Taking a Mobile First Approach to Retail

Mobile is here…

Mobile Enabled Digital

Presence

MOBILEFIRST

MOBILEFIRST

Location Based

Services

Social and

Visual Web

Supports Customers

In-Store

Enabling Cross Media

Activity

Mobile Enabled Digital Presence

Author

You can now tweet the gift of coffee to a deserving pal thanks to Starbucks, Engadget, 2013 http://www.engadget.com/2013/10/28/tweet-a-coffee-starbucks-twitter/

Android Screen Sizes

iOS Screen Sizes

Social and Visual Web

Enabling Cross-MediaActivity

Location Based Services

Supporting Customers Instore

Mobile First in Retail

“Amazon is so big, has so many distribution centers and offers so much ease of use that in some sense it has already won — unless its competitors

can find new ways to bring the convenience and connectivity of online interaction to the physical retail world.”

eBay’s Strategy for Taking On Amazon, New York Times