Work

1. 2. 3.

1. 2. 3.

StartHere

Page 39: Take Charge of Your Vertical: How to Be a Thought Leader

Put Yourself on6S.H.O.U.T.

Page 40: Take Charge of Your Vertical: How to Be a Thought Leader

Be Discoverable

6

Page 41: Take Charge of Your Vertical: How to Be a Thought Leader

6How Will You Be

More Discoverable?

Question

©2014 Thought Leadership Lab

Page 42: Take Charge of Your Vertical: How to Be a Thought Leader

Incite (R)Evolution

7

Page 43: Take Charge of Your Vertical: How to Be a Thought Leader

Avinash Kaushik, Google

Always Add Value

7 125,000

150,000

©2014 Thought Leadership Lab

Page 44: Take Charge of Your Vertical: How to Be a Thought Leader

7 In What Ways CanYou Add Value in Your Industry or

Niche?

Question

©2014 Thought Leadership Lab

Page 45: Take Charge of Your Vertical: How to Be a Thought Leader

What IsRequired?

Page 46: Take Charge of Your Vertical: How to Be a Thought Leader

Put Your4

“I”On the Line

Page 47: Take Charge of Your Vertical: How to Be a Thought Leader

Nurture YourInner Lion

4

©2014 Thought Leadership Lab

Page 48: Take Charge of Your Vertical: How to Be a Thought Leader

What Will You Do To Nurture Your

Inner Lion?

Question

©2014 Thought Leadership Lab

Page 49: Take Charge of Your Vertical: How to Be a Thought Leader

“Thought leadership is not about

being known, it is about being

known for making a difference.”

– Denise Brosseau

©2014 Thought Leadership Lab

Page 50: Take Charge of Your Vertical: How to Be a Thought Leader

1.Make yourself more ‘discoverable’ this year

2.Help your clients be more discoverable

3. If I can help you scale your impact and influence and become a thought leader in your niche, please be in touch…

If you want worksheets, drop me a note:[email protected] my mailing list at:www.thoughtleadershiplab.comFollow Me on Twitter: @thoughtleadrlab

Page 51: Take Charge of Your Vertical: How to Be a Thought Leader

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