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The Bigger Picture About Take One Action 2012-13
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The Bigger Picture

About Take One Action 2012-13

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This booklet introduces Take One Action Film

Festivals. It highlights what has inspired us and

what we have achieved in 2012-13. It celebrates

the audiences, filmmakers, volunteers and partners

who have made our events great by going beyond

the screen to bring global stories home. And it sets

out our goals and aspirations for the future.

“Take One Action’s focus on empowering people to

engage with issues of global concern through great

cinema is unique in the UK. This work is really, really

important.” Ken Loach and Paul Laverty, Patrons

"Take One Action brings to light stories from across

the planet which – like South Africa's injustices,

courage and beauty – were once hidden.”

Archbishop Desmond Tutu

“Want to change the world but not sure where to

start? These guys will rouse you into action.”

The Guardian

If you would like to support our work, see page 35 (individuals)

or 37 (organisations), or please visit www.takeoneaction.org.uk

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About Take One Action

Our principal activities

Festival

Year-round programming

Scottish tour

Young people

Ten things we’re celebrating

Our impact

What we are trying to achieve

Impact highlights, 2012-13

Looking forward, 2013-15

Details that matter

Funding, finance and ethical investment

Our supporters

Support our work

Regular and one-off gifts

Getting your organisation involved

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9101112

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Post Take One Action Film Festivals, 32-36 Dalmeny St, Edinburgh EH6 8RG

Telephone 0131 553 6335 Email [email protected]

Website www.takeoneaction.org.uk Social media

www.facebook.com/takeoneaction, www.twitter.com/takeoneaction

Patrons Ken Loach and Paul Laverty Artistic director Simon Bateson

Trustees Keith Armstrong, Wendy Ball, Simon Bateson, Tanya Gedik,

Liz Harkman, Garth Reid, Kirstie Shirra

Take One Action Film Festivals is a UK limited company (no. 376976) with

charitable status in Scotland (SC041430).

Contact us

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Inside back cover

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About Take One Action

Our vision and valuesE

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Take One Action is an independent charity founded by

film lovers and international and cultural activists based in

Scotland who believe that cinematic experiences can

catalyse lasting change.

Since 2008, our events have inspired thousands of ordinary

people through hundreds of world-class films to take a critical

view and positive action on issues of global concern. From

Charlie Chaplin to Kim Longinotto… through debate and

celebration… our participatory screenings and workshops bring

together communities, filmmakers, politicians, businesses,

academics and artists – united by the simple desire to connect

around the stories which link humanity across its borders and

shape their unfolding for the greater good.

In addition to our year-round programme and nationwide tour,

we also organise the UK’s principle global citizens’ film festival

in Edinburgh and Glasgow each September as well as outreach

and training for young people (see pages 9-12 for details).

“I had no expectations of the event, I was just there with my

partner… However - I was bowled over by the movie and

discussion. The whole thing is infectious.” 2012 attendee

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Our valuesTogether with our partners we are committed to...

Empowering audiences

We will be celebratory, leaving audiences inspired and

connected without shirking from difficult subjects… creating and

signposting specific opportunities for everyone to explore their

own transformative relationship to world-changing issues beyond

the screen.

Nurturing creativity

We will spotlight the highest artistic and journalistic standards in

cinema of conscience, and push the bounds of cinema

experience through uniquely innovative events that stimulate

and draw on local creative practice to inspire engagement.

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Championing accessibility

We will work through and beyond the cinema to foster and

champion the active participation and involvement of the most

diverse audiences, focusing on issues which have been driven

upwards by the least powerful in both rich and poor countries to

the highest levels of international concern.

Fostering inquiry

We will be current and revealing, maintaining our neutrality

and respect of our audiences’ need for exploration, critical study,

accuracy, independence and a non-corporate experience that

values robust debate and probing conversation.

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Our principal activities

Take One Action Film Festival

Year-round programming

Scottish tour

Young people

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Take One Action Film Festival

Our biggest rush each year comes from delivering what has

fast become the UK’s main global citizens’ film festival, held

at the end of September in Edinburgh and Glasgow.

Highlights in 2012 included premieres and previews of Scorsese-

produced Surviving Progress, Oscar nominees War Witch and

5 Broken Cameras... Dialogue with directors, campaigners,

journalists and politicians from Palestine, Egypt, India, Romania,

the US, Canada, Scotland, Uganda, Tunisia, and beyond...

Mash-ups of films, street theatre, bike-power, music, dancing,

food and debate... And tonnes of connections and pledges made.

