Adding Freemium to SlideShare
@jboutelleslideshare.net/jboutelle
www.jonathanboutelle.com
What our premium services look like
“Charge for things that cost you money“
“Don’t charge for things that bring you more users”
Paying by the drink is stressful
Pre-pay makes price experiments difficult
Freemium Customers = small business
Bundles increase perceived value
Test subscription plans the easy way
Give them a “trigger”
First Impressions matter
First Impressions Matter
“Free users keep you honest”
PAID users keep you honest
“You need to have a conversion rate of 1% - 4%”
Conversion volume matters, not conversion rate
“Free users are our marketing cost/ distribution strategy”
Free users generate revenue
Use Cohort Analysis to understand Churn
Caution: generating this data harder than it looks
Flattery will get you places
Customers will tell you what to build and how much to charge
The stats that matter
• Churn• Conversion Funnel Stats• Raw Conversions
slides are at slideshare.net/jboutelle