Taking game app’s post-launch management to the next level

Masakazu MurakamiTapjoy Japan, Head of Developer Relations

Mobile app market is becoming more and more competitive year by year.

2,000,000+

Apps

2,000,000+

Apps

What are developers doing to release app and stay competitive in the market?

Plan OptimizeDevelop Test LaunchPreLaunch

PostLaunch

AcquireUsers OptimizeOperation

Events/Sales Analyze Update

Tapjoy’s goal is to maximize the life time value of every user for freemium mobile app publishers

Tapjoy is the only complete monetization platform.Our platform offers a unique and customizable solution to fit the needs of your game.

User Acquisition

User Segmentatio

n

Predictive Analytics

Marketing Automation

1st Party Ad Monetizatio

n

3rd Party Ad Monetizatio

n

Tapjoy

Custom Cohort AnalysisReal-Time ReportsIAP RevenueFunnel Analysis

Automated Push NotificationsCustom In-App EngagementsAnnouncements

Full Screen InterstitialDirect Play VideoOfferwall

MediationTapjoy Private Exchange

Your Game

North Americ

a120MM

CA/LA Americ

a60MM

EMEA187M

M

APAC152M

M

5

520 MM Global MAU

Founded in 2007 30 Offices Global

270+ Thousands Life to date Apps

5.03+ MillionDaily Ad Engagements

1+ BillionDevices

About Tapjoy

You release your app, you successfully get many users start using your app, but your not making that much money…..Why?

Users are not completing

tutorial?

“Starters Pack” is not selling as

planned?Many users are stop playing at

stage 10?

Users are not starting to spend

at level 5 as planned?

Predictive Analytics

Tapjoy’s Predictive Analytics provides deep insights on user behavior of your app

Future Value Map allows developers to identify not only who are spending on your app but also who are likely to spend in the future.

Cohort Analysis allows developers to compare user segment data side-by-side and identify what’s working and what’s not.

Retention, Churn Trend, Game Trend, Funnel Reportsand many more analytics features…..

Tapjoy’s Marketing Automation allows developers to easily communicate with right users, at right timing, with right content.

Marketing Automation

Push NotificationIn-app Message& Monetization

Ad Monetizatio

n

Push Notification use cases:With out the right tool, it takes time and resource to do this….

Marketing Automation

Push Notification

Send items sale promotion to users

that are likely to spend

Send app update notice to users using old

app versionSend push notification in

local language depending on

users

Send reminders to users every

day who have not activated app in

last 3 days

Tapjoy’s Push Notification allows developers to send it to selected user segments and also run A/B test to find out which contents work best

Marketing Automation

Push Notification

A/B Test

User Targeting

Case Study:Reengage Dormant Users: Rewarded Push Notifications

Fresh Deck Poker used Tapjoy to send rewarded push notifications offering players free chips for coming back.

Idle Games (GSN) used Tapjoy’s segmentation capabilities to target players who had been dormant for 1, 7 or 14 days and then sent them each a custom message, offering the opportunity to earn free chips simply by swiping on the notification and opening the app.

100%

Lift in D1 Retention

50%Lift in D7 Retention

20%Lift in D14 Retention

More than 265,000 players opened the app after receiving the push notification:

Marketing Automation

Ad Monetizatio

n

In-app Message and Monetization use cases:With out the right tool, it takes time and resource to do this….

In-app Announcement& Monetization

Show video ad and reward users

with in-app currency

Show advertisement only to users that will not

spendNotify about new

event only to users that have

participated in the previous event

Notify about item sales only to users

that are likely to buy at app launch

Marketing Automation

Ad Monetizatio

n

Divide and Conquer: Deliver the Right Content by User

1% Tapjoy Converters 12%

Active Non-Monetizing Users 57%

Dormant Users 30%

Paying Users▼

Paying Users:IAP Promo

Announcement

Tapjoy Converters & Active Non-Monetizing Users:

Ad Monetization

Dormant Users:Push Notification

Offerwall

Video/Interstitial Ad

1 – 5 % Non-Paying Active Users 65%

Marketing Automation

Ad Monetizatio

n

Case Study:Divide and Conquer: Deliver the Right Content by User

NeoGames, one of Korea’s top freemium app publishers, implemented Tapjoy’s platform in their Top 50 Ranking Android app of 3+ years, Real Farm. They wanted to determine how much impact IAP and Ad-based marketing would have on their overall ARPDAU.

The publisher used Tapjoy’s personalized monetization platform to serve both rewarded ads and IAP promotions.

100%Increase in ARPDAU

287%Increase in ARPDUV

NeoGames saw a 100% increase in Real Farm’s ARPDAU when serving both IAP promotions and advertisements, compared to the time when they only served advertisements.

Marketing Automation

Ad Monetizatio

n

Tapjoy has partnered with leading mediation platforms.Developers can now show not only Tapjoy ads but also 3rd party ads to targeted users

Marketing Automation

Ad Monetizatio

n

All this is FREE to use for developers if you monetize with Tapjoy (show Tapjoy Ads in your app)

User Segmentatio

n

Predictive Analytics

Marketing Automation

1st Party (Tapjoy)

Ad Monetization

3rd Party Ad Monetizatio

n

Custom Cohort AnalysisReal-Time ReportsIAP RevenueFunnel Analysis

Automated Push NotificationsCustom In-App EngagementsAnnouncements

Full Screen InterstitialDirect Play VideoOfferwall

MediationTapjoy Private Exchange

Many developers are already using Tapjoy to maximize user life time value. Please visit our booth to find out more.

Thanks for listening!