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“Everyone should be invited to shape this world,
regardless of education, faith, ethnic or social
background – and there are few things that bring
such diverse people together like great cinema”
Simon Bateson, Artistic Director
This review highlights what has inspired Take One
Action Film Festivals and what we have achieved in
2010-11. It celebrates the audiences, filmmakers,
contributors and community groups who have made
our events great by responding with vigour and hope
to issues of global concern at a time of social and
economic anxiety closer to home. It also sets out our
values and aspirations for the future.
In presenting this review, we want to thank all those
who have understood that world-changing cinema is
worth more than the cost of a ticket.
If you would like to support our work, please seepage 32 (organisations) or 34 (individuals) or visitwww.takeoneaction.org.uk/join-us
Our vision and values
Ten things we’re celebrating
Our goals for the year ahead
Our principle activities
Festival
Year-round programming
Regional tour
Details that matter
Audiences
Partners and corporate supporters
Finances and ethical investment
Support our work
Regular and one-off gifts
Stay in touch
Patrons Ken Loach, Paul Laverty Artistic director Simon Bateson
Trustees Keith Armstrong, Wendy Ball, Simon Bateson,
Tanya Gedik, Liz Harkman, Kirstie Shirra
Take One Action Film Festivals is a UK limited company
(no. 376976) with charitable status in Scotland (SC041430)
Registered address 1/3 Marchmont Street, Edinburgh EH9 1EJ. Fro
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www.takeoneaction.org.uk | [email protected]
facebook.com/takeoneaction | twitter.com/takeoneaction
Take One Action is an independent charity founded by filmlovers and international and cultural activists based in Scotlandwho believe cinematic experiences can catalyse lasting change.
Since 2008, our events have inspired thousands of ordinary people
through hundreds of world-class films to take a critical view and
positive action on issues of global concern. From Charlie
Chaplin to Kim Longinotto… through debate and celebration…
our participatory screenings and workshops bring together
communities, filmmakers, politicians, businesses, academics
and artists – united by the simple desire to connect around the
stories which link humanity across its borders and to shape their
unfolding for the greater good.
In addition to our year-round programme and nationwide tour,
we also organise the UK’s principle internationalist film festival in
Edinburgh each September. (See pages 23-28 for details).
"Take One Action's focus on empowering new audiences to
engage through film with global and environmental issues is
unique in the UK. This work is really, really important."
Ken Loach & Paul Laverty (Looking for Eric, Route Irish)
“The UK’s first major film festival celebrating the people and
movies that are changing the world” The List
2
Our valuesJoin us and our partners in our commitment to...
Empowering audiences
We will be celebratory, leaving audiences inspired and connectedwithout shirking from difficult subjects… creating and signposting
specific opportunities for everyone to explore their own transformative
relationship to world-changing issues through and beyond the screen.
Nurturing creativity
We will nurture the highest artistic and journalistic standards in
cinema of conscience, and push the bounds of cinema experience
through uniquely innovative events that stimulate and draw on local
creative practice to inspire the widest possible engagement.
3
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Championing accessibility
We will work through and beyond the cinema to foster and champion
the active participation and involvement of the most diverse
audiences, focusing on issues which have been driven upwards by
the least powerful in both rich and poor countries to the highest
levels of shared international concern.
Fostering inquiry
We will be current and revealing, maintaining our neutrality in
respect of our audiences’ need for exploration, critical study,
accuracy, independence and a non-corporate experience that
values robust debate and probing conversation.
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One Extraordinary cinema
Once again, we’re proud to have showcased films that few
people in the UK get the chance to see, but which year after
year end up in the top tens of the world’s leading critics.
For example: taking the Palestinian documentary Budrus around
Scotland, which The New York Times called “the must-see film of
2010”, and giving audiences the chance to dialogue with its
acclaimed Brazilian director Julia Bacha. Or hosting more than 15
premieres – including Sundance hit Climate Refugees at the
Scottish Government – alongside exclusive UK previews of films
like Route Irish with director Ken Loach in Q&A or the award-winning
Even The Rain starring Gael Garcia Bernal followed by dialogue with
internationally renowned author and activist Susan George.