In figures: 43 events, 8 for schools and families, 19 sell outs,

3065 attendances, 56% new audiences, 26% low-income and

minorities, 1900 joining discussions, 1652 actions intended,

35 partners, 75 volunteers, 60 plus international contributors.

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Our principal activities

Year-round programming

We are committed to sustaining engagement year-round and

responding to social and political developments as they happen.

In 2012, our first China season forged new ties and broke new

ground on subjects ranging from climate change to poverty

reduction. We hosted world-renowned photographer Yann

Arthus Bertrand, bringing his spectacular film Home to UK

cinemas for the first time. Ken Loach previewed Route Irish with

us, debating UK complicity in the privatisation of war in Iraq and

Afghanistan. We premiered The Island President, dialoguing with

senior members of the exiled Maldives government days after

the coup. And we continued to shine a light on the causes of the

financial crisis and global food insecurity, through powerful

new films, leading up to the UK’s hosting of the G8 in 2013.

Scottish tour

For the fourth year running we hit the road in February with

support from Creative Scotland and The Co-operative, taking the

festival’s most popular films and debates to schools, cinemas

and town halls from the borders to Shetland.

The tour gives hundreds of people a unique chance to see global

films of particular relevance to their communities which don’t

often make it beyond Edinburgh or Glasgow. It also gives us the

chance to support the activities of some amazing local people:

Orkney Friends of Palestine, Christian Aid supporters, Fair Trade

groups and universities among those getting involved in the action.

“I am thrilled that Take One Action is coming north. I hope to get

to Aberdeen to see as much as possible” Twitter follower

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Our principal activities

Young people

Alongside festival and tour schools screenings, 2012 saw us

build on the pledge to develop more opportunities specifically for

young people. We launched our Young Action Heroes project, a

five month supported learning programme and residential

weekend for more than 80 teenagers across Scotland to learn

about global issues and film exhibition. In turn, these young

people organised more than a dozen events for hundreds of their

peers and parents. (See page 20 for more information).

In addition we are also gradually increasing our provision for

families. Favourite moments in 2012 included Mary Poppins:

Battle of the Bankers, with arts, crafts and street theatre, as well

as more feature animation (Blue Tiger, A Turtle’s Tale, Dirt the

Movie) powered by bike in city farms and gardens.

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“So much more than the sum of its parts, Take One Action

celebrates the people and movies that are changing the world,

impressively merging silver screen discoveries with activities

and workshops galore… A chance to speak up and speak out,

Take One Action we salute you!” The List

A year to remember

Ten things we’re celebrating

One Extraordinary cinema

Once again, we’re proud to have elevated films that fewpeople in the UK get the chance to see, but which often goon to end up in annual top tens of the world’s leading critics.

UK premieres and previews this year included the powerfulBolivian drama Even The Rain starring Gael Garcia Bernal,Anthony Baxter’s explosive You’ve Been Trumped at theScottish Parliament (and numerous fields and cinemas acrossScotland), Patrick Forbe’s Wikileaks secrets and lies, andOscar nominated drama War Witch about the impact in Africa ofthe global small arms trade. (Like many of our screenings, thiscame just before crucial international negotiations that audiencescould influence. For more on audience impact, see page 28.)

“the most acclaimed, globally conscious movies of the year”New Internationalist

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Two Innovative exhibition

We want to inspire audiences to believe things can be donedifferently in the world, so we’re innovating from the get go.

Sometimes it’s about reclaiming spaces (farms, factories,Parliament), changing the ending of a film, or getting audiencesto pedal-power the screen, serve each other mint tea at ArabSpring screenings, or dance in the aisles with Chinese dragons.Always it’s about striving to create new and better ways forpeople to share and connect their own stories to those of othersaround the world, and see the change they want to be.

“The outdoor screening was amazing, beautiful and poetic withthe tramway and the starry sky behind. There was almost nophysical limit between movie and audience... we were practicallyinside the film.” 2012 attendee

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Three Inspirational contributors

Once again, we’re proud to have instigated direct dialoguebetween Scottish audiences and some of the world’s mostinspiring filmmakers, journalists, artists and changemakers.

Recent highlights included Q&As with… 2013 Oscar-nominatedPalestinian filmmaker Emad Burnat (pictured)... Scottish Justiceand Culture secretaries Kenny McAskill and Fiona Hyslop... globalsex trafficking campaigner Mimi Chakarova... festival patron KenLoach... comedians Jolyon Rubinstein and Heydon Prowse (TheRevolution Will Be Televised), Ugandan gay rights activist JohnBosco, with Bishop of Edinburgh John Armes... Clare Short (nowchair of the global Extractive Industries Transparency Initiative),Burmese campaigner Zoya Phan... And dozens more of theworld’s leading filmmakers of conscience.

