Date post: | 06-Apr-2017 |
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Telkom Disruptive Recruitment
We live in a country with limited economic growth, massive unemployment & a prevailing culture of apathy trying to recruit for a business transforming from stodgy, bloated parastatal to lean, agile & startupesque.
THE REALITY
We’re trying to recruit graduates we struggle to reach, to do jobs we don’t even have titles for, in a future that is very uncertain.
Telkom Disruptive Recruitment
OUR TASK
1 Reach, attract and engage high-performance, qualified, ambitious young candidates
2 Position Telkom as an innovative employer of choice and sell the Telkom EVP
Telkom Disruptive Recruitment
Bright Young Minds The socio-transformative effect of disruptive recruitment.
THE IDEA
Telkom Disruptive Recruitment
MEDIA
LINKEDIN SEARCH
3.15% click through rate 7.6% peak click through rate
Telkom Disruptive Recruitment
CONTEXTUAL PARTNERSHIPS
INTERACTIVE BANNER ON STUDENT VILLAGE WEBSITE FACEBOOK & TWITTER PARTNERSHIP
Telkom Disruptive Recruitment
EMAILERS
20% Click through
rate from opens
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A gamified digital challenge targeting millennials across a variety of digital media.
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Selected to go to next round
20 Selected to undergo a 3 day grilling
16 Selected to meet Telkom Exco
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