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TAKE YOUR WEBSITE FROM VIEW BOOK TO CONVERSION TOOL SHINHEE SON (@shinheeson) Associate Marketing Manager – Organic Search [email protected] CollegisEducation.com
| Date post: | 15-Jan-2015 |
| Category: |
Marketing |
| Upload: | shinhee-son |
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TAKE YOUR WEBSITE FROM VIEW BOOK TO CONVERSION TOOL
SHINHEE SON (@shinheeson) Associate Marketing Manager – Organic Search
CollegisEducation.com
THE STUDENT IS #1.
THE OLD PROCESS.
WE NEED HELP.
THIS PROCESS IS BROKEN.
THE MARKET’S CHANGED.
STUDENTS HAVE QUESTIONS.
DECISIONS ARE GOING DIGITAL.
Surveys of 2012 High School Seniors
Source: http://www.maguireassoc.com/wp-content/uploads/2012/09/CDIS-Social-Media-Release-09-24-2012.pdf http://www.slideshare.net/StephaneGeyer/eexpectations-2012-for-eduweb
YOUR FIRST IMPRESSION.
OUT WITH THE OLD, IN WITH THE NEW.
CAPITALIZE ON TRAFFIC.
NO TRICKS. IT’S A PLAN.
FIND THE OPPORTUNITY.
LISTEN TO YOUR USERS.
BE THE STUDENT. RESEARCH YOUR ADMISSIONS PROCESS.
COMPILE A LIST. WHY AREN’T YOUR VISITORS CONVERTING?
CREATE HYPHOTHESES. BRAINSTORM SOLUTIONS.
PRIORITIZE TESTS.
TEST. REVIEW. REPEAT.
ALWAYS BE TESTING.
ROLL UP YOUR SLEEVES.
THANK YOU
SHINHEE SON (@shinheeson) Associate Marketing Manager – Organic Search
CollegisEducation.com