To find details of any of the films or events mentioned in this
review, please visit www.takeoneaction.org.uk/archive
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Two New and powerful audiences
More than half of our audiences this year claimed to be new to the
specific issues and opportunities we were presenting. That’s
thousands each year joining with those who are already engaged to
draw vital encouragement and ideas from our programme.
Meanwhile, beyond our hub in Edinburgh we continued to programme
in new areas… in Galloway, Aberdeenshire, the Highlands, Western
Isles, Orkney and Shetland. And as well as welcoming influential
journalists, business people and politicians to the cinema, we’ve
run exciting events at the Scottish Government, Parliament,
Edinburgh International Film Festival and the University of Glasgow.
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Three Concrete change
Over time, we’re measuring our impact on individuals and
communities and their impact on global issues, and we are
delighted to see engagement building year on year.
The number of people that stayed to take part in post-screening
discussions in 2010 was higher than ever, at nearly 90%. Of those
surveyed, 70% said they did something in response, often actions
signposted by contributors or in our e-updates. Dozens registered for
community garden and tree planting workshops, inspired by the
dramatic story of Latin American migrants in The Garden, and
hundreds joined forces with partners like Oxfam and Christian Aid to
take on the Millennium Development Goals.
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“Both the film itself and the debate afterwards were very
thought-provoking. I felt motivated to be more active on
environmental and development issues.” Hassan, Cromarty
continued... Concrete change
Audiences also wrote to The Royal Bank of Scotland following the
links that the Cree Indian subjects of Dirty Oil made to the bank’s
investment in toxic fuel extraction in their community. The bank
agreed to meet campaigners to hear their concerns directly.
And at Filmhouse, at the heart of Edinburgh’s financial community,
we have continued to respond to interest in films which explore the
connections and controversies between UK finance and just and
sustainable global economics.
Kirstie
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Four Innovative exhibition
Take One Action is meeting a growing demand for offline social
networking innovatively, enabling diverse people to connect locally
around global issues in accessible and entertaining ways.
This year, families got on their bikes in the Botanic Gardens to power
outdoor animation. Forum theatre practitioners Active Inquiry had
audiences moving around the cinema to influence which way the
story of a Namibian man living with HIV should go next – then
watching it unfold on screen. And The Big Tent Festival in Fife
enjoyed its first solar-powered cinema, Take One Action style.
We also continued to interface with art and music as, for example,
when Russian animator Maria Rud and Celtic Connections star
Nuala Kennedy stunned audiences before the UK premiere of
Venezuelan favela epic Persona Non Grata (see page 29).
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Five Inspirational contributors
Once again, we’re proud to have instigated direct dialogue between
Scottish audiences and some of the world’s most inspirational
filmmakers, journalists, artists, development experts and activists.
Highlights included Q&As with Earth From The Air photographer and
director of the breathtaking film Home, Yann Arthus Bertrand…India’s multi-award winning and only national daily poverty reporter
P Sainath… Adelaide Sosseh, chair of Global Call to Action Against
Poverty, the largest anti-poverty campaign in the world… Indigenous
First Nation leader and star of the film Dirty Oil, George Poitras…
The award winning director of Iraqi road movie Son of Babylon,
Mohamed Al-Daradji... And Take One Action patrons Ken Loach and
Paul Laverty, with exclusive Q&A previews of their new films.
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Six Growing partnerships
Strategic partnerships underpin our programming, ensuring that
audiences have sustained opportunities and expertise to help them
take action locally on issues that concern them.
As well as significant funding from the newly established Creative
Scotland, and ongoing support from programme partner Filmhouse and
Glasgow Film Theatre, we strengthened relationships with The
Co-operative, World Development Movement and Christian Aid as
associates of the festival, and enjoyed support from Oxfam, VSO,
NIDOS, UNISON, SCIAF, the NUJ, Global Citizens Corps, Royal
Botanic Gardens Edinburgh and Jubilee Scotland. Countless other
gifts of time, money and expertise were given by many other
individuals and organisations. Special thanks go to our media
partners New Internationalist, The Skinny and The List.
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Seven Engaging diaspora & minority communities
We were delighted to see black and ethnic minority audiences
increasing steadily to 9% this year. It was also great to work with
and welcome contributors from groups like Waverley Care’s African
Health Project, the Community Organisation for Race Equality,
Islamic Relief and the Scottish Islamic Foundation.
Minority communities are underserved by mainstream cultural and
political institutions in Scotland, but have a huge amount to contribute
to issues of empowerment and global concern. In 2011-12, we are
committed to enabling more people from such communities to
actively participate in Take One Action events... to lead events
themselves... and to influence the local, national and international
debates and opinion-formers that Take One Action engages with.
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Eight Inspiring young people
This year, we piloted several one-off events for young people to begin
to learn how best to serve their unique contexts and aspirations in
the future. As well as primary and secondary school events and
family films at the Botanics, we teamed up with Global Citizens Corps
and young people from Scotland, Jordan and Syria for youth-led
screenings here and in the Middle East of Knowledge is the
Beginning. Exploring the shared dreams of young Palestinian and
Israeli musicians, these events were hugely moving for all involved.
Alongside this, we managed an independent consultation funded by
Creative Scotland that evidenced a clear demand for a bold national
initiative to catalyse linked learning around moving image education
and global citizenship. We are now developing exciting plans along
these lines to empower young people in 2011-12. Watch this space.
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Nine Getting the word out
We want even more people to think twice about the kinds of cinema
available to them and the potential they have to go beyond the screen.
Once again, thousands of people signed up to track our news and
events by email, Facebook and Twitter in 2010, and we were delighted
that the year delivered our strongest media coverage to date with print
and radio features reaching in excess of half a million people.
“Take One Action boasts the credentials of a proper film festival,
hosting UK premieres like Climate Refugees, one of the most
talked-about documentaries at Sundance earlier this year… It lifts
the debate off the screen and into the auditorium, breaking down
the barriers of race, religion and geography that separate us from
people whose daily lives are shaped by issues that, in all honesty,
aren’t very distant from our own experiences.” The Herald
15
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“Want to change the world but not sure where to start?
This festival will rouse you into action” The Guardian
“I am thrilled that Take one Action is coming north. I hope to
get in to Aberdeen to see Sweet Crude!” Twitter follower
“With the UK Film Council going belly up, it’s been a bleak timefor lovers of world cinema, so thank goodness for Take One
Action…” The Metro
“A fresh progamme of films with a globally conscientious
perspective… Sobering and positive in equal measure, Take One
Action Film Festival returns in its third year to once again raise
audience awareness and advocacy around an extensive range of
pressing global issues… Don’t miss it!” The Skinny
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Nine Strengthening a young organisation
With two very successful volunteer-run festivals behind us, the
demand for Take One Action to do more grew rapidly in 2009, and westarted to envision a values-based organisation that could programme
more consistently and effectively in Scotland. So in April 2010, our
unincorporated association became a Scottish charity committed to
clear social goals. As the year unfolded, we welcomed great new
trustees, volunteers and our first Artistic Director into the fold and
settled into a new office at the Drill Hall in Leith.
One year on and we’re delighted to still be growing thanks to the
demand that audiences, partners and individual patrons have shownfor what we’re doing. We’ve increased a still small budget (see page
33) against a background of broader economic uncertainty, and are
providing good value for money. Thanks to everyone who has
championed our programme so far. Here’s to the next three years!
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Our goals for the year ahead
We have high hopes and real challenges to meet in 2011-12.
We will continue to shine a light on issues of global food security,
climate change, the values underpinning international economics,
women’s rights, and the role of cinema and a creative society in
addressing issues of global concern.
We will continue to innovate with event formats – whether it’s
bike-powered cinema or reintroducing the interval, and will respond to
audience demand for more regular events through the year, repeat
screenings, more family programming and spaces for connection.
We will dedicate new resources to putting minority audiences and
young people in the driving seat of events so that they have the
greater opportunities to influence opinion-formers and the wider
festival community.
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We will measure our carbon footprint and reduce it by 10% over
the year in proportion to our activities (which we expect to grow).
We will also encourage our audiences to measure their footprint and
join the experiment, sharing tips and stories online and face-to-face.
Finally, we will broaden the kinds of partners we work with, aiming to
bring together the widest range of people from all walks of life,
while continuing to ensure that the money contributed to our
activities comes from ethical sources. (See page 33 for details of
our ethical investment policy).
