Date post: | 18-Dec-2015 |
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Baby boomers
• Born between mid 1940’s to early 1960’s• Lived through the Beatles era• Are the most powerful members of United
States society today politically, culturally and academically
• Beginning of television, production of the hydrogen bomb, first successful satellite in space, first copy machine created
Generation X
• Born between early 60’s to late 70’s
• Lived in a world without AIDS
• Teen years lived in the early to mid eighties
• Lived without microwaves and cable television, remembers using a cassette recorder, and purchasing the newest technology – the VCR.
The Millennials
• Born from the late 1970’s to the present
• Last generation of people wholly born in the 20th century
• Has lived with access to the Internet, cell phones, IM’ing, DVDs, Ipods/mp3, MTV and satellite television
Marketing for Millennials
Hybrid engine
One major engine that has combined typical searching with clustering effects. Most radically changed search engine since its conception:
Typical Search
•Keyword: vegetable root
Use quotation marks around the words to create a better search!
Problems with searchesFootball research:Superbowl XXX
This occurs within every search engine, including:
Yahoo
MSN
Wiki what?
What is wiki?
Derives from the Hawaiian language meaning : fast
What to Look For:• Validity: author, contact information provided,
link to author’s homepage• Currency: when was the site first created and
when last updated?• Content: what is depth of information offered?
Are there link to other useful/reliable websites?• Purpose: Is the site trying to persuade you?
Educate you? Market a product? Are there any biases?
• Accuracy: Citation/credit should be used for all sources mentioned
Another typical search
•Most people surf through the “Top 20 Results” websites without going further!
•KEYWORD:AIDS facts
Other common problems
• Webpage made by another student, not authority: keyword “medieval clothing”
• Webpage biased: keyword “holocaust”
Which Websites Can You Trust?
Online databases from educational companies can be used as websites or hard copy sources: