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Taking advantage of the best of technology to fight against counterfeiting Marie Bosquet, IPM Project Manager
Taking advantage of the best of technology to fight against counterfeiting
Marie Bosquet, IPM Project Manager
AGENDA
� IPM STATE OF PLAY
� NEW IN 2013
� IPM REVOLUTION
WHAT IS IPM
� GLOBAL ANTI-COUNTERFEITING TOOL
� DETECTION TOOL
� COMMUNICATION TOOL
� E-LEARNING TOOL
NOT A LEGAL TOOL
NEW
64 COUNTRIES
3 400CUSTOMS OFFICERS
CONNECTED
80 COUNTRIES
8 000CUSTOMS OFFICERS
CONNECTED
120COUNTRIES
45 000CUSTOMS OFFICERS
CONNECTED
2011
2014
2017
IPM KEY FIGURES
2013LAUNCH
2017
IPM COUNTRIES
EuropeAlbaniaArmeniaBelgiumFranceGeorgiaHungaryIcelandIrelandItalyMontenegroNetherlandsSerbiaTurkeyThe Former Yugoslav Republic of MacedoniaRussiaUnited Kingdom
EuropeAlbaniaArmeniaBelgiumFranceGeorgiaHungaryIcelandIrelandItalyMontenegroNetherlandsSerbiaTurkeyThe Former Yugoslav Republic of MacedoniaRussiaUnited Kingdom
AmericaArgentinaMexicoBahamasChileDominican RepublicCosta RicaJamaicaPanamaPeruEcuadorUruguay
AmericaArgentinaMexicoBahamasChileDominican RepublicCosta RicaJamaicaPanamaPeruEcuadorUruguay
Asia, Australia & The Pacific IslandsCambodiaHong KongJapan Korea (Republic of)Macau, ChinaMalaysiaMongoliaPhilippinesSingaporeThailandTongaVietnam
Asia, Australia & The Pacific IslandsCambodiaHong KongJapan Korea (Republic of)Macau, ChinaMalaysiaMongoliaPhilippinesSingaporeThailandTongaVietnam
North Africa, Near & Middle EastEgyptIsrael MoroccoTunisiaUAE
North Africa, Near & Middle EastEgyptIsrael MoroccoTunisiaUAE
West & Central AfricaBeninCameroonCape VerdeCentral African RepublicDemocratic Republic of the CongoGuineaLiberiaSenegalTogo
West & Central AfricaBeninCameroonCape VerdeCentral African RepublicDemocratic Republic of the CongoGuineaLiberiaSenegalTogo
East & Southern AfricaAngolaDjiboutiKenyaMadagascarSeychellesMauritiusMozambiqueSouth AfricaTanzaniaUganda
East & Southern AfricaAngolaDjiboutiKenyaMadagascarSeychellesMauritiusMozambiqueSouth AfricaTanzaniaUganda
IPM MEMBERS � RIGHT HOLDERS
AGENDA
� IPM STATE OF PLAY
� NEW IN 2013
� IPM REVOLUTION
4 KEY OBJECTIVES
� GET IPM CLOSER TO YOU
� FACILITATE COMMUNICATION
� INCREASE THE QUANTITY OF INFORMATION IN IPM
� PROVIDE AN ELEARNING TOOL
OBJECTIVE 1: GET IPM CLOSER TO YOU
Right holders can send you alerts
OBJECTIVE 2: FACILITATE COMMUNICATION
-> Geolocalization of alerts
OBJECTIVE 2: FACILITATE COMMUNICATION
Right Holders You
OBJECTIVE 2: FACILITATE COMMUNICATION
You can send a message/image to the right holder
The right holder can answer you
OBJECTIVE 4: FACILITATE COMMUNICATION
You Right Holders
You can contact the right holder and attach an image
OBJECTIVE 3 � INCREASE THE QUANTITY OF INFORMATION
Brands/Products
Companies
INCREASE OF INFORMATION
Thousands Millions
OBJECTIVE 4 � PROVIDE AN ELEARNING TOOL
GET YOUR CERTIFICATE TODAY,COME AND PASS THE TEST ON THE
IPM STAND
AGENDA
� IPM STATE OF PLAY
� NEW IN 2013
� IPM REVOLUTION
AUGMENTED REALITY