If you’d like to support these aims, see page 32 (organisations) or
page 34 (individuals) or visit www.takeoneaction.org.uk/join-us
Our principle activities
Take One Action Film Festival
Year-round programming
Regional tour
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Our principle activities
Take One Action Film Festival
Our biggest rush each year comes from delivering what has fast
become the UK’s main internationalist film festival, held at the
end of September in Edinburgh and Glasgow.
The action got underway in 2010 as patron Paul Laverty and The Lani
Singers from West Papua kicked off a gala screening of The Garden,
a powerful tale of migrant familes taking on environmental apathy in
downtown Los Angeles. Afterwards audiences rallied with Scottish
community garden projects, and everyone went away with plants and
seeds courtesy of The Co-operative to get more local action started.
This kick-off set the tone for ten days of world-class cinema and
participation that included: 2500 attendances… 14 premieres…
programme strands on Latin America, climate change and the
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“I just want to thank you for organising this. I think I’ve attended
the festival for three years now and it's just getting better and
better. Thank you!” Audience comment
CONTINUED FROM PREVIOUS PAGE
Millennium Development Goals… dialogue with filmmakers, activists
and journalists from France, Argentina. The Philippines, Ethiopia, India,
Brazil, Kenya, Brussels and Washington... visual and musical film
accompaniment from acclaimed Scottish acts like Hidden Orchestra…
masterclasses with Asia’s “Nobel Peace Prize” laureate P Sainath...
and interactive school screenings with director Q&As.
There was also a host of fringe events organised by partners
including an introduction to campaigning skills, a People’s Budget, a
Palestinian supper and popular workshops on economic justice,
climate change, gender and international development.
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Our principle activities
Year-round programming
We are committed to sustaining engagement year-round and
responding to social and political developments as they happen.
With weather instability, commodity speculation and the
globalisation of food pushing millions more people into hunger in
2010, we took Robert Kenner’s provocative film Food Inc on the road
in rural Scotland to catalyse dialogue between farming and other
community groups. The film was also seen by influential crowds
packed into our solar cinema at The Big Tent Festival in Fife,
playing alongside a host of globally conscious drama, documentary
and comedy played morning, noon and night.
The World Cup gave us an excuse to screen the little-known but
delightful film The Other Final about a match between the world’s two
lowest ranking national sides – Bhutan and Montserrat – focussing
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“So much more than the sum of its parts, Take One Action
celebrates the people and movies that are changing the world,
impressively merging silver screen discoveries with activities
and workshops galore… A chance to speak up and speak out,
Take One Action we salute you!” The List
on the shared humanity that football inspires. Afterwards, we cut to
Durban to hear from the Streetchild World Cup in South Africa… via
Skype, whose use at Filmhouse was initiated last year as a result of
our commitment to low-impact participation.
Meanwhile, in Aberdeen, Sweet Crude – a dramatic investigation into
the effects of oil extraction in the Niger Delta – left audiences hotly
debating the issues with local oil industry representatives and
members of The World Development Movement.
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Our principle activities
Regional tour
For the second year running we hit the road in February 2011 with
support from The Co-operative, Regional Screen Scotland and film
distributor Dogwoof, taking the festival’s most popular movies and
debates to schools, cinemas and town halls in Galloway, Alford,
Stonehaven, Mackie, Moray, The Black Isle, Orkney and Shetland.
The tour was planned with film clubs and community groups,
giving hundreds of people a unique chance to see internationalist
films of particular relevance to their communities which don’t often
make it beyond Edinburgh or Glasgow. Once again, we encountered
and showcased the activities of some real gems: Orkney Friends of
Palestine, local Christian Aid supporters and Scottish Jews for a Just
Peace all made practical responses to Julia Bacha’s tremendous
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“A powerful way to engage many ordinary people with difficult
issues and move them on to action” Dumfries Courier
“great films and discussion led by local enthusiasts touching on
what people can do to make a difference” Shetland Times
film about united Israeli-Palestinian opposition to the security fence inthe West Bank. The Transition Towns movement joined us in
Findhorn and Cromarty to show that sustainable living doesn’t have
to be all-serious – inspired by No Impact Man, Laura Gabbert’s
hilarious fly-on-the-wall look at one New York family’s bold attempt to
go carbon neutral. And young people from Dumfries to Shetland
enjoyed exclusive previews of HBO’s A Small Act, with specially
designed activities exploring the diverse barriers to getting an
education in many parts of sub-Saharan Africa, particularly for girls.