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Four New and diverse audiences

Take One Action is not preaching to the converted. We knowlots about our wonderful audiences - more than 2000 respondedto surveys last year - and they tell us they are learning all thetime, bringing new friends, appreciating more diverseperspectives and venues, and that they want more support to gofurther (see page 30 for our pledge on that front).

To be precise: 56% were new to Take One Action in 2012 (just12% of you are die-hards), reflecting growing acclaim for ourwork and the films we are premiering. A fifth were living on low-incomes, with more free events and our Community Ticket Fundgradually increasing access (special thanks to those who havesupported this fund - see pages 35-37 to join them!)

“I introduced a friend who never attends events like this. We got agreat discussion going after the debate. I haven’t taken action yet,but my friend has signed up for politics classes!” 2012 attendee

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Five Powerful partnerships

Our events, and the issues we focus on, are backed up by theexpertise of organisations and networks whose links extendthrough the world’s poorest, most powerful, innovative andcreative communities, joining a lot of the dots in between.

These partnerships furnish a programme which is current andinformed, and which helps audiences explore the connections,systems and cultures underlying individual issues. It alsomeans we are always able to signpost an array of opportunitiesfor further learning and participation, whatever your beliefs.

For a full list of the businesses, NGOs, trade unions, mediapartners and others that support our work, see page 34.

“We’re delighted to support Take One Action: an exemplar inrelation to true audience engagement” Creative Scotland

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Six Inspiring young people

Young people inspire us. In 2012, youth and family audiencestaught us new ways of playing, debating and imagining changein response to the films that spoke to them (films like Blood in theMobile, Chasing Ice and The Blue Tiger).

In particular, the events our Young Action Heroes organised(see page 12) - from Plockton to Berwick, in aquariums and townhalls - showed that they know more about sustainability, humanrights and independent media than we do! Giving them the toolsto enthuse more people has probably been our best idea so far.

“Young Action Heroes gave me ideas, information and inspirationto make a real difference in my community... I loved it.”Young Action Hero, Glasgow, 2012

“the residential was an amazing opportunity we’d not haveafforded by ourselves. My head’s full of ideas!” Youth leader

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Seven Concrete change

The difference that the films and events we organise can make toindividuals’ lives and to the global challenges they are part of iswhat gets us out of bed in the morning. We rise with the MargaretMead quote: “Never doubt that a small group of people canchange the world, because it is the only thing that ever has”. Formore information about our impact aspirations and highlights, seepages 27-31.

“I wanted to take the opportunity to learn more about issues going

on around the world, so that I could begin conversations with the

people I know about what I learned/saw. That happened for me.

I had great conversations with friends and family and I was able to

take a few actions to help further the causes of a few of these

issues. For example, I had a good encounter with a Member of the

Scottish Parliament when I took the time to write to them and fill

out a survey for a potential bill. I hadn’t done this before, so it was

a really positive experience for me.” 2012 attendee

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Eight A listening and learning culture

We’ve always believed in being transformed, which goes for theideas and culture of our little organisation just as much as thoseof audiences on the left or right of any given story or debate. Butin 2012, with support from the Esmee Fairbairn Foundation, weset out our stall more clearly than ever for the change we want tosee. We then asked thousands of people how this matched up totheir experiences and aspirations, both before and afterevents, and received a host of exciting and challenging responses.

There was a lot of common ground, and in 2013-15 we hope tofind the resources to respond effectively: principally by providingmore spaces, skills and tools to help audiences andcommunities hone their inner Gandhi’s and Wangari Maathi’s,and stay more connected to the stories that moved them in thecinema. For more information, see pages 30-31.

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Nine Incredible volunteers and ambassadors

We employ just two or three people at any one time, so our

impact depends on the gifts of the many volunteers who believe

in what we’re about. In 2012 more than 100 people across the

country gave thousands of hours to Take One Action: from film

reviewing, admin, audience hosting and marketing, to coaching

young people, hosting tour events and evaluating impact.

If you have time, skills and enthusiasm you’d like to share, or if

you want to make events like this happen where you live, please

drop us a line. Our contact details can be found on page 1.

“Festival voluntering can obviously be demanding but the whole

project is so exciting... My main feeling about it is simply: YAY!”

Emma, volunteers co-ordinator

“I’ve really felt valued as a volunteer with Take One Action”

Sally, British Red Cross Teacher Training Manager

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Ten Engaged media

Each year 3000 plus people join discussions after the films weshow. But thanks to great media partnerships with The Skinny,The List and New Internationalist, the comms of our partners, thegrowing calibre of our programme and more time invested in socialmedia, the conversations we’re sparking about world-changingmovies, social change and global issues are rippling out to millions.

To join the conversation:register for updates at www.takeoneaction.org.uk/participatefollow us on Twitter and Facebook suffix /takeoneaction

Festival of the week, 2012 The Independent

“Take One Action breaks down the barriers of race, religion and

geography that separate us from people whose daily lives aren’t

always very distant from our own” The Sunday Herald

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“A fresh progamme... globally conscientious… sobering and

positive in equal measure. Don’t miss it!” The Skinny

“Want to change the world but not sure where to start? This

festival will rouse you into action” The Guardian

“thank goodness for Take One Action…” The Metro

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Our impact

and goals for the years ahead

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What we are trying to achieve

We begin with a world that’s avoidably divided because somany of us are disconnected from our local, national or globalidentities day-to-day. At the same time, we’re seeing a hugedesire in Scotland for things to be different, countlessexamples globally of inspiring alternatives, and ever morefilms that brilliantly capture the world’s challenges and vision.

Through inspiring cinema, advocacy and tools, we want to:

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bring diverse people face-to-face to find shared and practicalconnection, hope and humanity;reveal and popularise difficult/hidden subjects in theuniquely accessible ways that cinema inspires;give people the skills and confidence to link their localidentities/ dependencies with global ones (and vice-versa);share what we learn about empowerment with filmmakers,cinemas, educationalists, and socially-oriented organisations.

Impact highlights, 2012-13Some of our favourite outcomes from events over the last year

Numbers 7386 attendees for whom on average each event

inspired a one stage shift in empowerment on our 6 stage theory of

change, from “disengaged” to “creative global citizen”.

Tools For the first time, everyone who asked for information about

specific opportunities arising from films and discussions received a

personal email within 48 hours providing the links they wanted.

Hearts and minds

“After seeing War Witch I went to a site the audience had mentioned

and which you emailed us and took action by sending letters to all

my councilors, MPs, MSPs and MEPs about the lack of fairtrade

mining regulation. I also shared on twitter and Facebook and some

of my friends who hadn't been at the screening also took action.

As you can see caring is contagious....” 2012 attendee

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Government and corporate responsibilty We don’t prescribe

action, but our audiences plug into global movements for change.

Days after national coverage of our Blood in the Mobile premiere

and Q&A with Clare Short on extractives, Nokia announced they

were tightening up conflict minerals checks. Following numerous

screenings of You’ve Been Trumped, including at Parliament, the

Scottish Government began to distance itself from an irregular

precedent of overruling local planning processes. And, in part

thanks to platforms for films like The End of Poverty, We’re Not

Broke and Four Horsemen, corporate tax avoidance has rocketed

to national attention here and beyond with long-lasting impact.

Skills In 2012, more than 300 people attended Take One Action

workshops on basic campaigning skills, development media, land

rights, food sovereignty, film exhibition and the Arab Spring.

“I was really encouraged by the audience response to The Price of

Sex to keep on campaigning. I sensed more hunger for change

than I have elsewhere” Jenny Kemp, Zero Tolerance campaign

Looking forward, 2013-15

“I am taking more small every day actions (thanx to last year’s

festival), but I guess I just don’t feel confident enough to start

influencing people around me or to join a group or organisation.

I’d like more help with where I can go from here.” 2012 attendee

Hundreds of people took part in detailed surveys in 2012 asking

them about their motivations for attending and the things that

constrained their aspirations. The picture that emerged indicates:

An encouraging appreciation for...

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the unique and positive chance to learn more about issues thataren’t otherwise accessible, through generally brilliant films;the encouragement of connecting with other people who careabout the future of our shared planet, and the value of the linkswe signpost through our discussions, materials and online.

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Going forward we are committed to securing more resources (or

reprioritising what we have) to respond to these needs. We want

to make more space around events for audiences to connect,

which means programming and using venues differently. We want

to offer more training and support to spark people’s confidence

to move from the cinema to the creative, social or political responses

they want to be part of. And we want to develop simpler, more

useful tools enabling people to do it themselves: to gather, watch,

share and be the change they want to see in the world.

It’s going to be challenging. But we like a challenge.

A growing desire for...

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more evidence that participating makes a difference;more ways to directly learn from each other’s struggles and ideas;more skills and understanding of routes to effect change.

Details that matter

funding, finance, partners

Our finances 2012-13 income and expenditure

Fees/sales £9151

Donations/misc£1554

Grants£75,816

Sponsorship£27,850

Total income£114,371

Total expenditure£106,454

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How we are funded

Take One Action is funded by project grants, sponsorship and apercentage of ticket sales (less venue fees) on some events.Income is typically short-term, so we delight in funders and partnerswho can support multi-year impact planning. If you would like to findout more, please contact [email protected]

Good influence Our ethical investment policy

Take One Action tries to ensure that it does not enter partnershipswhich could compromise our independence. We will not acceptsponsorship or services from political parties, nor from organisationswith a persistent record of undermining a human rights, peace, civilsociety or a sustainable environment in the UK or internationally.

Festival£28,943

National£5987

Enhanced impactinc. youth £21,200

Salaries &overheads£50,324

Our partners

We are extremely grateful to the following organisations who have

funded, supported or sponsored our work in 2012-13.

Funders Creative Scotland, Esmee Fairbairn Foundation

Associates Christian Aid, The Co-operative, Filmhouse

Media and events The Skinny, The List, New Internationalist,

Glasgow Film Theatre, Royal Botanical Gardens Edinburgh,

Encounters Film Festival, Out of the Blue

Principal sponsors The British Council, Oxfam, UNISON,

National Union of Journalists, SCIAF, The World Development

Movement, NIDOS, Sheila McKechnie Foundation

Additional support University of Edinburgh, The Roddick

Foundation, Zero Tolerance, Hoping, The Confucius Institute,

Seedbed, The Schiehallion Fund, Scottish Documentary Institute

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Take

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Take

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Take One Action takes audiences beyond the screen, making

global issues and positive action against the root causes of

poverty and environmental injustice accessible to thousands of

ordinary people each year. And we celebrate great films and

filmmakers. But we can’t bring movies to life without your help.

For £5 a month or more if you can afford it,

become an Action Hero and help to inspire,

connect and resource more people through our

events. You’ll also be supporting the filmmakers

whose work we show. £100 buys a community screening

licence, £200 provides training for a teenage Action Hero.

I would like to support the work of Take One Action

I enclose a one-off gift of £

Please make cheques payable to Take One Action Film Festivals

I would like to make a regular gift

Please complete the standing order form overleaf

Support Take One ActionLike what we do? Please help to keep it going.

Make a regular gift andto say thanks we’ll giveyou two free tickets fora Take One Actionscreening of your choice.

Yes please(I will be contacted by email)

Please give my tickets topeople who can’t afford them

Making a regular gift?

Make your gift and claim free tickets online

You can also make your gift by credit or debit card onour website at www.takeoneaction.org.uk/participate

About you

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Address

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Standing Order form

To The Bank Manager

Your bank

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Please debit my/our account

Account no Sort code

With the sum of £

Each month / quarter / year until further notice (delete as appropriate)

And pay this sum to Take One Action Film Festivals

Account no 65405462 Sort code 089299

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Business Direct, PO BOX 250, Skelmersdale, WN8 6WT

This instruction replaces any existing standing order to Take One Action Film Festivals

Please keep me informed about Take One Action news and events

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Getting your organisation involved

Does your company have a commitment to sustainability andpositive social impact? Could it? Do you want more from yoursocial responsibility policy than a day off work once in a while?

Then why not share the next Take One Action FilmFestival with your colleagues and inspire some powerfulnew conversations about the global stories which they,or your company or organisation itself, could be part of.

Festival packages

With more than 40 events over two weeks in Edinburgh andGlasgow each September, Take One Action Film Festival isthe UK's leading internationalist & environmental film festival.

Organisation ticket packages start from just £100 for 10tickets which your staff or colleagues can use for any festivalevent, plus a drink on us with each ticket* (when we’ll be onlyto happy to join you and say hello). By getting a package,you’ll be supporting the work of Take One Action, the causeof global citizenship in Scotland, progressive businessthinking, as well as the filmmakers whose work we show.

Interested in finding out more?Drop us a line at [email protected], call 0131 5536335 today, or share this with your manager and ask themhow the budget’s looking ;-)

For more information, or to share this booklet online, visitwww.takeoneaction.org.uk/participate *Terms and conditions apply

Printed on 100% recycled paper. Pictured: Zero Silence © von Wallstrom, Kabani, Sandels

27 September to 12 October 2013Edinburgh & Glasgow


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