Take it ApartBy Courtney SoRelle,

Meredith Marcum, Hannah Wang, and Maddie

Schwarz

Association

• Links a product, service, or idea with something people want like low prices, better lifestyle, or smiley faces.

Walmart

Bribery

• Promises you something, such as a rebate or “free” gift, if you buy the product.

Buy one get one free.

Get on the Bandwagon

• Shows lots of people enjoying a product, with the hope that you won’t want to be left out.

Kashi Cereal

The beautiful people

• Features good looking models in fashionable clothes and places to grab your attention.

L’oreal make-up

Fear!

• Links a product, service, or idea to a “solution” to something people fear like low prices on medicines and medical bills if your family was ever injured.

State Farm

Humor

• Makes you laugh (who doesn’t like to laugh.)

Red Robin (yummm!)

The End!!