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Our audiences in 2010-11
We exist for our audiences – to inspire and empower them as
agents of change in the world – so what they say really matters to
us. Here’s what they enjoyed in their own words.
“The setting of Mia and the Magoo was brilliant - outside with the trees
and the moon, powered by the audience riding bikes. It was really
different and really special.” Khalida, Edinburgh
“It was extremely inspiring. To be able to hear from the 'star' of the film in
person after watching it made it a very unique experience. It was also
really refreshing to experience film within a wider, politically engaged
environment... going beyond the usual confines of art and entertainment.”
Tricia, Glasgow
“It was good to see because people don’t just make decisions like that in
those countries. They are made here and everywhere, so people can
relate” S4 pupil, Dumfries
“Thank you so much. I look forward to the next event. It was wonderful to
hear the director of Home after also seeing exhibitions of his work. And I
was totally inspired by Julia Bacha and the simplicity and clarity with
which she directed Budrus and then spoke about it afterwards.”
Gavin, Edinburgh
4794 attendees (54% from Edinburgh)
65% under 35 (the rest brilliantly older)
About half self-identified as new to the issues raised
Around 90% stayed to join in with post-screening activity
Two thirds of those surveyed took some kind of action (from
reading about the issues to joining a campaign or a workshop)
9% black and ethnic minority attendance (an estimate)
Top thematic interests in order: environment, international
development, community empowerment, globalisation,
international media issues
Top asks for future programming: more time to share with otheraudience members, more repeat screenings, more
local opportunities to make a difference, more family events.
* Box office stats, event monitoring and annual survey
31
Key audience figures *
Aty
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Partners and corporate supportersOur heartfelt thanks to all those who got behind the bigger picture.
Principle funder Creative Scotland Other funders Regional Screen
Scotland, Seedbed, Trust Greenbelt Programme partner Filmhouse
Associates The Co-operative, Christian Aid, The World Development
Movement Media and event partners Glasgow Film Theatre,
The List, The Skinny, New Internationalist, Royal Botanic Gardens
Edinburgh Supporters Global Citizens Corps, Jubilee Scotland,
Oxfam Scotland, NIDOS, NUJ, SCIAF, UNISON, VSO Collaborators
Active Inquiry, Alchemy Arts, Dogwoof, Edinburgh World Justice
Festival, Scottish Documentary Institute, Shetland Arts, University ofEdinburgh, University of Glasgow, Woodcraft Folk
For information about supporting Take One Action – including “No
Logo” support which is simply about giving your staff or
beneficiaries the chance to learn more about global issues –
visit www.takeoneaction.org.uk/our-supporters.
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Our finances
2010-11 income and expenditure*
Revenues£4661Donations
£2338
Grants£28,000
Sponsorship£26,100
Total income£62,149
* Pre-audited accounts. For audited accounts visit www.takeoneaction.org.uk/about-us
Education£6319
Other £208
Staffing£26,275
Public events£9862
Marketing£7408
Governance£2604
Office £2499
Total expenditure£55,174
Good influence
Our ethical investment policy
Take One Action tries to ensure that it does not enter into partnerships
which could be deemed to compromise its independence. We will not
accept sponsorship or services from political parties or groups with a
persistent record of undermining human rights, peace, civil society or
a sustainable environment in the UK or internationally.
Take One Action celebrates great films and filmmakers, and takes
audiences beyond the screen, making global issues and positive action
against the root causes of poverty and environmental injustice
accessible to thousands of ordinary people in Scotland each year.
But we can’t bring movies to life without your help.
For as little as £3 a month, become an Action Hero
and help to inspire, connect and resource more
people through our events in cinemas, communities
and with young people year-round. You’ll also be supporting the
filmmakers whose work we show.
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Make your gift and claim free tickets online
You can also make your gift by credit or debit card onour website at www.takeoneaction.org.uk/join-us
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